London Daily

Focus on the big picture.
Sunday, Mar 15, 2026

Prince William and Kate: The PR missteps that overshadowed a royal tour

Prince William and Kate: The PR missteps that overshadowed a royal tour

Quite how defeat was plucked from the jaws of victory in Trench Town, Kingston, may one day become the stuff of public relations legend.

Palace staff must be wondering how the defining image of the Cambridges' trip to the Caribbean was not the explosion of joy and pleasure that greeted the couple in downtown Kingston.

But instead, what looked to many as some sort of white-saviour parody, with Kate and William fleetingly making contact with the outstretched fingers of Jamaican children, pushing through a wire fence.

It was a bad misstep for a couple who are surprisingly media-savvy. And it was not the only one on this curiously disorganised trip.

The first engagement in Belize was hurriedly cancelled following a protest by some residents. Another protest - albeit a small one - popped up on the day they arrived in Jamaica.

The Jamaican prime minister declared, as the couple stood mutely beside him, that he would rather not have the Queen as head of state any more.

And the Land Rover ride out of the military commissioning parade may have been intended as a charming homage to the Queen and the Duke of Edinburgh, who rode in the same vehicle back in the 60s.

But to some it just felt like a clunky reminder of a more deferential time.

It is worth noting that lots of things went really quite well. Prince William's speeches were thoughtful and well received.

The Land Rover was a nod to the Queen and Duke of Edinburgh but may have felt like a reminder of more colonial days

England footballer Raheem Sterling also greeted fans who had come to see him and Prince William play football


In Jamaica he went further than any member of the Royal Family, speaking of his sorrow at and abhorrence of slavery.

And he went out of his way to celebrate the contribution that Jamaicans have made to Britain in the years since World War Two.

It was a reminder of the depth and complexity of the relationship between two very different nations.

During event after event, the couple did that royal thing of sprinkling a little magic and a little joy into people's lives.

They thanked those who so often go un-thanked and unrewarded for their efforts, drawing attention to stubbornly unfashionable causes and issues.

And they got a warm reception pretty much wherever they went.

While in Trench Town the royals joined in with reggae musicians as they visited the neighbourhood where Bob Marley grew up

Crowds came out to greet the Cambridges on their visit to Trench Town


No more so than in Trench Town in Kingston where wild cheers accompanied their every step and a walkabout at one point threatened to go out of control with excited people pressing them on every side.

So how did Trench Town end up as a PR disaster? Bad planning and bad execution are part of it.

It's been more than two years since the last tour and the Cambridges' team sorely lacks experience in setting up a long and complex trip.

It only takes one thing, one moment, to overshadow days of good works.

There have been a fair few of those things.

The whole fingers-through-the wire moment was avoidable.

"It's really unfair," complained one senior British diplomat of the critical coverage. But since when was life - or social media - fair?

And the world has changed, very fast, since the last tour.

Black Lives Matter has changed many perceptions. And the declaration by Barbados of a republic late last year has changed things too.

There is no longer the forgiveness there once was for the slightly tone-deaf moment.

The Cambridges were met with an explosion of joy in downtown Kingston


The Land Rover might have seemed like a good idea at the time. But on the day it felt like one more reminder of colonial days.

Times have changed. The Royal Family have in the past been pretty good at changing with them. But not on this tour.

And second chances are these days few and far between.

Newsletter

Related Articles

0:00
0:00
Close
Prince Harry and Meghan Markle’s Planned Australia Visit Draws Mixed Reaction From Local Communities
Trump Calls on France and UK to Help Safeguard Strait of Hormuz Shipping Route
Boris Johnson Labels Bitcoin a ‘Ponzi Scheme’, Sparking Debate in Crypto World
UK Considers Targeted Aid for Vulnerable Households as Energy Costs Rise
Stellantis Urges Immediate Review of UK Electric Vehicle Sales Targets
Home Office Reverses Course to Allow Some Dual Nationals to Enter UK Using EU Passports
Reform UK Proposes Replacing Top Civil Servants With Officials Aligned to Government Agenda
Netflix Adds Critically Acclaimed ‘Best Film of 2025’ With Perfect Rotten Tomatoes Score
‘The Sums Don’t Add Up’: UK Farmers Hit by Soaring Costs as Iran War Disrupts Global Supplies
Confidential UK Biobank Health Records Found Online After Researchers Accidentally Expose Data
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Middle East War Highlights Strategic Importance of Strong UK–Ireland Cooperation
Weak Growth Signals UK Economy Was Faltering Even Before Middle East Energy Shock
Marks & Spencer Tops UK Fashion Retail Rankings as Most Considered Brand
United States Launches Trade Investigation Into Allies Over Forced Labour Practices
United States Launches Trade Investigation Into Allies Over Forced Labour Practices
Russia Accuses Britain Over Storm Shadow Strike as London Reaffirms Ukraine’s Right to Self-Defence
Russia Accuses Britain Over Storm Shadow Strike as London Reaffirms Ukraine’s Right to Self-Defence
Royal Navy to Acquire Twenty Uncrewed Surface Vessels for Autonomous Warfare Testing
Russia Summons British and French Envoys After Ukrainian Storm Shadow Strike on Strategic Facility
Starmer Confirms Britain Will Maintain Sanctions on Russia Despite U.S. Policy Shift
UK Moves to Refine AI Definition in Investment Security Reform
UK Economy Stalls in January as Growth Unexpectedly Falls to Zero
Asian Energy Security Tested as Strait of Hormuz Disruption Threatens Oil Supplies
Iran Sets Three Conditions for Ending Regional War as Diplomatic Efforts Intensify
Tesla Secures Approval to Supply Electricity Directly to Homes Across Britain
Prince William Delivers Tribute to Australia’s Naval Alliance Amid Renewed Royal Spotlight on the Country
UK Foreign Secretary Travels to Saudi Arabia to Reinforce Support for Regional Allies
Putin’s ‘Hidden Hand’ May Be Assisting Iran in Conflict With Trump, UK Defence Secretary Warns
UK Sets April Deadline for Tech Platforms to Strengthen Online Protections for Children
Elon Musk Moves Into Britain’s Energy Market as Tesla Wins Licence to Supply Power
UK Watchdog Warns Fuel Retailers Against Profiteering Amid Iran War Price Surge
Report Claims Iran Used UK Charity Network to Expand Influence
United States and United Kingdom Establish Joint Standards for Counter-Drone Technology
Iran May Be Laying Naval Mines in Strait of Hormuz, UK Warns Amid Escalating Gulf Tensions
US Deploys Bunker-Buster Bombs to UK Airbase as Iran Conflict Intensifies
British Troops in Iraq Intercept Iranian Drones Targeting Coalition Base
Release of Mandelson Files Raises Tensions as UK Seeks Stable Relations With Donald Trump
UK Documents Reveal Starmer Was Warned About Mandelson’s Epstein Links Before Ambassador Appointment
Nearly Five Hundred UK Mortgage Deals Withdrawn in Two Days as Market Volatility Forces Lenders to Reprice
Three Cargo Ships Hit Near Iran as Attacks Spread to Strategic Strait of Hormuz
Why British Police Repeatedly Declined to Investigate Jeffrey Epstein’s UK Links
UK Parliament Ends Hereditary Seats in House of Lords, Closing Chapter on Centuries of Aristocratic Lawmaking
EU and UK Urge Israel to Act Against Rising West Bank Settler Violence Amid Regional Tensions
US Senator John Kennedy Says Keir Starmer Should Not Be Trusted for Military Advice Amid Iran War Debate
UK High Court Rejects Attempt to Revive Terrorism Charge Against Kneecap Rapper
Revolut Secures Full UK Banking Licence After Multi-Year Regulatory Wait
Kentucky’s Bench Boost Powers Wildcats Past LSU in SEC Tournament Opener
British Couple Die After Being Pulled From Water at Australian Beach During Family Visit
×