London Daily

Focus on the big picture.
Wednesday, Jan 07, 2026

Government wants sponsors to support Olympic ban

Government wants sponsors to support Olympic ban

The UK government has asked Olympic sponsors to support a ban on Russian and Belarusian athletes taking part in the 2024 Paris Games.

The 'Phryges' mascots for the 2024 Paris Games are based on a traditional French hat that has become a symbol of freedom

It follows a commitment by the International Olympic Committee to ""explore a pathway" for the countries' athletes to compete as neutrals.

Culture Secretary Lucy Frazer made the call in a letter to UK chief executives of the IOC's 13 worldwide partners.

"Join us in pressing the IOC to address the concerns raised," she wrote.

Frazer chaired a summit in February of 36 countries, including France and the United States, that released a joint statement pledging their support for an ongoing ban on Russian and Belarusian athletes competing in international sporting events.

Ukraine, which was not part of the summit, has threatened to boycott the Paris Olympics if the IOC allows Russian athletes to compete.

"Having hosted the Games in London in 2012 we know what an incredible event it is to be involved in, and we appreciate how vitally important the sponsors are to the Games' successful delivery," wrote the Culture Secretary to companies including Coca-Cola, Intel, Samsung and Visa.

"We know sport and politics in Russia and Belarus are heavily intertwined, and we are determined that the regimes in Russia and Belarus must not be allowed to use sport for their propaganda purposes."

The IOC called on federations to exclude athletes from Russia and Belarus following the invasion of Ukraine and banned the nations from the Winter Paralympics in March 2022 - though athletes were allowed to compete under a neutral flag.

IOC president Thomas Bach said that initial decision was made to protect the athletes and in December claimed the organisation faced a "big dilemma" in ensuring athletes do not suffer as a result of sporting sanctions.

The IOC argued in February that the Games could "inspire us to solve problems by building bridges", but said no decision had been made on what practical steps it would take to allow Russian and Belarussian athletes to compete.

Frazer has now urged sponsors to press the IOC on this issue before such plans are put in place.

"As long as our concerns and the substantial lack of clarity and concrete detail on a workable 'neutrality' model are not addressed, we do not agree that Russian and Belarusian athletes should be allowed back into competition," she wrote.

"Noting the IOC's stated position that no final decisions have been made, we have strongly urged the IOC to address the questions identified by all countries and reconsider its proposal accordingly.

"As an Olympic partner, I would welcome your views on this matter and ask you to join us in pressing the IOC to address the concerns raised in our statement."

Newsletter

Related Articles

0:00
0:00
Close
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
Maduro’s Arrest Without The Hague Tests International Law—and Trump’s Willingness to Break It
German Intelligence Secretly Intercepted Obama’s Air Force One Communications
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
Fake Mainstream Media Double Standard: Elon Musk Versus Mamdani
HSBC Leads 2026 Mortgage Rate Cuts as UK Lending Costs Ease
US Joint Chiefs Chairman Outlines How Operation Absolute Resolve Was Carried Out in Venezuela
Starmer Welcomes End of Maduro Era While Stressing International Law and UK Non-Involvement
Korean Beauty Turns Viral Skincare Into a Global Export Engine
UK Confirms Non-Involvement in U.S. Military Action Against Venezuela
UK Terror Watchdog Calls for Australian-Style Social Media Ban to Protect Teenagers
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Europe’s Luxury Sanctions Punish Russian Consumers While a Sanctions-Circumvention Industry Thrives
Berkshire’s Buffett-to-Abel Transition Tests Whether a One-Man Trust Model Can Survive as a System
Fraud in European Central Bank: Lagarde’s Hidden Pay Premium Exposes a Transparency Crisis at the European Central Bank
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
Tesla Loses EV Crown to China’s BYD After Annual Deliveries Decline in 2025
UK Manufacturing Growth Reaches 15-Month Peak as Output and Orders Improve in December
Beijing Threatened to Scrap UK–China Trade Talks After British Minister’s Taiwan Visit
Newly Released Files Reveal Tony Blair Pressured Officials Over Iraq Death Case Involving UK Soldiers
Top Stocks and Themes to Watch in 2026 as Markets Enter New Year with Fresh Momentum
No UK Curfew Ordered as Deepfake TikTok Falsely Attributes Decree to Prime Minister Starmer
Europe’s Largest Defence Groups Set to Return Nearly Five Billion Dollars to Shareholders in Twenty Twenty-Five
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Apple Escalates Legal Fight by Appealing £1.5 Billion UK Ruling Over App Store Fees
UK Debt Levels Sit Mid-Range Among Advanced Economies Despite Rising Pressures
UK Plans Royal Diplomacy with King Charles and Prince William to Reinvigorate Trade Talks with US
King Charles and Prince William Poised for Separate 2026 US Visits to Reinforce UK-US Trade and Diplomatic Ties
Apple Moves to Appeal UK Ruling Ordering £1.5 Billion in Customer Overcharge Damages
King Charles’s 2025 Christmas Message Tops UK Television Ratings on Christmas Day
The Battle Over the Internet Explodes: The United States Bars European Officials and Ignites a Diplomatic Crisis
Princesses Beatrice and Eugenie Join Royal Family at Sandringham Christmas Service
Fine Wine Investors Find Little Cheer in Third Year of Falls
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
×