London Daily

Focus on the big picture.
Thursday, Feb 19, 2026

Trainline rival Seatfrog books £6m raise for next leg of journey

Trainline rival Seatfrog books £6m raise for next leg of journey

Launched in 2018, Seatfrog will announce on Tuesday that it has secured funds from investors including Pembroke and Octopus Ventures.

A rail ticketing app set up by a pair of entrepreneurs frustrated by the lack of legroom in standard-class carriages will this announce a multimillion pound fundraising backed by a syndicate of blue-chip investors.

Sky News understands that Seatfrog, a privately owned rival to the London-listed company Trainline, has secured £6m in new backing from shareholders including Pembroke, a venture capital firm which has backed successful UK companies including the fashion brand Me + Em and Five Guys, the burger chain.

Octopus Ventures and Praetura are also participating in the funding round, which is expected to be announced publicly on Tuesday.

It was unclear at what valuation the new capital had been raised.

Seatfrog, which says it achieved revenue growth of over 800% last year, was launched in 2018 by chief executive Iain Griffin and Dirk Stewart.

Its initial target was to address the 570m first-class seats remain empty on British rail journeys every year.

Since launching, it claims to have saved passengers more than £43m by helping them to upgrade or switch trains.

There has been persistent unhappiness for many years among consumers about the cost and complexity of British rail fares, with operators in the privatised industry routinely accused of gouging passengers and offering poor reliability and service.

Seatfrog's co-founders Dirk Stewart (l) and Iain Griffin launched the company


Seatfrog says its technology benefits consumers, but also train operators by helping them to grow revenues from higher-value seats.

It has struck partnerships with 16 train operators covering more than 3bn journeys across the UK and Europe annually.

The company's most recent alliance has been with the Italian operator Trenitalia.

"Our mission is to be the platform of choice for rail, helping people fall in love with taking the train again, and enabling operators to run more profitable networks full of happier, less stressed passengers - it's long overdue," Mr Griffin said.

"With the launch of our Train Swap feature across the UK and our expansion into new European markets, we are unleashing a new platform that helps passengers get an unrivalled experience and operators run more efficient networks well beyond the capabilities of legacy technology."

Fred Ursell, investment director at Pembroke Investment Managers, said the lack of innovation in the rail sector was among the key factors in British customer dissatisfaction and hailed Seatfrog's "disruptive business model, product market fit and large market combined with a world-class team".

Rival app Trainline listed in London in 2019, having been owned by a number of private equity firms.

It now has a market value of close to £1.2bn.

finnCap advised Seatfrog on the funding round.

Newsletter

Related Articles

0:00
0:00
Close
UK Inflation Slows Sharply in January, Strengthening Case for Bank of England Rate Cut
Hide the truth, fake the facts, pretend the opposite, Britain is as usual
Viktor Orbán getting massive praise for keeping Hungary safe, rich and migrant-free!
UK Inflation Falls to Ten-Month Low, Markets Anticipate Interest Rate Cut
UK House Prices Climb 2.4% in December as Market Shows Signs of Stabilisation
BAE Systems Predicts Sustained Expansion as Defence Orders Reach Record High
Pro-Palestine Activists Cleared of Burglary Charges Over Break-In at UK Israeli Arms Facility
Former Reform UK Councillors Form New Local Group Amid Party Fragmentation
Reform UK Pledges to Retain Britain’s Budget Watchdog as It Seeks Broader Economic Credibility
Miliband Defends UK-California Clean Energy Pact After Sharp Criticism by Trump
University of Kentucky to Host 2026 Summer Camps Fair Connecting Families with Local Programmes
UK Police Forces Assess Claims Jeffrey Epstein Used Stansted Airport Flights in Trafficking Network
UK-Focused Equity ETF FLGB Climbs to Fresh 52-Week Peak on Strong Market Sentiment
Trump Warns UK’s Chagos Islands Agreement Is a “Big Mistake” Amid Strategic Security Debate
Trump Urges UK to Retain Sovereignty Over Diego Garcia Amid Strategic Concerns
Italian Police Arrest Man After Alleged Attempt to Abduct Toddler at Bergamo Supermarket, Child Hospitalised With Fractured Femur
Rupert Lowe wanted to deport rape gangs and the communities who protected them
Reform UK Appoints Former Conservative Minister Robert Jenrick as Finance Chief
UK Unemployment Rises to Highest in Nearly Five Years as Labour Market Weakens
Rupert Lowe Advocates for English-Only Use in the UK
US Successfully Transports Small Nuclear Reactor from California to Utah
South Korea's traditional sand wrestling sport ssireum faces declining interest at home
Japan outlawed Islam
Virginia Giuffre accuses Epstein of trafficking to powerful men for blackmail.
New Mexico lawmakers initiate investigation into Zorro Ranch linked to Jeffrey Epstein
British Tourist Arrested at Hong Kong Airport After Meltdown and Vandalism
The Spanish government has ordered prosecutors to investigate platforms X, Meta and TikTok for allegedly spreading AI-generated child sexual abuse material
European Commission Plans Purchase Incentives Limited to Vehicles Manufactured Largely in the EU
French District of Pas-de-Calais Introduces Immediate License Suspension for Drivers Using Mobile Phones
Volkswagen Targets €60 Billion in Cost Reductions as Sales Decline and Global Pressures Intensify
Nigel Farage Names Reform UK Frontbench Team and Signals Zero Tolerance for Internal Dissent
Qualcomm to Withdraw UK Lawsuit Over Smartphone Chip Royalty Dispute
Major UK Banks Explore Domestic Card Network to Rival Visa and Mastercard
Cold Health Alert Issued Across UK as Temperatures Drop Sharply
Nine-Year-Old Becomes First Child in UK to Undergo Groundbreaking Leg-Lengthening Surgery
UK Workers Face Stagnant Incomes and a Softening Labour Market as Unemployment Climbs
UK Passport Rules Tightened for British Dual Nationals Under New Travel Guidance
California Deepens Global Climate Alliance with New UK Pact and Major Clean-Tech Investment Drive
UK Supreme Court Tightens Rules on Use of ‘Milk’ and ‘Cheese’ Labels for Plant-Based Products
University of Kentucky Postpones Feb. 19 Law Enforcement Training Exercise in Lexington
‘The only thing illegal is Keir Starmer handing these islands to a country like Mauritius!’
JD Vance says Germany is “killing itself” by taking in millions of fake asylum seekers from culturally incompatible nations.
UK Markets Signal Opportunity as Starmer Confronts Intensifying Political Pressure
Trump Criticises Newsom’s UK Climate Pact, Defends Federal Authority Over Foreign Engagements
UK’s Top Prosecutor Says ‘No One Is Above the Law’ as Police Review Claims Against Ex-Prince Andrew
Businessman Adam Brooks weighs in on the reports that the US is set to help Hamit Coskun flee the UK, over free speech concerns
U.S. Attorney General Pam Bondi Releases 3.5 Million Pages of Jeffrey Epstein Case Files
US Secretary of State Marco Rubio Comment on European allies report blaming Russia for killing late Kremlin critic Alexei Navalny using toxin from poison dart frogs
Eighty-Year-Old Lottery Winner Sentenced to 16.5 Years for Drug Trafficking
UK Quran Burner May Receive Asylum in the US Amid Legal Challenges
×