The United Kingdom will “have to act” to address the addictive features of social media platforms, according to Keir Starmer, who has signalled a readiness to pursue stronger regulatory measures to protect users.

Speaking on the issue of digital safety, Starmer pointed to growing concerns over platform designs that encourage prolonged engagement, particularly among younger users.

He indicated that existing safeguards may not be sufficient to address the scale of the problem, suggesting that more direct intervention could be required.

The comments reflect increasing scrutiny of features such as endless scrolling, algorithm-driven content feeds, and notification systems designed to maximise user attention.

Policymakers and campaigners have raised concerns that such mechanisms can contribute to excessive screen time and potential impacts on mental wellbeing.

Starmer emphasised the need for a balanced approach that supports innovation while ensuring that technology companies take responsibility for user safety.

He suggested that regulatory action could focus on limiting or reshaping design elements that are seen as intentionally addictive.

The issue has gained prominence as governments around the world consider how to manage the influence of large technology platforms.

In the UK, existing legislation such as the Online Safety framework has already introduced obligations on companies to address harmful content, but attention is increasingly shifting toward the underlying design of digital products.

Industry responses to the prospect of further regulation have been cautious, with some companies highlighting efforts to introduce wellbeing tools and parental controls.

However, critics argue that voluntary measures have not gone far enough to address systemic concerns.

Starmer’s remarks suggest that the debate over social media regulation in the UK is entering a new phase, with potential policy changes aimed at reshaping how platforms operate and interact with users.