London Daily

Focus on the big picture.
Friday, Sep 11, 2026

Twitter's photo crop algorithm is biased toward white faces and women

Twitter's photo crop algorithm is biased toward white faces and women

A team of researchers found the social media giant’s auto-cropping tool most strongly discriminated in favour of white women.

New analysis released by Twitter has confirmed that the firm's automatic photo cropping algorithm discriminates on the basis of ethnicity and gender.

If presented with an image featuring a black man and a white woman, the algorithm would choose to show the woman 64 per cent of the time and the man 36 per cent of the time, Twitter's researchers found.

In comparisons of men and women, there was an 8 per cent difference in favour of women. The algorithm also showed an overall 4 per cent bias toward showing images of white people instead of black people.

In response, the social network said it would remove the feature, replacing it with new tools that would allow users to see a "true preview" of images added to tweets.

"One of our conclusions is that not everything on Twitter is a good candidate for an algorithm, and in this case, how to crop an image is a decision best made by people," Twitter's Director of Software Engineering Rumman Chowdhury wrote in a blog announcing the findings.

A similar test for the "male gaze," which aimed to discover whether the algorithm tended to focus on different parts of male and female-presenting bodies, found no evidence of bias.

When applied to technologies like facial recognition, the consequences of biased algorithms could reach far beyond an unfairly-cropped photo, according to Nicholas Kayser-Bril from Berlin-based NGO Algorithmwatch.

"Computer vision algorithms are known to depict people with darker skin tones as more violent and closer to animals, building on old racist tropes. This is very likely to have a direct effect on racialised people when such systems are used to detect abnormal or dangerous situations, as is already the case in many places in Europe," he told Euronews.

How does Twitter's algorithm work?


Until recently, images posted to Twitter have been cropped automatically by an algorithm trained to focus on "saliency" – a measure of the likelihood that the human eye will be drawn to a particular part of an image.

High saliency areas of an image typically include people, text, numbers, objects and high-contrast backgrounds.

However, a Machine Learning (ML) algorithm like the one used by Twitter is only as unbiased as the information it’s trained with, explained Kayser-Bril.

"If a Machine Learning algorithm is trained on a data set that does not contain data about certain groups or certain attributes, it will output biased results," he told Euronews.

"Building a fair data set is impossible if it is to apply to a society that is not fair in the first place. Therefore, what a model optimises for is more important than the data set it was trained with.

"Artificial Intelligence communities use benchmarks for their algorithms; they are very rarely related to fairness".

Twitter's 2021 inclusion and diversity report showed that its employees worldwide were 55.5 per cent male, 43.6 per cent female and less than one per cent nonbinary.

Figures for Twitter employees in the United States – the only territory for which the company publishes ethnicity statistics – show that 7.8 per cent of staff are black, falling to 6.2 per cent when only employees working in technical roles are taken into account.

The issue with Twitter's cropping algorithm caught widespread attention last year, when Canadian PhD student Colin Madland noticed that it would consistently choose to show him rather than his colleague – a black man – when presented with pictures of the two men.

Madland's tweet about the discovery went viral, prompting other users to post very long images featuring multiple people in an effort to see which one the algorithm would choose to show.

At the time, Twitter spokesperson Liz Kelley said the company "tested for bias before shipping the model and didn't find evidence of racial or gender bias in our testing," adding it was clear that Twitter had "more analysis to do".


Newsletter

Related Articles

0:00
0:00
Close
John Lewis Partnership Loss Widens to £124 Million
UK Government to Put White Working-Class Social Mobility at Centre of Equality Policy
McLaren Plans £450 Million Technology Investment Creating 1,000 UK Jobs
UK Chancellor Faces Calls for Wealth Taxes and Public Ownership in Autumn Budget
English Mayors to Gain Powers to Impose Uncapped Overnight Tourist Taxes
JPMorgan’s Jamie Dimon Warns UK Government Against Bank Windfall Taxes
UK Air Traffic Control Outage Cancels More Than 2,000 Flights
UK Imposes Trade Ban on Israeli Settlements in the West Bank
UK Borrowing Costs Surge as Middle East Tensions Push Long-Term Gilt Yields to Highest Since 1998
Buckingham Palace Says Prince Harry and Meghan Will Not Resume Official Royal Duties
UK Treasury Faces Calls to Scrap £100,000 Childcare Support Threshold
Trades Union Congress Urges Labour Government to Rewrite Migration Policy
Riot Police Deployed After Anti-Migrant Protests Turn Violent in Portsmouth
UK Considers Replacing Some Disability Cash Payments With Direct Services
JPMorgan’s Jamie Dimon Warns UK Chancellor Against Higher Banking Taxes
UK Announces New Sanctions Targeting Israeli Settlements in West Bank
Metropolitan Police Investigate Alleged Illegal Donations to Reform UK
UK Charges Wiltshire Man With Assisting Russian Intelligence
UK Orders Urgent Review After Air Traffic Failure Cancels More Than 2,000 Flights
Merz Rebukes AfD Expansion in Saxony-Anhalt
King Charles Confirms Prince Harry and Meghan Will Remain Private Citizens
Labour Selects Former Child Refugee for By-Election in Keir Starmer’s Former Seat
Foreign Private Equity Accelerates Takeovers of London-Listed Industrial Companies
NHS Maternity Care Faces Scrutiny Over Support for Mothers After Caesarean Births
BBC Warns Staff Strikes Are Likely Amid Job Cuts and Programme Cancellations
English Housing Affordability Improves to Best Level in More Than a Decade
UK Health Commission Proposes Framework for Wider AI Adoption Across NHS
Labour Faces Pressure for Wealth Tax Ahead of Autumn Budget
Metropolitan Police Open Criminal Investigation Into Alleged Foreign Donations to Reform UK
UK Police Deploy Riot Officers After Anti-Immigration Unrest in Portsmouth and Dover
UK Defends Sanctions on Israeli Settlements Despite Diplomatic Retaliation
UK Air Traffic Control Failure Cancels More Than 1,000 Flights and Disrupts 65,000 Passengers
Compass Urges £10 Million Wealth Tax and Public Ownership Ahead of UK Autumn Budget
UK Government’s Devolution Plans Face House of Lords Scrutiny
Maldives Seeks New Chagos Sovereignty Talks With UK Prime Minister Andy Burnham
UK Airports Face Continuing Disruption After National Air Traffic Control Failure
UK Bans Imports From Israeli Settlements and Expands Sanctions on Iran
British Chambers of Commerce Forecasts UK Growth of 1% as Investment Remains Weak
UK Suspends Local Government Reorganisation Decisions and Cancels Planned Shadow Authority Polls
UK Parliament Opens Inquiry Into Gaps in Climate Change Preparedness
Andy Burnham and Xi Jinping Hold Talks on Trade, Security and British Consular Cases
UK Joins France, Canada and Other Nations in Measures Against Israeli West Bank Settlements
UK Announces New Sanctions Targeting Iranian Nuclear and Military Networks
British Chambers of Commerce Calls for Business Rate Reform and Productivity Support
UK Farmers Warn Dry Summer Could Reduce Crop Yields and Push Up Food Prices
UK Rail Networks Hit by Widespread Delays After Major Signalling Failures
Matt Clifford Resigns as ARIA Chair After Conflict-of-Interest Scrutiny
UK and France Say Joint Border Operations Have Prevented More Than 48,000 Irregular Channel Crossings
UK Core Inflation Remains Above Expectations as Utility and Commodity Costs Stay Elevated
Jaguar Land Rover Considers Up to 4,000 UK Job Cuts Amid Automotive Industry Pressure
×