London Daily

Focus on the big picture.
Friday, May 30, 2025

The Science-and Styles-Behind Dopamine Dressing in 2022

The Science-and Styles-Behind Dopamine Dressing in 2022

History moves fashion (research Dior’s New Look). So why does everyone suddenly want us to bare all?

A few months ago I joined countless avowed lifelong New Yorkers and moved to Los Angeles, whereupon I discovered that I hated all my clothes. Mostly these were the things that had carried me through the past two years: a kingdom of oversize khakis and men’s button-down shirts, wide-leg jeans, candy-colored athleisure sets, a muted rainbow of cashmere crewnecks. I had newer things, too, the stuff I had bought during lockdown while planning for a more hopeful future: party dresses and statement tops intended for cocktails and dinners out, all puffed shoulders and flouncy skirts, generous silhouettes intended to ease me in to a less anxious life.

As I considered how to be in this new place, during this new time—which was less like living entirely free of fear than like cruising along with fear riding shotgun, like a motorcycle sidecar or an annoying mosquito—I realized that floating under tiers of tulle or shapeless cotton shirts suddenly felt all wrong.


What I really wanted was something fitted and invigorating, an outfit that would make me sit up straight and make others take notice. I wanted to look intentional, like a Helmut Newton photograph. Really, I wanted a suit. Not a suit suit, but what Yves Saint Laurent famously dubbed Le Smoking, something a little slicked back, with a lot of sex appeal. The anti-sweatpant.

This was about more than just solving a sartorial snarl, and it wasn’t just me. Plenty of designers seem to agree that it’s time to tighten up. Karl Lagerfeld may have shocked people when he put Chanel-branded underwear as outerwear on the runway for spring 1993, but nearly 30 years later Virginie Viard showed the briefest of briefs with the maison’s two-tone classic jackets, and hardly anyone blinked an eye.


At Miu Miu, large swathes of torso were bared, bookended by preppy knits that ended at the fifth rib and pleated skirts that began well below the hipbone. At Saint Laurent, keyhole necklines gaped and plunged toward the navel. Two of Anthony Vaccarello’s predecessors there, the ones who resuscitated the label’s decadent loucheness, were not outdone: Tom Ford showed bra tops and sequins, lamé and leather and chain, and Hedi Slimane continued to build his name at Céline by clinging to the figure—tight. Even Hermès got in on the action, putting its expertise in leather goods in the service of bralettes, miniskirts, and crop tops.

The younger designer set is even less inhibited. Nensi Dojaka won the LVMH prize this year on the strength of her stringy gowns and more-flesh-than-mesh bodysuits. The Parisian provocateur Ludovic de Saint Sernin flaunted thongs, sculptural minidresses, and taut bodices made of tiny stretched strands of leather. “We were in such a digital world for a year and a half that it was really critical for me to reconnect with physicality,” he told one reviewer, “in a way that you could almost grab it.” (Some reportedly came close, at his show at the Institut du Monde Arabe, when the dancer Steven Fast strutted out in an almost imperceptible pair of briefs.)


Pop culture too has served up plentiful ­bodice-rippers, both traditional and contemporary, from the Netflix smash Bridgerton to the amorous teens on Gossip Girl and its Spanish analog Elite. Esteemed actors like Benedict Cumberbatch and Bradley Cooper embraced the full possibilities of the body-as-instrument in their recent projects The Power of the Dog and Nightmare Alley. On smaller screens, too, the dominant style for Gen Z on Instagram and TikTok remains the thirst trap.

That said, not everyone is into the grin-and-bare-it-all. “I’m not a huge fan of this trend,” says celebrity uberstylist Kate Young. “I don’t have any tips! Except maybe don’t.”


For those of us looking to shake things up, the novelty can be the point. “What we wear allows us to present different identities,” says behavioral psychologist Carolyn Mair, author of The Psychology of Fashion. “Given that we’ve been so restricted for the past 21 months, it’s not surprising we’re seizing the opportunity to dress in a way that attracts attention.”

“After our long hibernation, the time feels right to celebrate what brought us through: our bodies.”


Perhaps that’s the key to comprehending the current desire for sensuality. After our long hibernation and our staggered reemergence, the time feels right to celebrate what brought us through: our bodies.

If, after World War II, women found in the rounded shoulders and full skirts of Dior’s New Look the armor to face a new world, a skin-tight celebration of the human form might be precisely what our wardrobes need now.


Mair lumps this kind of sex-positive style into a category she calls “dopamine dressing,” explaining that the neurotransmitter has a placebo effect, and “motivates us toward a good result.” In other words, more pleasure, less pain.

Similarly, she adds, “expecting something good to happen as a result of how we dress makes us more open to opportunities.” This phenomenon is directly linked to an increase in confidence, which leads to better posture and more expressive mannerisms, all of which make you appear more attractive. Unfortunately for me, becoming more attractive to the late Helmut Newton is impossible, but I’ve invested in some seriously trim suiting nonetheless.

Ultimately, it’s the fake-it-till-you-make-it mindset that’s note-perfect for our unsteady times, and the real takeaway is as simple as a sheer top or perfectly tailored tuxedo: Dress for the life you want, waste no time, and never forget to rejoice in the body that’s underneath the clothes. You get only one.

Newsletter

Related Articles

0:00
0:00
Close
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
U.S. Goods Imports Plunge Nearly 20% Amid Tariff Disruptions
OpenAI Faces Competition from Cheaper AI Rivals
Foreign Tax Provision in U.S. Budget Bill Alarms Investors
Trump Accuses China of Violating Trade Agreement
Gerry Adams Wins Libel Case Against BBC
Russia Accuses Serbia of Supplying Arms to Ukraine
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
Chinese Woman Dies After Being Forced to Visit Bank Despite Critical Illness
President Trump Grants Full Pardons to Reality TV Stars Todd and Julie Chrisley
Texas Enacts App Store Accountability Act Mandating Age Verification
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Vatican Calls for Sustainable Tourism in 2025 Message
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Trump Threatens 25% Tariff on iPhones Amid Dispute with Apple CEO
Putin's Helicopter Reportedly Targeted by Ukrainian Drones
Liverpool Car Ramming Incident Leaves Multiple Injured
Australia Faces Immigration Debate Following Labor Party Victory
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
Macron Dismisses Viral Video of Wife's Gesture as Playful Banter
Cleveland Clinic Study Questions Effectiveness of Recent Flu Vaccine
Netanyahu Accuses Starmer of Siding with Hamas
Junior Doctors Threaten Strike Over 4% Pay Offer
Labour MPs Urge Chancellor to Tax Wealthy Over Cutting Welfare
Publication of UK Child Poverty Strategy Delayed Until Autumn
France Detains UK Fishing Vessel Amid Post-Brexit Tensions
Calls Grow to Resume Syrian Asylum Claims in UK
Nigel Farage Pledges to Reinstate Winter Fuel Payments
Boris and Carrie Johnson Welcome Daughter Poppy
×