London Daily

Focus on the big picture.
Monday, Mar 23, 2026

Government wants sponsors to support Olympic ban

Government wants sponsors to support Olympic ban

The UK government has asked Olympic sponsors to support a ban on Russian and Belarusian athletes taking part in the 2024 Paris Games.

The 'Phryges' mascots for the 2024 Paris Games are based on a traditional French hat that has become a symbol of freedom

It follows a commitment by the International Olympic Committee to ""explore a pathway" for the countries' athletes to compete as neutrals.

Culture Secretary Lucy Frazer made the call in a letter to UK chief executives of the IOC's 13 worldwide partners.

"Join us in pressing the IOC to address the concerns raised," she wrote.

Frazer chaired a summit in February of 36 countries, including France and the United States, that released a joint statement pledging their support for an ongoing ban on Russian and Belarusian athletes competing in international sporting events.

Ukraine, which was not part of the summit, has threatened to boycott the Paris Olympics if the IOC allows Russian athletes to compete.

"Having hosted the Games in London in 2012 we know what an incredible event it is to be involved in, and we appreciate how vitally important the sponsors are to the Games' successful delivery," wrote the Culture Secretary to companies including Coca-Cola, Intel, Samsung and Visa.

"We know sport and politics in Russia and Belarus are heavily intertwined, and we are determined that the regimes in Russia and Belarus must not be allowed to use sport for their propaganda purposes."

The IOC called on federations to exclude athletes from Russia and Belarus following the invasion of Ukraine and banned the nations from the Winter Paralympics in March 2022 - though athletes were allowed to compete under a neutral flag.

IOC president Thomas Bach said that initial decision was made to protect the athletes and in December claimed the organisation faced a "big dilemma" in ensuring athletes do not suffer as a result of sporting sanctions.

The IOC argued in February that the Games could "inspire us to solve problems by building bridges", but said no decision had been made on what practical steps it would take to allow Russian and Belarussian athletes to compete.

Frazer has now urged sponsors to press the IOC on this issue before such plans are put in place.

"As long as our concerns and the substantial lack of clarity and concrete detail on a workable 'neutrality' model are not addressed, we do not agree that Russian and Belarusian athletes should be allowed back into competition," she wrote.

"Noting the IOC's stated position that no final decisions have been made, we have strongly urged the IOC to address the questions identified by all countries and reconsider its proposal accordingly.

"As an Olympic partner, I would welcome your views on this matter and ask you to join us in pressing the IOC to address the concerns raised in our statement."

Newsletter

Related Articles

0:00
0:00
Close
Duchess of Sussex Secures ‘As Ever’ Trademark Rights in Australia Ahead of High-Profile Visit
UK Reaffirms Security as Officials Reject Claims of Immediate Iranian Missile Threat
Rising Middle East Tensions Spark ‘Trumpflation’ Debate Over Impact on UK Households
UK Minister Says No Evidence Iran Can Strike Europe Despite Heightened Warnings
British-Iranians Voice Safety Concerns to Authorities as Regional Conflict Intensifies
Confirmed Meningitis Cases Linked to Kent Outbreak Revised Down to Twenty
UK Government Sees No Evidence Iran Can Strike London Amid Rising Regional Tensions
Debate Grows Over Recognition of Indigenous Cultural Icons in the United Kingdom
Iran Missile Launch Toward Diego Garcia Raises Questions After Failed Strike on US–UK Base
Donald Trump Amplifies Viral Satirical Clip Highlighting UK–US Political Dynamics
UK Satirical Show Draws Attention with Sketch Referencing Trump and Prince Andrew
Meghan Markle’s Possible UK Return Sparks Renewed Attention on Sussex Role
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
Northern Lights Expected Over UK Skies Tonight Amid Strong Solar Activity
UK Condemns Iran Missile Strike and Warns Against Threats to British Personnel
UK Warns of Global Flight Disruptions as Iran Conflict Escalates Under Trump’s Leadership
UK Condemns Iran After Missile Strike Targets Strategic Diego Garcia Base
Deadly Meningitis Outbreak in UK Reinforces Urgency of Vaccination Campaigns
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
UK Rules Out Cyprus Base Role in Joint US Self-Defence Framework
UK Ends Hereditary Peerage Rights in Parliament in Historic Constitutional Reform
Lord Walney Warns of Expanding Iranian Influence Networks Within the United Kingdom
Iranian National Among Two Arrested After Attempt to Access UK Nuclear Submarine Base
Deregulation, Artificial Intelligence, and Fraud Laws Reshape UK Financial Services Landscape
UK Considers Lower Speed Limits to Reduce Fuel Use Amid Escalating Energy Crisis
UK Borrowing Costs Surge to Post-Crisis High as Markets React to Inflation and War Risks
UK Government Prepares Emergency Economic Measures as Iran Conflict Fuels Financial Risks
Meningitis B Outbreak in the UK Raises Urgent Health Warnings as Cases Surge
Iran Issues Stark Warning to Britain Over US Base Access Amid Expanding Conflict
United Kingdom Authorizes US Strikes from British Bases as Iran Threatens Key Shipping Routes
Reform UK Suspends Scottish Candidate Following Financial Misconduct Allegations
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
UK and Nigeria Reach Agreement to Accelerate Return of Irregular Migrants
UK Sets New Aid Priorities Following Significant Budget Reductions
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
UK Plans 50% Steel Tariffs in Bold Move to Protect Domestic Industry
Iran Conflict Sends Shockwaves Through UK Economy as Energy Costs and Trade Risks Surge
UK Health Officials Warn Kent Meningitis Outbreak Still Active as Cases Continue to Rise
UK Climate Progress Faces Scrutiny Over Reliance on Carbon Accounting Methods
UK Deploys Advisers to United States to Shape Plan for Reopening Strait of Hormuz
Amazon Bets on AI-Driven Alexa Upgrade to Revive UK Smart Speaker Market
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
GB News Faces Regulatory Complaints Over On-Air Remarks on ‘Genocide’ Claims
UK Signals Expanded Support for Gulf Allies as Iranian Attacks Intensify Regional Threats
×