London Daily

Focus on the big picture.
Saturday, Dec 13, 2025

No, Target didn't offer 'tuck friendly' bathing suits for kids. Here what is — and isn't — part of its Pride celebration line.

No, Target didn't offer 'tuck friendly' bathing suits for kids. Here what is — and isn't — part of its Pride celebration line.

Conservatives on social media have accused the Bullseye of marketing transgender and "satanic" products to children, but those claims don't hold up.

Target's handling of its annual LGBTQ Pride month merchandise has managed to draw outrage from both ends of the political spectrum, with progressives taking umbrage with the company's decision to pull displays and items to which conservatives objected.

But beyond the generalized right-wing critique of Target being a "woke" retailer, the most ferocious social media reaction to the company's Pride collection was over items that didn't actually exist — or at least not in the way that critics were claiming.

"Since introducing this year's collection, we've experienced threats impacting our team members' sense of safety and wellbeing while at work," a Target spokesperson said in a statement to Insider. "Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior."

Here's a closer look at what Target is — and is not — selling as part of its annual celebration of Pride month.


The "tuck-friendly" swimsuits are not for children


Arguably the most vociferous complaints about Target's product offerings are about a one-piece swimsuit and bottoms featuring "tuck-friendly" construction in the crotch. The design allows a transgender woman to wear the form-fitting swimwear without accidentally exposing their penis.

A firestorm erupted after a conservative social media influencer said the apparel was being marketed and sold to children, but an Associated Press fact check found that claim was false.

The items are "clearly labeled on Target's website as adult swimsuits," the AP said, citing Target spokesperson Kayla Castañeda. "The 'tuck-friendly' swim suits are for adults only," Castañeda told the news service.

The AP said it did find a kids' swim skirt from Target that said it was "Thoughtfully Fit on Multiple Body Types and Gender Expressions."


The "satanic" artist's designs for Target don't mention Satan


Critics were also quick to claim that three items designed by Abprallen, a studio in London, were "Satan-inspired" because the company had previously created product lines that mentioned the character, including one with the slogan "Satan Respects Pronouns."

But the Target products themselves — a messenger bag, a tote bag, and a sweatshirt — had no mention of Satan. Instead, they had the slogans "We Belong Everywhere," "Too Queer for Here," and "Cure Transphobia, Not Trans People." The items are no longer available online.


What Insider saw prominently displayed in-store


After learning that Pride displays had been taken down and moved away from the fronts of stores in Florida, Insider visited a location in Wisconsin to see what was being sold, and how it was presented.

The "tuck-friendly" swimwear was not immediately visible in the Pride section nor in the children's areas.

What was visible was signage that said things like "Take Pride" and a sizing chart that said "Fit for anyone and everyone."


Apparel featured a mixture of rainbow motif designs, while slogans said "Equality," "Be kind," "Be true to you," and "Trans people will always exist."

Three Target employees in Florida told Insider these products and other Pride merchandise are now relegated to shelves in lower-traffic areas closer to the back of their stores.

Newsletter

Related Articles

0:00
0:00
Close
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
Former UK Prime Minister Boris Johnson proclaims, “For Ukraine, surrendering their land would be a nightmare.”
Microsoft Challenges £2.1 Billion UK Cloud Licensing Lawsuit at Competition Tribunal
Fake Doctor in Uttar Pradesh Accused of Killing Woman After Performing YouTube-Based Surgery
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
Traveling to USA? Homeland Security moving toward requiring foreign travelers to share social media history
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
×