London Daily

Focus on the big picture.
Friday, Jun 26, 2026

No, Target didn't offer 'tuck friendly' bathing suits for kids. Here what is — and isn't — part of its Pride celebration line.

No, Target didn't offer 'tuck friendly' bathing suits for kids. Here what is — and isn't — part of its Pride celebration line.

Conservatives on social media have accused the Bullseye of marketing transgender and "satanic" products to children, but those claims don't hold up.

Target's handling of its annual LGBTQ Pride month merchandise has managed to draw outrage from both ends of the political spectrum, with progressives taking umbrage with the company's decision to pull displays and items to which conservatives objected.

But beyond the generalized right-wing critique of Target being a "woke" retailer, the most ferocious social media reaction to the company's Pride collection was over items that didn't actually exist — or at least not in the way that critics were claiming.

"Since introducing this year's collection, we've experienced threats impacting our team members' sense of safety and wellbeing while at work," a Target spokesperson said in a statement to Insider. "Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior."

Here's a closer look at what Target is — and is not — selling as part of its annual celebration of Pride month.


The "tuck-friendly" swimsuits are not for children


Arguably the most vociferous complaints about Target's product offerings are about a one-piece swimsuit and bottoms featuring "tuck-friendly" construction in the crotch. The design allows a transgender woman to wear the form-fitting swimwear without accidentally exposing their penis.

A firestorm erupted after a conservative social media influencer said the apparel was being marketed and sold to children, but an Associated Press fact check found that claim was false.

The items are "clearly labeled on Target's website as adult swimsuits," the AP said, citing Target spokesperson Kayla Castañeda. "The 'tuck-friendly' swim suits are for adults only," Castañeda told the news service.

The AP said it did find a kids' swim skirt from Target that said it was "Thoughtfully Fit on Multiple Body Types and Gender Expressions."


The "satanic" artist's designs for Target don't mention Satan


Critics were also quick to claim that three items designed by Abprallen, a studio in London, were "Satan-inspired" because the company had previously created product lines that mentioned the character, including one with the slogan "Satan Respects Pronouns."

But the Target products themselves — a messenger bag, a tote bag, and a sweatshirt — had no mention of Satan. Instead, they had the slogans "We Belong Everywhere," "Too Queer for Here," and "Cure Transphobia, Not Trans People." The items are no longer available online.


What Insider saw prominently displayed in-store


After learning that Pride displays had been taken down and moved away from the fronts of stores in Florida, Insider visited a location in Wisconsin to see what was being sold, and how it was presented.

The "tuck-friendly" swimwear was not immediately visible in the Pride section nor in the children's areas.

What was visible was signage that said things like "Take Pride" and a sizing chart that said "Fit for anyone and everyone."


Apparel featured a mixture of rainbow motif designs, while slogans said "Equality," "Be kind," "Be true to you," and "Trans people will always exist."

Three Target employees in Florida told Insider these products and other Pride merchandise are now relegated to shelves in lower-traffic areas closer to the back of their stores.

Newsletter

Related Articles

0:00
0:00
Close
Robert Jenrick Defends £5 Million Donation to Nigel Farage Amid Political Scrutiny
Plymouth Museum The Box Wins 2026 Art Fund Museum of the Year Award
UK Government Faces Backlash Over Plans to Use Former Military Sites for Asylum Accommodation
Labour Party Faces Pressure Over Cabinet Stability as Senior Figures Clash on Policy Direction
Heathrow Airport Forecasts Passenger Decline in 2026 as Costs and Climate Disruption Mount
UK Energy Regulator Approves Expansion of Long-Duration Storage to Boost Power System Resilience
Crown Estate Reports Third Consecutive Year of £1 Billion Profit as Debate Over Royal Finances Intensifies
Teenager Charged With Murder in Wales Following Death of 14-Year-Old Boy
Nottingham University Hospitals Maternity Failures Trigger Calls for Public Inquiry Into Patient Safety
EasyJet Rejects £4.9 Billion Takeover Offer From Castlelake but Keeps Door Open for Further Talks
Record Heatwave Triggers UK Transport and Infrastructure Strain as Heathrow Revises Passenger Forecast Downward
Ofgem Approves Sixteen Long-Duration Energy Storage Projects to Strengthen UK Grid Stability
Labour Government Faces Internal Tensions Over Cabinet Decisions and Net Zero Policy Direction
British Food and Drink Exports Fall to Decade Low Amid Trade Friction and US Tariffs
Great Britain Grid Operator Spends £10 Million to Stabilize Electricity Supply During Heatwave Demand Surge
UK Parliament Committee Calls for Urgent National Adaptation Strategy as Extreme Heat Strains Public Infrastructure
Record-Breaking Heatwave Pushes England’s National Health Service to Critical Incident Status as Hospitals Struggle With Surge in Emergencies
UK Government Launches Review of Voluntary National Insurance Contributions System
UK Planning Inspectorate Reports Key Infrastructure and Planning Milestones in Annual Review
UK Government Reviews Travel Expense Reimbursement Rates for Employers and Employees
Civil Nuclear Constabulary Launches National Digital Memorial for Officers Killed in Service
UK and US Expand Collaboration on Nuclear Fusion Research and Workforce Exchange
Environment Agency Secures £275,000 Enforcement Deal with Anglian Water Over Permit Breaches
Independent Inspector Flags Ongoing Failures in UK Home Office Border Case Management
UK Government Considers Zero VAT Rate on Land for Social Housing Development
Bank of England Reports Sharp Drop in Emissions and Warns on Climate-Driven Financial Risk
Consumer Confidence in the UK Falls at Fastest Quarterly Rate Since 2022
UK Borrowing Costs Rise Sharply on Gilt Markets Amid Fiscal and Political Concerns
UK Government Plans Legislation to Bring British Steel into Public Ownership
UK Government Secures £210 Million Nuclear Fuel Deal to Support Ukraine Energy Security
London Ambulance Service Reports Record Emergency Call Volume Amid Severe Heatwave
United Kingdom Faces Record June Heatwave as Temperatures Hit 36.7°C in Somerset
UK Financial Services Reform Debate Intensifies Over Ministerial Regulatory Powers
UK Energy Price Cap Rise Expected to Keep Inflation Above Target Through 2026
UK Biohacking and AI Wellness Trends Drive Surge in Personal Health Monitoring
UK Social Care Sector Sees Workforce Shift as Overseas Recruitment Masks Domestic Labour Decline
Nuffield Trust Warns UK Health Budgets Remain Vulnerable Despite Record Spending Levels
UK Coal Pension Surplus Debate Returns to Parliament as Reform UK MP Seeks Clarity on Distribution
UK MPs Consider E-Petition Calling for NHS Newborn Screening for Spinal Muscular Atrophy
UK Parliament Debates E-Petition Calling for Inquiry Into Pro-Israel Influence in Politics
UK Economy Grew 0.6 Percent in Q1 2026 but Business Sentiment Weakens Over Geopolitical Risks
UK Financial Services Bill Enters Lords Committee Stage With Expanded Ministerial Powers
UK Armed Forces Bill Advances With Plans for Defence Housing Service and Drone Defence Measures
UK Treasury Proposes Higher Electricity Generator Levy and Updated Mileage Allowance Rules
UK Parliament Debates Health Bill Amid Persistent GP Access and Patient Satisfaction Concerns
UK Financial Sanctions Regulator Signals Faster, Intelligence-Led Enforcement Strategy
British Chambers of Commerce Warns Business Confidence Crisis Is Dampening UK Investment
UK Parliament Debates Carbon Budget Order as Pressure Mounts on Net Zero Delivery
UK Energy Price Volatility Reinforces Pressure for Faster Electrification of Economy
UK Defence and Aerospace Strategy Gains Momentum as Keir Starmer Pushes Industrial Cooperation in Berlin
×