London Daily

Focus on the big picture.
Thursday, Sep 18, 2025

How Bottega Green Became the Color of the Year

How Bottega Green Became the Color of the Year

Bottega Venetas iconic shade of green shines on through the summer and into winter.

Throughout 2021 there has been one color that is delightfully inescapable. While similar shades have been present in the collections of designers spanning the gamut, this specific tone, with its vitality and vibrance, has dominated social media feeds and been crowned the cultural color of 2021. From the puddle boot to the padded bag, “Bottega Green” has been entrenched into the identity of Bottega Veneta as a balancing force that adds playfulness to classicality and a spark to perfected austerity. While summer may be coming to a close and leaves will soon begin to turn, Bottega Green will continue to provide the light and color of summer as the world's own colors change.



Bottega Veneta padded bag and puddle boots in Bottega Green.

In recent years, green has enjoyed an increased prevalence on runways and in the general design mindset. This trend began in 2017 when Greenery was selected as Pantone’s Color of the Year. Expounded by a year of isolation and finding solace in nature, green is more present than ever, in no small part thanks to Bottega. Immediately after its debut in the Spring/Summer 2021 show, Bottega Green clothing and accessories became coveted by celebrities and influencers alike. Now, as people are increasingly leaving their homes and engaging with each other, the color is serving as the perfect way to add a jolt of energy to their wardrobe and create an outfit that is impossible to miss.

This ease of visibility is the primary reason that Bottega Green has been able to so substantially influence the way people dress within such a short period of time. After years of muted earth tones, minimalism, and companies forcing uniformity onto consumers, an entire generation is growing into consciousness at a moment in time in which the confluence of social trends and world events has led to people wanting to stand out and to be noticed. While the economic recession served as an oft-referenced defining experience of the 2010s, the proliferation of social media and the emergence from quarantine will define this next decade. And, just as khaki, navy, and olive became a codified tonal language, Bottega Green shows that what is coming will be bright and unique-and will synthesize nature with neon.



Bottega Veneta Spring/Summer 2021.

The recently released puddle bombers show that Daniel Lee’s Bottega Veneta has solidified its new tonal language and is continuing the dialogue between color and structure that leads to elegant pieces that infuse minimalism with a contemporary maximalist touch-pieces that have earned the brand a new generation of dedicated fans. Looking ahead, Bottega Green is not going away. While additional colors are being introduced to Bottega collections-like the rich purple and fire truck red seen in the newly unveiled Spring/Summer 2021 lineup-and fresh colors will rise in popularity for the new season, Bottega Green will remain a presence and will always be associated with a new chapter for Bottega Veneta, as well as the beginning of this new decade.

Newsletter

Related Articles

0:00
0:00
Close
Macron and his wife to provide 'scientific photographic evidence' that she is a real woman
US Tech Giants Pledge Billions to UK AI Infrastructure Following Starmer's Call
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
DeepMind and OpenAI Achieve Gold at ‘Coding Olympics’ in AI Milestone
SEC Allows Public Companies to Block Investors from Class-Action Lawsuits
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Federal Reserve Cuts Rates by Quarter Point and Signals More to Come
Effective and Impressive Generation Z Protest: Images from the Riots in Nepal
European manufacturers against ban on polluting cars: "The industry may collapse"
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Trump: Cancel quarterly company reports and settle for reporting once every six months
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
US Launches New Pilot Program to Accelerate eVTOL Air Taxi Deployment
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Hong Kong Industry Group Calls for HK$20 Billion Support Fund to Ease Property Market Stress
Joe Biden’s Post-Presidency Speaking Fees Face Weak Demand amid Corporate Reluctance
Charlie Kirk's murder will break the left's hateful cancel tactics
Kash Patel erupts at ‘buffoon’ Sen. Adam Schiff over Russiagate: ‘You are the biggest fraud’
Homeland Security says Emmy speech ‘fanning the flames of hatred’ after Einbinder’s ‘F— ICE’ remark
Charlie Kirk’s Alleged Assassin Tyler Robinson Faces Death Penalty as Charges Formally Announced
Actor, director, environmentalist Robert Redford dies at 89
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
JD Vance Says There Is “No Unity” with Those Who Celebrate Charlie Kirk’s Killing, and he is right!
Trump sues the 'New York Times' for an astronomical sum of 15 billion dollars
Florida Hospital Welcomes Its Largest-Ever Baby: Annan, Nearly Fourteen Pounds at Birth
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
×