London Daily

Focus on the big picture.
Sunday, Apr 12, 2026

The Science-and Styles-Behind Dopamine Dressing in 2022

The Science-and Styles-Behind Dopamine Dressing in 2022

History moves fashion (research Dior’s New Look). So why does everyone suddenly want us to bare all?

A few months ago I joined countless avowed lifelong New Yorkers and moved to Los Angeles, whereupon I discovered that I hated all my clothes. Mostly these were the things that had carried me through the past two years: a kingdom of oversize khakis and men’s button-down shirts, wide-leg jeans, candy-colored athleisure sets, a muted rainbow of cashmere crewnecks. I had newer things, too, the stuff I had bought during lockdown while planning for a more hopeful future: party dresses and statement tops intended for cocktails and dinners out, all puffed shoulders and flouncy skirts, generous silhouettes intended to ease me in to a less anxious life.

As I considered how to be in this new place, during this new time—which was less like living entirely free of fear than like cruising along with fear riding shotgun, like a motorcycle sidecar or an annoying mosquito—I realized that floating under tiers of tulle or shapeless cotton shirts suddenly felt all wrong.


What I really wanted was something fitted and invigorating, an outfit that would make me sit up straight and make others take notice. I wanted to look intentional, like a Helmut Newton photograph. Really, I wanted a suit. Not a suit suit, but what Yves Saint Laurent famously dubbed Le Smoking, something a little slicked back, with a lot of sex appeal. The anti-sweatpant.

This was about more than just solving a sartorial snarl, and it wasn’t just me. Plenty of designers seem to agree that it’s time to tighten up. Karl Lagerfeld may have shocked people when he put Chanel-branded underwear as outerwear on the runway for spring 1993, but nearly 30 years later Virginie Viard showed the briefest of briefs with the maison’s two-tone classic jackets, and hardly anyone blinked an eye.


At Miu Miu, large swathes of torso were bared, bookended by preppy knits that ended at the fifth rib and pleated skirts that began well below the hipbone. At Saint Laurent, keyhole necklines gaped and plunged toward the navel. Two of Anthony Vaccarello’s predecessors there, the ones who resuscitated the label’s decadent loucheness, were not outdone: Tom Ford showed bra tops and sequins, lamé and leather and chain, and Hedi Slimane continued to build his name at Céline by clinging to the figure—tight. Even Hermès got in on the action, putting its expertise in leather goods in the service of bralettes, miniskirts, and crop tops.

The younger designer set is even less inhibited. Nensi Dojaka won the LVMH prize this year on the strength of her stringy gowns and more-flesh-than-mesh bodysuits. The Parisian provocateur Ludovic de Saint Sernin flaunted thongs, sculptural minidresses, and taut bodices made of tiny stretched strands of leather. “We were in such a digital world for a year and a half that it was really critical for me to reconnect with physicality,” he told one reviewer, “in a way that you could almost grab it.” (Some reportedly came close, at his show at the Institut du Monde Arabe, when the dancer Steven Fast strutted out in an almost imperceptible pair of briefs.)


Pop culture too has served up plentiful ­bodice-rippers, both traditional and contemporary, from the Netflix smash Bridgerton to the amorous teens on Gossip Girl and its Spanish analog Elite. Esteemed actors like Benedict Cumberbatch and Bradley Cooper embraced the full possibilities of the body-as-instrument in their recent projects The Power of the Dog and Nightmare Alley. On smaller screens, too, the dominant style for Gen Z on Instagram and TikTok remains the thirst trap.

That said, not everyone is into the grin-and-bare-it-all. “I’m not a huge fan of this trend,” says celebrity uberstylist Kate Young. “I don’t have any tips! Except maybe don’t.”


For those of us looking to shake things up, the novelty can be the point. “What we wear allows us to present different identities,” says behavioral psychologist Carolyn Mair, author of The Psychology of Fashion. “Given that we’ve been so restricted for the past 21 months, it’s not surprising we’re seizing the opportunity to dress in a way that attracts attention.”

“After our long hibernation, the time feels right to celebrate what brought us through: our bodies.”


Perhaps that’s the key to comprehending the current desire for sensuality. After our long hibernation and our staggered reemergence, the time feels right to celebrate what brought us through: our bodies.

If, after World War II, women found in the rounded shoulders and full skirts of Dior’s New Look the armor to face a new world, a skin-tight celebration of the human form might be precisely what our wardrobes need now.


Mair lumps this kind of sex-positive style into a category she calls “dopamine dressing,” explaining that the neurotransmitter has a placebo effect, and “motivates us toward a good result.” In other words, more pleasure, less pain.

Similarly, she adds, “expecting something good to happen as a result of how we dress makes us more open to opportunities.” This phenomenon is directly linked to an increase in confidence, which leads to better posture and more expressive mannerisms, all of which make you appear more attractive. Unfortunately for me, becoming more attractive to the late Helmut Newton is impossible, but I’ve invested in some seriously trim suiting nonetheless.

Ultimately, it’s the fake-it-till-you-make-it mindset that’s note-perfect for our unsteady times, and the real takeaway is as simple as a sheer top or perfectly tailored tuxedo: Dress for the life you want, waste no time, and never forget to rejoice in the body that’s underneath the clothes. You get only one.

Newsletter

Related Articles

0:00
0:00
Close
Meghan Markle Plans Exclusive Women-Focused Retreat During Australia Visit
Starmer and Trump Hold Strategic Talks on Securing Strait of Hormuz Amid Rising Tensions
Unofficial Australia Visit by Prince Harry and Meghan Expected to Stir Tensions with Royal Circles
Pipeline Attack Cuts Significant Share of Saudi Arabia’s Oil Export Capacity
UK Stocks Rise on Ceasefire Momentum and Renewed Focus on Diplomacy
UK to Hold Further Strategic Talks on Strait of Hormuz Security
Starmer Voices Frustration as Global Tensions Drive Up UK Energy Costs
UK Students Voice Concern Over Proposal for Automatic Military Draft Registration
Rising Volatility Drives Uncertainty in UK Fuel and Petrol Prices
UK Moves to Deploy ‘Skyhammer’ Anti-Drone System to Strengthen Airspace Defense
New Analysis Explores UK Budget Mechanics in ‘Behind the Blue’ Feature
Man Arrested After Four Die in Channel Crossing Tragedy
UK Tightens Immigration Framework with New Sponsor Rules and Fee Increases
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
UK Calls for Full and Toll-Free Access Through Strait of Hormuz Amid Rising Tensions
Starmer Signals Strategic Shift for Britain Amid Escalating Iran-Linked Tensions
UK Issues Firm Warning to Russia Over Covert Underwater Military Activity
OpenAI Halts Stargate UK Project, Casting Uncertainty Over Britain’s AI Expansion Plans
Starmer Voices Frustration Over Global Pressures Driving UK Energy Costs Higher
UK Deploys Military Assets to Protect Undersea Cables From Suspected Russian Threat
Canada Aligns With US, UK and Australia as Europe Prepares Major Digital Border Overhaul
Meghan Markle’s Planned Australia Appearance Sparks Fresh Speculation
Starmer Warns Sustained Effort Needed to Ensure US–Iran Ceasefire Holds
UK to Partner with Shipping Industry to Rebuild Confidence in Strait of Hormuz, Cooper Says
UK Interest Rate Expectations Ease Following US–Iran Ceasefire Agreement
Starmer Signals Major Effort Needed to Fully Reopen Strait of Hormuz During Gulf Visit
UK Fuel Prices Face Ongoing Volatility Amid Global Pressures and Domestic Factors
Kanye West’s Planned Italy Festival Appearance Draws Debate After UK Entry Ban
Smuggling Routes Shift Toward Belgium as Migrant Crossings to UK Evolve
Ceasefire Offers Potential Relief for UK Fuel and Food Prices Amid Ongoing Uncertainty
Iran Conflict Raises Questions Over UK’s Global Influence and Military Preparedness
Senator McConnell Visits Kentucky to Highlight Federal Investment in Local Projects
Kanye West Barred from Entering UK as Legal Grounds Come into Focus
UK Denies Visa to Kanye West After Sponsors Withdraw from Wireless Festival
Trump-Era Forest Service Restructuring Leads to Closure of UK Lab Focused on Kentucky Woodland Health
Foreign Students in the UK Describe Harsh Living Conditions and Financial Pressures
Reform UK Proposes Visa Restrictions on Nations Pursuing Reparations Claims
Public Reaction Divides Over UK Decision to Bar Kanye West
Calls Grow for UK to Review US Base Access Following Concerns Over Escalating Rhetoric
UK Indicates It Will Not Permit Use of Its Bases for Potential US Strikes on Iran’s Energy Infrastructure
UK Prime Minister Defends Decision to Bar Kanye West, Questions Festival Booking
UK Accelerates Efforts to Harmonise Medical Technology Rules with United States
Wireless Festival Cancelled After Kanye West Denied Entry to the United Kingdom
Australia’s most decorated living soldier was arrested at Sydney Airport and charged with five counts of war-crime murder for the killing of unarmed Afghan civilians
The CIA’s Secret Technology That Can Find You by Your Heartbeat Successfully Locates Downed Airman
Operation Europe: Trump Deploys Vance to Hungary to Save the EU
King Charles Faces Criticism From Some UK Christians Over Absence of Easter Message
×