London Daily

Focus on the big picture.
Thursday, Apr 09, 2026

Prince William and Kate: The PR missteps that overshadowed a royal tour

Prince William and Kate: The PR missteps that overshadowed a royal tour

Quite how defeat was plucked from the jaws of victory in Trench Town, Kingston, may one day become the stuff of public relations legend.

Palace staff must be wondering how the defining image of the Cambridges' trip to the Caribbean was not the explosion of joy and pleasure that greeted the couple in downtown Kingston.

But instead, what looked to many as some sort of white-saviour parody, with Kate and William fleetingly making contact with the outstretched fingers of Jamaican children, pushing through a wire fence.

It was a bad misstep for a couple who are surprisingly media-savvy. And it was not the only one on this curiously disorganised trip.

The first engagement in Belize was hurriedly cancelled following a protest by some residents. Another protest - albeit a small one - popped up on the day they arrived in Jamaica.

The Jamaican prime minister declared, as the couple stood mutely beside him, that he would rather not have the Queen as head of state any more.

And the Land Rover ride out of the military commissioning parade may have been intended as a charming homage to the Queen and the Duke of Edinburgh, who rode in the same vehicle back in the 60s.

But to some it just felt like a clunky reminder of a more deferential time.

It is worth noting that lots of things went really quite well. Prince William's speeches were thoughtful and well received.

The Land Rover was a nod to the Queen and Duke of Edinburgh but may have felt like a reminder of more colonial days

England footballer Raheem Sterling also greeted fans who had come to see him and Prince William play football


In Jamaica he went further than any member of the Royal Family, speaking of his sorrow at and abhorrence of slavery.

And he went out of his way to celebrate the contribution that Jamaicans have made to Britain in the years since World War Two.

It was a reminder of the depth and complexity of the relationship between two very different nations.

During event after event, the couple did that royal thing of sprinkling a little magic and a little joy into people's lives.

They thanked those who so often go un-thanked and unrewarded for their efforts, drawing attention to stubbornly unfashionable causes and issues.

And they got a warm reception pretty much wherever they went.

While in Trench Town the royals joined in with reggae musicians as they visited the neighbourhood where Bob Marley grew up

Crowds came out to greet the Cambridges on their visit to Trench Town


No more so than in Trench Town in Kingston where wild cheers accompanied their every step and a walkabout at one point threatened to go out of control with excited people pressing them on every side.

So how did Trench Town end up as a PR disaster? Bad planning and bad execution are part of it.

It's been more than two years since the last tour and the Cambridges' team sorely lacks experience in setting up a long and complex trip.

It only takes one thing, one moment, to overshadow days of good works.

There have been a fair few of those things.

The whole fingers-through-the wire moment was avoidable.

"It's really unfair," complained one senior British diplomat of the critical coverage. But since when was life - or social media - fair?

And the world has changed, very fast, since the last tour.

Black Lives Matter has changed many perceptions. And the declaration by Barbados of a republic late last year has changed things too.

There is no longer the forgiveness there once was for the slightly tone-deaf moment.

The Cambridges were met with an explosion of joy in downtown Kingston


The Land Rover might have seemed like a good idea at the time. But on the day it felt like one more reminder of colonial days.

Times have changed. The Royal Family have in the past been pretty good at changing with them. But not on this tour.

And second chances are these days few and far between.

Newsletter

Related Articles

0:00
0:00
Close
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
UK Calls for Full and Toll-Free Access Through Strait of Hormuz Amid Rising Tensions
Starmer Signals Strategic Shift for Britain Amid Escalating Iran-Linked Tensions
UK Issues Firm Warning to Russia Over Covert Underwater Military Activity
OpenAI Halts Stargate UK Project, Casting Uncertainty Over Britain’s AI Expansion Plans
Starmer Voices Frustration Over Global Pressures Driving UK Energy Costs Higher
UK Deploys Military Assets to Protect Undersea Cables From Suspected Russian Threat
Canada Aligns With US, UK and Australia as Europe Prepares Major Digital Border Overhaul
Meghan Markle’s Planned Australia Appearance Sparks Fresh Speculation
Starmer Warns Sustained Effort Needed to Ensure US–Iran Ceasefire Holds
UK to Partner with Shipping Industry to Rebuild Confidence in Strait of Hormuz, Cooper Says
UK Interest Rate Expectations Ease Following US–Iran Ceasefire Agreement
Starmer Signals Major Effort Needed to Fully Reopen Strait of Hormuz During Gulf Visit
UK Fuel Prices Face Ongoing Volatility Amid Global Pressures and Domestic Factors
Kanye West’s Planned Italy Festival Appearance Draws Debate After UK Entry Ban
Smuggling Routes Shift Toward Belgium as Migrant Crossings to UK Evolve
Ceasefire Offers Potential Relief for UK Fuel and Food Prices Amid Ongoing Uncertainty
Iran Conflict Raises Questions Over UK’s Global Influence and Military Preparedness
Senator McConnell Visits Kentucky to Highlight Federal Investment in Local Projects
Kanye West Barred from Entering UK as Legal Grounds Come into Focus
UK Denies Visa to Kanye West After Sponsors Withdraw from Wireless Festival
Trump-Era Forest Service Restructuring Leads to Closure of UK Lab Focused on Kentucky Woodland Health
Foreign Students in the UK Describe Harsh Living Conditions and Financial Pressures
Reform UK Proposes Visa Restrictions on Nations Pursuing Reparations Claims
Public Reaction Divides Over UK Decision to Bar Kanye West
Calls Grow for UK to Review US Base Access Following Concerns Over Escalating Rhetoric
UK Indicates It Will Not Permit Use of Its Bases for Potential US Strikes on Iran’s Energy Infrastructure
UK Prime Minister Defends Decision to Bar Kanye West, Questions Festival Booking
UK Accelerates Efforts to Harmonise Medical Technology Rules with United States
Wireless Festival Cancelled After Kanye West Denied Entry to the United Kingdom
Australia’s most decorated living soldier was arrested at Sydney Airport and charged with five counts of war-crime murder for the killing of unarmed Afghan civilians
The CIA’s Secret Technology That Can Find You by Your Heartbeat Successfully Locates Downed Airman
Operation Europe: Trump Deploys Vance to Hungary to Save the EU
King Charles Faces Criticism From Some UK Christians Over Absence of Easter Message
Former UK Defence Secretary Raises Concerns Over Ability to Counter Iran Missile Threat
UK Signals Non-Involvement in Iran Conflict as Trump Reasserts Firm Deterrence Stance
US and UK Strengthen Medical Device Cooperation Following Tariff Removal
Trump Backs Steve Hilton for California Governor, Highlighting Reform Agenda
UK Seeks Closer Ties With Anthropic as AI Policy Divergence Emerges Across Atlantic
Experts Warn of Evolving Extremism After Teens Arrested in UK Ambulance Arson Case
UK Convenes Talks to Safeguard Shipping Through Strait of Hormuz After Conflict Escalation
Trump Highlights Strong Leadership in Critique of UK Stance on Iran
UK Authorities Review Kanye West’s Entry Status Following Festival Backlash
UK Considers Deploying Aircraft Carrier for US Independence Day Celebrations Amid Renewed Transatlantic Focus
United Kingdom Moves to Attract AI Firm Anthropic Amid Tensions with US Defense Officials
RAF Intercepts Iranian Drones in Middle East to Defend Allied Security Interests
Labour Signals Shift on Foie Gras and Fur Restrictions to Advance EU Trade Talks
×