Nestlé discontinuing its caramel bar Caramac after 64 years, leaving fans of the sweet treat "devastated." Nestlé cited slower sales in recent years as the reason for the decision to discontinue Caramac.

Caramac, known for its distinctive red and yellow wrapper and caramel flavor, was launched more than six decades ago and had gained a dedicated fan base over the years. However, with the rise of rival brands introducing similar "blonde" chocolate products, such as Cadbury's Caramilk range and caramel-flavored chocolate bars from supermarkets like Asda and B&M, Caramac faced increased competition in the confectionery market.

News of Caramac's discontinuation sparked an outcry on social media, with fans expressing their disappointment and nostalgia for the beloved treat. Some even contemplated launching a petition to convince Nestlé to bring back the bars.

Nestlé explained that discontinuing Caramac would allow them to focus on their best-performing brands and develop new innovations in response to changing consumer preferences.

Caramac was originally created by Mackintosh's and has been a staple of UK confectionery for over six decades. Its unique flavor and texture, stemming from the absence of cocoa, endeared it to many consumers. Despite its iconic status and loyal following, the decision to discontinue Caramac reflects the challenges faced by traditional brands in a competitive market.