London Daily

Focus on the big picture.
Friday, Nov 28, 2025

'Shocking' that one in five UK households are short on money to live on each month, Asda boss says

'Shocking' that one in five UK households are short on money to live on each month, Asda boss says

Giving his thoughts on the winter of strikes, Lord Rose suggested that some workers "are pushing it a little bit harder than perhaps they should", and asked individuals to be "thoughtful".
The chairman of one of the country's biggest supermarket chains says it's "shocking" that in modern Britain one in five households haven't got enough money to live on each month.

Asda boss and Conservative peer Lord Stuart Rose told Sky News' Beth Rigby Interviews programme that people are eating less and cutting back on shopping as they struggle to provide for their families amid the cost of living crisis.

Lord Rose said 20% of all households in the UK are "running a £60 a month deficit".

"Listen we do a survey at Asda, which I'm chairman [of], where we know that 20% of households in the UK are running a £60 a month deficit, 20% of all UK households," he said.

Describing living conditions as "very tough", Lord Rose continued: "So what we'll see is that people, I think, will want a good Christmas, they'll want to have a nice celebration on the day, they'll want to look after their children.

"But they've been very thoughtful about what they can afford and what they can't afford."

Probed on whether he is suggesting that according to Asda's surveys, one in five households are running a monthly deficit so they are in debt by the end of the month, Lord Rose replied: "Correct."

He added: "It's shocking that we live in a place like that today, that there are one fifth of all households who are struggling.

"I've seen it myself in stores. People coming to the counter to the till and saying, well, actually, I've now spent £25 of my £30 of my £40 that I've allocated for myself this week and don't put any more through the till."

As the cost of living continues to rise, planned industrial action is taking place in a whole number of UK spheres, including healthcare, with nurses and paramedics walking out alongside postal workers, Border Force agents, firefighters, driving instructors, bus operators, airport baggage handlers and even coffin makers.

Giving his thoughts on the winter of strikes, Lord Rose suggested that some workers "are pushing it a little bit harder than perhaps they should", and asked individuals to be "thoughtful".

"We need to look at every case on a case by case basis," he said.

"I'm not going to go into the detail of who I think has got the better case and the worst case. But some people are pushing it a little bit harder than perhaps they should. And some people do deserve these rises.

"So it's not a question of who deserves a rise, it's a question how much can we afford to give people and when can we afford to do it?

"And if we all just take a little bit of thoughtfulness or give a bit of thoughtfulness about the implications, if we get it wrong, then we might just end up in the right place.

"So I'm not asking people to sacrifice. I'm asking people to be thoughtful."

Lord Rose continued: "Nurses definitely deserve a pay rise. But, you know, at the end of the day, nurses are asking for a big double-digit increase. Now you have to ask yourself, is that affordable?

"The answer is, in the current state of the National Health Service, it probably isn't."

The Conservative peer also suggested that former prime minister Boris Johnson had been bad for business as "the relationship between government and business in the last two or three years has been pretty rocky".

He continued: "It's not a question of like or dislike. You know, you expect when you have a leader that your leader will be fit for purpose. And I don't think that Boris Johnson was fit for purpose.

"It's good to see under the new premiership now that we've got beginnings now. So let's build some bridges."

Lord Rose added that he believes Brexit "hasn't worked in the form that it was sold".

"We have not taken the benefits yet of significant trade deals elsewhere. We have not deregulated. We have not in any form or fashion got the best advantage that we thought we were going to get," he said.

Responding to Chancellor Jeremy Hunt disputing the OBR Brexit forecasts and not accepting the impact that leaving the EU has had on the economy, Lord Rose added: "I think it's rubbish. You can't ignore the facts."
Newsletter

Related Articles

0:00
0:00
Close
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
UK Extends Sugar Tax to Sweetened Milkshakes and Lattes in 2028 Health Push
UK Government Backs £49 Billion Plan for Heathrow Third Runway and Expansion
UK Gambling Firms Report £1bn Surge in Annual Profits as Pressure Mounts for Higher Betting Taxes
UK Shares Advance Ahead of Budget as Financials and Consumer Staples Lead Gains
Domino’s UK CEO Andrew Rennie Steps Down Amid Strategic Reset
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
Google Struggles to Meet AI Demand as Infrastructure, Energy and Supply-Chain Gaps Deepen
Car Parts Leader Warns Europe Faces Heavy Job Losses in ‘Darwinian’ Auto Shake-Out
Arsenal Move Six Points Clear After Eze’s Historic Hat-Trick in Derby Rout
Wealthy New Yorkers Weigh Second Homes as the ‘Mamdani Effect’ Ripples Through Luxury Markets
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
UK Unveils Critical-Minerals Strategy to Break China Supply-Chain Grip
Taylor Swift’s “The Fate of Ophelia” Extends U.K. No. 1 Run to Five Weeks
UK VPN Sign-Ups Surge by Over 1,400 % as Age-Verification Law Takes Effect
Former MEP Nathan Gill Jailed for Over Ten Years After Taking Pro-Russia Bribes
Majority of UK Entrepreneurs Regard Government as ‘Anti-Business’, Survey Shows
UK’s Starmer and US President Trump Align as Geneva Talks Probe Ukraine Peace Plan
UK Prime Minister Signals Former Prince Andrew Should Testify to US Epstein Inquiry
Royal Navy Deploys HMS Severn to Shadow Russian Corvette and Tanker Off UK Coast
China’s Wedding Boom: Nightclubs, Mountains and a Demographic Reset
Fugees Founding Member Pras Michel Sentenced to 14 Years in High-Profile US Foreign Influence Case
WhatsApp’s Unexpected Rise Reshapes American Messaging Habits
United States: Judge Dressed Up as Elvis During Hearings – and Was Forced to Resign
Johnson Blasts ‘Incoherent’ Covid Inquiry Findings Amid Report’s Harsh Critique of His Government
Lord Rothermere Secures £500 Million Deal to Acquire Telegraph Titles
Maduro Tightens Security Measures as U.S. Strike Threat Intensifies
U.S. Envoys Deliver Ultimatum to Ukraine: Sign Peace Deal by Thursday or Risk Losing American Support
Zelenskyy Signals Progress Toward Ending the War: ‘One of the Hardest Moments in History’ (end of his business model?)
U.S. Issues Alert Declaring Venezuelan Airspace a Hazard Due to Escalating Security Conditions
×