London Daily

Focus on the big picture.
Wednesday, Jul 02, 2025

Emma Raducanu is set to be the UK’s next major fashion influencer

Talent, beauty, youth and poise. ..The tennis star is guaranteed to make brands millions, says Chloe Street, but which luxury players will be the first to snap her up?

Just a few days ago tennis sensation Emma Raducanu had 500,000 Instagram followers.

In the hours that followed her straight-sets win against Leylah Fernandez at the US Open on Saturday, London-born Raducanu saw her following shoot up to 1.2 million, and today her follower count stands at an impressive 1.6 million.

Not only did 18-year-old Raducanu’s impressive win mean she took home a £1.8 million cheque and became the UK’s first female Grand Slam champion in 44 years, but her unbelievable success combined with her beauty, charm, youth and poise on camera mean there can be no doubt she’s set to become the UK’s next major fashion influencer.


The question, in fact, is not whether or not Raducanu will make millions in sponsorship deals, but which brands will be lucky enough to benefit from the Emma Effect? Or, more pertinently, which brands will be able to afford her?

So far the Bromley-based athlete, who was sitting her A-levels earlier this year, has sports kit and sneakers deal with Nike and a racket tie-up with Wilson. The Nike deal, which she’s likely to have signed before she joined the Senior Tour, could be worth up to six figures, and it’s likely that any deals she signs going forward will be worth significantly more than that.

Emma Raducanu


The punchy Wonder Woman-esque red and blue Nike set Raducanu wore throughout the US Open, which comprised the £50 Nike Fall NY Slam Tank and £60 matching skirt, has sold out in many sizes already, while the brands £15 yellow Aero Advantage Visor she paired it with is out of stock everywhere online. According to fashion search platform Lyst, in less than 48 hours following her US Open win, online searches for Nike’s tennis shoes spiked 86 per cent whilst searches for the brand jumped 41 per cent.

It’s clear that teenagers up and down the UK already want to emulate the Emma aesthetic, and that makes her on and off-court wardrobe an incredibly valuable asset for brand’s to capitalise on.

“Whatever Nike are paying Emma, they will be back on the phone to her agent to tie her in for as long as they can… And anyone sponsoring Emma now will be paying tens of millions of pounds,” Jonathan Shalit, Chairman of Intertalent agency told the Daily Mail.

Perhaps more interesting than the battle for her sports kit though will be the fight for her off-court wardrobe. Will she, like Naomi Osaka, sign a seven-figure deal with Louis Vuitton? Will she be the next star of a Rolex ad campaign?

The man who’ll be responsible for inking any such deals for her is Max Eisenbud, vice-president of tennis at entertainment giant IMG. His other clients include Osaka, Novak Djokovic and Sharapova, the latter of whom he has helped earn £234 million in partnerships over the course of her 17-year career which ended last summer.

It seems likely that Raducanu, who featured in last week’s British Vogue, has some sort of arrangement already with Tiffany & Co, whose bling she was bedecked in throughout her matches. Although the brand is yet to confirm an official partnership, she wore the £5,850 Tiffany Victoria earrings a £17,000 Tiffany T1 bracelet and £3,275 T1 white gold and diamond ring, and a £2,750 diamond Tiffany cross pendant throughout her US Open appearances. And then at the press conference post match, Raducanu swapped her pearl earrings for a £2,925 dangly gold pair from the brand.


The question we are yet to answer however, is which brand designed the shimmering black boucle strapless mini dress, whose Chanel-esque formality the tennis star cleverly offset with a pair of gleaming Nike Air Force 1’s for a girl-next-door feel.

While the brand’s as yet unknown, we can be certain that within day’s we’ll see knock offs aplenty on the websites of fast fashion giants.

This is the Emma Effect, and it’s just getting started.

Newsletter

Related Articles

0:00
0:00
Close
Poland Implements Border Checks Amid Growing Migration Tensions
Political Dispute Escalates Between Trump and Musk
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
US Senate Votes to Remove AI Regulation Moratorium from Domestic Policy Bill
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
Jury Deliberations in Diddy Trial Yield Partial Verdict in Serious Criminal Charges
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
King Charles Plans Significant Role for Prince Harry in Coronation
Two Chinese Nationals Arrested for Espionage Activities Against U.S. Navy
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
Trump Administration Considers Withdrawal of Funding for Hospitals Providing Gender Treatment to Minors
Texas Enacts Law Allowing Gold and Silver Transactions
China Unveils Miniature Insect-Like Surveillance Drone
OpenAI Secures Multimillion-Dollar AI Contracts with Pentagon, India, and Grab
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Elon Musk Critiques Senate Budget Proposal Over Job Losses and Strategic Risks
Los Angeles Riots ended with Federal Investigations into Funding
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Education Secretary Announces Overhaul of Complaints System Amid Rising Parental Grievances
Massive Anti-Government Protests Erupt in Belgrade
Trump Ends Trade Talks with Canada Over Digital Services Tax
UK Government Softens Welfare Reform Plans Amid Labour Party Rebellion
Labour Faces Rebellion Over Disability Benefit Reforms Ahead of Key Vote
Jeff Bezos and Lauren Sánchez Host Lavish Wedding in Venice Amid Protests
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
North Korea to Open New Beach Resort to Boost Tourism Economy
UK Labour Party Faces Internal Tensions Over Welfare Reforms
Andrew Cuomo Hints at Potential November Comeback Amid Democratic Primary Results
Curtis Sliwa Champions His Vision for New York City Amid Rising Crime Concerns
Federal Reserve Proposes Changes to Capital Rule Affecting Major Banks
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Trump Escalates Criticism of Media Over Iran Strike Coverage
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
Big Four Accounting Firms Fined in Exam Cheating Scandal
NATO Members Agree to 5% Defense Spending Target by 2035
Australia's Star Casino Secures $195 Million Rescue Package Amid Challenges
UK to Enhance Nuclear Capabilities with Acquisition of F-35A Fighter Jets
Russian Shadow Payments via Cryptocurrency Reach $9 Billion
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
×