London Daily

Focus on the big picture.
Saturday, May 31, 2025

Caviar for the masses? China certainly thinks so

Caviar for the masses? China certainly thinks so

The largest caviar maker in the world wants "normal people" to try the expensive delicacy.

Caviar was the traditional delicacy of the Caspian Sea but these days production has a new headquarters: China.

Qiandao (Thousand Island) lake lies 220 miles south of Shanghai. Fringed with mountains, it is a popular holiday spot for Chinese residents fleeing the summer heat of the city.

But it is also home to Kaluga Queen, the biggest caviar maker in the world, responsible for a third of global production.


The sturgeon are kept in floating pens in a corner of Qiandao lake in eastern China


Their caviar ends up everywhere. The company says their eggs have graced the tables of both Queen Elizabeth and Kim Jong Un.

Kaluga Queen plans to go public next year at a valuation of around £600m, the company told Sky News.

"In the beginning, people were surprised because: caviar, from China?" Han Lei, vice general manager of Kaluga Queen, said.

"They never heard about caviar from China. They had many doubts about the quality. About the safety.

"Today, we supply 25 countries and we work with around 100 distributors around the world."

The company was set up by officials from the Chinese ministry of agriculture, who started building their first farm in 2003.


Some of the sturgeon are worth as much as a Ferrari


It was good timing. In 2005, the US banned imports of beluga caviar from sturgeon caught in the Caspian sea because of fears overfishing would wipe out the species.

Farmed caviar is not subject to those restrictions.

"In 2006, we produced the first tins of farmed caviar from China," Mr Han said. "And after that we grew every year."

In a corner of the waters of Qiandao, floating metal and net structures pen in more than 1,000 sturgeon.

Some are up to two metres long and worth as much as a Ferrari, Mr Han said, because of the value of the eggs they carry.


After about four years in the lake, the sturgeon are taken to these inland pools where they live for at least another four years


Different breeds of sturgeon spend four or so years in the lake before they are transported to pools on land.

"We feed them and watch them growing from baby fish to a mature fish," Deny Yun, who manages the farm, told Sky News.

"We feel heart-broken when sending them to factory. But as a company, we have to do so. We must suffer this."

Once they are mature - at least eight years old but for some breeds as old as 15 - the sturgeon are taken to the processing factory.


The eggs are taken out of the sturgeon when they are at least eight years old


They are cut open still alive and the eggs are extracted before the sturgeon is killed and the rest of its body used for meat.

The eggs are cleaned, sorted and salted before they are tinned - a process that takes 15 minutes from start to finish.

Most of Kaluga Queen's caviar is sold under different brands abroad - in the UK it is sold through King's Fine Food, which is on sale at Fortnum and Mason's and Harrods.

But it also supplies customers in China using its own branding. And China is getting an appetite for the stuff.


The eggs are cleaned, sorted and salted then tinned

Prices start at 500 RMB (around £57) for 50g, going up to 9,000 RMB (£1,024) for a 50g tin of beluga caviar.


"We did a lot of promotion to introduce the caviar culture to Chinese people," Mr Han said.

"Now, more and more people start to consume caviar, to like caviar, to be caviar fans.

"The domestic market is growing very fast. After the virus is well controlled by the government, they're going to restaurants more.

"And more and more people like to enjoy the caviar."

That is helping to make up the shortfall in international orders as a result of COVID-19.


Deng Yun manages the farm which has more than 1,000 sturgeon


Kaluga produced 20% less caviar this year, although it aims to make up that deficit in 2021.

And there is a lot of room for growth. Current global production of caviar, from all producers, is around 300 tonnes.

In the heyday of the free-spending, status-flaunting 1980s, production peaked at 1,000 tonnes.

Mr Han said Kaluga Queen wants "normal people to have the chance to try caviar".

"In this way we can meet the demand all over the world," he added.

Newsletter

Related Articles

0:00
0:00
Close
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
U.S. Goods Imports Plunge Nearly 20% Amid Tariff Disruptions
OpenAI Faces Competition from Cheaper AI Rivals
Foreign Tax Provision in U.S. Budget Bill Alarms Investors
Trump Accuses China of Violating Trade Agreement
Gerry Adams Wins Libel Case Against BBC
Russia Accuses Serbia of Supplying Arms to Ukraine
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
Chinese Woman Dies After Being Forced to Visit Bank Despite Critical Illness
President Trump Grants Full Pardons to Reality TV Stars Todd and Julie Chrisley
Texas Enacts App Store Accountability Act Mandating Age Verification
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Vatican Calls for Sustainable Tourism in 2025 Message
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Trump Threatens 25% Tariff on iPhones Amid Dispute with Apple CEO
Putin's Helicopter Reportedly Targeted by Ukrainian Drones
Liverpool Car Ramming Incident Leaves Multiple Injured
Australia Faces Immigration Debate Following Labor Party Victory
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
Macron Dismisses Viral Video of Wife's Gesture as Playful Banter
Cleveland Clinic Study Questions Effectiveness of Recent Flu Vaccine
Netanyahu Accuses Starmer of Siding with Hamas
Junior Doctors Threaten Strike Over 4% Pay Offer
Labour MPs Urge Chancellor to Tax Wealthy Over Cutting Welfare
Publication of UK Child Poverty Strategy Delayed Until Autumn
France Detains UK Fishing Vessel Amid Post-Brexit Tensions
Calls Grow to Resume Syrian Asylum Claims in UK
Nigel Farage Pledges to Reinstate Winter Fuel Payments
Boris and Carrie Johnson Welcome Daughter Poppy
×