London Daily

Focus on the big picture.
Tuesday, Mar 17, 2026

The News Site Was Bogus. Facebook Still Let It Build A Real Audience.

The Globe Independent used Facebook ads to widely promote plagiarized stories that were often critical of China.

In early August, the Globe Independent launched a website filled with news stories plagiarized from NBC News, the Washington Post, and other outlets. By September, the impostor news site had amassed more than 30,000 likes on Facebook thanks to dozens of ads it purchased, some of which were critical of China.

During an election season in which Facebook has promised to stop manipulation of its platform, these unknown purveyors of copy-pasted news violated the social network's policy against fake accounts, and may have evaded its rules for ads about political issues. The plagiarized site's activity, which went unnoticed until BuzzFeed News alerted Facebook, follows other high-profile failures that question the social media company’s ability to enforce its policies less than a month before the US election.

The Globe Independent page also unwittingly revealed other, apparently unrelated, inauthentic pages, thanks to Facebook’s “Related Pages” feature. Visitors to the Globe Independent’s page were suggested pages including “the Tide Hunter” and “the Star Lane.” Those are part of a network of over 120 pages, which have more than 1 million total likes and are running Facebook ads for what appears to be a cryptocurrency scam. A Facebook spokesperson told BuzzFeed News there was no connection between the Globe Independent page and the cryptocurrency pages but declined to comment further.

"Networks like this just show how profitable it can be to traffic in all kinds of online scams," said Joan Donovan, the research director of the Shorenstein Center on Media, Politics and Public Policy. "In the early phase of a disinformation campaign, it can be difficult to tell what the motives are, but this shows just how crucial it is to use Facebook ads to grow audiences and stage legitimacy before really turning into a full-blown influence operation."

It’s unclear who was behind the Globe Independent site and Facebook page. The Globe Independent did not respond to BuzzFeed News’ emails and Facebook messages. Last Friday, the Globe Independent website was taken offline. Facebook removed the page Sept. 29 after BuzzFeed News asked about it.

A spokesperson declined to provide an on-the-record comment but said an internal investigation found the page was run by an inauthentic account, Facebook's term for fake or deceptive activity. They did not say what made Facebook conclude the account was inauthentic and declined to say how much the page had spent on ads.

Facebook’s action came weeks after Twitter suspended the Globe Independent’s account. Twitter declined to comment, but a source with insight into the suspension told BuzzFeed News that the Globe Independent’s account violated the company’s policies against spam, coordinated activity, or attempts to manipulate people. The source said there did not appear to be evidence it was part of a state-backed operation.

On its site, the Globe Independent claimed to be based in London. Its Facebook page showed that it was being managed by six accounts located in the US. None of its articles carried bylines, and all of the content viewed by BuzzFeed News was plagiarized from other news sites. Registration records for the Globe-Independent.com domain was registered on July 31 and listed Sierra Nevada Corporation, a Nevada-based aerospace company, as its owner. Greg McCarthy, Sierra Nevada’s director of strategic communications, told BuzzFeed News it did not own the domain and had no idea why its name was listed in the registration records.

"Just because Facebook has a transparency page [listing the location of managers] does not necessarily stop these cagey actors from covering over their true intentions, be they profit or political," Donovan said.

The Globe Independent Facebook page was created on July 29. Even though the red flags were obvious and abundant, Facebook allowed it to buy dozens of ads that helped the page grow its follower count to more than 30,000 people.

At its apparent height, the Globe Independent’s page had more than 60 active ads on Facebook. Some of the ads encouraged people to like its page, promising “exclusive content” from an “unbiased, independent news” source. Seventeen ads linked to articles that were critical of China's treatment of Uighurs, the Muslim minority whose people are being imprisoned and tortured by the Chinese government. At least seven ads were in Indonesian and linked to articles in that language.

The articles about Uighurs were copied and pasted from outlets including NBC News, Agence France-Presse, and Radio Free Asia. While many of its ads focused on China, the site also carried plagiarized content about world affairs, health, technology, and sports.

Along with being misled by the Globe Independent’s page, people were funneled to a network of other bogus news pages. Visitors to the Globe Independent’s Facebook page were recommended “Related Pages” that BuzzFeed News found are part of a network of more than 120 pages that masquerade as news pages in order to run ads for what appears to be a cryptocurrency scam.

The pages have names like “Path of Words,” “the Feedback,” and “Main Buzzfeed” and claim to provide news and information. “We deliver exciting news around the world,” reads the description of a page called “Fancy Time.”

Unlike the Globe Independent, these pages do not promote plagiarized content. Instead, they share properly credited links to articles from major English-language outlets, including BuzzFeed News.

These pages have also purchased Facebook ads to attract likes, gaining more than 1 million total fans in just a few months of operation. The goal appears to be to grow an audience and then target Facebook users around the world with ads for an apparent cryptocurrency scam.

BuzzFeed News found that at least nine pages in the network have purchased cryptocurrency ads in languages such as English, Danish, and French. The ads, which featured expensive cars and other luxury items, promised a quick way to get rich by trading cryptocurrency. It’s the same kind of offer as was put forward by an alleged cryptocurrency scam exposed by the Organized Crime and Corruption Reporting Project in March.

The pages and some of the cryptocurrency ads are still active as of this writing. A Facebook spokesperson said they remain "under review."

Newsletter

Related Articles

0:00
0:00
Close
UK Security Adviser Viewed US-Iran Nuclear Deal as Within Reach Before Sudden Escalation
UK Prime Minister Urges Continued Focus on Ukraine Amid Escalating Iran Conflict
UK Introduces New Safeguards to Shield Lenders from Bank Run Risks
UK Promotional Products Market Surpasses £1.3 Billion as Demand Strengthens in 2025
Reeves Pushes for Deeper UK-EU Economic Ties to Revive Growth
UK Security Adviser Saw No Imminent Iranian Nuclear Threat Days Before War Erupted
France Signals Warm Welcome for UK Return to EU Single Market Amid Renewed Cooperation Talks
UK Defence Official Criticises Boeing Over Delays to E-7 Wedgetail Programme
UK Urged to Secure Quantum Talent as Minister Warns Against Repeating AI Setbacks
UK Mayors Set to Gain New Spending Powers Under Reeves’ Fiscal Devolution Plan
Western Allies Urge Restraint as Israel Weighs Expanded Ground Operation in Lebanon
Trump Warns NATO Faces ‘Very Bad’ Future Without Stronger Allied Support in Iran Conflict
UK Minister Says Britain Not Bound to Support Every Demand From U.S. President
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
UK Set to Introduce Steel Tariffs of Up to 50 Percent in New Industrial Strategy
European Governments Decline Trump’s Call to Send Warships to Reopen Strait of Hormuz
Fears Over Iran Conflict Weigh on UK Consumer Confidence
Starmer Says UK Working With Allies on Hormuz Shipping Plan After Trump Raises Pressure
Iran War and Energy Shock Shake Britain’s Economy and Political Debate
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
King Charles and Queen Camilla Share Personal Tributes to Their Mothers on UK Mother’s Day
Prince William Honors Princess Diana with Mother’s Day Tribute
UK Economy Stalls in January as Households Cut Back on Eating Out
AI-Generated Singer Becomes Viral Voice for Iranians With New Anthem
London Private Club Founder Plans Exclusive Palm Beach Venue Near Trump’s Mar-a-Lago
Ed Davey Urges Britain to Build Fully Independent Nuclear Missile Capability
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
US Treasury Links British Polo Patrons to Alleged Venezuelan Oil Proceeds Laundering Scheme
Hundreds Gather in London Despite Ban on Annual Pro-Palestinian March
Two Dead and Multiple Students Seriously Ill After Invasive Meningitis Outbreak at UK University
UK Considers Deploying Ships and Mine-Hunting Drones to Reopen Strait of Hormuz
Starmer and Trump Discuss Urgent Need to Reopen Strait of Hormuz Amid Escalating Iran Conflict
Prince Harry and Meghan Markle’s Planned Australia Visit Draws Mixed Reaction From Local Communities
Trump Calls on France and UK to Help Safeguard Strait of Hormuz Shipping Route
Boris Johnson Labels Bitcoin a ‘Ponzi Scheme’, Sparking Debate in Crypto World
UK Considers Targeted Aid for Vulnerable Households as Energy Costs Rise
Stellantis Urges Immediate Review of UK Electric Vehicle Sales Targets
Home Office Reverses Course to Allow Some Dual Nationals to Enter UK Using EU Passports
Reform UK Proposes Replacing Top Civil Servants With Officials Aligned to Government Agenda
Netflix Adds Critically Acclaimed ‘Best Film of 2025’ With Perfect Rotten Tomatoes Score
‘The Sums Don’t Add Up’: UK Farmers Hit by Soaring Costs as Iran War Disrupts Global Supplies
Confidential UK Biobank Health Records Found Online After Researchers Accidentally Expose Data
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Middle East War Highlights Strategic Importance of Strong UK–Ireland Cooperation
Weak Growth Signals UK Economy Was Faltering Even Before Middle East Energy Shock
Marks & Spencer Tops UK Fashion Retail Rankings as Most Considered Brand
×