London Daily

Focus on the big picture.
Monday, Apr 06, 2026

No, Target didn't offer 'tuck friendly' bathing suits for kids. Here what is — and isn't — part of its Pride celebration line.

No, Target didn't offer 'tuck friendly' bathing suits for kids. Here what is — and isn't — part of its Pride celebration line.

Conservatives on social media have accused the Bullseye of marketing transgender and "satanic" products to children, but those claims don't hold up.

Target's handling of its annual LGBTQ Pride month merchandise has managed to draw outrage from both ends of the political spectrum, with progressives taking umbrage with the company's decision to pull displays and items to which conservatives objected.

But beyond the generalized right-wing critique of Target being a "woke" retailer, the most ferocious social media reaction to the company's Pride collection was over items that didn't actually exist — or at least not in the way that critics were claiming.

"Since introducing this year's collection, we've experienced threats impacting our team members' sense of safety and wellbeing while at work," a Target spokesperson said in a statement to Insider. "Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior."

Here's a closer look at what Target is — and is not — selling as part of its annual celebration of Pride month.


The "tuck-friendly" swimsuits are not for children


Arguably the most vociferous complaints about Target's product offerings are about a one-piece swimsuit and bottoms featuring "tuck-friendly" construction in the crotch. The design allows a transgender woman to wear the form-fitting swimwear without accidentally exposing their penis.

A firestorm erupted after a conservative social media influencer said the apparel was being marketed and sold to children, but an Associated Press fact check found that claim was false.

The items are "clearly labeled on Target's website as adult swimsuits," the AP said, citing Target spokesperson Kayla Castañeda. "The 'tuck-friendly' swim suits are for adults only," Castañeda told the news service.

The AP said it did find a kids' swim skirt from Target that said it was "Thoughtfully Fit on Multiple Body Types and Gender Expressions."


The "satanic" artist's designs for Target don't mention Satan


Critics were also quick to claim that three items designed by Abprallen, a studio in London, were "Satan-inspired" because the company had previously created product lines that mentioned the character, including one with the slogan "Satan Respects Pronouns."

But the Target products themselves — a messenger bag, a tote bag, and a sweatshirt — had no mention of Satan. Instead, they had the slogans "We Belong Everywhere," "Too Queer for Here," and "Cure Transphobia, Not Trans People." The items are no longer available online.


What Insider saw prominently displayed in-store


After learning that Pride displays had been taken down and moved away from the fronts of stores in Florida, Insider visited a location in Wisconsin to see what was being sold, and how it was presented.

The "tuck-friendly" swimwear was not immediately visible in the Pride section nor in the children's areas.

What was visible was signage that said things like "Take Pride" and a sizing chart that said "Fit for anyone and everyone."


Apparel featured a mixture of rainbow motif designs, while slogans said "Equality," "Be kind," "Be true to you," and "Trans people will always exist."

Three Target employees in Florida told Insider these products and other Pride merchandise are now relegated to shelves in lower-traffic areas closer to the back of their stores.

Newsletter

Related Articles

0:00
0:00
Close
UK Considers Deploying Aircraft Carrier for US Independence Day Celebrations Amid Renewed Transatlantic Focus
United Kingdom Moves to Attract AI Firm Anthropic Amid Tensions with US Defense Officials
RAF Intercepts Iranian Drones in Middle East to Defend Allied Security Interests
Labour Signals Shift on Foie Gras and Fur Restrictions to Advance EU Trade Talks
Seven Arrested Near RAF Base as UK Authorities Respond to Protest Activity
Economic Pressures Mount as Analysts Warn UK Growth Is Being Constrained by Policy Burdens
UK Green Party’s Push for Church-State Separation Sparks Debate Over National Identity
Strategic Island Emerges as Growing Challenge for United States and United Kingdom Defense Planning
Pepsi Pulls Sponsorship from UK Festival Following Backlash Linked to Kanye West
Signs Emerge of Declining Enthusiasm for Social Media in the United Kingdom
Security Alert Raised Ahead of Meghan Markle’s Planned Visit to Australia
UK Food Halls Defy Hospitality Slowdown, Emerging as Bright Spot in Challenging Market
UK Sets Firm Conditions for Military Action, Insisting on Legal Mandate and Clear Strategy
UK Medicines Regulator Launches Probe into Peptide Clinics Over Health Claims
New North Sea Drilling Unlikely to Significantly Cut UK Gas Imports, Analysis Finds
Woman Linked to UK’s First All-Female Terror Plot Faces Deportation
Downed US Aircraft Over Iran Linked to Operations from UK Airfield
Two Men and Teen Detained in UK Following Attack on Jewish Charity Ambulance
UK Police Launch Inquiry After Firearms Left Unattended Outside Mayor’s Residence
Giuffre Family Calls on King Charles to Meet Epstein Survivors During US Visit
Amber Wind Warning Issued as Storm Dave Approaches Parts of the United Kingdom
Prince Harry and Meghan’s Australia Visit Set to Draw Heightened Global Attention
UK Considers Entry Fees for Overseas Visitors at Major Museums Ahead of 2026 Travel Season
UK Prime Minister and Kuwait Crown Prince Coordinate Security Response After Regional Escalation
Calls Grow to Expand Fully Paid Maternity Leave for UK Teachers Amid Workforce Pressures
UK Secures Tariff-Free Access to US Market in Landmark Pharmaceuticals Agreement
Trump Projects Strength in Critique of UK Leadership and Naval Readiness
UK FinTech Setback as VibePay and Smartlayer Cease Operations Amid Funding Pressures
UK Leads Global Coalition of Over Forty Nations to Address Strait of Hormuz Crisis
UK Firms Urged to Accelerate Preparation as New Sustainability Reporting Rules Take Shape
UK Moves Rapid Sentry Air Defence System to Kuwait After Drone Strike Escalation
Transatlantic Relations Tested as UK Seeks Balance While Trump Reshapes Strategic Approach
Trump’s Strategic Pressure on UK Seen as Push for Stronger Alignment and Fairer Terms
UK Focuses on Trade Finance to Secure Critical Materials for Defence and Energy Sectors
Majority of UK Businesses Hit by Middle East Conflict While Confidence Holds Firm
UK Royal Navy Faces Renewed Scrutiny as Debate Intensifies Over Capability and Readiness
Reform UK Faces Mounting Distractions as Policy Agenda Struggles to Gain Traction
Investigation Launched Into Northern Cyprus IVF Clinics After UK Families Receive Incorrect Sperm
International Meeting Issues Unified Call to Safeguard Navigation Through Strait of Hormuz
Potential Strait of Hormuz Closure Raises Concerns Over UK Food and Medicine Supply Chains
UK Leads Coalition of Over Forty Nations Urging Iran to Reopen Strait of Hormuz
UK Secures Tariff-Free Access for Medicines in Landmark US Pharma Trade Agreement
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
×