London Daily

Focus on the big picture.
Thursday, Jun 18, 2026

Twitter's photo crop algorithm is biased toward white faces and women

Twitter's photo crop algorithm is biased toward white faces and women

A team of researchers found the social media giant’s auto-cropping tool most strongly discriminated in favour of white women.

New analysis released by Twitter has confirmed that the firm's automatic photo cropping algorithm discriminates on the basis of ethnicity and gender.

If presented with an image featuring a black man and a white woman, the algorithm would choose to show the woman 64 per cent of the time and the man 36 per cent of the time, Twitter's researchers found.

In comparisons of men and women, there was an 8 per cent difference in favour of women. The algorithm also showed an overall 4 per cent bias toward showing images of white people instead of black people.

In response, the social network said it would remove the feature, replacing it with new tools that would allow users to see a "true preview" of images added to tweets.

"One of our conclusions is that not everything on Twitter is a good candidate for an algorithm, and in this case, how to crop an image is a decision best made by people," Twitter's Director of Software Engineering Rumman Chowdhury wrote in a blog announcing the findings.

A similar test for the "male gaze," which aimed to discover whether the algorithm tended to focus on different parts of male and female-presenting bodies, found no evidence of bias.

When applied to technologies like facial recognition, the consequences of biased algorithms could reach far beyond an unfairly-cropped photo, according to Nicholas Kayser-Bril from Berlin-based NGO Algorithmwatch.

"Computer vision algorithms are known to depict people with darker skin tones as more violent and closer to animals, building on old racist tropes. This is very likely to have a direct effect on racialised people when such systems are used to detect abnormal or dangerous situations, as is already the case in many places in Europe," he told Euronews.

How does Twitter's algorithm work?


Until recently, images posted to Twitter have been cropped automatically by an algorithm trained to focus on "saliency" – a measure of the likelihood that the human eye will be drawn to a particular part of an image.

High saliency areas of an image typically include people, text, numbers, objects and high-contrast backgrounds.

However, a Machine Learning (ML) algorithm like the one used by Twitter is only as unbiased as the information it’s trained with, explained Kayser-Bril.

"If a Machine Learning algorithm is trained on a data set that does not contain data about certain groups or certain attributes, it will output biased results," he told Euronews.

"Building a fair data set is impossible if it is to apply to a society that is not fair in the first place. Therefore, what a model optimises for is more important than the data set it was trained with.

"Artificial Intelligence communities use benchmarks for their algorithms; they are very rarely related to fairness".

Twitter's 2021 inclusion and diversity report showed that its employees worldwide were 55.5 per cent male, 43.6 per cent female and less than one per cent nonbinary.

Figures for Twitter employees in the United States – the only territory for which the company publishes ethnicity statistics – show that 7.8 per cent of staff are black, falling to 6.2 per cent when only employees working in technical roles are taken into account.

The issue with Twitter's cropping algorithm caught widespread attention last year, when Canadian PhD student Colin Madland noticed that it would consistently choose to show him rather than his colleague – a black man – when presented with pictures of the two men.

Madland's tweet about the discovery went viral, prompting other users to post very long images featuring multiple people in an effort to see which one the algorithm would choose to show.

At the time, Twitter spokesperson Liz Kelley said the company "tested for bias before shipping the model and didn't find evidence of racial or gender bias in our testing," adding it was clear that Twitter had "more analysis to do".


Newsletter

Related Articles

0:00
0:00
Close
Health Authorities Warn of Rising Cases of Seasonal Respiratory Illnesses
BAE Systems and Rolls-Royce Advance Multi-Nation Fighter Aircraft Programme
National Archives Publish Declassified Documents on Cold War Energy Security Planning
British Retail Spending Rises Despite Continuing Cost-of-Living Pressures
Wales Launches Social Housing Pilot to Address Affordability Pressures
British Energy Companies Commit £5 Billion to Geothermal and Hydrogen Projects
Northern Ireland Debates Cross-Border Healthcare Partnership With the Republic of Ireland
UK Establishes National Artificial Intelligence Safety Centre With Leading Universities
UK Reports Decline in Small Boat Crossings After Expanding Intelligence Cooperation With France
Scottish Parliament Launches Inquiry Into Delays to Renewable Energy Projects
National Crime Agency Dismantles Alleged Multi-Million-Pound Money Laundering Network in London
Transport Strikes Disrupt Rail and Bus Services Across Northern England
United Kingdom and European Union Open New Security Dialogue on Defense and Border Cooperation
Bank of England Holds Interest Rates at 5% as Services Inflation Remains Elevated
UK Government Unveils Major National Health Service Reform Focused on Decentralization and Performance Funding
Government Advances New Airport Slot Rules to Ease Airline Operating Constraints
BBC Opens Flagship Science-Fiction Franchise to Competitive Production Bids
Chancellor Meets City Leaders Amid Concerns Over Gilt Market Liquidity
Rathbones Shares Fall Seventeen Percent After Regulatory Review Reveals Compliance Failings
United Kingdom Joins Group of Seven Initiative Using Artificial Intelligence and Quantum Computing for Cancer Research
Parliament Debates Doubling Tax Allowance for Pensioners After Major Public Petition
Measles Cases Exceed Seven Hundred in London and the West Midlands
British Military Leadership Faces Parliamentary Scrutiny After Defence Secretary's Sudden Resignation
House of Lords Begins Debate on Steel Industry Nationalisation Legislation
Parliament Advances Bill to Abolish NHS England and Create Single Patient Records
Parliament Fast-Tracks National Security Bill to Expand Powers Against Foreign Threats
United Kingdom and European Union Set July Summit to Deepen Post-Brexit Cooperation
United Kingdom Imposes Seventy New Sanctions on Russia and Expands Support for Ukraine's Nuclear Sector
United Kingdom Announces Social Media Ban for Children Under Sixteen
0British Government Investigates Reports of Russian Warship Firing Warning Shots Near Isle of Wight
UK Supreme Court Revises Legal Definition of Deprivation of Liberty
King’s Birthday Honours Recognise Contributions Across Science, Culture and Public Service
UK Ministry of Defence Reports Interdiction of Russian Shadow Fleet Vessel
UK and US Launch Joint Regulatory Programme for Medicines and Healthcare Products
Solicitor General Refers Murder Sentence to Court of Appeal Under Unduly Lenient Scheme
UK Launches £1.6 Million Mobile Museum Initiative to Expand Cultural Access
Judicial Pay Structure Undergoes Government Review Following Senior Recommendations
Government Confirms Nearly 180 New Youth Hubs Across the United Kingdom
UK Government Expands Careers Support Through Partnership with LinkedIn
Digital News Report Highlights Growing Global Concern Over AI and Information Overload
UK Chancellor Reaffirms Fiscal Discipline and Borrowing Reduction Strategy
UK Government Invests £219 Million in Sustainable Aviation Fuel Development
Rolls-Royce Small Modular Reactors Secures Major Swedish Export Contract
Government Confirms Locations for Nearly 180 Youth Hubs Across Great Britain
UK Government Partners with LinkedIn to Expand Employment Support Services
Reuters Institute Report Flags Rising Public Anxiety Over News and Information Overload
UK Government Commits £219 Million to Expand Sustainable Aviation Fuel Industry
Chancellor Convenes Market Engagement Group to Assess UK Economic Outlook and Productivity Risks
Rolls-Royce Wins Multibillion-Pound Swedish Contract for Small Modular Nuclear Reactors
Government to Ban Social Media Access for Under-Sixteens Across the United Kingdom
×