London Daily

Focus on the big picture.
Sunday, Jan 18, 2026

The News Site Was Bogus. Facebook Still Let It Build A Real Audience.

The Globe Independent used Facebook ads to widely promote plagiarized stories that were often critical of China.

In early August, the Globe Independent launched a website filled with news stories plagiarized from NBC News, the Washington Post, and other outlets. By September, the impostor news site had amassed more than 30,000 likes on Facebook thanks to dozens of ads it purchased, some of which were critical of China.

During an election season in which Facebook has promised to stop manipulation of its platform, these unknown purveyors of copy-pasted news violated the social network's policy against fake accounts, and may have evaded its rules for ads about political issues. The plagiarized site's activity, which went unnoticed until BuzzFeed News alerted Facebook, follows other high-profile failures that question the social media company’s ability to enforce its policies less than a month before the US election.

The Globe Independent page also unwittingly revealed other, apparently unrelated, inauthentic pages, thanks to Facebook’s “Related Pages” feature. Visitors to the Globe Independent’s page were suggested pages including “the Tide Hunter” and “the Star Lane.” Those are part of a network of over 120 pages, which have more than 1 million total likes and are running Facebook ads for what appears to be a cryptocurrency scam. A Facebook spokesperson told BuzzFeed News there was no connection between the Globe Independent page and the cryptocurrency pages but declined to comment further.

"Networks like this just show how profitable it can be to traffic in all kinds of online scams," said Joan Donovan, the research director of the Shorenstein Center on Media, Politics and Public Policy. "In the early phase of a disinformation campaign, it can be difficult to tell what the motives are, but this shows just how crucial it is to use Facebook ads to grow audiences and stage legitimacy before really turning into a full-blown influence operation."

It’s unclear who was behind the Globe Independent site and Facebook page. The Globe Independent did not respond to BuzzFeed News’ emails and Facebook messages. Last Friday, the Globe Independent website was taken offline. Facebook removed the page Sept. 29 after BuzzFeed News asked about it.

A spokesperson declined to provide an on-the-record comment but said an internal investigation found the page was run by an inauthentic account, Facebook's term for fake or deceptive activity. They did not say what made Facebook conclude the account was inauthentic and declined to say how much the page had spent on ads.

Facebook’s action came weeks after Twitter suspended the Globe Independent’s account. Twitter declined to comment, but a source with insight into the suspension told BuzzFeed News that the Globe Independent’s account violated the company’s policies against spam, coordinated activity, or attempts to manipulate people. The source said there did not appear to be evidence it was part of a state-backed operation.

On its site, the Globe Independent claimed to be based in London. Its Facebook page showed that it was being managed by six accounts located in the US. None of its articles carried bylines, and all of the content viewed by BuzzFeed News was plagiarized from other news sites. Registration records for the Globe-Independent.com domain was registered on July 31 and listed Sierra Nevada Corporation, a Nevada-based aerospace company, as its owner. Greg McCarthy, Sierra Nevada’s director of strategic communications, told BuzzFeed News it did not own the domain and had no idea why its name was listed in the registration records.

"Just because Facebook has a transparency page [listing the location of managers] does not necessarily stop these cagey actors from covering over their true intentions, be they profit or political," Donovan said.

The Globe Independent Facebook page was created on July 29. Even though the red flags were obvious and abundant, Facebook allowed it to buy dozens of ads that helped the page grow its follower count to more than 30,000 people.

At its apparent height, the Globe Independent’s page had more than 60 active ads on Facebook. Some of the ads encouraged people to like its page, promising “exclusive content” from an “unbiased, independent news” source. Seventeen ads linked to articles that were critical of China's treatment of Uighurs, the Muslim minority whose people are being imprisoned and tortured by the Chinese government. At least seven ads were in Indonesian and linked to articles in that language.

The articles about Uighurs were copied and pasted from outlets including NBC News, Agence France-Presse, and Radio Free Asia. While many of its ads focused on China, the site also carried plagiarized content about world affairs, health, technology, and sports.

Along with being misled by the Globe Independent’s page, people were funneled to a network of other bogus news pages. Visitors to the Globe Independent’s Facebook page were recommended “Related Pages” that BuzzFeed News found are part of a network of more than 120 pages that masquerade as news pages in order to run ads for what appears to be a cryptocurrency scam.

The pages have names like “Path of Words,” “the Feedback,” and “Main Buzzfeed” and claim to provide news and information. “We deliver exciting news around the world,” reads the description of a page called “Fancy Time.”

Unlike the Globe Independent, these pages do not promote plagiarized content. Instead, they share properly credited links to articles from major English-language outlets, including BuzzFeed News.

These pages have also purchased Facebook ads to attract likes, gaining more than 1 million total fans in just a few months of operation. The goal appears to be to grow an audience and then target Facebook users around the world with ads for an apparent cryptocurrency scam.

BuzzFeed News found that at least nine pages in the network have purchased cryptocurrency ads in languages such as English, Danish, and French. The ads, which featured expensive cars and other luxury items, promised a quick way to get rich by trading cryptocurrency. It’s the same kind of offer as was put forward by an alleged cryptocurrency scam exposed by the Organized Crime and Corruption Reporting Project in March.

The pages and some of the cryptocurrency ads are still active as of this writing. A Facebook spokesperson said they remain "under review."

Newsletter

Related Articles

0:00
0:00
Close
GDP Growth Remains the Most Telling Barometer of Britain’s Economic Health
Prince William and Kate Middleton Stay Away as Prince Harry Visits London Amid Lingering Rift
Britain Braces for Colder Weather and Snow Risk as Temperatures Set to Plunge
Mass Protests Erupt as UK Nears Decision on China’s ‘Mega Embassy’ in London
Prince Harry to Return to UK to Testify in High-Profile Media Trial Against Associated Newspapers
Keir Starmer Rejects Trump’s Greenland Tariff Threat as ‘Completely Wrong’
Trump to hit Europe with 10% tariffs until Greenland deal is agreed
Prince Harry Returns to UK High Court as Final Privacy Trial Against Daily Mail Publisher Begins
Britain Confronts a Billion-Pound Wind Energy Paradox Amid Grid Constraints
The graduate 'jobpocalypse': Entry-level jobs are not shrinking. They are disappearing.
Cybercrime, Inc.: When Crime Becomes an Economy. How the World Accidentally Built a Twenty-Trillion-Dollar Criminal Economy
The Return of the Hands: Why the AI Age Is Rewriting the Meaning of “Real Work”
UK PM Kier Scammer Ridicules Tories With "Kamasutra"
Strategic Restraint, Credible Force, and the Discipline of Power
United Kingdom and Norway Endorse NATO’s ‘Arctic Sentry’ Mission Including Greenland
Woman Claiming to Be Freddie Mercury’s Secret Daughter Dies at Forty-Eight After Rare Cancer Battle
UK Launches First-Ever ‘Town of Culture’ Competition to Celebrate Local Stories and Boost Communities
Planned Sale of Shell and Exxon’s UK Gas Assets to Viaro Energy Collapses Amid Regulatory and Market Hurdles
UK Intensifies Arctic Security Engagement as Trump’s Greenland Rhetoric Fuels Allied Concern
Meghan Markle Could Return to the UK for the First Time in Nearly Four Years If Security Is Secured
Meghan Markle Likely to Return to UK Only if Harry Secures Official Security Cover
UAE Restricts Funding for Emiratis to Study in UK Amid Fears Over Muslim Brotherhood Influence
EU Seeks ‘Farage Clause’ in Brexit Reset Talks to Safeguard Long-Term Agreement Stability
Starmer’s Push to Rally Support for Action Against Elon Musk’s X Faces Setback as Canada Shuns Ban
UK Free School Meals Expansion Faces Political and Budgetary Delays
EU Seeks ‘Farage Clause’ in Brexit Reset Talks With Britain
Germany Hit by Major Airport Strikes Disrupting European Travel
Prince Harry Seeks King Charles’ Support to Open Invictus Games on UK Return
Washington Holds Back as Britain and France Signal Willingness to Deploy Troops in Postwar Ukraine
Elon Musk Accuses UK Government of Suppressing Free Speech as X Faces Potential Ban Over AI-Generated Content
Russia Deploys Hypersonic Missile in Strike on Ukraine
OpenAI and SoftBank Commit One Billion Dollars to Energy and Data Centre Supplier
UK Prime Minister Starmer Reaffirms Support for Danish Sovereignty Over Greenland Amid U.S. Pressure
UK Support Bolsters U.S. Seizure of Russian-Flagged Tanker Marinera in Atlantic Strike on Sanctions Evasion
The Claim That Maduro’s Capture and Trial Violate International Law Is Either Legally Illiterate—or Deliberately Deceptive
UK Data Watchdog Probes Elon Musk’s X Over AI-Generated Grok Images Amid Surge in Non-Consensual Outputs
Prince Harry to Return to UK for Court Hearing Without Plans to Meet King Charles III
UK Confirms Support for US Seizure of Russian-Flagged Oil Tanker in North Atlantic
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
Maduro’s Arrest Without The Hague Tests International Law—and Trump’s Willingness to Break It
German Intelligence Secretly Intercepted Obama’s Air Force One Communications
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
Fake Mainstream Media Double Standard: Elon Musk Versus Mamdani
HSBC Leads 2026 Mortgage Rate Cuts as UK Lending Costs Ease
US Joint Chiefs Chairman Outlines How Operation Absolute Resolve Was Carried Out in Venezuela
Starmer Welcomes End of Maduro Era While Stressing International Law and UK Non-Involvement
Korean Beauty Turns Viral Skincare Into a Global Export Engine
×