London Daily

Focus on the big picture.
Friday, Jan 09, 2026

The News Site Was Bogus. Facebook Still Let It Build A Real Audience.

The Globe Independent used Facebook ads to widely promote plagiarized stories that were often critical of China.

In early August, the Globe Independent launched a website filled with news stories plagiarized from NBC News, the Washington Post, and other outlets. By September, the impostor news site had amassed more than 30,000 likes on Facebook thanks to dozens of ads it purchased, some of which were critical of China.

During an election season in which Facebook has promised to stop manipulation of its platform, these unknown purveyors of copy-pasted news violated the social network's policy against fake accounts, and may have evaded its rules for ads about political issues. The plagiarized site's activity, which went unnoticed until BuzzFeed News alerted Facebook, follows other high-profile failures that question the social media company’s ability to enforce its policies less than a month before the US election.

The Globe Independent page also unwittingly revealed other, apparently unrelated, inauthentic pages, thanks to Facebook’s “Related Pages” feature. Visitors to the Globe Independent’s page were suggested pages including “the Tide Hunter” and “the Star Lane.” Those are part of a network of over 120 pages, which have more than 1 million total likes and are running Facebook ads for what appears to be a cryptocurrency scam. A Facebook spokesperson told BuzzFeed News there was no connection between the Globe Independent page and the cryptocurrency pages but declined to comment further.

"Networks like this just show how profitable it can be to traffic in all kinds of online scams," said Joan Donovan, the research director of the Shorenstein Center on Media, Politics and Public Policy. "In the early phase of a disinformation campaign, it can be difficult to tell what the motives are, but this shows just how crucial it is to use Facebook ads to grow audiences and stage legitimacy before really turning into a full-blown influence operation."

It’s unclear who was behind the Globe Independent site and Facebook page. The Globe Independent did not respond to BuzzFeed News’ emails and Facebook messages. Last Friday, the Globe Independent website was taken offline. Facebook removed the page Sept. 29 after BuzzFeed News asked about it.

A spokesperson declined to provide an on-the-record comment but said an internal investigation found the page was run by an inauthentic account, Facebook's term for fake or deceptive activity. They did not say what made Facebook conclude the account was inauthentic and declined to say how much the page had spent on ads.

Facebook’s action came weeks after Twitter suspended the Globe Independent’s account. Twitter declined to comment, but a source with insight into the suspension told BuzzFeed News that the Globe Independent’s account violated the company’s policies against spam, coordinated activity, or attempts to manipulate people. The source said there did not appear to be evidence it was part of a state-backed operation.

On its site, the Globe Independent claimed to be based in London. Its Facebook page showed that it was being managed by six accounts located in the US. None of its articles carried bylines, and all of the content viewed by BuzzFeed News was plagiarized from other news sites. Registration records for the Globe-Independent.com domain was registered on July 31 and listed Sierra Nevada Corporation, a Nevada-based aerospace company, as its owner. Greg McCarthy, Sierra Nevada’s director of strategic communications, told BuzzFeed News it did not own the domain and had no idea why its name was listed in the registration records.

"Just because Facebook has a transparency page [listing the location of managers] does not necessarily stop these cagey actors from covering over their true intentions, be they profit or political," Donovan said.

The Globe Independent Facebook page was created on July 29. Even though the red flags were obvious and abundant, Facebook allowed it to buy dozens of ads that helped the page grow its follower count to more than 30,000 people.

At its apparent height, the Globe Independent’s page had more than 60 active ads on Facebook. Some of the ads encouraged people to like its page, promising “exclusive content” from an “unbiased, independent news” source. Seventeen ads linked to articles that were critical of China's treatment of Uighurs, the Muslim minority whose people are being imprisoned and tortured by the Chinese government. At least seven ads were in Indonesian and linked to articles in that language.

The articles about Uighurs were copied and pasted from outlets including NBC News, Agence France-Presse, and Radio Free Asia. While many of its ads focused on China, the site also carried plagiarized content about world affairs, health, technology, and sports.

Along with being misled by the Globe Independent’s page, people were funneled to a network of other bogus news pages. Visitors to the Globe Independent’s Facebook page were recommended “Related Pages” that BuzzFeed News found are part of a network of more than 120 pages that masquerade as news pages in order to run ads for what appears to be a cryptocurrency scam.

The pages have names like “Path of Words,” “the Feedback,” and “Main Buzzfeed” and claim to provide news and information. “We deliver exciting news around the world,” reads the description of a page called “Fancy Time.”

Unlike the Globe Independent, these pages do not promote plagiarized content. Instead, they share properly credited links to articles from major English-language outlets, including BuzzFeed News.

These pages have also purchased Facebook ads to attract likes, gaining more than 1 million total fans in just a few months of operation. The goal appears to be to grow an audience and then target Facebook users around the world with ads for an apparent cryptocurrency scam.

BuzzFeed News found that at least nine pages in the network have purchased cryptocurrency ads in languages such as English, Danish, and French. The ads, which featured expensive cars and other luxury items, promised a quick way to get rich by trading cryptocurrency. It’s the same kind of offer as was put forward by an alleged cryptocurrency scam exposed by the Organized Crime and Corruption Reporting Project in March.

The pages and some of the cryptocurrency ads are still active as of this writing. A Facebook spokesperson said they remain "under review."

Newsletter

Related Articles

0:00
0:00
Close
UK Prime Minister Starmer Reaffirms Support for Danish Sovereignty Over Greenland Amid U.S. Pressure
UK Support Bolsters U.S. Seizure of Russian-Flagged Tanker Marinera in Atlantic Strike on Sanctions Evasion
The Claim That Maduro’s Capture and Trial Violate International Law Is Either Legally Illiterate—or Deliberately Deceptive
UK Data Watchdog Probes Elon Musk’s X Over AI-Generated Grok Images Amid Surge in Non-Consensual Outputs
Prince Harry to Return to UK for Court Hearing Without Plans to Meet King Charles III
UK Confirms Support for US Seizure of Russian-Flagged Oil Tanker in North Atlantic
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
Maduro’s Arrest Without The Hague Tests International Law—and Trump’s Willingness to Break It
German Intelligence Secretly Intercepted Obama’s Air Force One Communications
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
Fake Mainstream Media Double Standard: Elon Musk Versus Mamdani
HSBC Leads 2026 Mortgage Rate Cuts as UK Lending Costs Ease
US Joint Chiefs Chairman Outlines How Operation Absolute Resolve Was Carried Out in Venezuela
Starmer Welcomes End of Maduro Era While Stressing International Law and UK Non-Involvement
Korean Beauty Turns Viral Skincare Into a Global Export Engine
UK Confirms Non-Involvement in U.S. Military Action Against Venezuela
UK Terror Watchdog Calls for Australian-Style Social Media Ban to Protect Teenagers
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Europe’s Luxury Sanctions Punish Russian Consumers While a Sanctions-Circumvention Industry Thrives
Berkshire’s Buffett-to-Abel Transition Tests Whether a One-Man Trust Model Can Survive as a System
Fraud in European Central Bank: Lagarde’s Hidden Pay Premium Exposes a Transparency Crisis at the European Central Bank
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
Tesla Loses EV Crown to China’s BYD After Annual Deliveries Decline in 2025
UK Manufacturing Growth Reaches 15-Month Peak as Output and Orders Improve in December
Beijing Threatened to Scrap UK–China Trade Talks After British Minister’s Taiwan Visit
Newly Released Files Reveal Tony Blair Pressured Officials Over Iraq Death Case Involving UK Soldiers
Top Stocks and Themes to Watch in 2026 as Markets Enter New Year with Fresh Momentum
No UK Curfew Ordered as Deepfake TikTok Falsely Attributes Decree to Prime Minister Starmer
Europe’s Largest Defence Groups Set to Return Nearly Five Billion Dollars to Shareholders in Twenty Twenty-Five
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Apple Escalates Legal Fight by Appealing £1.5 Billion UK Ruling Over App Store Fees
UK Debt Levels Sit Mid-Range Among Advanced Economies Despite Rising Pressures
UK Plans Royal Diplomacy with King Charles and Prince William to Reinvigorate Trade Talks with US
King Charles and Prince William Poised for Separate 2026 US Visits to Reinforce UK-US Trade and Diplomatic Ties
Apple Moves to Appeal UK Ruling Ordering £1.5 Billion in Customer Overcharge Damages
King Charles’s 2025 Christmas Message Tops UK Television Ratings on Christmas Day
The Battle Over the Internet Explodes: The United States Bars European Officials and Ignites a Diplomatic Crisis
Princesses Beatrice and Eugenie Join Royal Family at Sandringham Christmas Service
Fine Wine Investors Find Little Cheer in Third Year of Falls
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
×