London Daily

Focus on the big picture.
Friday, Dec 26, 2025

The women inspiring others in a male-dominated industry

The women inspiring others in a male-dominated industry

As the founder of UK challenger bank Starling, Anne Boden wanted to prove people wrong.

"Women have to achieve more, work harder and be much more perfect to get the job compared to a man," she tells the BBC.

Ms Boden is also chief executive at Starling, which has grown rapidly and is now the subject of takeover talk.

"The experience of being treated differently because I am female only inspires me to work harder and prove them wrong, which is in part why I founded Starling," she adds.

The banking and finance industries have traditionally been male-dominated although this is beginning to change.

In September, US banking giant Citigroup named Jane Fraser as its next chief executive, making the Briton the first female boss of a Wall Street bank.

The rise of digital banks and financial technology (fintech) start-ups is also ushering in more opportunities for women to become leaders.

But there are still plenty of challenges in rising to the top in the banking world.

"Seeking funding in Silicon Valley was particularly tough. It felt as though a lot of investors were only interested in backing white men in gilets which fit the start-up stereotype," Ms Boden says.

New breed


The financial sector is working to improve diversity at the leadership level and on boards of directors, but some feel the pace has been too slow.

"There's a long way to go to rectify the gender imbalance, so it's important for women like me in leadership positions to speak up," says Ms Boden.

"I wanted to be the first woman to start a British bank, not only because I could see how much better my bank could be but also to inspire others and lead the way in what is traditionally a male-dominated industry."

She is not alone as a role model to other women joining the industry.

Yoko Makiguchi is now chief executive of the Japanese operations of Revolut, the UK-based online bank.


Revolut's Yoko Makiguchi says digital banks are more open-minded


She previously worked at a handful of investment banks including Goldman Sachs, Credit Suisse, UBS, Milhous Securities and the now-defunct Lehman Brothers, but was never given the most senior role.

'Superwoman' syndrome


Having started her career 27 years ago, she finally reached the top at Revolut in Japan. "It was never going to happen at the other banks," she says.

Juggling a career and childcare duties sometimes creates a "superwoman syndrome", Ms Makiguchi says.

"The more senior you get, I think the higher the standards you hold yourself to. You want to be the perfect wife, mum and employee. We have so few role models to help us that we begin to stretch ourselves and enter into survival mode."

Having worked at traditional banks and now at a digital bank, she can see the difference in culture and opportunities available to women.

"[Digital banks] are more open-minded and offer flexible hours and remote working. As a result we have a high number of females in decision-making roles."

'I cannot fail'


Serra Wei is the chief executive of Singapore-based fintech firm Aegis Custody and says she still gets "judged by my gender and age rather than my capabilities and achievements".

"With the public's high standards of evaluating female leaders' performance, it feels like I cannot fail or make any mistake as one misstep may attract endless criticisms," she says.

Ms Wei is a big admirer of Safra Catz, the billionaire and chief executive of US tech giant Oracle, having been taught by her when she studied for her MBA at Stanford Business School.

One lesson she has learned is not to see it as a battle between the sexes.

"In this day and age, collaboration is more important than competition," she says.

Pandemic setback


Last month, the Mastercard Index of Women Entrepreneurs 2020 report warned of the disproportionate effect the Covid-19 pandemic would have on women and the drive for more diversity in leadership.

The Fawcett Society has also warned of the pandemic's "devastating" impact on gender equality in the workplace.

While the charity said there were "signs of hope", it highlighted that women are more likely than men to lose work or be burdened with childcare in the crisis.

However, experts point to the female world leaders who have presided over some of the most successful efforts in containing Covid-19 as an inspiration to other women.

These include New Zealand Prime Minister Jacinda Ardern, German Chancellor Angela Merkel and Tawian's President Tsai Ing-Wen.


How do we get more female leaders?


Newsletter

Related Articles

0:00
0:00
Close
Princesses Beatrice and Eugenie Join Royal Family at Sandringham Christmas Service
Fine Wine Investors Find Little Cheer in Third Year of Falls
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
Starmer and Trump Coordinate on Ukraine Peace Efforts in Latest Diplomatic Call
The Pilot Barricaded Himself in the Cockpit and Refused to Take Off: "We Are Not Leaving Until I Receive My Salary"
UK Fashion Label LK Bennett Pursues Accelerated Sale Amid Financial Struggles
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
Women in Partial Nudity — and Bill Clinton in a Dress and Heels: The Images Revealed in the “Epstein Files”
US Envoy Witkoff to Convene Security Advisers from Ukraine, UK, France and Germany in Miami as Peace Efforts Intensify
UK Retailers Report Sharp Pre-Christmas Sales Decline and Weak Outlook, CBI Survey Shows
UK Government Rejects Use of Frozen Russian Assets to Fund Aid for Ukraine
UK Financial Conduct Authority Opens Formal Investigation into WH Smith After Accounting Errors
UK Issues Final Ultimatum to Roman Abramovich Over £2.5bn Chelsea Sale Funds for Ukraine
Rare Pink Fog Sweeps Across Parts of the UK as Met Office Warns of Poor Visibility
UK Police Pledge ‘More Assertive’ Enforcement to Tackle Antisemitism at Protests
UK Police Warn They Will Arrest Protesters Chanting ‘Globalise the Intifada’
Trump Files $10 Billion Defamation Lawsuit Against BBC as Broadcaster Pledges Legal Defence
UK Says U.S. Tech Deal Talks Still Active Despite Washington’s Suspension of Prosperity Pact
UK Mortgage Rules to Give Greater Flexibility to Borrowers With Irregular Incomes
UK Treasury Moves to Position Britain as Leading Global Hub for Crypto Firms
U.S. Freezes £31 Billion Tech Prosperity Deal With Britain Amid Trade Dispute
Prince Harry and Meghan’s Potential UK Return Gains New Momentum Amid Security Review and Royal Dialogue
Zelensky Opens High-Stakes Peace Talks in Berlin with Trump Envoy and European Leaders
Historical Reflections on Press Freedom Emerge Amid Debate Over Trump’s Media Policies
UK Boosts Protection for Jewish Communities After Sydney Hanukkah Attack
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
×