London Daily

Focus on the big picture.
Friday, Jun 20, 2025

No, Target didn't offer 'tuck friendly' bathing suits for kids. Here what is — and isn't — part of its Pride celebration line.

No, Target didn't offer 'tuck friendly' bathing suits for kids. Here what is — and isn't — part of its Pride celebration line.

Conservatives on social media have accused the Bullseye of marketing transgender and "satanic" products to children, but those claims don't hold up.

Target's handling of its annual LGBTQ Pride month merchandise has managed to draw outrage from both ends of the political spectrum, with progressives taking umbrage with the company's decision to pull displays and items to which conservatives objected.

But beyond the generalized right-wing critique of Target being a "woke" retailer, the most ferocious social media reaction to the company's Pride collection was over items that didn't actually exist — or at least not in the way that critics were claiming.

"Since introducing this year's collection, we've experienced threats impacting our team members' sense of safety and wellbeing while at work," a Target spokesperson said in a statement to Insider. "Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior."

Here's a closer look at what Target is — and is not — selling as part of its annual celebration of Pride month.


The "tuck-friendly" swimsuits are not for children


Arguably the most vociferous complaints about Target's product offerings are about a one-piece swimsuit and bottoms featuring "tuck-friendly" construction in the crotch. The design allows a transgender woman to wear the form-fitting swimwear without accidentally exposing their penis.

A firestorm erupted after a conservative social media influencer said the apparel was being marketed and sold to children, but an Associated Press fact check found that claim was false.

The items are "clearly labeled on Target's website as adult swimsuits," the AP said, citing Target spokesperson Kayla Castañeda. "The 'tuck-friendly' swim suits are for adults only," Castañeda told the news service.

The AP said it did find a kids' swim skirt from Target that said it was "Thoughtfully Fit on Multiple Body Types and Gender Expressions."


The "satanic" artist's designs for Target don't mention Satan


Critics were also quick to claim that three items designed by Abprallen, a studio in London, were "Satan-inspired" because the company had previously created product lines that mentioned the character, including one with the slogan "Satan Respects Pronouns."

But the Target products themselves — a messenger bag, a tote bag, and a sweatshirt — had no mention of Satan. Instead, they had the slogans "We Belong Everywhere," "Too Queer for Here," and "Cure Transphobia, Not Trans People." The items are no longer available online.


What Insider saw prominently displayed in-store


After learning that Pride displays had been taken down and moved away from the fronts of stores in Florida, Insider visited a location in Wisconsin to see what was being sold, and how it was presented.

The "tuck-friendly" swimwear was not immediately visible in the Pride section nor in the children's areas.

What was visible was signage that said things like "Take Pride" and a sizing chart that said "Fit for anyone and everyone."


Apparel featured a mixture of rainbow motif designs, while slogans said "Equality," "Be kind," "Be true to you," and "Trans people will always exist."

Three Target employees in Florida told Insider these products and other Pride merchandise are now relegated to shelves in lower-traffic areas closer to the back of their stores.

Newsletter

Related Articles

0:00
0:00
Close
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
UK Home Secretary Apologizes Over Child Grooming Failures
Trump Organization Launches 5G Mobile Network and Golden Handset
Towcester Hosts 2025 English Greyhound Derby Amid Industry Scrutiny
Gary Oldman and David Beckham Knighted in King's Birthday Honours
Over 30,000 Lightning Strikes Recorded Across UK During Overnight Storms
Princess of Wales Returns to Public Duties at Trooping the Colour
Red Arrows Use Sustainable Fuel in Historic Trooping the Colour Flypast
Former Welsh First Minister Addresses Unionist Concerns Over Irish Language
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
France Bars Israeli Arms Companies from Paris Defense Expo
King Charles Leads Tribute to Air India Crash Victims at Trooping the Colour
Jack Pitchford Embarks on 200-Mile Walk to Support Stem Cell Charity
Surrey Hikers Take on Challenge of Climbing 11 Peaks in a Single Day
UK Deploys RAF Jets to Middle East Amid Israel-Iran Tensions
Two Skydivers Die in 'Tragic Accident' at Devon Airfield
Sainsbury's and Morrisons Accused of Displaying Prohibited Tobacco Ads
UK Launches National Inquiry into Grooming Gangs
Families Seek Closure After Air India Crash
Gold Emerges as Global Safe Haven Amid Uncertainty
Trump Reports $57 Million Earnings from Crypto Venture
Trump's Military Parade Sparks Concerns Over Authoritarianism
Nationwide 'No Kings' Protests Challenge Trump's Leadership
UK Deploys Jets to Middle East Amid Rising Tensions
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
Germany Holds First Veterans Celebration Since WWII
U.S. Health Secretary Dismisses CDC Vaccine Advisory Committee
Minnesota Lawmaker Melissa Hortman and Husband Killed in Targeted Attack; Senator John Hoffman and Wife Injured
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
×