London Daily

Focus on the big picture.
Tuesday, Jul 14, 2026

The Taylor Swift economy motors on

The Taylor Swift economy motors on

Analysts say Swift's US Eras Tour could generate $642 million to $728 million

The ongoing Eras Tour has not just been lucrative for Taylor Swift – the economies of the cities that she has stopped at have massively financially benefited as well.

The songstress has just under half of her 52 scheduled tour dates under her belt so far, most recently singing her hits to fans at three sold-out stadium shows in Foxborough, Massachusetts, over the past weekend. For one of those concerts, a father said he spent $21,000 on a reseller site to get four tickets for his daughter and her friends after a ticketing issue.

Swift’s sold-out performances at Foxborough had been preceded by the same for her three shows in Nashville, Tennessee, and her three dates in Philadelphia.

John Simson, the director of the business and entertainment program at American University’s Kogod School of Business Management Department, told FOX Business her tour is having a "huge effect" on local economies, noting there is "maybe a handful of artists who are at that level where people are willing to essentially buy a ticket wherever they can and then travel," including her.

He pointed to a Live Nation-commissioned Oxford Economics study, published in 2021, that said live events such as concerts brought $55.2 billion of direct spending to local economies overall in pre-COVID 2019, $32.6 billion of which came from visiting overnight attendees and daytrippers. It also said a $100 purchase of a concert ticket by a non-local attendee would come with about $330 in spending in the local economy.

"So double that [per-ticket additional spending] for Taylor because obviously the ticket prices are at least $200 on average, maybe even higher from all the reports," Simson said.

Some local sectors of the economy that have benefited from Swift being in town include restaurants, hotels, transportation and recreation.

Local museums, clubs, malls and other venues also see positive impact from spending that coincides with Swift’s tour, according to Simson. Other concerts in town can as well.

"The other factor that may impact this is when you have a show in Foxborough, it’s very different than if you have a show that’s in the city because obviously there’s way more in terms of restaurants and other things to do," Simson said. "Like if you went to Taylor Swift in Nashville, maybe you’d go to the Wildhorse Saloon or the Grand Ole Opry. You’d make a trip of it, and you’d add two or three more things."

Nearly 212,000 total people attended Swift’s three shows in Nashville, including some 71,000 on May 7, according to the Nashville Convention & Visitors Corp (NCVC). Per the organization, attendance records were set on a single-event and weekend basis for Nissan Stadium.

Guests attend night three of Taylor Swift | The Eras Tour at Nissan Stadium on May 7, 2023 in Nashville, Tennessee.


"As an anchor of a star-studded weekend in Music City, Nashville’s hotel occupancy rate reached a staggering 97% at the peak of Taylor Swift’s Eras Tour," Nashville Area Chamber of Commerce CEO Ralph Schulz said in a statement to FOX Business. "With three sold-out concerts, the tour generated tens of millions in direct visitor spending, boosting local businesses and supporting job growth, while also showcasing Nashville as a premier destination for music enthusiasts worldwide."

Nashville had other events that weekend, including a brewing-related convention, a show by Janet Jackson and three nights of stand-up from Trevor Noah, according to the NCVC. Three universities also had graduations, one of which Oprah Winfrey delivered the commencement at.

In other cities like Phoenix, Houston and Tampa, Florida, hotels saw notably high occupancy rates on the weekends Swift performed, according to local reports.

What a musician makes per-show on tour varies, as each out "has different economics," Simson said.

Many artists have various people like agents, managers and business managers they work with that each take percentages from the shows, he explained. He said the performers get to renegotiate such terms to "make them more reasonable" as they become more popular.

The number of tickets sold, their prices and the capacity of the venue also factor in.

"I would think $5-6 million grosses are probably in the ballpark of what [Swift] is doing right now," Simson said.

Swift’s entire U.S. Eras Tour could generate $642 million to $728 million, according to a March estimate from music industry publication Pollstar.

Fans will next see the singer in East Rutherford, New Jersey for a trio of dates starting Friday.

Taylor Swift performs onstage for night three of Taylor Swift | The Eras Tour at Nissan Stadium on May 7, 2023 in Nashville, Tennessee.


Swift’s three-hour-long concerts, her first since 2018, feature "Shake it Off," "Fearless" and a slew of other hits, plus two surprise songs, according to reports. Many fans who could not land tickets have "Taylor-gated" outside the stadiums to hear her live.

Newsletter

Related Articles

0:00
0:00
Close
UK Prime Minister Keir Starmer Offers Condolences Following Death of Qatar’s Father Amir
UK Regional Innovation Policy Focuses on Research Clusters Across Scotland, Wales, and Northern England
UK Corporate Transparency Rules Set to Become More Strict Under Modern Slavery Reform Plans
UK Civil Service Estate Strategy Shifts Government Activity Away From London
UK Strengthens National Security Powers Through New Threat Designations
Greater Manchester Police Conduct Drink and Drug Driving Operations After Football Events
UK Government Advances Darlington Economic Campus With Construction Milestone
UK Authorities Increase Football-Related Security Operations After Tournament Fixtures
UK Invests Fifty-One Million Pounds in National Cryogenics Facility and Regional Innovation Hubs
UK Moves Toward Tougher Modern Slavery Reporting Rules With Corporate Penalties
UK Government Reports Forty-Three Million Pounds in Savings From Office Estate Reform
UK Government Expands Civil Service Regional Strategy With Manchester and Darlington Campus Projects
UK Designates Iran’s Islamic Revolutionary Guard Corps as National Security Threat
United Kingdom Financial Markets Monitor Business Response to Economic Policy Changes
Scottish Renewable Energy Expansion Highlights Need for Faster Grid Development
Wales and Regions Strengthen Focus on Economic Development Through Tourism and Investment
Retail Industry Warns High Street Businesses Remain Under Pressure
Police Chiefs Highlight Growing Challenges Managing Protests and Public Order
Agriculture Leaders Seek Clarity on Post-Brexit Farming Support and Environmental Rules
Transport Unions Warn of Further Industrial Action Over Pay and Working Conditions
Welsh Tourism Sector Reports Strong Growth Driven by Domestic and International Visitors
National Infrastructure Review Gains Support as Leaders Seek Faster Project Delivery
Financial Markets Assess Impact of United Kingdom Corporate Tax Policy Changes
Northern Ireland Assembly Debates Cross-Border Trade and Infrastructure Cooperation Plans
Government Opens Consultations on Housing Reform and Planning System Changes
Scottish Government Faces Pressure to Accelerate Offshore Wind and Grid Expansion
National Energy System Operator Warns Grid Investment Is Needed for Future Electricity Demand Growth
United Kingdom Research Council Invests in Artificial Intelligence and Biotechnology Innovation Hubs
United Kingdom Expands Oversight of Skilled Worker Visa Sponsors Amid Migration Debate
Cross-Party MPs Call for National Infrastructure Strategy Review to Accelerate Economic Growth
Prime Minister Announces One Billion Pound NHS Funding Package Ahead of Winter Pressures
Bank of England Signals Cautious Approach to Interest Rates as Inflation Remains Above Forecasts
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Netflix Weighs Always-On Channels, Bundles and Short-Form Video
Passenger Is Pulled Partly Outside Ryanair Jet After Window Fails Mid-Flight
Innovation-led growth strategy
Public service reform pressure
Defence and industrial security
Labour leadership transition and economic reset
Northern England Pushes for Greater Influence in Britain’s Future Economic Model
UK Technology Strategy Focuses on Life Sciences, Digital Innovation and Research Investment
Britain and United States Maintain Focus on Pharmaceuticals Cooperation and Industrial Growth
UK Public Services Face Continued Pressure as Government Promises Visible Improvements
Regional Economic Power Becomes Key Theme in Britain’s Next Political Phase
Britain Expands Support for Small Businesses as Firms Seek Better Access to Finance
UK Economy Remains Central Political Challenge as Cost of Living and Growth Concerns Persist
National Health Service Introduces New Workplace Reviews to Improve Conditions for Healthcare Staff
UK Life Sciences Sector Secures More Than Three Billion Pounds in Investment to Support Innovation
Britain Strengthens Defence Strategy as Security Concerns Reshape Military and Industrial Policy
Andy Burnham Promises Stronger UK Defence Industry and Expanded Domestic Production
×