London Daily

Focus on the big picture.
Sunday, Sep 14, 2025

Emma Raducanu is set to be the UK’s next major fashion influencer

Talent, beauty, youth and poise. ..The tennis star is guaranteed to make brands millions, says Chloe Street, but which luxury players will be the first to snap her up?

Just a few days ago tennis sensation Emma Raducanu had 500,000 Instagram followers.

In the hours that followed her straight-sets win against Leylah Fernandez at the US Open on Saturday, London-born Raducanu saw her following shoot up to 1.2 million, and today her follower count stands at an impressive 1.6 million.

Not only did 18-year-old Raducanu’s impressive win mean she took home a £1.8 million cheque and became the UK’s first female Grand Slam champion in 44 years, but her unbelievable success combined with her beauty, charm, youth and poise on camera mean there can be no doubt she’s set to become the UK’s next major fashion influencer.


The question, in fact, is not whether or not Raducanu will make millions in sponsorship deals, but which brands will be lucky enough to benefit from the Emma Effect? Or, more pertinently, which brands will be able to afford her?

So far the Bromley-based athlete, who was sitting her A-levels earlier this year, has sports kit and sneakers deal with Nike and a racket tie-up with Wilson. The Nike deal, which she’s likely to have signed before she joined the Senior Tour, could be worth up to six figures, and it’s likely that any deals she signs going forward will be worth significantly more than that.

Emma Raducanu


The punchy Wonder Woman-esque red and blue Nike set Raducanu wore throughout the US Open, which comprised the £50 Nike Fall NY Slam Tank and £60 matching skirt, has sold out in many sizes already, while the brands £15 yellow Aero Advantage Visor she paired it with is out of stock everywhere online. According to fashion search platform Lyst, in less than 48 hours following her US Open win, online searches for Nike’s tennis shoes spiked 86 per cent whilst searches for the brand jumped 41 per cent.

It’s clear that teenagers up and down the UK already want to emulate the Emma aesthetic, and that makes her on and off-court wardrobe an incredibly valuable asset for brand’s to capitalise on.

“Whatever Nike are paying Emma, they will be back on the phone to her agent to tie her in for as long as they can… And anyone sponsoring Emma now will be paying tens of millions of pounds,” Jonathan Shalit, Chairman of Intertalent agency told the Daily Mail.

Perhaps more interesting than the battle for her sports kit though will be the fight for her off-court wardrobe. Will she, like Naomi Osaka, sign a seven-figure deal with Louis Vuitton? Will she be the next star of a Rolex ad campaign?

The man who’ll be responsible for inking any such deals for her is Max Eisenbud, vice-president of tennis at entertainment giant IMG. His other clients include Osaka, Novak Djokovic and Sharapova, the latter of whom he has helped earn £234 million in partnerships over the course of her 17-year career which ended last summer.

It seems likely that Raducanu, who featured in last week’s British Vogue, has some sort of arrangement already with Tiffany & Co, whose bling she was bedecked in throughout her matches. Although the brand is yet to confirm an official partnership, she wore the £5,850 Tiffany Victoria earrings a £17,000 Tiffany T1 bracelet and £3,275 T1 white gold and diamond ring, and a £2,750 diamond Tiffany cross pendant throughout her US Open appearances. And then at the press conference post match, Raducanu swapped her pearl earrings for a £2,925 dangly gold pair from the brand.


The question we are yet to answer however, is which brand designed the shimmering black boucle strapless mini dress, whose Chanel-esque formality the tennis star cleverly offset with a pair of gleaming Nike Air Force 1’s for a girl-next-door feel.

While the brand’s as yet unknown, we can be certain that within day’s we’ll see knock offs aplenty on the websites of fast fashion giants.

This is the Emma Effect, and it’s just getting started.

Newsletter

Related Articles

0:00
0:00
Close
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
×