London Daily

Focus on the big picture.
Tuesday, Aug 05, 2025

How Bottega Green Became the Color of the Year

How Bottega Green Became the Color of the Year

Bottega Venetas iconic shade of green shines on through the summer and into winter.

Throughout 2021 there has been one color that is delightfully inescapable. While similar shades have been present in the collections of designers spanning the gamut, this specific tone, with its vitality and vibrance, has dominated social media feeds and been crowned the cultural color of 2021. From the puddle boot to the padded bag, “Bottega Green” has been entrenched into the identity of Bottega Veneta as a balancing force that adds playfulness to classicality and a spark to perfected austerity. While summer may be coming to a close and leaves will soon begin to turn, Bottega Green will continue to provide the light and color of summer as the world's own colors change.



Bottega Veneta padded bag and puddle boots in Bottega Green.

In recent years, green has enjoyed an increased prevalence on runways and in the general design mindset. This trend began in 2017 when Greenery was selected as Pantone’s Color of the Year. Expounded by a year of isolation and finding solace in nature, green is more present than ever, in no small part thanks to Bottega. Immediately after its debut in the Spring/Summer 2021 show, Bottega Green clothing and accessories became coveted by celebrities and influencers alike. Now, as people are increasingly leaving their homes and engaging with each other, the color is serving as the perfect way to add a jolt of energy to their wardrobe and create an outfit that is impossible to miss.

This ease of visibility is the primary reason that Bottega Green has been able to so substantially influence the way people dress within such a short period of time. After years of muted earth tones, minimalism, and companies forcing uniformity onto consumers, an entire generation is growing into consciousness at a moment in time in which the confluence of social trends and world events has led to people wanting to stand out and to be noticed. While the economic recession served as an oft-referenced defining experience of the 2010s, the proliferation of social media and the emergence from quarantine will define this next decade. And, just as khaki, navy, and olive became a codified tonal language, Bottega Green shows that what is coming will be bright and unique-and will synthesize nature with neon.



Bottega Veneta Spring/Summer 2021.

The recently released puddle bombers show that Daniel Lee’s Bottega Veneta has solidified its new tonal language and is continuing the dialogue between color and structure that leads to elegant pieces that infuse minimalism with a contemporary maximalist touch-pieces that have earned the brand a new generation of dedicated fans. Looking ahead, Bottega Green is not going away. While additional colors are being introduced to Bottega collections-like the rich purple and fire truck red seen in the newly unveiled Spring/Summer 2021 lineup-and fresh colors will rise in popularity for the new season, Bottega Green will remain a presence and will always be associated with a new chapter for Bottega Veneta, as well as the beginning of this new decade.

Newsletter

Related Articles

0:00
0:00
Close
Texas House Paralyzed After Democrats Walk Out Over Redistricting
Mexican Cartels Complicate Sheinbaum’s U.S. Security Talks
Mark Zuckerberg Declares War on the iPhone
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
OpenAI’s Bold Bet: Teaching AI to Think, Not Just Chat
Tesla Seeks Shareholder Approval for $29 Billion Compensation Package for Elon Musk
Nvidia is cutting prices on its RTX 50-series graphics cards after sales slowed and inventories piled up
Ghislaine Maxwell Transferred to Minimum-Security Prison Amid Ongoing DOJ Discussions
U.S. Tariffs Surge to Highest Levels in Nearly a Century Under Second Trump Term
Matt Taibbi Slams Media for Role in Russiagate Narrative
Pilots Call for Mental Health Support Without Stigma
All Five Trapped Miners Found Dead After El Teniente Mine Collapse
Ong Beng Seng Pleads Guilty in Corruption Case Linked to Former Singapore Transport Minister
BP’s Largest Oil and Gas Find in 25 Years Uncovered Offshore Brazil
Italy Fines Shein One Million Euros for Misleading Sustainability Claims
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
Declassified Annex Links Soros‑Affiliated Officials and Clinton Campaign to ‘Russiagate’ Narrative
UK's Online Safety Law: A Front for Censorship
Nationwide Protests Erupt in Brazil Demanding Presidential Resignation
Parents Abandon Child at Barcelona Airport Over Passport Issue
Mystery Surrounds Death of Brazilian Woman with iPhones Glued to Her Body
Bus Driver Discovers Toddler Hidden in Suitcase in New Zealand
Switzerland Celebrates 734 Years of Independence Amid Global Changes
U.S. Opens Official Investigation into Former Trump Prosecutor Jack Smith
Leaked audio of Canada's new PM Mark Carney admitting the truth about the Net Zero agenda: "We're gonna make a lot of money off of this."
China Enforces Comprehensive Ban on Cryptocurrency Activities
Absolutely 100% Realistic EVO Series Doll by EXDOLL (Chinese Company) used mainly for carnal purposes
World Economic Forum founder Klaus Schwab: "In this new world, we must accept... total transparency. You have to get used to it. You have to behave accordingly. But if you have nothing to hide, you shouldn't be afraid."
Meet Mufti Hamid Patel, head of Office for Standards in Education in Pakistan
George Soros tells the World Economic Forum: "President Trump is a con man and the ultimate narcissist, who wants the world to revolve around him."
Hamas are STARVING the hostages.
Decline in Tourism in Majorca Amidst Ongoing Anti-Tourism Protests
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
Poland Begins Excavation at Dziemiany After New Clue to World War II‑Era Nazi Treasure
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Threatens Canada with Tariffs Over Palestinian State Recognition
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Trump Sues Murdoch in “Heavyweight Bout”: Lawsuit Over Alleged Epstein Letter Sets Stage for Courtroom Showdown
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
Trump Administration Finalizes Broad Tariff Increases on Global Trade Partners
J.K. Rowling Limits Public Engagements Citing Safety Fears
JD.com Launches €2.2 Billion Bid for German Electronics Retailer Ceconomy
Azerbaijan Proceeds with Plan to Legalise Casinos on Artificial Islands
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
×