London Daily

Focus on the big picture.
Wednesday, Dec 10, 2025

The women inspiring others in a male-dominated industry

The women inspiring others in a male-dominated industry

As the founder of UK challenger bank Starling, Anne Boden wanted to prove people wrong.

"Women have to achieve more, work harder and be much more perfect to get the job compared to a man," she tells the BBC.

Ms Boden is also chief executive at Starling, which has grown rapidly and is now the subject of takeover talk.

"The experience of being treated differently because I am female only inspires me to work harder and prove them wrong, which is in part why I founded Starling," she adds.

The banking and finance industries have traditionally been male-dominated although this is beginning to change.

In September, US banking giant Citigroup named Jane Fraser as its next chief executive, making the Briton the first female boss of a Wall Street bank.

The rise of digital banks and financial technology (fintech) start-ups is also ushering in more opportunities for women to become leaders.

But there are still plenty of challenges in rising to the top in the banking world.

"Seeking funding in Silicon Valley was particularly tough. It felt as though a lot of investors were only interested in backing white men in gilets which fit the start-up stereotype," Ms Boden says.

New breed


The financial sector is working to improve diversity at the leadership level and on boards of directors, but some feel the pace has been too slow.

"There's a long way to go to rectify the gender imbalance, so it's important for women like me in leadership positions to speak up," says Ms Boden.

"I wanted to be the first woman to start a British bank, not only because I could see how much better my bank could be but also to inspire others and lead the way in what is traditionally a male-dominated industry."

She is not alone as a role model to other women joining the industry.

Yoko Makiguchi is now chief executive of the Japanese operations of Revolut, the UK-based online bank.


Revolut's Yoko Makiguchi says digital banks are more open-minded


She previously worked at a handful of investment banks including Goldman Sachs, Credit Suisse, UBS, Milhous Securities and the now-defunct Lehman Brothers, but was never given the most senior role.

'Superwoman' syndrome


Having started her career 27 years ago, she finally reached the top at Revolut in Japan. "It was never going to happen at the other banks," she says.

Juggling a career and childcare duties sometimes creates a "superwoman syndrome", Ms Makiguchi says.

"The more senior you get, I think the higher the standards you hold yourself to. You want to be the perfect wife, mum and employee. We have so few role models to help us that we begin to stretch ourselves and enter into survival mode."

Having worked at traditional banks and now at a digital bank, she can see the difference in culture and opportunities available to women.

"[Digital banks] are more open-minded and offer flexible hours and remote working. As a result we have a high number of females in decision-making roles."

'I cannot fail'


Serra Wei is the chief executive of Singapore-based fintech firm Aegis Custody and says she still gets "judged by my gender and age rather than my capabilities and achievements".

"With the public's high standards of evaluating female leaders' performance, it feels like I cannot fail or make any mistake as one misstep may attract endless criticisms," she says.

Ms Wei is a big admirer of Safra Catz, the billionaire and chief executive of US tech giant Oracle, having been taught by her when she studied for her MBA at Stanford Business School.

One lesson she has learned is not to see it as a battle between the sexes.

"In this day and age, collaboration is more important than competition," she says.

Pandemic setback


Last month, the Mastercard Index of Women Entrepreneurs 2020 report warned of the disproportionate effect the Covid-19 pandemic would have on women and the drive for more diversity in leadership.

The Fawcett Society has also warned of the pandemic's "devastating" impact on gender equality in the workplace.

While the charity said there were "signs of hope", it highlighted that women are more likely than men to lose work or be burdened with childcare in the crisis.

However, experts point to the female world leaders who have presided over some of the most successful efforts in containing Covid-19 as an inspiration to other women.

These include New Zealand Prime Minister Jacinda Ardern, German Chancellor Angela Merkel and Tawian's President Tsai Ing-Wen.


How do we get more female leaders?


Newsletter

Related Articles

0:00
0:00
Close
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
×