London Daily

Focus on the big picture.
Sunday, Nov 09, 2025

Morrisons writes to reassure anxious UK farmers over US takeover

Morrisons writes to reassure anxious UK farmers over US takeover

CEO’s letter to 3,000 suppliers reaffirms grocer’s unique dealings with British agriculture
Morrisons has written to the UK farmers whose produce fills its supermarket shelves to reassure them that the takeover offer led by US investment firm Fortress will protect the character of the business and its relationship with its suppliers.

In a letter to the 3,000 farmers who supply the grocer, seen by the Guardian, Morrison’s chief executive, David Potts, writes that the company’s board believes the Fortress would be a “suitable and responsible owner”, and that its pledges about the future of the company “carry genuine weight”.

“Throughout our discussions with Fortress, we considered very carefully whether Fortress would be a suitable and appropriate owner of Morrisons and whether their plans for the business would protect and develop the fundamental character of Morrisons for the benefit of all stakeholders,” Potts wrote.

“And that of course includes the farmers we work with and British agriculture more widely.”

Unlike other supermarkets, Morrisons deals directly with the farmers who stock its shelves, rather than wholesalers. As a result, the National Farmers’ Union (NFU) calls Morrisons “British farming’s biggest direct customer”.

Farmers had previously expressed concerns over whether a future owner of Morrisons would honour its relationships with food producers and its payment practices, while also giving a commitment to work with farmers on improving sustainability and ensuring food security in the UK.

Morrisons has been viewed as a cornerstone of the UK’s food supply infrastructure during the disruptions felt during the pandemic and following Brexit.

Potts wrote that the grocer was “proud to have championed British farmers” for generations, and assured them that this “will not change under new ownership”. The letter was first reported by the Sunday Telegraph.

Minette Batters, the NFU president, said last week that farmers would be “keeping a close watch over any potential takeover of Morrisons”.

Batters welcomed Fortress’s recognition of the significant role played by Morrisons with British farming, describing it as “encouraging” that the firm had “committed to continue with Morrisons’ strategic intentions to support British farmers and work with them to deliver on the business’s environmental commitments”.

“Sourcing from British farms has long been part of Morrisons’ heritage and it is reassuring that the potential buyer wishes to continue to uphold these core values going forwards,” Batters said.

Fortress’s bid values Morrison’s shares at £6.3bn, before the inclusion of £3.2bn of net debt, giving a total value of £9.5bn.

Morrison’s board accepted the offer earlier this month, having rejected an earlier proposal from US private equity firm Clayton, Dubilier & Rice (CD&R). It is not clear if CD&R will return with a higher bid, or if other private equity firms such as Apollo will also bid for the UK’s fourth-largest supermarket chain.
Newsletter

Related Articles

0:00
0:00
Close
Tom Cruise Arrives by Helicopter at UK Scientology Fundraiser Amid Local Protests
Prince Andrew and Sarah Ferguson Face Fresh UK Probes Amid Royal Fallout
Mothers Link Teen Suicides to AI Chatbots in Growing Legal Battle
UK Government to Mirror Denmark’s Tough Immigration Framework in Major Policy Shift
UK Government Turns to Denmark-Style Immigration Reforms to Overhaul Border Rules
UK Chancellor Warned Against Cutting Insulation Funding as Budget Looms
UK Tenant Complaints Hit Record Levels as Rental Sector Faces Mounting Pressure
Apple to Pay Google About One Billion Dollars Annually for Gemini AI to Power Next-Generation Siri
UK Signals Major Shift as Nuclear Arms Race Looms
BBC’s « Celebrity Traitors UK » Finale Breaks Records with 11.1 Million Viewers
UK Spy Case Collapse Highlights Implications for UK-Taiwan Strategic Alignment
On the Road to the Oscars? Meghan Markle to Star in a New Film
A Vote Worth a Trillion Dollars: Elon Musk’s Defining Day
AI Researchers Claim Human-Level General Intelligence Is Already Here
President Donald Trump Challenges Nigeria with Military Options Over Alleged Christian Killings
Nancy Pelosi Finally Announces She Will Not Seek Re-Election, Signalling End of Long Congressional Career
UK Pre-Budget Blues and Rate-Cut Concerns Pile Pressure on Pound
ITV Warns of Nine-Per-Cent Drop in Q4 Advertising Revenue Amid Budget Uncertainty
National Grid Posts Slightly Stronger-Than-Expected Half-Year Profit as Regulatory Investments Drive Growth
UK Business Lobby Urges Reeves to Break Tax Pledges and Build Fiscal Headroom
UK to Launch Consultation on Stablecoin Regulation on November 10
UK Savers Rush to Withdraw Pension Cash Ahead of Budget Amid Tax-Change Fears
Massive Spoilers Emerge from MAFS UK 2025: Couple Swaps, Dating App Leaks and Reunion Bombshells
Kurdish-led Crime Network Operates UK Mini-Marts to Exploit Migrants and Sell Illicit Goods
UK Income Tax Hike Could Trigger £1 Billion Cut to Scotland’s Budget, Warns Finance Secretary
Tommy Robinson Acquitted of Terror-related Charge After Phone PIN Dispute
Boris Johnson Condemns Western Support for Hamas at Jewish Community Conference
HII Welcomes UK’s Westley Group to Strengthen AUKUS Submarine Supply Chain
Tragedy in Serbia: Coach Mladen Žižović Collapses During Match and Dies at 44
Diplo Says He Dated Katy Perry — and Justin Trudeau
Dick Cheney, Former U.S. Vice President, Dies at 84
Trump Calls Title Removal of Andrew ‘Tragic Situation’ Amid Royal Fallout
UK Bonds Rally as Chancellor Reeves Briefs Markets Ahead of November Budget
UK Report Backs Generational Smoking Ban Ahead of Tobacco & Vapes Bill Review
UK’s Domino’s Pizza Group Reports Modest Like-for-Like Sales Growth in Q3
UK Supplies Additional Storm Shadow Missiles to Ukraine as Trump Alleges Russian Underground Nuclear Tests
High-Profile Broodmare Puca Sells for Five Million Dollars at Fasig-Tipton ‘Night of the Stars’
Wilt Chamberlain’s One-of-a-Kind ‘Searcher 1’ Supercar Heads to Auction
Erling Haaland’s Remarkable Run: 13 Premier League Goals in 10 Matches and Eyes on History
UK Labour Peer Warns of Emerging ‘Constituency for Hating Jews’ in Britain
UK Home Secretary Admits Loss of Border Control, Warns Public Trust at Risk
President Trump Expresses Sympathy for UK Royal Family After Title Stripping of Prince Andrew
Former Prince Andrew to Lose His Last Military Title as King Charles Moves to End His Public Role
King Charles Relocates Andrew to Sandringham Estate and Strips Titles Amid Epstein Fallout
Two Arrested After Mass Stabbing on UK Train Leaves Ten Hospitalised
Glamour UK Says ‘Stay Mad Jo x’ After Really Big Rowling Backlash
Former Prince Prince Andrew Faces Possible U.S. Congressional Appearance Over Jeffrey Epstein Inquiry
UK Faces £20 Billion Productivity Shortfall as Brexit’s Impact Deepens
UK Chancellor Rachel Reeves Eyes New Council-Tax Bands for High-Value Homes
UK Braces for Major Storm with Snow, Heavy Rain and Winds as High as 769 Miles Wide
×