London Daily

Focus on the big picture.
Sunday, Sep 13, 2026

Google, Apple hit by first law threatening dominance over app-store payments

Google, Apple hit by first law threatening dominance over app-store payments

South Korea will require the companies to allow competing payment systems, threatening their 30% cut of most in-app digital sales
Google and Apple Inc. will have to open their app stores to alternative payment systems in South Korea, threatening their lucrative commissions on digital sales.

A bill passed Tuesday by South Korea's National Assembly is the first in the world to dent the tech giants' dominance over how apps on their platforms sell their digital goods. It will become law once signed by President Moon Jae-in, whose party strongly endorsed the legislation.

The law amends South Korea's Telecommunications Business Act to prevent large app-market operators from requiring the use of their in-app purchasing systems. It also bans operators from unreasonably delaying the approval of apps or deleting them from the marketplace -- provisions meant to head off retaliation against app makers.

Companies that fail to comply could be fined up to 3% of their South Korea revenue by the Korea Communications Commission, the country's media regulator.

The law will be referenced by regulators in other places -- such as the European Union and the U.S. -- that also are scrutinizing global tech companies, said Yoo Byung-joon, a professor of business at Seoul National University who researches digital commerce.

"Korea's decision reflects a broader trend to step up regulation of technology-platform businesses, which have been criticized for having too much power," Mr. Yoo said.

After a committee decision in late August that pushed the bill to a final vote at the National Assembly, Apple said it was concerned that users who purchase digital goods through other payment systems will be at greater risk of fraud and privacy violations.

At Alphabet Inc. unit Google, Wilson White, senior director of public policy, said "the rushed process hasn't allowed for enough analysis of the negative impact of this legislation on Korean consumers and app developers."

The bill -- which in Korean has been nicknamed the "Google power-abuse-prevention law" by some lawmakers and media -- was welcomed by groups representing South Korea's internet-technology companies and startups, as well as local content developers and app makers.

"This is a significant step forward for the creation of a fairer app ecosystem," said Kwon Se-hwa, general manager at the Korea Internet Corporations Association.

Google's Play store accounted for 75% of mobile-app downloads globally in the second quarter. Apple accounted for 65% of app-store consumer spending on in-app purchases and subscriptions during the same quarter, according to App Annie, a mobile-app analytics firm.

The companies don't break out their own app-store revenue in South Korea, but it is likely a small fraction of the total. Globally, services including the app store generated $53.8 billion of Apple's $274.5 billion in revenue in its last fiscal year. Google parent Alphabet reported $182.5 billion in revenue last year, of which "Google other" revenue including Google Play store sales accounted for $21.7 billion.

Apple and Google face lawsuits and regulatory probes in multiple countries around their requirements that apps listed on their app marketplaces use in-house payment systems that take cuts of up to 30% of in-app sales in most cases.

The European Union in December proposed the Digital Markets Act, meant to prevent large technology platforms from abusing their gatekeeper position.

Attorneys general from 36 U.S. states and the District of Columbia have filed an antitrust lawsuit against Google alleging its Google Play app store is an illegal monopoly.

And a bipartisan bill recently introduced in the U.S. Senate would restrict how the Apple and Google app stores operate and what rules can be imposed on app developers.

"Fortnite" maker Epic Games Inc. publicly challenged Google and Apple last year by adding a payment system inside the game that prevented the companies from collecting their typical 30% cut. After Google and Apple suspended the combat game from their stores, Epic sued them. Apple and Epic are awaiting a verdict in their suit.

Apple and Google have made some concessions. Last year, Apple reduced the commission it charges on in-app sales to 15% for small developers that generate no more than $1 million in revenue through its app store. Google followed suit this year by reducing its cut to 15% on the first $1 million developers earn from its app store.

In late August, as part of a proposed settlement of a 2019 federal lawsuit, Apple said it would allow developers to use information captured from apps -- such as email addresses -- to tell customers about alternatives to Apple's payment system. But developers wouldn't be able to promote payment systems inside the apps.

The Coalition for App Fairness dismissed the change, saying it doesn't fundamentally address the "structural, foundational problems facing all developers."

South Korean lawmakers set their legislation in motion last year after Google announced all apps would have to use the company's proprietary payment system, expanding a requirement that previously applied to game apps. That drew strong protest from local app makers and content developers.
Newsletter

Related Articles

0:00
0:00
Close
Bayeux Tapestry Draws Large Crowds at British Museum
Cuts to International Aid Raise Concerns Over Fragile Overseas Health Systems
UK Airlines and Logistics Operators Adjust Capacity as Fuel Costs Rise
UK Mortgage Arrears Edge Lower in Second Quarter
UK Government Advances New Devolution Offers for English Councils
UK Parliament Begins Debate on NHS Governance and Single Patient Record Reforms
Andy Burnham Launches Number 10 North Devolution Initiative
UK Parliament Rejects Assisted Dying Bill for Terminally Ill Adults
UK Bans Goods From Israeli Settlements in the Occupied West Bank
UK Economy Grows 0.4% in July as Technology Services Strengthen
Metropolitan Police Continue Investigation Into Reform UK Political Financing
Chinese Crypto Entrepreneur Leon Li Identified as Seller of £190 Million London Mansion
Trades Union Congress Proposes Social Energy Tariff Funded by Higher Bank Surcharge
British Chambers of Commerce Calls for State Pension Triple Lock to Be Scrapped
Anthropic Says Claude Helped Disrupt Biological Weapons and Cyber Espionage Threats
UK Imposes Sanctions Over Israeli Settlements and West Bank Violence
UK Reimposes Sectoral Sanctions on Iran’s Aviation, Shipping and Energy Networks
UK Economy Grows 0.4% in July as AI and Programming Services Lift Activity
UK House of Commons Rejects Assisted Dying Bill by 286 Votes to 270
UK Reviews Nationwide Emergency Alert Tests After Systems Meet Reliability Targets
UK Seeks Faster Rail Links Across Northern Industrial Corridors
British Business Bank Allocates £150 Million for High-Growth Companies in Northern England
BBC Warns Staff Strikes Are Possible Amid Pay Dispute and £500 Million Savings Drive
UK Backs Short Extension of UN Sudan Sanctions Regime
Prime Minister Andy Burnham Defends Early Prison Release Reforms and Growth Strategy
Reform UK Faces Scrutiny Over Alleged Effort to Circumvent Foreign Donation Rules
UK Analysts Warn Tax Rises or Spending Cuts May Be Needed to Preserve Fiscal Headroom
Jaguar Land Rover Plans Up to 4,000 Job Cuts in £1.7 Billion Cost-Saving Drive
UK Chancellor Warns of Difficult October Budget as Borrowing Costs Rise
UK Declares Israeli Occupation of West Bank Unlawful and Expands Sanctions
UK House of Commons Rejects Assisted Dying Bill for England and Wales
English Councils to Gain Power to Introduce Tourist Taxes by 2028
Kemi Badenoch Reshuffles Conservative Shadow Cabinet
Firefighters Make Progress Containing Major Wildfires in South Wales
John Lewis Partnership Reports £124 Million Loss
Study Says UK AI Data Centres Will Create Only a Quarter of Forecast Jobs
UK Government Considers Higher Industrial Water Prices Amid Supply Pressures
Andy Burnham Holds First Call With Donald Trump as UK Prime Minister
NHS Records Busiest Summer on Record as Heatwaves Drive Hospital Admissions
Home Secretary Orders Police Crackdown on Far-Right Anti-Migrant Vigilantes
UK Supreme Court Rules Northern Ireland Religious Education Curriculum Breaches Human Rights Standards
Markets Price in Four Bank of England Rate Rises by Next Summer
House of Commons Prepares Free Vote on Assisted Dying Bill
UK Government Bans Trade With Israeli Settlements in Occupied Territories
UK Economy Grows 0.4% in July as Artificial Intelligence Investment Supports Expansion
Andy Burnham Becomes UK Prime Minister After Keir Starmer Resigns
John Lewis Partnership Loss Widens to £124 Million
UK Government to Put White Working-Class Social Mobility at Centre of Equality Policy
McLaren Plans £450 Million Technology Investment Creating 1,000 UK Jobs
UK Chancellor Faces Calls for Wealth Taxes and Public Ownership in Autumn Budget
×