London Daily

Focus on the big picture.
Wednesday, Jun 17, 2026

Elon Musk wants a 25% discount on his Twitter bid if 25% of Twitter's users are spam bots - are they?

Elon Musk wants a 25% discount on his Twitter bid if 25% of Twitter's users are spam bots - are they?

The billionaire, who claims to be spending less than 5% of his time on the $44bn takeover, has made a number of comments in recent weeks criticising Twitter - and has clashed with its chief executive over how the bot count is established.

Elon Musk has expressed support for receiving a discount on his Twitter bid equal to the percentage of users who are spam bots.

The billionaire, who claims to be spending less than 5% of his time on the $44bn takeover, has made a number of comments in recent weeks criticising Twitter and its management team.

Mr Musk recently said the acquisition was temporarily on hold as he wanted to confirm the company's own figures that accounts not operated by real humans represented less than 5% of users.

Responding to the suggestion that "if 25% of the users are bots then the Twitter acquisition deal should cost 25% less" he wrote: "Absolutely."


So what is the argument really about?


Mr Musk has claimed that much higher than 20% of accounts on Twitter could be "fake/spam" and said that his offer to acquire the company was based on Twitter's own reports being accurate.

He criticised Parag Agrawal, Twitter's chief executive, for publicly refusing "to show proof" that less than 5% of accounts were "fake/spam" and wrote that he was "worried that Twitter has a disincentive to reduce spam, as it reduces perceived daily users".

Mr Agrawal had written a fifteen-post thread denying this incentive and explaining that Twitter actively attempts to reduce spam accounts; suspending over half a million spam accounts every day and locking millions of accounts each week that can't pass human verification challenges.

The chief executive did not point out that if Mr Musk is to receive a discount on his bid proportionate to the number of user accounts that are considered "fake/spam" then Mr Musk himself is incentivised to inflate that figure.

Musk replied with a pile of poo emoji and asked: "So how do advertisers know what they're getting for their money? This is fundamental to the financial health of Twitter."

Mr Musk proposed users conduct their own test to see if they could see if accounts were authentic or not, although Twitter cautioned that it was not possible for external observers to identify whether an account was run authentically by a human or was either automated or part of a platform manipulation campaign.

Twitter shares below the level seen in early April when Musk first revealed his Twitter stake


In an official blog post the company said: "We permanently suspend millions of accounts every month that are automated or spammy, and we do this before they ever reach an eyeball in a Twitter Timeline or Search."

But this captures two different kinds of fake account, one of which is a bot - a completely automated account - which is not banned on Twitter, as well as inauthentic accounts designed to contribute to manipulating the platform.

The bot account @pentametron for instance attempts to automatically identify and retweet any messages that are written in iambic pentameter without any human intervention. It is a bot but it is openly one and is not "fake".

"The hard challenge is that many accounts which look fake superficially - are actually real people," warned Mr Agrawal, noting that just because an account has a platform-generated username and profile picture that does not mean it is not being operated by a real person.

"And some of the spam accounts which are actually the most dangerous - and cause the most harm to our users - can look totally legitimate on the surface," he added.

Twitter has previously identified and banned more than 23,000 fake accounts operated by real humans connected to the Chinese Communist Party as part of a propaganda network.

Musk appears to be using the issue as a way to force down the agreed price for the takeover - with Twitter's shares suffering amid the acrimony being played out in public.

The company signalled last week that it would not look to backtrack on the $44bn price through a statement filed with the SEC which said: "Twitter is committed to completing the transaction on the agreed price and terms as promptly as practicable."

Musk told a conference in Miami last Monday: "You can't pay the same price for something that is much worse than they claimed. The more questions I ask, the more my concerns grow.

"They claim that they've got this complex methodology that only they can understand... It can't be some deep mystery that is, like, more complex than the human soul or something like that."

Mr Agrawal said: "Our estimate is based on multiple human reviews (in replicate) of thousands of accounts, that are sampled at random, consistently over time, from accounts we count as [daily active users]. We do this every quarter, and we have been doing this for many years.

"Our actual internal estimates for the last four quarters were all well under 5% - based on the methodology outlined above. The error margins on our estimates give us confidence in our public statements each quarter," he added.

Newsletter

Related Articles

0:00
0:00
Close
Government Advances New Airport Slot Rules to Ease Airline Operating Constraints
BBC Opens Flagship Science-Fiction Franchise to Competitive Production Bids
Chancellor Meets City Leaders Amid Concerns Over Gilt Market Liquidity
Rathbones Shares Fall Seventeen Percent After Regulatory Review Reveals Compliance Failings
United Kingdom Joins Group of Seven Initiative Using Artificial Intelligence and Quantum Computing for Cancer Research
Parliament Debates Doubling Tax Allowance for Pensioners After Major Public Petition
Measles Cases Exceed Seven Hundred in London and the West Midlands
British Military Leadership Faces Parliamentary Scrutiny After Defence Secretary's Sudden Resignation
House of Lords Begins Debate on Steel Industry Nationalisation Legislation
Parliament Advances Bill to Abolish NHS England and Create Single Patient Records
Parliament Fast-Tracks National Security Bill to Expand Powers Against Foreign Threats
United Kingdom and European Union Set July Summit to Deepen Post-Brexit Cooperation
United Kingdom Imposes Seventy New Sanctions on Russia and Expands Support for Ukraine's Nuclear Sector
United Kingdom Announces Social Media Ban for Children Under Sixteen
0British Government Investigates Reports of Russian Warship Firing Warning Shots Near Isle of Wight
UK Supreme Court Revises Legal Definition of Deprivation of Liberty
King’s Birthday Honours Recognise Contributions Across Science, Culture and Public Service
UK Ministry of Defence Reports Interdiction of Russian Shadow Fleet Vessel
UK and US Launch Joint Regulatory Programme for Medicines and Healthcare Products
Solicitor General Refers Murder Sentence to Court of Appeal Under Unduly Lenient Scheme
UK Launches £1.6 Million Mobile Museum Initiative to Expand Cultural Access
Judicial Pay Structure Undergoes Government Review Following Senior Recommendations
Government Confirms Nearly 180 New Youth Hubs Across the United Kingdom
UK Government Expands Careers Support Through Partnership with LinkedIn
Digital News Report Highlights Growing Global Concern Over AI and Information Overload
UK Chancellor Reaffirms Fiscal Discipline and Borrowing Reduction Strategy
UK Government Invests £219 Million in Sustainable Aviation Fuel Development
Rolls-Royce Small Modular Reactors Secures Major Swedish Export Contract
Government Confirms Locations for Nearly 180 Youth Hubs Across Great Britain
UK Government Partners with LinkedIn to Expand Employment Support Services
Reuters Institute Report Flags Rising Public Anxiety Over News and Information Overload
UK Government Commits £219 Million to Expand Sustainable Aviation Fuel Industry
Chancellor Convenes Market Engagement Group to Assess UK Economic Outlook and Productivity Risks
Rolls-Royce Wins Multibillion-Pound Swedish Contract for Small Modular Nuclear Reactors
Government to Ban Social Media Access for Under-Sixteens Across the United Kingdom
Government Approves Fast-Tracked Broadcast Merger Reshaping UK's Media Landscape
Resignation of Defence Secretary John Healey Triggers Debate Over UK Military Strategy
Britain Intensifies Diplomatic Efforts to Support US-Iran Ceasefire
Bank of England Faces Tough Interest Rate Choices After Economic Contraction
Belfast Sees Second Day of Anti-Migrant Riots as Police Deploy Water Cannons
UK Economy Shrinks in April as Energy Price Shocks Weigh on Growth
UK to Ban Social Media Access for Children Under 16 From 2027
UK Parliament Opens Week of Fast-Tracked Security and Infrastructure Legislation
Northern Ireland Projects £21 Million Boost From Major Cultural and Sporting Events
UK and Japan Sign Technology Security Pact to Strengthen AI and Supply Chain Cooperation
UK Welcomes US-Iran Peace Breakthrough Aimed at Restoring Strait of Hormuz Shipping
British Forces Intercept Russian Shadow Fleet Oil Tanker in English Channel Sanctions Operation
UK to Ban Social Media for Under-16s Under Landmark Online Safety Expansion
Anti-Immigrant Riots Spread Across Belfast, Raising Security Concerns
Ministry of Defence Opens Europe's Largest Drone Testing Facility in Swindon
×