London Daily

Focus on the big picture.
Saturday, Jul 18, 2026

Twitter's photo crop algorithm is biased toward white faces and women

Twitter's photo crop algorithm is biased toward white faces and women

A team of researchers found the social media giant’s auto-cropping tool most strongly discriminated in favour of white women.

New analysis released by Twitter has confirmed that the firm's automatic photo cropping algorithm discriminates on the basis of ethnicity and gender.

If presented with an image featuring a black man and a white woman, the algorithm would choose to show the woman 64 per cent of the time and the man 36 per cent of the time, Twitter's researchers found.

In comparisons of men and women, there was an 8 per cent difference in favour of women. The algorithm also showed an overall 4 per cent bias toward showing images of white people instead of black people.

In response, the social network said it would remove the feature, replacing it with new tools that would allow users to see a "true preview" of images added to tweets.

"One of our conclusions is that not everything on Twitter is a good candidate for an algorithm, and in this case, how to crop an image is a decision best made by people," Twitter's Director of Software Engineering Rumman Chowdhury wrote in a blog announcing the findings.

A similar test for the "male gaze," which aimed to discover whether the algorithm tended to focus on different parts of male and female-presenting bodies, found no evidence of bias.

When applied to technologies like facial recognition, the consequences of biased algorithms could reach far beyond an unfairly-cropped photo, according to Nicholas Kayser-Bril from Berlin-based NGO Algorithmwatch.

"Computer vision algorithms are known to depict people with darker skin tones as more violent and closer to animals, building on old racist tropes. This is very likely to have a direct effect on racialised people when such systems are used to detect abnormal or dangerous situations, as is already the case in many places in Europe," he told Euronews.

How does Twitter's algorithm work?


Until recently, images posted to Twitter have been cropped automatically by an algorithm trained to focus on "saliency" – a measure of the likelihood that the human eye will be drawn to a particular part of an image.

High saliency areas of an image typically include people, text, numbers, objects and high-contrast backgrounds.

However, a Machine Learning (ML) algorithm like the one used by Twitter is only as unbiased as the information it’s trained with, explained Kayser-Bril.

"If a Machine Learning algorithm is trained on a data set that does not contain data about certain groups or certain attributes, it will output biased results," he told Euronews.

"Building a fair data set is impossible if it is to apply to a society that is not fair in the first place. Therefore, what a model optimises for is more important than the data set it was trained with.

"Artificial Intelligence communities use benchmarks for their algorithms; they are very rarely related to fairness".

Twitter's 2021 inclusion and diversity report showed that its employees worldwide were 55.5 per cent male, 43.6 per cent female and less than one per cent nonbinary.

Figures for Twitter employees in the United States – the only territory for which the company publishes ethnicity statistics – show that 7.8 per cent of staff are black, falling to 6.2 per cent when only employees working in technical roles are taken into account.

The issue with Twitter's cropping algorithm caught widespread attention last year, when Canadian PhD student Colin Madland noticed that it would consistently choose to show him rather than his colleague – a black man – when presented with pictures of the two men.

Madland's tweet about the discovery went viral, prompting other users to post very long images featuring multiple people in an effort to see which one the algorithm would choose to show.

At the time, Twitter spokesperson Liz Kelley said the company "tested for bias before shipping the model and didn't find evidence of racial or gender bias in our testing," adding it was clear that Twitter had "more analysis to do".


Newsletter

Related Articles

0:00
0:00
Close
For 36 Years, He Scammed About 300 Luxury Hotels — Until He Was Caught
England's World Cup Exit Expected to Cost Hospitality and Retail £334 Million
Former ICC Prosecutor Aide Speaks Publicly About Allegations Against Karim Khan
Opposition Raises Questions Over June Heatwave Power Grid Pressures
Mastercard Explores Sale of Majority Stake in UK Payments Operator Vocalink
Boeing Forecasts Global Commercial Aircraft Fleet Will Double by 2045
London GP Surgeries Receive £18 Million to Expand Primary Care Capacity
Health Advisers Recommend Nationwide Meningitis B Vaccination for Teenagers
OECD Warns UK Economy Faces Slower Growth and Weak Productivity
Treasury Places Major Global Cloud Providers Under Direct Financial Oversight
Financial Markets Rally as Shabana Mahmood Emerges as Leading Treasury Candidate
Incoming Government Prepares Thames Water Nationalisation and New North Sea Drilling Approvals
UK Government Plans Deep Cuts to Bilateral Aid for African Nations
United States and Iran Exchange Direct Strikes for Seventh Consecutive Night
Incoming Prime Minister Andy Burnham Confirmed as Labour Leader Ahead of Downing Street Handover
Britain Nationalises British Steel to Protect Scunthorpe Production and Strategic Supply
Andy Burnham Takes Labour Leadership and Prepares to Become Britain’s Seventh Prime Minister in a Decade
Tech Companies Want to Move Computing Off Your Screen and Onto Your Body
White House Teleprompter Operator Earned More Than $100,000 From Bets Linked to the President's Speeches
French Prime Minister Survives No-Confidence Vote After Controversial Budget Cuts
European Commission Opens Excessive Deficit Procedure Against France
French Senate Blocks Key Immigration Reform Measures
French Government Pushes EU Action Against Ultra-Fast Fashion Imports
French Parliament Debates Expanded Autonomy Powers for Corsica
France Reopens Autonomy Talks With New Caledonia After Months of Unrest
Bordeaux Wine Producers Seek Three Hundred Million Euro Aid Package After Export Collapse
French Farmers Block Spain Border Crossings Over Imported Food Competition
Cannes Film Festival Bans Fully Artificial Intelligence-Generated Films From Competition
TotalEnergies Shifts More Than Three Billion Euros of Green Investment From Europe to the United States
LVMH Chief Executive Bernard Arnault Presents Succession Plan for Luxury Empire
Kering Reports Fifteen Percent Revenue Drop as Chinese Luxury Demand Weakens
Sanofi Reports Positive Results From Messenger RNA Respiratory Vaccine Trials
France Places Energy Price Caps Under Review to Protect Households Through Winter
EDF Connects Two New Nuclear Reactors to France’s Electricity Grid
Mistral Secures European Commission Contract for Sovereign Artificial Intelligence Models
Renault Opens Next-Generation Electric Battery Plant in Northern France
Air France Signs Two Billion Euro Sustainable Aviation Fuel Deal to Cut Emissions
Marseille Launches Three Billion Euro Port Expansion to Strengthen Mediterranean Trade Role
French-Owned Ubisoft Announces Global Restructuring With Nearly One Thousand Job Cuts
National Railway Operator Suspends Artificial Intelligence Ticket Pricing System After Consumer Backlash
United Kingdom to Ban Sales of High-Caffeine Energy Drinks to Under-Sixteens
Home Office Designates Iranian and Russian Paramilitary Groups as National Security Threats
National Health Service Launches Housing Plan to Retain London Healthcare Workers
British Heatwave Fuels Wildfires and Emergency Evacuations in Scotland
United Kingdom and Estonia Sign Defence Agreement to Strengthen NATO’s Eastern Flank
United Kingdom Cuts Bilateral Aid to African Nations by More Than Eighty Percent
Bank of England Overhauls Banking Rules to Encourage More Lending to Businesses
United Kingdom and India Free Trade Agreement Enters Into Force, Reshaping Bilateral Economic Ties
Andy Burnham Confirmed as New Labour Leader and Prime Minister-Designate
UK Government Faces Pressure Over Extreme Heat Workplace Rules
×