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Wednesday, Apr 02, 2025

The Digital Decline: How Doomscrolling is Reshaping Our Minds

The increasing evidence of brain degeneration due to excessive online content consumption and its societal implications
In an era where a seemingly trivial video like 'Skibidi Toilet' captures over 215 million views on YouTube, the term 'brain rot' has fittingly been crowned the Oxford word of the year.

Defined as the gradual decline of mental faculties due to overconsumption of trivial online content, 'brain rot' vividly depicts a growing concern: technology's relentless assault on our cognitive functions.

The ominous signs emerged nearly two decades ago when early studies into email usage revealed that information overload could diminish IQ more than cannabis usage.

Fast forward to today, and smartphones have further entrenched the internet into our daily lives, with the average UK adult spending upwards of four hours online each day.

The impacts are profound, as leading academic institutions such as Harvard and Oxford have linked excessive internet use to shrinking grey matter and weakened memory.

More troubling is the finding that digital multitasking leads to structural changes in the brain, often referred to as 'digital dementia' during critical developmental years.

A Stanford University study in 2018 confirmed that frequent interaction with multiple online platforms erodes attention spans.

Despite a deluge of evidence, society appears alarmingly slow in responding to this cognitive crisis.

MIT neuroscientist Earl Miller, in 2022, described the current era as a 'perfect storm of cognitive degradation,' while Dr. Gloria Mark's research highlights a stark reduction in our ability to focus—down from two and a half minutes in 2004 to just 47 seconds in recent years.

The blame doesn’t lie solely with individuals, as technology is purposefully designed to captivate.

The infinite scroll feature mirrors psychological experiments of endless consumption, manipulating the brain's reward system akin to addictive substances.

Such tactics fuel a dopamine-driven quest for more content, locking users in a cycle of mindless exploration.

If this trajectory continues unchecked, the societal implications could be severe.

Tristan Harris, a former Google design ethicist, drew parallels with religion, noting that billions now receive information from platforms incentivized to exploit our primal instincts—an extraction of attention that he warned could steer humanity toward catastrophe.

Ironically, the demographic most vulnerable to this decline—youth—are also the most aware, coining 'brain rot' themselves.

Movements against technology's grip, from young people embracing simpler 'dumbphones' to campaigns advocating for a tech-free childhood, signal a collective yearning to reclaim our cognitive autonomy.

This awareness offers a glimmer of hope that society can pivot, improving the narrative from an unfocused 'Skibidi' passivity to consciously steering our evolution towards robust intellect.
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