London Daily

Focus on the big picture.

The Taylor Swift economy motors on

The Taylor Swift economy motors on

Analysts say Swift's US Eras Tour could generate $642 million to $728 million

The ongoing Eras Tour has not just been lucrative for Taylor Swift – the economies of the cities that she has stopped at have massively financially benefited as well.

The songstress has just under half of her 52 scheduled tour dates under her belt so far, most recently singing her hits to fans at three sold-out stadium shows in Foxborough, Massachusetts, over the past weekend. For one of those concerts, a father said he spent $21,000 on a reseller site to get four tickets for his daughter and her friends after a ticketing issue.

Swift’s sold-out performances at Foxborough had been preceded by the same for her three shows in Nashville, Tennessee, and her three dates in Philadelphia.

John Simson, the director of the business and entertainment program at American University’s Kogod School of Business Management Department, told FOX Business her tour is having a "huge effect" on local economies, noting there is "maybe a handful of artists who are at that level where people are willing to essentially buy a ticket wherever they can and then travel," including her.

He pointed to a Live Nation-commissioned Oxford Economics study, published in 2021, that said live events such as concerts brought $55.2 billion of direct spending to local economies overall in pre-COVID 2019, $32.6 billion of which came from visiting overnight attendees and daytrippers. It also said a $100 purchase of a concert ticket by a non-local attendee would come with about $330 in spending in the local economy.

"So double that [per-ticket additional spending] for Taylor because obviously the ticket prices are at least $200 on average, maybe even higher from all the reports," Simson said.

Some local sectors of the economy that have benefited from Swift being in town include restaurants, hotels, transportation and recreation.

Local museums, clubs, malls and other venues also see positive impact from spending that coincides with Swift’s tour, according to Simson. Other concerts in town can as well.

"The other factor that may impact this is when you have a show in Foxborough, it’s very different than if you have a show that’s in the city because obviously there’s way more in terms of restaurants and other things to do," Simson said. "Like if you went to Taylor Swift in Nashville, maybe you’d go to the Wildhorse Saloon or the Grand Ole Opry. You’d make a trip of it, and you’d add two or three more things."

Nearly 212,000 total people attended Swift’s three shows in Nashville, including some 71,000 on May 7, according to the Nashville Convention & Visitors Corp (NCVC). Per the organization, attendance records were set on a single-event and weekend basis for Nissan Stadium.

Guests attend night three of Taylor Swift | The Eras Tour at Nissan Stadium on May 7, 2023 in Nashville, Tennessee.


"As an anchor of a star-studded weekend in Music City, Nashville’s hotel occupancy rate reached a staggering 97% at the peak of Taylor Swift’s Eras Tour," Nashville Area Chamber of Commerce CEO Ralph Schulz said in a statement to FOX Business. "With three sold-out concerts, the tour generated tens of millions in direct visitor spending, boosting local businesses and supporting job growth, while also showcasing Nashville as a premier destination for music enthusiasts worldwide."

Nashville had other events that weekend, including a brewing-related convention, a show by Janet Jackson and three nights of stand-up from Trevor Noah, according to the NCVC. Three universities also had graduations, one of which Oprah Winfrey delivered the commencement at.

In other cities like Phoenix, Houston and Tampa, Florida, hotels saw notably high occupancy rates on the weekends Swift performed, according to local reports.

What a musician makes per-show on tour varies, as each out "has different economics," Simson said.

Many artists have various people like agents, managers and business managers they work with that each take percentages from the shows, he explained. He said the performers get to renegotiate such terms to "make them more reasonable" as they become more popular.

The number of tickets sold, their prices and the capacity of the venue also factor in.

"I would think $5-6 million grosses are probably in the ballpark of what [Swift] is doing right now," Simson said.

Swift’s entire U.S. Eras Tour could generate $642 million to $728 million, according to a March estimate from music industry publication Pollstar.

Fans will next see the singer in East Rutherford, New Jersey for a trio of dates starting Friday.

Taylor Swift performs onstage for night three of Taylor Swift | The Eras Tour at Nissan Stadium on May 7, 2023 in Nashville, Tennessee.


Swift’s three-hour-long concerts, her first since 2018, feature "Shake it Off," "Fearless" and a slew of other hits, plus two surprise songs, according to reports. Many fans who could not land tickets have "Taylor-gated" outside the stadiums to hear her live.

Newsletter

Related Articles

London Daily
0:00
0:00
Close
Impact and Aftermath of 9/11 Attacks on the US and the World
Iran Denies Missile Deliveries to Russia Amid New Sanctions
Kamala Harris Claims to Own Guns, Denies Supporting Mandatory Buyback—Yet Said the Opposite Weeks Ago
Outrage in Uxbridge: 12 Police Officers Arrest Woman Over a Sandwich, Then Arrest Bystander for Swearing
Polaris Dawn: Historic Private Spacewalk Initiated
Sir Paul Marshall Acquires The Spectator for £100 Million
Neighbours Criticise Germany Over Extended Border Controls
Mazan Village in Shock Over Mass Rape Trial
Harris Commands Debate Against Trump
Wealthy Nations Criticized for Hypocrisy on Climate Protests
Controversial Netanyahu Documentary Premieres in Toronto
Labour's Winter Fuel Cut Passes Amid Controversy
Germany's New Border Controls: A Threat to EU Unity?
Global Religious Groups Spend Billions to Undermine Gender-Equality Education
Dave Grohl Announces Birth of Baby Girl
Brigitte Macron to Make Cameo in Netflix's Emily in Paris
Olympic Medals Stolen from Australian Rower's Car in Melbourne
Russia Receives Iranian Ballistic Missiles for Use in Ukraine
US and Europe Consider Easing Restrictions on Ukraine's Long-Range Strikes
Brazilian President Visits Amazon Amid Severe Drought and Wildfires
Concerns Raised Over Early Release of Prisoners
Labour Special Advisers Join Union Over Pay Concerns
NHS Trust Admits Contaminated Feed Caused Baby's Death After Decade of Denial
Dubai Conference Cancels Talk by Ex-Children’s Hospital Doctor Under Investigation
Manchester Adopts 'Housing First' to Combat Rough Sleeping
Airbnb Calls for More Power to Cornwall Council
EU Court Orders Google to Pay €2.4 Billion Fine
Apple Ordered to Pay Ireland €13bn in Unpaid Taxes
State Pension to Rise by £460 Next Year
Jeffrey Titford, Former UKIP Leader, Passes Away at 90
Grandmother Jailed for Stealing £70,000 from Bramcote School
Former Minister Sentenced for Defrauding Church and Widow
King Charles III to Undertake Extensive Australia Tour Amid Cancer Treatment
Early Release of Over 1,700 Prisoners Sparks Safety Concerns
UK Halts Iran Flights Amid New Sanctions
Prince William Celebrates Kate's Milestone and Welsh Culture
Government Plans Winter Fuel Payment Cuts After Commons Vote
Sir Keir Starmer Addresses Unions on Pay Decisions
Watchdog Recommends Expanding Acceptable ID for Voting
Internet Surpasses TV as UK's Leading News Source
House of Lords Warns UK Must Address Unsustainable Debt
Victims Unaware of Offenders' Early Release in England and Wales
Top Former US Military Leaders Endorse Kamala Harris, Criticize Trump
Kate Middleton Completes Chemotherapy, Gains New Perspective
Australia Implements Minimum Age for Social Media Use
Kim Jong Un Announces Increase in North Korea's Nuclear Arsenal
Chancellor Faces Labour MPs Over Winter Fuel Allowance Cut
Report Criticizes Sunak and Braverman for Comments on Met Police
Peter Nygard Sentenced to 11 Years for Sexual Assault
Princess Kate Resumes Public Duties Amid Cancer Treatment
×