London Daily

Focus on the big picture.
Sunday, Jun 21, 2026

Twitter's photo crop algorithm is biased toward white faces and women

Twitter's photo crop algorithm is biased toward white faces and women

A team of researchers found the social media giant’s auto-cropping tool most strongly discriminated in favour of white women.

New analysis released by Twitter has confirmed that the firm's automatic photo cropping algorithm discriminates on the basis of ethnicity and gender.

If presented with an image featuring a black man and a white woman, the algorithm would choose to show the woman 64 per cent of the time and the man 36 per cent of the time, Twitter's researchers found.

In comparisons of men and women, there was an 8 per cent difference in favour of women. The algorithm also showed an overall 4 per cent bias toward showing images of white people instead of black people.

In response, the social network said it would remove the feature, replacing it with new tools that would allow users to see a "true preview" of images added to tweets.

"One of our conclusions is that not everything on Twitter is a good candidate for an algorithm, and in this case, how to crop an image is a decision best made by people," Twitter's Director of Software Engineering Rumman Chowdhury wrote in a blog announcing the findings.

A similar test for the "male gaze," which aimed to discover whether the algorithm tended to focus on different parts of male and female-presenting bodies, found no evidence of bias.

When applied to technologies like facial recognition, the consequences of biased algorithms could reach far beyond an unfairly-cropped photo, according to Nicholas Kayser-Bril from Berlin-based NGO Algorithmwatch.

"Computer vision algorithms are known to depict people with darker skin tones as more violent and closer to animals, building on old racist tropes. This is very likely to have a direct effect on racialised people when such systems are used to detect abnormal or dangerous situations, as is already the case in many places in Europe," he told Euronews.

How does Twitter's algorithm work?


Until recently, images posted to Twitter have been cropped automatically by an algorithm trained to focus on "saliency" – a measure of the likelihood that the human eye will be drawn to a particular part of an image.

High saliency areas of an image typically include people, text, numbers, objects and high-contrast backgrounds.

However, a Machine Learning (ML) algorithm like the one used by Twitter is only as unbiased as the information it’s trained with, explained Kayser-Bril.

"If a Machine Learning algorithm is trained on a data set that does not contain data about certain groups or certain attributes, it will output biased results," he told Euronews.

"Building a fair data set is impossible if it is to apply to a society that is not fair in the first place. Therefore, what a model optimises for is more important than the data set it was trained with.

"Artificial Intelligence communities use benchmarks for their algorithms; they are very rarely related to fairness".

Twitter's 2021 inclusion and diversity report showed that its employees worldwide were 55.5 per cent male, 43.6 per cent female and less than one per cent nonbinary.

Figures for Twitter employees in the United States – the only territory for which the company publishes ethnicity statistics – show that 7.8 per cent of staff are black, falling to 6.2 per cent when only employees working in technical roles are taken into account.

The issue with Twitter's cropping algorithm caught widespread attention last year, when Canadian PhD student Colin Madland noticed that it would consistently choose to show him rather than his colleague – a black man – when presented with pictures of the two men.

Madland's tweet about the discovery went viral, prompting other users to post very long images featuring multiple people in an effort to see which one the algorithm would choose to show.

At the time, Twitter spokesperson Liz Kelley said the company "tested for bias before shipping the model and didn't find evidence of racial or gender bias in our testing," adding it was clear that Twitter had "more analysis to do".


Newsletter

Related Articles

0:00
0:00
Close
UK Government Tightens Procurement Rules to Prioritise National Security and Supply Chain Resilience
National Drought Group Reviews Water Supply Risks After Dry Spring and Ongoing Heatwave
Andy Burnham Faces Leadership Speculation After Weak Local Election Results for Labour
Charity Commission Appoints Interim Managers to Barnabas Aid Amid Financial Investigation
Government Awards £27 Million Leonardo UK Contract to Maintain Military Aircraft Fleet
Environment Agency Suspends Chichester Waste Site Permit Over Fire and Pollution Risks
Border Force Seizes Record Cannabis Shipment in Major UK Criminal Network Disruption
Lloyds Banking Group to Hire 300 Artificial Intelligence Specialists in Digital Expansion Push
UK Government Introduces Alcohol Monitoring Tags for 7,000 Offenders Ahead of Summer Sporting Season
Resident Doctors in England Prepare Vote on Government Pay and Working Conditions Offer
Police Scotland Investigates Suspected Anti-Muslim Attacks in Edinburgh Following Arrest
Met Office Issues Rare Amber Extreme Heat Warning Across Southern and Eastern England
UK Government Unveils Digital Homebuying Reforms to Cut Costs and Speed Up Property Transactions
Train Driver Dies and 89 Injured in Rail Collision Near Bedford as Safety Investigation Begins
Long-Term Economic and Political Effects of Brexit Continue to Shape UK Policymaking
Digital Disinformation Emerges as a Growing National Security Challenge in the United Kingdom
Britain's Dependence on Global Energy Routes Drives Push for More Resilient Supply Chains
Rising Energy Costs Continue to Threaten Britain's Cost-of-Living Recovery
Concerns Grow Over Far-Right Organizing and AI-Driven Online Radicalization in Britain
UK-Led Global Partnerships Conference Calls for Reform of International Development Finance
Middle East Tensions Continue to Weigh on UK Business Confidence
Reports of Middle East Peace Deal Ease Pressure on UK Energy Prices
UK Warns Middle East Conflict Could Worsen Global Food Insecurity
UK Economy Loses Momentum After Strong Start to 2026
Bank of England Holds Interest Rates at 3.75% Despite Easing Inflation
Brexit's Legacy Remains Deeply Divisive Ten Years After the UK Voted to Leave the European Union
International Anti-War Conference Opens in London as Debate Over European Rearmament Intensifies
UK Health Authorities Introduce Drug Price Concessions Amid Record NHS Medicine Shortages
Sir David Attenborough Supports Sherwood Forest Conservation Efforts After Loss of Major Oak
Aardman Animations Marks 50 Years With Major Exhibition in Bristol
Drax Cleared After Investigation Into Wood Pellet Sourcing Practices
Jaguar Land Rover Shifts Toward Hybrid Vehicle Production for US Export Strategy
UK Police Arrest Liberal Democrat MP Cameron Thomas on Suspicion of Assault
Health Concerns Grow Over Elevated Kidney Cancer Rates Near Lancashire PFAS Factory
Royal Navy F-35 Jets Conduct First NATO Air Warfare Exercise from Finnish Airspace
UK NHS Issues Price Concessions for Medicines Amid Severe Drug Shortages
Heathrow Third Runway Project Faces Sharp Downward Revision in Expected Economic Benefits
Amber Heat Warning Issued Across Parts of England and Wales as Temperatures Rise
Train Collision Near Bedford Disrupts UK Rail Network and Leaves Multiple Injured
Bank of England Data Suggests Brexit Has Reduced UK Economic Output by Around Six Percent
UK Borrowing Costs Hold Near 4.8 Percent as Political Uncertainty Fuels Market Pressure
Andy Burnham Emerges as Front-Runner to Succeed Keir Starmer After Landslide Makerfield Victory
Prime Minister Keir Starmer Faces Mounting Pressure to Resign After Labour By-Election Defeat in Makerfield
Payment Fraud Losses Reach £1.28 Billion and Raise National Security Concerns
Lending to Small Businesses Climbs to Highest Level Since Late 2024
Middle East Conflict Clouds UK Economic Recovery Despite Strong First-Quarter Growth
Bank of England Moves to Simplify Capital Rules for Smaller Lenders
UK Government Fast-Tracks National Security and Cyber Resilience Legislation
Ofcom Investigates Telegram Over Alleged Role in Organising Arson Attacks
MPs Press Fujitsu to Speed Compensation for Post Office Horizon Victims
×