London Daily

Focus on the big picture.
Wednesday, Aug 26, 2026

Prince William and Kate: The PR missteps that overshadowed a royal tour

Prince William and Kate: The PR missteps that overshadowed a royal tour

Quite how defeat was plucked from the jaws of victory in Trench Town, Kingston, may one day become the stuff of public relations legend.

Palace staff must be wondering how the defining image of the Cambridges' trip to the Caribbean was not the explosion of joy and pleasure that greeted the couple in downtown Kingston.

But instead, what looked to many as some sort of white-saviour parody, with Kate and William fleetingly making contact with the outstretched fingers of Jamaican children, pushing through a wire fence.

It was a bad misstep for a couple who are surprisingly media-savvy. And it was not the only one on this curiously disorganised trip.

The first engagement in Belize was hurriedly cancelled following a protest by some residents. Another protest - albeit a small one - popped up on the day they arrived in Jamaica.

The Jamaican prime minister declared, as the couple stood mutely beside him, that he would rather not have the Queen as head of state any more.

And the Land Rover ride out of the military commissioning parade may have been intended as a charming homage to the Queen and the Duke of Edinburgh, who rode in the same vehicle back in the 60s.

But to some it just felt like a clunky reminder of a more deferential time.

It is worth noting that lots of things went really quite well. Prince William's speeches were thoughtful and well received.

The Land Rover was a nod to the Queen and Duke of Edinburgh but may have felt like a reminder of more colonial days

England footballer Raheem Sterling also greeted fans who had come to see him and Prince William play football


In Jamaica he went further than any member of the Royal Family, speaking of his sorrow at and abhorrence of slavery.

And he went out of his way to celebrate the contribution that Jamaicans have made to Britain in the years since World War Two.

It was a reminder of the depth and complexity of the relationship between two very different nations.

During event after event, the couple did that royal thing of sprinkling a little magic and a little joy into people's lives.

They thanked those who so often go un-thanked and unrewarded for their efforts, drawing attention to stubbornly unfashionable causes and issues.

And they got a warm reception pretty much wherever they went.

While in Trench Town the royals joined in with reggae musicians as they visited the neighbourhood where Bob Marley grew up

Crowds came out to greet the Cambridges on their visit to Trench Town


No more so than in Trench Town in Kingston where wild cheers accompanied their every step and a walkabout at one point threatened to go out of control with excited people pressing them on every side.

So how did Trench Town end up as a PR disaster? Bad planning and bad execution are part of it.

It's been more than two years since the last tour and the Cambridges' team sorely lacks experience in setting up a long and complex trip.

It only takes one thing, one moment, to overshadow days of good works.

There have been a fair few of those things.

The whole fingers-through-the wire moment was avoidable.

"It's really unfair," complained one senior British diplomat of the critical coverage. But since when was life - or social media - fair?

And the world has changed, very fast, since the last tour.

Black Lives Matter has changed many perceptions. And the declaration by Barbados of a republic late last year has changed things too.

There is no longer the forgiveness there once was for the slightly tone-deaf moment.

The Cambridges were met with an explosion of joy in downtown Kingston


The Land Rover might have seemed like a good idea at the time. But on the day it felt like one more reminder of colonial days.

Times have changed. The Royal Family have in the past been pretty good at changing with them. But not on this tour.

And second chances are these days few and far between.

Newsletter

Related Articles

0:00
0:00
Close
Turnbull Warns AUKUS Could Leave Australia Without Promised Nuclear Submarines
California Billionaires Pour More Than $150 Million Into Fight Over Proposed Wealth Tax
German Broadcaster Goes Dark to Warn AfD Could End Its Saxony-Anhalt Service
Badenoch Plans Major Shadow Cabinet Reshuffle as Tories Struggle in Third Place
UK Government Demands Action Against Social Media Content Promoting Dangerous Driving
Labour Backbenchers Prepare Push for Electoral Reform Under Andy Burnham
Fire at Gatwick Airport Car Park Destroys 140 Vehicles and Cuts Local Power
UK Plans Voluntary Libido-Suppressing Medication Programme Across 20 Prisons
NHS England Launches Free Home Cervical Cancer Testing Kits Nationwide
Imperial College Study Warns North Sea Oil Projects Could Cause Hundreds of Billions of Pounds in Climate Damage
UK Inflation Rises to 2.9% as Middle East Conflict Pushes Up Energy Costs
Prime Minister Andy Burnham Visits Kyiv to Strengthen UK Support for Ukraine
Premier League Season Opens With Managerial Debuts and Dramatic Early Fixtures
England Cricket Drops Brydon Carse From Selection Pending Club Investigation
Graeme Dott Convicted of Child Sexual Abuse Offences in Scotland
Protesters Occupy British Aircraft Parts Factory Over Alleged Military Links to Israel
More Than 100 Former British and French Diplomats Call for Sanctions on Israel
Ipsos Poll Shows British Public Split Between Immigration Controls and Economic Growth
British Cybersecurity Agencies Raise Alert Over Growing Threats to Critical Infrastructure
Two-Thirds of England Now Under Official Drought Conditions After Prolonged Summer Heat
Institute of Directors Calls for Urgent Action to Revive Britain’s Stagnant Labour Market
Andy Burnham Visits Kyiv on First Foreign Trip and Pledges Continued British Support for Ukraine
New Daily Diabetes and Weight-Loss Pill Launches in UK Pharmacies
UK Payroll Employment Falls by 94,000 as Labour Market Cools
Onshore Wind Planning Applications in England Reach Ten-Year High After Rules Eased
UK Government Demands Social Media Platforms Remove Dangerous Driving Content After A66 Crash
Thames Water Creditors Face Backlash Over Proposed Corporate Restructuring
Twelve Arrested After Fatal A66 Crash Linked to Organised Crime Investigation
UK Household Energy Debt Could Reach £7 Billion by Year-End
UK Defence Ministry to Use Ukraine Battlefield Data to Train AI Security Systems
UK Government Redirects £4 Billion of Affordable Homes Funding Away From Social Housing
UK Government Borrowing Reaches £1.8 Billion in July, Exceeding Forecasts
UK Prime Minister Andy Burnham Pledges Advanced Missile Support for Ukraine
8Bank of England Holds Interest Rate at 3.75% as Middle East Energy Risks Rise
Prime Minister Andy Burnham to Give Ukraine Classified Storm Shadow Blueprints for Domestic Missile Production
UK Graduate Job Vacancies Plunge 45% to Lowest Levels on Record
Government Audit Reveals Pressure on UK Hospitality From Business Rates and Rising Costs
Kindertransport Survivor Prepares to Revisit European Sites Linked to Her Family’s Wartime Separation
Northern England Transport Operators Strengthen Contingency Plans as Travel Demand Rises
New Implant Trials Offer Treatment Prospects for Patients With Refractory Angina
South Wales Reviews Wildfire Response After Exceptionally Dry Summer
UK Treasury Prepares Autumn Fiscal Statement Amid Spending and Defense Pressures
Norfolk Records First Wild Beaver Births in More Than Five Hundred Years
Historic Portrait of Benjamin Disraeli Reported Missing From Parliament’s Art Collection
Five People, Including Police Officers, Killed in A66 Crash as Families Pay Tribute
Most English Secondary Schools Found to Fall Short of National Healthy Food Standards
UK Think Tank Says Productivity Growth May Be Stronger Than Official Data Shows
Reform Party Proposes Lower Social Housing Priority for Foreign-Born UK Citizens
UK Government Plans Business Rate Overhaul to Ease Pressure on Pubs and Hotels
New Daily Diabetes and Weight-Loss Pill Launches Across NHS Pharmacies in England
×