London Daily

Focus on the big picture.
Friday, Jun 20, 2025

The women inspiring others in a male-dominated industry

The women inspiring others in a male-dominated industry

As the founder of UK challenger bank Starling, Anne Boden wanted to prove people wrong.

"Women have to achieve more, work harder and be much more perfect to get the job compared to a man," she tells the BBC.

Ms Boden is also chief executive at Starling, which has grown rapidly and is now the subject of takeover talk.

"The experience of being treated differently because I am female only inspires me to work harder and prove them wrong, which is in part why I founded Starling," she adds.

The banking and finance industries have traditionally been male-dominated although this is beginning to change.

In September, US banking giant Citigroup named Jane Fraser as its next chief executive, making the Briton the first female boss of a Wall Street bank.

The rise of digital banks and financial technology (fintech) start-ups is also ushering in more opportunities for women to become leaders.

But there are still plenty of challenges in rising to the top in the banking world.

"Seeking funding in Silicon Valley was particularly tough. It felt as though a lot of investors were only interested in backing white men in gilets which fit the start-up stereotype," Ms Boden says.

New breed


The financial sector is working to improve diversity at the leadership level and on boards of directors, but some feel the pace has been too slow.

"There's a long way to go to rectify the gender imbalance, so it's important for women like me in leadership positions to speak up," says Ms Boden.

"I wanted to be the first woman to start a British bank, not only because I could see how much better my bank could be but also to inspire others and lead the way in what is traditionally a male-dominated industry."

She is not alone as a role model to other women joining the industry.

Yoko Makiguchi is now chief executive of the Japanese operations of Revolut, the UK-based online bank.


Revolut's Yoko Makiguchi says digital banks are more open-minded


She previously worked at a handful of investment banks including Goldman Sachs, Credit Suisse, UBS, Milhous Securities and the now-defunct Lehman Brothers, but was never given the most senior role.

'Superwoman' syndrome


Having started her career 27 years ago, she finally reached the top at Revolut in Japan. "It was never going to happen at the other banks," she says.

Juggling a career and childcare duties sometimes creates a "superwoman syndrome", Ms Makiguchi says.

"The more senior you get, I think the higher the standards you hold yourself to. You want to be the perfect wife, mum and employee. We have so few role models to help us that we begin to stretch ourselves and enter into survival mode."

Having worked at traditional banks and now at a digital bank, she can see the difference in culture and opportunities available to women.

"[Digital banks] are more open-minded and offer flexible hours and remote working. As a result we have a high number of females in decision-making roles."

'I cannot fail'


Serra Wei is the chief executive of Singapore-based fintech firm Aegis Custody and says she still gets "judged by my gender and age rather than my capabilities and achievements".

"With the public's high standards of evaluating female leaders' performance, it feels like I cannot fail or make any mistake as one misstep may attract endless criticisms," she says.

Ms Wei is a big admirer of Safra Catz, the billionaire and chief executive of US tech giant Oracle, having been taught by her when she studied for her MBA at Stanford Business School.

One lesson she has learned is not to see it as a battle between the sexes.

"In this day and age, collaboration is more important than competition," she says.

Pandemic setback


Last month, the Mastercard Index of Women Entrepreneurs 2020 report warned of the disproportionate effect the Covid-19 pandemic would have on women and the drive for more diversity in leadership.

The Fawcett Society has also warned of the pandemic's "devastating" impact on gender equality in the workplace.

While the charity said there were "signs of hope", it highlighted that women are more likely than men to lose work or be burdened with childcare in the crisis.

However, experts point to the female world leaders who have presided over some of the most successful efforts in containing Covid-19 as an inspiration to other women.

These include New Zealand Prime Minister Jacinda Ardern, German Chancellor Angela Merkel and Tawian's President Tsai Ing-Wen.


How do we get more female leaders?


Newsletter

Related Articles

0:00
0:00
Close
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
UK Home Secretary Apologizes Over Child Grooming Failures
Trump Organization Launches 5G Mobile Network and Golden Handset
Towcester Hosts 2025 English Greyhound Derby Amid Industry Scrutiny
Gary Oldman and David Beckham Knighted in King's Birthday Honours
Over 30,000 Lightning Strikes Recorded Across UK During Overnight Storms
Princess of Wales Returns to Public Duties at Trooping the Colour
Red Arrows Use Sustainable Fuel in Historic Trooping the Colour Flypast
Former Welsh First Minister Addresses Unionist Concerns Over Irish Language
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
France Bars Israeli Arms Companies from Paris Defense Expo
King Charles Leads Tribute to Air India Crash Victims at Trooping the Colour
Jack Pitchford Embarks on 200-Mile Walk to Support Stem Cell Charity
Surrey Hikers Take on Challenge of Climbing 11 Peaks in a Single Day
UK Deploys RAF Jets to Middle East Amid Israel-Iran Tensions
Two Skydivers Die in 'Tragic Accident' at Devon Airfield
Sainsbury's and Morrisons Accused of Displaying Prohibited Tobacco Ads
UK Launches National Inquiry into Grooming Gangs
Families Seek Closure After Air India Crash
Gold Emerges as Global Safe Haven Amid Uncertainty
Trump Reports $57 Million Earnings from Crypto Venture
Trump's Military Parade Sparks Concerns Over Authoritarianism
Nationwide 'No Kings' Protests Challenge Trump's Leadership
UK Deploys Jets to Middle East Amid Rising Tensions
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
Germany Holds First Veterans Celebration Since WWII
U.S. Health Secretary Dismisses CDC Vaccine Advisory Committee
Minnesota Lawmaker Melissa Hortman and Husband Killed in Targeted Attack; Senator John Hoffman and Wife Injured
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
×