London Daily

Focus on the big picture.
Sunday, Aug 09, 2026

Caviar for the masses? China certainly thinks so

Caviar for the masses? China certainly thinks so

The largest caviar maker in the world wants "normal people" to try the expensive delicacy.

Caviar was the traditional delicacy of the Caspian Sea but these days production has a new headquarters: China.

Qiandao (Thousand Island) lake lies 220 miles south of Shanghai. Fringed with mountains, it is a popular holiday spot for Chinese residents fleeing the summer heat of the city.

But it is also home to Kaluga Queen, the biggest caviar maker in the world, responsible for a third of global production.


The sturgeon are kept in floating pens in a corner of Qiandao lake in eastern China


Their caviar ends up everywhere. The company says their eggs have graced the tables of both Queen Elizabeth and Kim Jong Un.

Kaluga Queen plans to go public next year at a valuation of around £600m, the company told Sky News.

"In the beginning, people were surprised because: caviar, from China?" Han Lei, vice general manager of Kaluga Queen, said.

"They never heard about caviar from China. They had many doubts about the quality. About the safety.

"Today, we supply 25 countries and we work with around 100 distributors around the world."

The company was set up by officials from the Chinese ministry of agriculture, who started building their first farm in 2003.


Some of the sturgeon are worth as much as a Ferrari


It was good timing. In 2005, the US banned imports of beluga caviar from sturgeon caught in the Caspian sea because of fears overfishing would wipe out the species.

Farmed caviar is not subject to those restrictions.

"In 2006, we produced the first tins of farmed caviar from China," Mr Han said. "And after that we grew every year."

In a corner of the waters of Qiandao, floating metal and net structures pen in more than 1,000 sturgeon.

Some are up to two metres long and worth as much as a Ferrari, Mr Han said, because of the value of the eggs they carry.


After about four years in the lake, the sturgeon are taken to these inland pools where they live for at least another four years


Different breeds of sturgeon spend four or so years in the lake before they are transported to pools on land.

"We feed them and watch them growing from baby fish to a mature fish," Deny Yun, who manages the farm, told Sky News.

"We feel heart-broken when sending them to factory. But as a company, we have to do so. We must suffer this."

Once they are mature - at least eight years old but for some breeds as old as 15 - the sturgeon are taken to the processing factory.


The eggs are taken out of the sturgeon when they are at least eight years old


They are cut open still alive and the eggs are extracted before the sturgeon is killed and the rest of its body used for meat.

The eggs are cleaned, sorted and salted before they are tinned - a process that takes 15 minutes from start to finish.

Most of Kaluga Queen's caviar is sold under different brands abroad - in the UK it is sold through King's Fine Food, which is on sale at Fortnum and Mason's and Harrods.

But it also supplies customers in China using its own branding. And China is getting an appetite for the stuff.


The eggs are cleaned, sorted and salted then tinned

Prices start at 500 RMB (around £57) for 50g, going up to 9,000 RMB (£1,024) for a 50g tin of beluga caviar.


"We did a lot of promotion to introduce the caviar culture to Chinese people," Mr Han said.

"Now, more and more people start to consume caviar, to like caviar, to be caviar fans.

"The domestic market is growing very fast. After the virus is well controlled by the government, they're going to restaurants more.

"And more and more people like to enjoy the caviar."

That is helping to make up the shortfall in international orders as a result of COVID-19.


Deng Yun manages the farm which has more than 1,000 sturgeon


Kaluga produced 20% less caviar this year, although it aims to make up that deficit in 2021.

And there is a lot of room for growth. Current global production of caviar, from all producers, is around 300 tonnes.

In the heyday of the free-spending, status-flaunting 1980s, production peaked at 1,000 tonnes.

Mr Han said Kaluga Queen wants "normal people to have the chance to try caviar".

"In this way we can meet the demand all over the world," he added.

Newsletter

Related Articles

0:00
0:00
Close
Russia’s A7 Builds a State-Linked Payments Network Beyond Western Sanctions
Hyper-Realistic Reborn Dolls Draw Collectors Seeking Comfort and Craft
Gen Z Cuts Back on Dating as a Night Out Nears $200
Patients Turn to Artificial Intelligence for Therapy as Psychiatrists Warn of Privacy and Clinical Risks
Couples Embrace ‘Sleep Divorce’ to Protect Rest and Reduce Tension
Meta Ordered to Pay $567 Million and Change Facebook and Instagram Safeguards for Children
Up to only 10 Months in Prison for Swedish Officer’s Murderer Sparks Anger
Success: Nvidia Turned Gaming Chips Into the Engine of the AI Boom
Jorge Messi, Lionel Messi’s Father and Longtime Agent, Dies at 68
AI’s Next Bottleneck Is Power, Not Just Nvidia Chips
Advertising trick: Pepsi’s Harrier Jet Commercial Led to a $700,000 Court Fight
Meta Raises AI Spending Target to as Much as $145bn Despite Pressure Over Returns
Danube Drought Exposes Nazi Wrecks and Pushes Central Europe’s Power System to the Brink
Joe Biden’s Cancer Has Spread Beyond His Bones, Hunter Biden Says
Air Traffic Control Outage Grounded Flights Across the Midwest
Why 2027 Could Be a Strong Year for Stocks—and Why the Forecast Is Fragile
Why Markets May Look Quiet in August After Big Tech Earnings
Partial Solar Eclipse Expected to Draw Interest Across Southwestern UK
UK Graduate Job Postings Fall 7% as Entry-Level Opportunities Remain Scarce
UK Private Sector Returns to Growth as July Activity Reaches Highest Level Since April
UK Summer Drought and Wildfires Raise Pressure for Stronger Environmental Measures
UK Household Credit Stress Rises as Credit Card Lending Growth Hits 12.5%
London Stock Exchange Revises AIM Rules to Make Growth Capital More Accessible
NHS England to Expand Mental Health Services With 155 New and Upgraded Facilities
UK Overhauls £90 Billion Public Procurement System to Reward Domestic Jobs and Apprenticeships
Andy Burnham Holds Strong Approval as Labour Maintains Narrow Lead Over Reform UK, Opinium Finds
Royal Navy Monitored Russian Warships and Shadow Fleet Tankers for 21 Days in July
Australian Crew Evacuates Seriously Ill American From Antarctica in Midwinter Darkness
Trump’s Top General Seeks an Exit Strategy From Iran War, Report Says
Brock Lesnar Retires From Wrestling, Closing a Career of Rare Athletic Range and Lasting Controversy
Welsh First Minister Raises Independence With UK Prime Minister in First High-Level Call
UK Maintains Severe Terror Threat Level as Prevent Report Highlights Online Radicalization
YouGov Poll Shows Labour Favourability Improves as Reform UK and Greens Lose Ground
Brexit Campaigner Arron Banks Admits Hiring Private Investigator to Examine Journalist
Robert Jenrick Leaves Conservatives for Reform UK in Major Parliamentary Defection
July 2026 Was England and Wales’ Driest Month on Record, Met Office Says
UK Government Considers Public Inquiry Into Jeffrey Epstein’s UK Connections
Trump-Era Policy Shifts Test the Boundaries of U.S. Institutions
UK Drought Cuts Harvests and Raises Food-Security Fears
UFO: Pentagon Releases Video of Unidentified Object Tracked Over Middle East
US Health Secretary: “I’m Not Afraid of Germs — I Used to Snort Cocaine Off Toilet Seats”
Ukraine Tells Senate Republicans Its Drone War Offers a Blueprint for America
Weight-Loss Drug Boom Tests the Limits of Prescription Advertising Rules
Trump Keeps Hegseth at Pentagon While Leaving Door Open for DeSantis
UK Clears Paramount’s Warner Bros. Discovery Deal, but US Trial Looms
UK Prosecutors Add 38 Charges Against Andrew and Tristan Tate
Taiwan’s President Joins Wartime Command Drill as China Pressure Grows
Saudi Arabia, Turkey and Pakistan Sign Mutual-Defence Pact
Government Orders Review of Prison Release Rules After Concerns Over Grooming Gang Offenders
Rail Disruption Continues Across North-West England Amid Infrastructure Problems and Engineering Closures
×