London Daily

Focus on the big picture.
Saturday, Mar 21, 2026

Remote working: Is Big Tech going off work from home?

Remote working: Is Big Tech going off work from home?

On Wednesday last week, Google's Fiona Cicconi wrote to company employees.

She announced that Google was bringing forward its timetable of moving people back into the office.

As of 1 September, she said, employees wishing to work from home for more than 14 days would have to apply to do so.

Employees were also expected to "live within commuting distance" of offices. No cocktails by the beach with a laptop, then.

The intention was very clear. Sure, you can do more flexible working than you did before - but most people will still have to come into the office.

That thinking seemed to fly in the face of much of what we heard from Silicon Valley executives last year, when they championed the virtues of remote working.

For example, Twitter's Jack Dorsey made headlines across the world last May, when he said "Twitter employees can now work from home forever".

It was speculated that after Covid, the "new normal" for Silicon Valley might be a workforce heavily geared around remote working, with tech companies needing only minimal staff on-site.

It's increasingly looking like that's not going to happen.

And if you really look at the statements made by tech bosses, some of the nuances were skirted over by the press.

For example, when Mr Dorsey said employees could work at home "forever", he added, " if our employees are in a role and situation that enables them to work from home."

That was a pretty important "if".

And in fact, Twitter has clarified that it expects a majority of its staff to spend some time working from home and some time in the office.

Pretty much every Silicon Valley tech firm has said that it is now committed to "flexible" or "hybrid" working.

The problem is those terms can mean almost anything.

Is that Fridays off? Or a completely different working relationship with a brick-and-mortar office?


Microsoft envisages "'working from home part of the time (less than 50%) as standard for most roles" in the future.

There is a lot of room for manoeuvre in the words "less than 50%".

Amazon also issued a statement to employees last week saying: "Our plan is to return to an office-centric culture as our baseline. We believe it enables us to invent, collaborate, and learn together most effectively."

Not exactly a ringing endorsement of the new work-from-home age, then.

Part of the hesitancy is that although many employees want more flexibility, it's still not at all clear what kind of model works for the companies.

"None of us have this all figured out," said Carolyn Everson, vice-president of Facebook's global business group, when talking about current work-from-home arrangements.

"We are making this up on the fly."

Remotely attractive


Harvard Business School professor and remote working advocate Prithwiraj Choudhury says that tech companies have long been at the vanguard of remote working.

"The early adopters and the companies that are embracing this model and building the organisation around that remote work model will have a huge advantage in attracting talent," he says.

That is certainly the hope.

No tech business wants to lose able employees to rivals who will allow them to work more flexibly.

Companies like Spotify now appear to have some of the most "flexible" working practices for its staff.

In a recent statement it said: "Our employees will be able to work full time from home, from the office, or a combination of the two.

"The exact mix of home and office work mode is a decision each employee and their manager make together."

But it did add: "There are likely to be some adjustments to make along the way."

So Spotify's definition of flexible working is very different to Google's, which in turn is very different to Amazon's.


Working from home while there is no office open is one thing. But remote working's biggest test is going to be when the office starts opening up - let's say at 50% capacity.

When meetings are being held partially in person and partially on Zoom, is the dynamic going to work quite so well?

And when some team members develop face-to-face, in-person relationships with managers, will remote workers feel disadvantaged?

Last week, IBM announced its proposed system of remote working, with 80% of the workforce working at least three days a week in the office.

"When people are remote, I worry about what their career trajectory is going to be," said IBM chief executive Arvind Krishna.

"If they want to become a people manager, if they want to get increasing responsibilities, or if they want to build a culture within their teams, how are we going to do that remotely?" he asked.

Tantalisingly, we are about to find out what works and what doesn't, because there are so many differing approaches being taken by tech companies.

And like so much of modern day life, other businesses are looking over at the west coast of America to see what's working here - and what isn't.

Newsletter

Related Articles

0:00
0:00
Close
Lord Walney Warns of Expanding Iranian Influence Networks Within the United Kingdom
Iranian National Among Two Arrested After Attempt to Access UK Nuclear Submarine Base
Deregulation, Artificial Intelligence, and Fraud Laws Reshape UK Financial Services Landscape
UK Considers Lower Speed Limits to Reduce Fuel Use Amid Escalating Energy Crisis
UK Borrowing Costs Surge to Post-Crisis High as Markets React to Inflation and War Risks
UK Government Prepares Emergency Economic Measures as Iran Conflict Fuels Financial Risks
Meningitis B Outbreak in the UK Raises Urgent Health Warnings as Cases Surge
Iran Issues Stark Warning to Britain Over US Base Access Amid Expanding Conflict
United Kingdom Authorizes US Strikes from British Bases as Iran Threatens Key Shipping Routes
Reform UK Suspends Scottish Candidate Following Financial Misconduct Allegations
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
UK and Nigeria Reach Agreement to Accelerate Return of Irregular Migrants
UK Sets New Aid Priorities Following Significant Budget Reductions
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
UK Plans 50% Steel Tariffs in Bold Move to Protect Domestic Industry
Iran Conflict Sends Shockwaves Through UK Economy as Energy Costs and Trade Risks Surge
UK Health Officials Warn Kent Meningitis Outbreak Still Active as Cases Continue to Rise
UK Climate Progress Faces Scrutiny Over Reliance on Carbon Accounting Methods
UK Deploys Advisers to United States to Shape Plan for Reopening Strait of Hormuz
Amazon Bets on AI-Driven Alexa Upgrade to Revive UK Smart Speaker Market
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
GB News Faces Regulatory Complaints Over On-Air Remarks on ‘Genocide’ Claims
UK Signals Expanded Support for Gulf Allies as Iranian Attacks Intensify Regional Threats
UK VAT Decision Opens Path for Potential Refunds to U.S. Biopharma Firms
UK and Canada Advance ‘Middle Power’ Strategy to Shape Global Influence Beyond Superpowers
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Holds Back on Hormuz Escort Mission While Continuing Talks with Allies
TrumpRx Pricing Platform Faces Scrutiny as Some Medicines Remain Costlier Than in the UK
UK, Netherlands and Finland Explore Joint Defence Investment Bank to Boost Military Capability
Deadly Meningitis Outbreak in Kent Raises Alarm as Cases Surge and Emergency Response Expands
UK Security Adviser Viewed US-Iran Nuclear Deal as Within Reach Before Sudden Escalation
UK Prime Minister Urges Continued Focus on Ukraine Amid Escalating Iran Conflict
UK Introduces New Safeguards to Shield Lenders from Bank Run Risks
UK Promotional Products Market Surpasses £1.3 Billion as Demand Strengthens in 2025
Reeves Pushes for Deeper UK-EU Economic Ties to Revive Growth
UK Security Adviser Saw No Imminent Iranian Nuclear Threat Days Before War Erupted
France Signals Warm Welcome for UK Return to EU Single Market Amid Renewed Cooperation Talks
UK Defence Official Criticises Boeing Over Delays to E-7 Wedgetail Programme
UK Urged to Secure Quantum Talent as Minister Warns Against Repeating AI Setbacks
UK Mayors Set to Gain New Spending Powers Under Reeves’ Fiscal Devolution Plan
Western Allies Urge Restraint as Israel Weighs Expanded Ground Operation in Lebanon
Trump Warns NATO Faces ‘Very Bad’ Future Without Stronger Allied Support in Iran Conflict
UK Minister Says Britain Not Bound to Support Every Demand From U.S. President
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
×