London Daily

Focus on the big picture.
Friday, Jul 04, 2025

What If the Louis Vuitton Store Came to You?

What If the Louis Vuitton Store Came to You?

Louis Vuitton has created a mobile store that can pull into your driveway, proving that the truck show might be the new trunk show.

Louis Vuitton established his trunk business in Paris in 1854. In the decades immediately following, the titular LV, his son Georges Vuitton, and grandson Gaston-Louis Vuitton became famous for their ability to make a traveling case for just about anything.

A 2017 exhibition, Volez, Voguez, Voyagez, showcased the Vuitton ingenuity at work: Trunks for carriages, trunks for expeditions, trunks to hold dishes and tea sets and jewels, and entire wardrobes built to the exact specifications of buyer’s garments.

One hundred and sixty-six years later, the most unexpected thing Louis Vuitton has customized to the exact specifications of its clients is not a trunk, but a traveling boutique. And with glass siding, quilted walls, creme carpeting, and a treasure trove of Louis Vuitton goodies inside, it promises to bring the delight of shopping at a Louis Vuitton boutique to your driveway.

With glass siding, quilted walls, creme carpeting, and a treasure trove of Louis Vuitton goodies inside, the souped-up trailer promises to bring the delight of shopping at a Louis Vuitton boutique to your driveway.



There are, of course, some stipulations, chief among them that you have a driveway sized for a small caravan—or gracious neighbors who won’t mind the LV store street parking in front of their houses, as the van did when it arrived for a visit at my family’s house in suburban New Jersey.

Another precondition, for now at least, is that you live in the Tri-State area: The Louis Vuitton mobile store is only available in New York, New Jersey, and Connecticut, though there seems to be a fair chance the program may expand as lockdowns continue across the United States.

Setting up an LV store on-the-go requires a small army of attendants: A driver, of course, several people to set up the logo-steps into the van and place the floral displays inside petite LV trunks—a gesture originated by the original Monsieur Vuitton—and two sales professionals to make sure that once you step into the trailer, you forget that you are, in fact, in the driveway and not in a brick-and-mortar shop.

Attention to detail is paramount, with a video screen playing the most recent spring 2021 womenswear show and items arranged with the utmost care. For repeat Louis Vuitton clients, the contents of the mobile store are selected to their taste—and in their size—providing the ultimate in customized at-home shopping.

For a millennial Vogue editor, the Vuitton staff selected a range of womenswear from the 1854 signature collection, the latest gold and diamond jewelry from Francesca Amfitheatrof’s in-house collection, and an overdose of handbags, including Petite Malle bags from both Nicolas Ghesquière and Virgil Abloh.

In the window stood a dress from Ghesquière’s most recent resort collection, A-line, with a graphic playing-card-inspired print, worn under a papery trench. “Do people try things on?” The answer is yes, the sales people can exit the trailer and shut the blinds, but when everything is selected in the shopper’s size, well, what’s the need?



The traveling LV boutique is set up quite akin to a piece of LV luggage too, with all sorts of drawers and cabinets that expose more wonders inside. Underneath a vintage LV trunk in a cabinet, a chest of drawers revealed a whole set of fur accessories stowed away.

Despite being about 20 feet long, and holding a maximum of four people in masks, the store has enough tricks up its sleeve to keep the curious shopper occupied, trying on white leather puffas and mulling over the brand’s new miniature bags, for hours.

And when you finally decide to buy, the brand has even considered driveway-to-door service: All purchases are swaddled in LV garment bags and shopping bags for a safe journey the several dozen feet to your front steps.

Those trying to get their holiday shopping done this way may want to book fast. Vogue editors in the Hamptons report regular sightings of the LV van, and with likely more regulations for in-person gatherings looming, it seems the mobile Louis Vuitton store is only going to get more popular.


Newsletter

Related Articles

0:00
0:00
Close
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
Poland Implements Border Checks Amid Growing Migration Tensions
Political Dispute Escalates Between Trump and Musk
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
US Senate Votes to Remove AI Regulation Moratorium from Domestic Policy Bill
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
Jury Deliberations in Diddy Trial Yield Partial Verdict in Serious Criminal Charges
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
King Charles Plans Significant Role for Prince Harry in Coronation
Two Chinese Nationals Arrested for Espionage Activities Against U.S. Navy
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
Trump Administration Considers Withdrawal of Funding for Hospitals Providing Gender Treatment to Minors
Texas Enacts Law Allowing Gold and Silver Transactions
China Unveils Miniature Insect-Like Surveillance Drone
OpenAI Secures Multimillion-Dollar AI Contracts with Pentagon, India, and Grab
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Elon Musk Critiques Senate Budget Proposal Over Job Losses and Strategic Risks
Los Angeles Riots ended with Federal Investigations into Funding
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Education Secretary Announces Overhaul of Complaints System Amid Rising Parental Grievances
Massive Anti-Government Protests Erupt in Belgrade
Trump Ends Trade Talks with Canada Over Digital Services Tax
UK Government Softens Welfare Reform Plans Amid Labour Party Rebellion
Labour Faces Rebellion Over Disability Benefit Reforms Ahead of Key Vote
Jeff Bezos and Lauren Sánchez Host Lavish Wedding in Venice Amid Protests
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
North Korea to Open New Beach Resort to Boost Tourism Economy
UK Labour Party Faces Internal Tensions Over Welfare Reforms
Andrew Cuomo Hints at Potential November Comeback Amid Democratic Primary Results
Curtis Sliwa Champions His Vision for New York City Amid Rising Crime Concerns
Federal Reserve Proposes Changes to Capital Rule Affecting Major Banks
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Trump Escalates Criticism of Media Over Iran Strike Coverage
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
Big Four Accounting Firms Fined in Exam Cheating Scandal
NATO Members Agree to 5% Defense Spending Target by 2035
Australia's Star Casino Secures $195 Million Rescue Package Amid Challenges
UK to Enhance Nuclear Capabilities with Acquisition of F-35A Fighter Jets
×