London Daily

Focus on the big picture.
Saturday, Sep 12, 2026

Here's how you can stop bad information from going viral

Coronavirus misinformation is flooding the internet and experts are calling on the public to practise "information hygiene". What can you do to stop the spread of bad information?

1. Stop and think

You want to help family and friends and keep them in the loop. So when you receive fresh advice - whether by email, WhatsApp, Facebook or Twitter - you might quickly forward it on to them.

But experts say the number one thing you can do to halt misinformation is to simply stop and think.

If you have any doubts, pause, and check it out further.


2. Check your source

Before you forward it on, ask some basic questions about where the information comes from.

It's a big red flag if the source is "a friend of a friend" or "my aunt's colleague's neighbour".

We recently tracked how a misleading post from someone's "uncle with a master's degree" went viral.

Some of the details in the post were accurate - some versions, for example, encouraged hand washing to slow the spread of the virus. But other details were potentially harmful, making unproven claims about how to diagnose the illness.

"The most reliable sources of information remain public health bodies like the NHS, the World Health Organisation, or the Centers for Disease Control and Prevention in the USA." says Claire Milne, deputy editor of UK-based fact-checking organisation Full Fact.

Experts are not infallible. But they are much more reliable than a stranger's distant relative on WhatsApp.


3. Could it be a fake?


Appearances can be deceptive.

It is possible to impersonate official accounts and authorities, including BBC News and the government. Screenshots can also be changed to make it look like information has come from a trusted public body.

Check known and verified accounts and websites. If you can't easily find the information, it might be a hoax. And if a post, video or a link looks fishy - it probably is.

Capital letters and mismatched fonts are something fact-checkers use as an indicator a post might be misleading, according to Claire Milne from Full Fact.


4. Unsure whether it's true? Don't share


Don't forward things on "just in case" they might be true. You might be doing more harm than good.

Often we post things into places where we know there are experts - like doctors or medical professionals. That might be OK, but make sure you're very clear about your doubts. And beware - that photo or text you share might later be stripped of its context.


5. Check each fact, individually


There's a voice note that has been circulating on WhatsApp. The person speaking in the note says she's translating advice from a "colleague who has a friend" working at a hospital. It's been sent to the BBC by dozens of people around the world.

But it's a mix of accurate and inaccurate advice.

When you get sent long lists of advice, it's easy to believe everything in them just because you know for certain that one of the tips (say, about hand washing) is true.

But that's not always the case.


6. Beware emotional posts


It's the stuff that gets us fearful, angry, anxious, or joyful that tends to really go viral.

"Fear is one of the biggest drivers that allows misinformation to thrive," says Claire Wardle of First Draft, an organisation that helps journalists tackle online misinformation.

Urgent calls for action are designed to ramp up anxiety - so be careful.

"People want to help their loved ones stay safe, so when they see 'Tips for preventing the virus!' or 'Take this health supplement!' people want to do whatever they can to help," she says.


7. Think about biases


Are you sharing something because you know it's true - or just because you agree with it?

Carl Miller, research director of the Centre for the Analysis of Social Media at think tank Demos, says we're more likely to share posts that reinforce our existing beliefs.

"It's when we're angrily nodding our head that we're most vulnerable," he says. "That's when, above everything else, we just need to slow down everything that we do online."

Newsletter

Related Articles

0:00
0:00
Close
UK Reviews Nationwide Emergency Alert Tests After Systems Meet Reliability Targets
UK Seeks Faster Rail Links Across Northern Industrial Corridors
British Business Bank Allocates £150 Million for High-Growth Companies in Northern England
BBC Warns Staff Strikes Are Possible Amid Pay Dispute and £500 Million Savings Drive
UK Backs Short Extension of UN Sudan Sanctions Regime
Prime Minister Andy Burnham Defends Early Prison Release Reforms and Growth Strategy
Reform UK Faces Scrutiny Over Alleged Effort to Circumvent Foreign Donation Rules
UK Analysts Warn Tax Rises or Spending Cuts May Be Needed to Preserve Fiscal Headroom
Jaguar Land Rover Plans Up to 4,000 Job Cuts in £1.7 Billion Cost-Saving Drive
UK Chancellor Warns of Difficult October Budget as Borrowing Costs Rise
UK Declares Israeli Occupation of West Bank Unlawful and Expands Sanctions
UK House of Commons Rejects Assisted Dying Bill for England and Wales
English Councils to Gain Power to Introduce Tourist Taxes by 2028
Kemi Badenoch Reshuffles Conservative Shadow Cabinet
Firefighters Make Progress Containing Major Wildfires in South Wales
John Lewis Partnership Reports £124 Million Loss
Study Says UK AI Data Centres Will Create Only a Quarter of Forecast Jobs
UK Government Considers Higher Industrial Water Prices Amid Supply Pressures
Andy Burnham Holds First Call With Donald Trump as UK Prime Minister
NHS Records Busiest Summer on Record as Heatwaves Drive Hospital Admissions
Home Secretary Orders Police Crackdown on Far-Right Anti-Migrant Vigilantes
UK Supreme Court Rules Northern Ireland Religious Education Curriculum Breaches Human Rights Standards
Markets Price in Four Bank of England Rate Rises by Next Summer
House of Commons Prepares Free Vote on Assisted Dying Bill
UK Government Bans Trade With Israeli Settlements in Occupied Territories
UK Economy Grows 0.4% in July as Artificial Intelligence Investment Supports Expansion
Andy Burnham Becomes UK Prime Minister After Keir Starmer Resigns
John Lewis Partnership Loss Widens to £124 Million
UK Government to Put White Working-Class Social Mobility at Centre of Equality Policy
McLaren Plans £450 Million Technology Investment Creating 1,000 UK Jobs
UK Chancellor Faces Calls for Wealth Taxes and Public Ownership in Autumn Budget
English Mayors to Gain Powers to Impose Uncapped Overnight Tourist Taxes
JPMorgan’s Jamie Dimon Warns UK Government Against Bank Windfall Taxes
UK Air Traffic Control Outage Cancels More Than 2,000 Flights
UK Imposes Trade Ban on Israeli Settlements in the West Bank
UK Borrowing Costs Surge as Middle East Tensions Push Long-Term Gilt Yields to Highest Since 1998
Buckingham Palace Says Prince Harry and Meghan Will Not Resume Official Royal Duties
UK Treasury Faces Calls to Scrap £100,000 Childcare Support Threshold
Trades Union Congress Urges Labour Government to Rewrite Migration Policy
Riot Police Deployed After Anti-Migrant Protests Turn Violent in Portsmouth
UK Considers Replacing Some Disability Cash Payments With Direct Services
JPMorgan’s Jamie Dimon Warns UK Chancellor Against Higher Banking Taxes
UK Announces New Sanctions Targeting Israeli Settlements in West Bank
Metropolitan Police Investigate Alleged Illegal Donations to Reform UK
UK Charges Wiltshire Man With Assisting Russian Intelligence
UK Orders Urgent Review After Air Traffic Failure Cancels More Than 2,000 Flights
Merz Rebukes AfD Expansion in Saxony-Anhalt
King Charles Confirms Prince Harry and Meghan Will Remain Private Citizens
Labour Selects Former Child Refugee for By-Election in Keir Starmer’s Former Seat
Foreign Private Equity Accelerates Takeovers of London-Listed Industrial Companies
×