London Daily

Focus on the big picture.
Friday, Aug 14, 2026

Remote working: Is Big Tech going off work from home?

Remote working: Is Big Tech going off work from home?

On Wednesday last week, Google's Fiona Cicconi wrote to company employees.

She announced that Google was bringing forward its timetable of moving people back into the office.

As of 1 September, she said, employees wishing to work from home for more than 14 days would have to apply to do so.

Employees were also expected to "live within commuting distance" of offices. No cocktails by the beach with a laptop, then.

The intention was very clear. Sure, you can do more flexible working than you did before - but most people will still have to come into the office.

That thinking seemed to fly in the face of much of what we heard from Silicon Valley executives last year, when they championed the virtues of remote working.

For example, Twitter's Jack Dorsey made headlines across the world last May, when he said "Twitter employees can now work from home forever".

It was speculated that after Covid, the "new normal" for Silicon Valley might be a workforce heavily geared around remote working, with tech companies needing only minimal staff on-site.

It's increasingly looking like that's not going to happen.

And if you really look at the statements made by tech bosses, some of the nuances were skirted over by the press.

For example, when Mr Dorsey said employees could work at home "forever", he added, " if our employees are in a role and situation that enables them to work from home."

That was a pretty important "if".

And in fact, Twitter has clarified that it expects a majority of its staff to spend some time working from home and some time in the office.

Pretty much every Silicon Valley tech firm has said that it is now committed to "flexible" or "hybrid" working.

The problem is those terms can mean almost anything.

Is that Fridays off? Or a completely different working relationship with a brick-and-mortar office?


Microsoft envisages "'working from home part of the time (less than 50%) as standard for most roles" in the future.

There is a lot of room for manoeuvre in the words "less than 50%".

Amazon also issued a statement to employees last week saying: "Our plan is to return to an office-centric culture as our baseline. We believe it enables us to invent, collaborate, and learn together most effectively."

Not exactly a ringing endorsement of the new work-from-home age, then.

Part of the hesitancy is that although many employees want more flexibility, it's still not at all clear what kind of model works for the companies.

"None of us have this all figured out," said Carolyn Everson, vice-president of Facebook's global business group, when talking about current work-from-home arrangements.

"We are making this up on the fly."

Remotely attractive


Harvard Business School professor and remote working advocate Prithwiraj Choudhury says that tech companies have long been at the vanguard of remote working.

"The early adopters and the companies that are embracing this model and building the organisation around that remote work model will have a huge advantage in attracting talent," he says.

That is certainly the hope.

No tech business wants to lose able employees to rivals who will allow them to work more flexibly.

Companies like Spotify now appear to have some of the most "flexible" working practices for its staff.

In a recent statement it said: "Our employees will be able to work full time from home, from the office, or a combination of the two.

"The exact mix of home and office work mode is a decision each employee and their manager make together."

But it did add: "There are likely to be some adjustments to make along the way."

So Spotify's definition of flexible working is very different to Google's, which in turn is very different to Amazon's.


Working from home while there is no office open is one thing. But remote working's biggest test is going to be when the office starts opening up - let's say at 50% capacity.

When meetings are being held partially in person and partially on Zoom, is the dynamic going to work quite so well?

And when some team members develop face-to-face, in-person relationships with managers, will remote workers feel disadvantaged?

Last week, IBM announced its proposed system of remote working, with 80% of the workforce working at least three days a week in the office.

"When people are remote, I worry about what their career trajectory is going to be," said IBM chief executive Arvind Krishna.

"If they want to become a people manager, if they want to get increasing responsibilities, or if they want to build a culture within their teams, how are we going to do that remotely?" he asked.

Tantalisingly, we are about to find out what works and what doesn't, because there are so many differing approaches being taken by tech companies.

And like so much of modern day life, other businesses are looking over at the west coast of America to see what's working here - and what isn't.

Newsletter

Related Articles

0:00
0:00
Close
UK Condemns Houthi Actions and Warns of Red Sea Threat to Global Trade
UK and Solomon Islands Open Wildlife Photography Exhibition in Honiara
UK Small Businesses Face Continued Cash Flow and Tax Pressures
Greatham Marsh Restoration Restores Tidal Wetland in Hartlepool After More Than 200 Years
UK Health Regulator Urges University Students to Check Meningitis and Measles Vaccination Status
Mining Remediation Authority Completes Major Ground Stabilization Works in Scottish Community
UK Food Crime Investigators Seize 33 Tonnes of Illegal Food in Multi-Agency Operation
Technical Qualification Uptake Hits Record High as Advanced Mathematics Results Improve
UK Summer Temperatures on Course to Challenge Long-Standing Records, Met Office Says
UK Farmers Bring Forward Cereal Harvests as Drought Threatens Yields
Wildfires Surge Across England and Wales as Fire Chiefs Report Record July
UK Nurses Warn of Heat Risks as Hospital Staff Struggle With Extreme Temperatures
Southern Water Seeks Drought Order for Hampshire and Isle of Wight Amid Water Shortages
UK Heatwave Pushes West London Temperature to 38.1 Degrees as Health Alerts Continue
UK Economy Grows 0.4% in Second Quarter Despite Global Uncertainty
China’s Kimi Launches AI-Focused Credit Card With Agricultural Bank of China and American Express
UK Residents Gather to Watch Rare Partial Solar Eclipse
Reform UK Deputy Leader Richard Tice Faces Criticism Over Legal Threat Against Guardian Journalist
Michael Forsyth Elected Speaker of the House of Lords
Cambridge Researchers Launch £20 Million Human Organoid Drug Testing Programme
Heathrow Loses European Passenger Traffic Lead to Istanbul Airport
Households Near New UK Electricity Pylons to Receive £250 Annual Energy Bill Discount
UK Government Estimates Zero-Hours Contract Ban Could Cost Employers Up to £3 Billion a Year
Robert Jenrick Leaves Conservatives for Reform UK in Major Parliamentary Defection
UK Police Chiefs Urge Government to Block Early Release of Andrew Harper Killers
UK Government Holds Emergency Cobra Meeting as Drought and Heatwave Raise Wildfire Risks
Former Labour Adviser Arrested on Suspicion of Spying for China Held Privileged Access as Top Party Donor
Turkish Parliament Passes Landmark Bill Granting Conditional Amnesty to Disarmed PKK Members
Donald Trump Warns FIFA Against Ousting Gianni Infantino Amid Revolt by Global Football Leaders
Jeff Bezos Joins Investor Group Closing In on $6 Billion Liverpool FC Stake
Police Conduct Cross-Border Raids Against Northern England Drug Network
Nicola Sturgeon Protested at Edinburgh Festival Fringe Event
Major UK Retail Chain Enters Administration With One Hundred Fifty-Four Stores Set to Close
Heathrow Renews Call for Runway Expansion After Losing Europe’s Busiest Airport Ranking
Government Condemns One Million Pound Thames Water Executive Bonus Amid Drought
NHS England Says More Than One Hundred Thousand Hepatitis C Patients Have Been Cured
UK Foreign Secretary Ed Miliband Calls for End to West Bank Settler Violence
UK Prepares for Deepest Partial Solar Eclipse Since Nineteen Ninety-Nine
UK Heatwave Triggers Amber Health Alerts as Economic Losses Reach Four Point Four Billion Pounds
UK Offers Electricity Bill Discounts to Communities Hosting New Power Infrastructure
Bank of England Expected to Hold Interest Rates at Three Point Seven Five Percent
UK Government Moves to Ban Subscription Traps and Misleading Retail Discounts
Andy Burnham Gives Councils New Powers to Block Betting and Vape Shops
UK Councils to Receive Sweeping Planning Powers to Ban New Vape and Betting Shops
Nicola Sturgeon Says She Has No Contact With Estranged Husband After SNP Embezzlement Case
Police Arrest Two Men After Aberdeenshire Defense Technology Office Break-In
Greater Manchester Councils Gain Powers to Restrict New Vape and Betting Shops
Coroner Finds Treasury Workplace Failures Contributed to Personal Assistant’s Suicide
English and Welsh Courts Ban Meta Smart Glasses Over Recording and Privacy Risks
Strait of Hormuz Disruption Could Double UK Inflation and Trigger Recession, Forecasters Warn
×