London Daily

Focus on the big picture.
Wednesday, Oct 21, 2026

Twitter's photo crop algorithm is biased toward white faces and women

Twitter's photo crop algorithm is biased toward white faces and women

A team of researchers found the social media giant’s auto-cropping tool most strongly discriminated in favour of white women.

New analysis released by Twitter has confirmed that the firm's automatic photo cropping algorithm discriminates on the basis of ethnicity and gender.

If presented with an image featuring a black man and a white woman, the algorithm would choose to show the woman 64 per cent of the time and the man 36 per cent of the time, Twitter's researchers found.

In comparisons of men and women, there was an 8 per cent difference in favour of women. The algorithm also showed an overall 4 per cent bias toward showing images of white people instead of black people.

In response, the social network said it would remove the feature, replacing it with new tools that would allow users to see a "true preview" of images added to tweets.

"One of our conclusions is that not everything on Twitter is a good candidate for an algorithm, and in this case, how to crop an image is a decision best made by people," Twitter's Director of Software Engineering Rumman Chowdhury wrote in a blog announcing the findings.

A similar test for the "male gaze," which aimed to discover whether the algorithm tended to focus on different parts of male and female-presenting bodies, found no evidence of bias.

When applied to technologies like facial recognition, the consequences of biased algorithms could reach far beyond an unfairly-cropped photo, according to Nicholas Kayser-Bril from Berlin-based NGO Algorithmwatch.

"Computer vision algorithms are known to depict people with darker skin tones as more violent and closer to animals, building on old racist tropes. This is very likely to have a direct effect on racialised people when such systems are used to detect abnormal or dangerous situations, as is already the case in many places in Europe," he told Euronews.

How does Twitter's algorithm work?


Until recently, images posted to Twitter have been cropped automatically by an algorithm trained to focus on "saliency" – a measure of the likelihood that the human eye will be drawn to a particular part of an image.

High saliency areas of an image typically include people, text, numbers, objects and high-contrast backgrounds.

However, a Machine Learning (ML) algorithm like the one used by Twitter is only as unbiased as the information it’s trained with, explained Kayser-Bril.

"If a Machine Learning algorithm is trained on a data set that does not contain data about certain groups or certain attributes, it will output biased results," he told Euronews.

"Building a fair data set is impossible if it is to apply to a society that is not fair in the first place. Therefore, what a model optimises for is more important than the data set it was trained with.

"Artificial Intelligence communities use benchmarks for their algorithms; they are very rarely related to fairness".

Twitter's 2021 inclusion and diversity report showed that its employees worldwide were 55.5 per cent male, 43.6 per cent female and less than one per cent nonbinary.

Figures for Twitter employees in the United States – the only territory for which the company publishes ethnicity statistics – show that 7.8 per cent of staff are black, falling to 6.2 per cent when only employees working in technical roles are taken into account.

The issue with Twitter's cropping algorithm caught widespread attention last year, when Canadian PhD student Colin Madland noticed that it would consistently choose to show him rather than his colleague – a black man – when presented with pictures of the two men.

Madland's tweet about the discovery went viral, prompting other users to post very long images featuring multiple people in an effort to see which one the algorithm would choose to show.

At the time, Twitter spokesperson Liz Kelley said the company "tested for bias before shipping the model and didn't find evidence of racial or gender bias in our testing," adding it was clear that Twitter had "more analysis to do".


Newsletter

Related Articles

0:00
0:00
Close
London Capital Markets Face Renewed Scrutiny After High-Profile Offerings Underperform Post-Listing
Green Party Wins Historic First Westminster Parliamentary By-Election in Gorton and Denton
Environment Secretary Emma Reynolds Unveils Sweeping Regulatory Overhaul for English Water Industry
United Kingdom Health Security Agency Confirms Thirty-Four Cases in Kent Meningitis Outbreak
Ministry of Defence Prepares Heat Pump Subsidy Cuts to Fund Urgent Military Modernization
British and European Union Officials Schedule Long-Awaited Bilateral Leaders Summit for November Twentieth
Bank of England Governor Andrew Bailey Urges Strict Fiscal Credibility to Protect British Bond Markets
United Kingdom Inflation Rises to Three Point One Percent Driven by Escalating Fuel Costs
Profit Warnings Among London-Listed Companies Reach Two-Year High Amid Global Energy Shocks
Chancellor John Healey Signals Targeted Tax Changes on Banks and London Corporate Offices Ahead of Budget
British Government Reallocates Twenty-Five Per Cent of International Climate Finance to Global Biodiversity Projects
Initial British Carbon Border Taxes Set to Undercut Parallel European Union Tariffs on Industrial Imports
Whitehall Prepares National Zero-Interest Loan Initiative to Accelerate Domestic Heat Pump and Solar Adoption
European Union Offers British Automakers Access to Hybrid Vehicle Trade Protections Subject to Strict Regulatory Alignment
British Probation Officers Threaten Widespread Industrial Action After Rejecting Five Per Cent Government Pay Offer
Microsoft Abandons Major British Artificial Intelligence Data Centre Citing Severe National Grid Power Constraints
United Kingdom Inflation Accelerates to Three Point Four Per Cent Ahead of Chancellor John Healey's Inaugural Autumn Budget
Surging Cloned Number Plates Severely Complicate Traffic Enforcement and Police Investigations
Mounting Opposition Challenges Planned Rollout of Autonomous Taxis Across London
Influential Think Tank Urges Rejoining European Union to Navigate Geopolitical Crises
Government Review Recommends Slashing Benefits to Fund Youth Employment Initiatives
Senior Minister Shabana Mahmood Seeks New Law Enforcement Pact With European Union
Airbus Executive Warns Britain Risks Losing Crucial Role in European Space Industry
Exorbitant Electricity Costs Push British Steelmakers to Worst Competitive Position in Three Years
British Food and Beverage Exports to European Union Collapse by Over a Third Since Brexit
Up to Twenty English Maternity Units Face Impending Closure Due to Safety and Staffing Crises
Government Declares Severe Drought Across Southern England Following Record Dry Spell
Corporate Profit Warnings Reach Two-Year High Amid Middle East Conflict and Rising Costs
International Monetary Fund Warns Chancellor John Healey Against Proposed Bank Tax Raid
Northern Ireland Secures Favorable Agricultural Export Agreement with European Union
Scottish Government Approves Major Offshore Floating Wind Farm Near Aberdeenshire
High Speed Two Rail Project Faces Three Billion Pound Cost Escalation on Initial Phase
National Health Service Warns of Winter Capacity Crisis Across English Hospitals
Tata Steel Confirms Two Thousand Job Cuts at Port Talbot to Fund Green Transition
Global Microchip Developer Announces Three Billion Pound Semiconductor Plant in Cambridge
United Kingdom Artificial Intelligence Safety Institute Proposes Mandatory Licensing for Generative Models
United Kingdom Commits Additional Long-Range Weapons and Air Defenses to Ukraine
British Chancellor Overhauls Infrastructure Financing to Bypass Borrowing Constraints
Bank of England Holds Benchmark Interest Rate at Four Point Five Percent
First Minister Rhun ap Iorwerth Confirms Constitutional Discussions Over Welsh Independence During Initial Bilateral Call with Prime Minister
Labour Party Instructs Local Council Groups to Sever Power-Sharing Accords with Green Party Over New Controversial Policy Positions
Institute for Fiscal Studies Warns of Thirty-Five Billion Pound Fiscal Gap Ahead of Chancellor John Healey Upcoming Autumn Budget
House of Lords Backs Landmark Legislative Amendment to Decriminalize Abortion Across England and Wales
United Kingdom Defence Secretary Wes Streeting Travels to Pentagon for High-Level Strategic Talks Amid Escalating Tensions Over Ukraine and United States Policy Shifts
Bank of England and International Monetary Fund Officials Issue Urgent Warnings Regarding Potential Artificial Intelligence Financial Market Shocks
Reform UK Faces Severe Political Fallout and Scrutiny After Undercover Media Investigations Reveal Systemic Racism Among Candidates
Former Democratic Unionist Party Leader Jeffrey Donaldson Sentenced to Fifteen Years in Prison Following Landmark Child Sexual Abuse Trial
House of Lords Votes to Amend Schools Bill Implementing Comprehensive Social Media Ban for Children Under Sixteen Years of Age
International Monetary Fund Upgrades United Kingdom Growth Forecast for Two Thousand Twenty-Six While Warning of Energy-Driven Inflation Pressures
Competition and Markets Authority Launches Formal Inquiry Into Corporate Artificial Intelligence Partnerships
×