London Daily

Focus on the big picture.
Monday, Mar 02, 2026

Here's how much it costs Apple to make each £1,199 iPhone 14 Pro Max

Here's how much it costs Apple to make each £1,199 iPhone 14 Pro Max

Apple’s gadgets have a reputation for being, well, a bit pricey.

The current flagship iPhone 14 Pro Max has a base price of £1,199. If you push the internal storage up to 1TB, the price goes up to £1,749.

But now we may have an inkling of how much the phones actually cost to make.

A report from global industry analysis firm Counterpoint Research looked at the blended bill of materials (BoM) cost for a 128GB iPhone 14 Pro Max. That is, a tally of all the costs related to the physical aspects of the device.

Taking into account things like camera, display, battery and processor, Counterpoint estimates the BoM is less than half what you’d pay for a retail iPhone 14 Pro Max.

Their research puts the total at $464 (£384) for each 128GB iPhone 14 Pro Max Apple produces.

Most of that costs seems to come from the A14 Bionic chip that’s at the core of the iPhone 14 Pro Max giving it all its power.

‘Apple’s new-generation mobile processor, the A16 bionic, contains a whopping 16 billion transistors, a 6.7% increase from the A15’s 15 billion transistors,’ the firm explained.

‘This facilitates improved CPU, GPU, neural engine and camera ISP performances. Due to its more advanced 4nm process, the application processor alone is estimated to introduce a cost increase of $11, driving the processing category’s share to 20% in BoM cost.’

Apple’s in-house processor makes up the bulk of the materials cost

Of course, there’s more cost to a phone than just the BoM. It doesn’t take into account the R&D required to build the device or any of the shipping costs to get it to stores or the cost of ongoing support during its lifetime. It also bears pointing out this is an external analysis and hasn’t been confirmed by Apple itself.

But it’s still interesting to get a potential cost breakdown of one of the most popular consumer electronic devices on the market.

Meanwhile, rumours have suggested Apple could introduce an even more expensive phone – dubbed the iPhone ‘Ultra’ – in 2024. Apple analyst Mark Gurman says this would be a step up from the Pro Max models and could cost even more.

Customers inside an Apple store in New York


In January, Apple CEO Tim Cook also hinted at the possibility of increasing prices on iPhones.

‘The iPhone has become so integral into people’s lives,’ said Cook during Apple’s earnings call. ‘I think people are willing to really stretch to get the best they can afford in that category.’

Newsletter

Related Articles

0:00
0:00
Close
UK Arrests Prominent Figures Linked to Epstein Network as Questions Mount Over US Action
Trump Says UK ‘Took Far Too Long’ to Approve Use of Airbases for Iran Strikes
Scope of Britain’s Role in the Expanding Middle East Conflict Comes Under Scrutiny
Trump Says He Is ‘Very Disappointed’ in Starmer Over Iran Comments
Starmer Confronts Strategic Test After Drone Strike Near British Base in Cyprus
Rolls-Royce Chief Signals Openness to Germany Joining UK-Led Fighter Jet Programme
UK Stocks Slip as Escalating Iran Conflict Triggers Global Market Selloff
UK Overhauls Asylum System to Make Refugee Status Temporary
Starmer Warns of ‘Reckless’ Iranian Strikes Amid Escalating Regional Tensions
British Base in Cyprus Targeted as Drones Intercepted Amid Expanding Iran Conflict
Starmer Diverges from Trump on Iran Strategy, Rejects ‘Regime Change from the Skies’
Violent Pro-Iranian Protesters Storm U.S. Consulate in Karachi
Missile Debris Sparks Fires at Dubai’s Jebel Ali Port Near Palm Jumeirah
Iran Strikes U.S. Fifth Fleet Headquarters in Bahrain Amid Wider Gulf Retaliation
When the State Replaces the Parent: How Gender Policy Is Redefining Custody and Coercion
Bill Clinton Denies Knowing Woman in Hot Tub Photo During Closed-Door Epstein Deposition
Former U.S. President Bill Clinton Testifies on Ties to Jeffrey Epstein Before Congressional Oversight Committee
Dyson Reaches Settlement in Landmark UK Forced Labour Case
Barclays and Jefferies Shares Fall After UK Mortgage Lender Collapse Rekindles Credit Market Concerns
Play Exploring Donald Trump’s Rise to Power by ‘Lehman Trilogy’ Author to Premiere in the UK
Man Arrested After Churchill Statue Defaced in Central London
Keir Starmer Faces Political Setback as Labour Finishes Third in High-Profile By-Election
UK Assisted Dying Bill Set to Fall Short in Parliament as Regional Initiatives Gain Ground
UK Defence Ministry Clarifies Position After Reports of Imminent Helicopter Contract
Independent Left-Wing Plumber Secures Shock Victory as Greens Surge in UK By-Election
Reform UK Refers Alleged ‘Family Voting’ Incidents in By-Election to Police
United Kingdom Temporarily Withdraws Embassy Staff from Iran Amid Heightened Regional Tensions
UK Government Reaches Framework Agreement on Release of Mandelson Vetting Files
UK Police Contracts With Israeli Surveillance Firms Spark Debate Over Ethics and Oversight
United Airlines Passenger Hears Cockpit Conversations After Accessing In-Flight Audio Channel
Spain to Conduct Border Checks on Gibraltar Arrivals Under New Post-Brexit Framework
Engie Shares Jump After $14 Billion Agreement to Acquire UK Power Grid Assets
BNP Paribas Overtakes Goldman Sachs in UK Investment Banking League Tables
Geothermal Project to Power Ten Thousand Homes Marks UK Renewable Energy Milestone
UK Visa Grants Drop Nineteen Percent in 2025 as Migration Controls Tighten
Barclays and Jefferies Among Banks Exposed to Collapse of UK Mortgage Lender MFS
UK Asylum Applications Edge Down in 2025 Despite Rise in Small Boat Crossings
Jefferies Reports Significant Exposure After Collapse of UK Lender MFS
FTSE 100 Reaches Fresh Record Highs as Major Share Buybacks and Earnings Lift London Stocks
So, what's happened is, I think, government policy, not just under Labour, but under the Conservatives as well, has driven a lot of small landlords out of business.
Larry Summers, the former U.S. Treasury Secretary, is resigning from Harvard University as fallout continues over his ties to Jeffrey Epstein.
U.S. stocks ended higher on Wednesday, with the Dow gaining about six-tenths of a percent, the S&P 500 adding eight-tenths of a percent, and the tech-heavy Nasdaq climbing roughly one-and-a-quarter percent.
From fears of AI-fuelled unemployment to Big Tech's record investment, this is AI Weekly.
Apple just dropped iOS 26.4.
US Lawmakers Seek Briefing from UK Over Reported Encryption Order Directed at Apple
UK Business Secretary Calls on EU to Remove Trade Barriers Hindering Growth
Legal Pathways for Removing Prince Andrew from Britain’s Line of Succession Examined
PM Netanyahu welcome India PM Narendra Modi to Israel
Shadow Diplomacy: How Harry and Meghan’s Jordan Trip Undermines the Monarchy
Sir Jim Ratcliffe, co-owner of Manchester United, comments on immigration in the UK.
×