London Daily

Focus on the big picture.
Tuesday, Jun 23, 2026

Piers Morgan: From Meghan's 'ghosting' to Good Morning Britain exit

Piers Morgan: From Meghan's 'ghosting' to Good Morning Britain exit

Piers Morgan first met Meghan Markle at a bar in Kensington in 2016.

At the time, the US actress was starring in legal drama Suits. She met Morgan while on a spring visit to the UK, as part of a trip that also included watching Wimbledon matches with her friend Serena Williams.

"We spent two hours in a pub, she had a couple of dirty martinis, I had a couple of pints, we got on brilliantly," Morgan told Ryan Tubridy on RTÉ's The Late Late Show.

"And then I put her in a cab, and it turned out to be a cab which took her to a party where she met Prince Harry. And the next night they had a solo dinner together, and that was the last I heard from Meghan Markle.

"She ghosted me, Ryan," Morgan concluded. "Meghan Markle ghosted me."

She might have gone quiet on Morgan, but it certainly wasn't the last he and the rest of the world heard of Meghan.

Five years after those dirty martinis, she is the Duchess of Sussex, and her recent interview with Oprah Winfrey prompted so much anger from Morgan that it ultimately led to his exit from Good Morning Britain.

His departure has prompted a huge reaction from viewers and commentators, both positive and negative. But beyond those declaring their love or hatred for him, many have pointed out the far-reaching consequences of his exit.

It may be a symbolic and important gesture by a broadcaster concerned not to contradict its own message about mental health. But it will also mean the show loses its Rottweiler, who was widely praised for holding government ministers to account during the pandemic.

His absence will also almost certainly harm viewing figures. ITV shares fell 5% on Wednesday, which analysts attributed partly to his departure.

Morgan stood by his criticism of Meghan as he spoke to the press on Wednesday morning

Morgan joined the ITV breakfast show in 2015, after several years of flagging ratings. GMTV had been rebranded as Daybreak, but that was failing to match the viewing figures of its predecessor.

In 2014, ITV decided it was time for another change. Daybreak was scrapped, Good Morning Britain was launched, and Susanna Reid was poached from BBC Breakfast.

Morgan's arrival the following year was disruptive, to put it mildly. He was combative and opinionated, a far cry from the usual warm, cuddly tone of breakfast television, and closer to the style of some morning programmes in the US.

Scepticism of woke culture was at the core of Morgan's appeal, to the point where he wrote a book on the subject in 2020. While the rest of society grappled with issues of social progress, Morgan's refusal to toe the politically correct line led to both backlash and praise.

His impact could be measured in a number of ways. First, there were the viewing figures, which increased dramatically. While BBC Breakfast held on to its crown, GMB improved its viewing share as people tuned in to hear Morgan's take on the day's events. As a result, ITV made more money from advertising.

You could also look at the column inches. The more outrageous Piers was, the more people would talk about him. The more news outlets wrote stories about him, the more clicks and ad revenue they got. By complaining so vocally, his critics were keeping him relevant, completing the cycle.

Those complaints from viewers and campaign groups were made both to Ofcom and ITV.

Morgan and Susanna Reid were dubbed "shouty and pouty" by some tabloids

In 2019, an item about gender identity in which Morgan claimed he now "identifies as a penguin" prompted 1,000 complaints to the media regulator and outcry from charities and viewers. It sparked a petition, signed by more than 90,000 people, calling for his sacking. Proving his divisiveness, a counter petition was set up to keep him, and was signed by 72,000.

When a TV producer said on Twitter earlier this year that he would not work with Morgan again, the presenter responded by saying he would "rather employ a lobotomised Aardvark". That led to an open letter to ITV accusing Morgan of bullying, signed by more than 1,000 industry workers.

And yet, Morgan has always considered himself to have liberal views. His CNN programme in the US was famous for his campaigning on gun control. And he claims "not to have a prejudiced bone in his body", much to the incredulity of his opponents.

"The woke crowd loathe me, because the informed ones know I'm actually a liberal," he wrote in his book, Wake Up, last year. "So on paper, I'm one of them. I'm therefore the enemy within." Morgan added that he considers himself a feminist and a supporter of gay rights, civil rights and transgender rights - "apart from the absurd new trend of limitless self-identification".

Morgan said he "didn't believe a word Meghan said" in her interview with Oprah

But the damage his words have inflicted also cannot be ignored, such as his apparent dismissal of mental health issues. This is what ultimately led to his downfall after the Duchess of Sussex said she felt she "didn't want to be alive any more".

Morgan said he "didn't believe a word" the duchess had said in the interview. He later attempted to clarify his comments, saying his disbelief referred specifically to her claim that her request for support was rejected by Buckingham Palace. But by then, the damage was done.

Welsh Health Minister Vaughan Gething spoke for many when he described Morgan's comments as "wholly unacceptable, incredibly unkind and exactly where we should not be in public debate and discourse".

"We've won lots of ground by talking and being more open about mental health challenges," he said. "I think the comments and the tone of them would have set a number of people back."

Morgan was also accused of missing the mark on the issues of racism raised by Meghan. He has always maintained the press's coverage of her is motivated by her behaviour, not underlying racism.

"I'm sorry Piers, you don't get to call out what is and isn't racism against black people," Trisha Goddard told him on Monday's programme. "I'll leave you to call out all the other stuff you want, but leave the racism stuff to us, eh?"

However, Morgan had also won over some of his previous critics in the past year, for his challenging interviews with government ministers. The absence of these exchanges will be a big loss to the show, as Kevin Maguire and Krishnan Guru-Murthy have pointed out.

Hiring a shock jock was always going to result in controversy. But could ITV have done more to rein him in?

Channel 4 historian and media commentator Maggie Brown said: "Piers Morgan needed a stronger editor or producer to just keep him in check while allowing him to be bombastic, mainstream and successful. Himself. This is a common pattern for much appreciated TV stars who go on to overstep the mark."

And what might Morgan do next? Losing jobs has never stopped his career progression in the past.

After his exit from GMB, former politician George Galloway tweeted: "Dear Piers Morgan. You told me once 'a sacking is an opportunity'. It turned out that way for me and I hope it will for you. In fact I'm sure it will."

Morgan will not come cheap, but many would be keen to hire him all the same, particularly the soon-to-be-launched GB News. The channel's chairman Andrew Neil said on Wednesday that he would be open to giving Morgan a job.

It is perhaps fitting that Morgan's last ever appearance as a GMB presenter saw him finally get his six-year long wish.

"Good Morning Britain beat BBC Breakfast in the ratings yesterday for the first time," Morgan pointed out when he received the viewing figures for Tuesday's episode.

"My work is done."


The BBC's entertainment correspondent Colin Paterson gives the lowdown on Piers Morgan's departure from GMB


Newsletter

Related Articles

0:00
0:00
Close
UK Heatwave Disrupts Transport, Healthcare and Public Services as Red Weather Alerts Expand Nationwide
Barclays Warns of Growing Cyber Risk Divide Between Large UK Firms and Micro Businesses
European Defence Plans Including Ukraine Integration Prompt UK Strategic Reassessment
UK Equity Markets React as US–Iran Peace Roadmap Eases Oil Price Pressures
United Kingdom Expands Global Clean Energy Partnerships With Brazil, Morocco and Tanzania
Lord David Frost Urges Incoming UK Leadership to Abandon EU Regulatory Reset Strategy
Housing Groups Support Amendment to Strengthen Fire and Gas Safety Access Powers in Social Housing
South London NHS Estates Staff Ballot on Industrial Action Over Pay Structures in Hospital Maintenance Services
United Kingdom Government Invests £60 Million in AI Research Labs at Oxford and University College London
Barclays Cyber Security Report Highlights Rising Threat Exposure Among UK Small Businesses in AI-Driven Attacks
UK Met Office Heatwave Triggers Transport Warnings as Rail Operators Urge Cancellations Amid Infrastructure Strain
South London NHS Estates Workers Ballot for Strike Action Over Pay Disputes Across Major London Hospitals
Barclays Warns of Severe Cyber Security Gap Between Large Corporations and Small Businesses in the United Kingdom
United Kingdom Government Allocates £60 Million for Artificial Intelligence Research Laboratories at Oxford and UCL
National Health Service Approves Teplizumab Treatment to Delay Onset of Type One Diabetes in First European Rollout
Met Office Issues Rare Red Extreme Heat Warning Across London, South East and West Midlands as Transport and Health Systems Face Disruption
Prime Minister Keir Starmer Resigns After Labour Party Revolt Following Economic Stagnation and Local Election Losses
United Kingdom Economy Contracts for Second Consecutive Month as Private Sector Weakens and Job Loss Fears Rise
Taxpayer Support Grows for Higher Digital Levies on Multinational Tech Companies
Bank of England Signals Caution Over Inflation Despite Easing Energy Prices
Lloyds Banking Group Expands Artificial Intelligence Hiring Amid Sector-Wide Automation Shift
Film Producer Corporate Collapse Leaves Creditors Facing Unrecoverable Losses
UK Ten-Year Brexit Anniversary Highlights Ongoing Political and Economic Uncertainty
Nottingham Maternity Scandal Inquiry Reveals Systemic Failings in NHS Care
Met Office Heatwave Prompts Public Health Warnings Across United Kingdom
Concerns Rise Over Fiscal Stability as Political Uncertainty Weighs on UK Borrowing Costs
UK Taxpayers Back Higher Digital Taxes on Global Technology Firms, Survey Shows
Bank of England Holds Interest Rates Steady Amid Persistent Services Inflation
Reform UK and Opposition Leaders Call for General Election Following Starmer’s Departure
Ten Years After Brexit Referendum, UK Faces Ongoing Political Fragmentation and Economic Debate
Nottingham University Hospitals Maternity Inquiry Exposes Severe NHS Failures
Met Office Issues Heat Health Alerts as United Kingdom Faces Record-Breaking Temperatures
Andy Burnham Emerges as Front-Runner for Labour Leadership After Starmer’s Resignation
Keir Starmer Resigns as UK Enters New Phase of Political Leadership Transition
UK Expands Alcohol Ban Enforcement Using Tagging Technology Ahead of World Cup
UK Invests £50 Million in Critical Minerals Supply Chain Security
UK Appoints Special Envoy on Preventing Sexual Violence in Conflict
UK Introduces Fines for Landlords of Unsafe Rental Properties
Reform UK Leads Opinion Polls as Immigration Debate Reshapes UK Politics
Police Investigate Edinburgh Attacks as Potential Hate Crimes
King Charles to Publish Personal Tax and Royal Household Financial Records
Nottingham University Hospitals Maternity Inquiry Report Set for Publication
Heat-Health Alerts Issued Across London and Southern England Amid Rising Temperatures
UK Economy Shows Pressure From Middle East Conflict Despite Modest Growth
Brexit Anniversary Reignites Debate Over UK Economic and Political Direction
UK Parliament Continues Legislative Work Amid Leadership Transition
Financial Markets Hold Steady After UK Leadership Shake-Up
Andy Burnham Enters Labour Leadership Race With Strong Parliamentary Backing
Keir Starmer Resigns as UK Prime Minister After Two Years in Office
Reform UK MP Lee Anderson to Raise Pension Concerns Over British Coal Staff Superannuation Scheme
×