London Daily

Focus on the big picture.
Saturday, Jan 24, 2026

Cannabis pioneer says sector must shake off its ‘hocus pocus’ image to thrive

Cannabis pioneer says sector must shake off its ‘hocus pocus’ image to thrive

The founder of London’s first listed medicinal cannabis firm said the sector must shake off its “hocus-pocus” image before companies can fulfil their clinical and commercial potential.

Roby Zomer, CEO of MGC Pharma — which floated on the London Stock Exchange’s main market in February — said: “There needs to be a shift within the industry for doctors to see cannabis as a medicine and not just a lifestyle product.”

Although medical cannabis was legalised for conditions such as epilepsy and multiple sclerosis in 2018, vanishingly few NHS prescriptions have been handed out.

This reluctance is among factors blamed for cool investor enthusiasm for plant-derived medicines compared to superstar cousins in life sciences and biotech, despite forecasts valuing the cannabis market at $57 billion by 2027 in the US alone.

Roby Zomer, CEO of MGC Pharma


Zomer said: “We need time, we are still only at the beginning. We’re a small company, and undervalued - but to me, we’re in the same league as Pfizer.”

He spoke as MGC’s Covid-19 drug CimetrA — an oral spray derived from turmeric — was granted an emergency import licence to begin trials in pandemic-ravaged India.

The drug targets receptors to dampen the immune system’s overreaction to the virus, muzzling ‘cytokine storms’ that can trigger organ failure and lead to death.

Final stage tests are ongoing in Israel, and the company is also in discussions with agencies in the EU and US and the World Health Organisation.

MGC Pharma


MGC’s shares rose 5.5% to 3.08p as details of the new trials were announced, still well below Canaccord Genuity’s latest 8p “speculative buy” price target which would lift its market value above £100million.

Since launching in 2015, MGC Pharma has evolved from a nutrition and cosmetics brand into clinical therapy, and now employs around 50 scientists at its research centre in Slovenia.

Their attention switched to Covid-19 when the pandemic hit in March last year.

Zomer, 40, has every reason to believe in CimetrA’s effectiveness: he and his wife took the drug after testing positive for Covid on their return from visiting family in Russia in January.

“When the plane landed in Israel I did the test and was positive. We all got it together, it hit me hard,” he said. “I wasn’t able almost to breathe or speak or walk up the stairs for two weeks.

“We both took CimetrA and within 48 hours my wife was able to function. It took me a little longer, but in one week I was like a new person. So yes, I totally believe it works.

“The Pfizer CEO didn’t try his vaccine on himself before it got FDA approval!” he added.

If marketing approval is granted for emergency use in India, after a 90-day review process which is being overseen by Medopharm, the firm intends to apply for a licence to sell CimetrA over the counter.

MGC Pharma


A course costs around $100, a fraction of the cost of existing synthetic treatments.

Zomer said: “In the end we need to learn to live with Covid. The vaccine is reducing the spread but, as we’re seeing in Israel, it’s not preventing it.

”We need safe, affordable, easy-to-administer treatments that suppress the symptoms and prevent hospitalisation and death.”

MGC has factories in Germany and the US on standby to scale up for the production of millions of doses as it constructs a dedicated facility in Malta.

In June, MGC’s epilepsy treatment CannEpil became the first pharmaceutical-grade cannabis product to be approved for prescription free of charge under Ireland’s health insurance scheme.

Zomer said: “I’m very excited, it’s a thrilling time to have grown MGC from an idea to become players in the main league of pharmaceuticals companies.

“We see the effort we invested into science maturing into real breakthrough medicine in less than 18 months.”

Newsletter

Related Articles

0:00
0:00
Close
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
Prince Harry Says Sacrifices of NATO Forces in Afghanistan Deserve ‘Respect’ After Trump Remarks
Barron Trump Emerges as Key Remote Witness in UK Assault and Rape Trial
Nigel Farage Attended Davos 2026 Using HP Trust Delegate Pass Linked to Sasan Ghandehari
Gold Jumps More Than 8% in a Week as the Dollar Slides Amid Greenland Tariff Dispute
BlackRock Executive Rick Rieder Emerges as Leading Contender to Succeed Jerome Powell as Fed Chair
Boston Dynamics Atlas humanoid robot and LG CLOiD home robot: the platform lock-in fight to control Physical AI
United States under President Donald Trump completes withdrawal from the World Health Organization: health sovereignty versus global outbreak early-warning access
FBI and U.S. prosecutors vs Ryan Wedding’s transnational cocaine-smuggling network: the fight over witness-killing and cross-border enforcement
Trump Administration’s Iran Military Buildup and Sanctions Campaign Puts Deterrence Credibility on the Line
Apple and OpenAI Chase Screenless AI Wearables as the Post-iPhone Interface Battle Heats Up
Tech Brief: AI Compute, Chips, and Platform Power Moves Driving Today’s Market Narrative
NATO’s Stress Test Under Trump: Alliance Credibility, Burden-Sharing, and the Fight Over Strategic Territory
OpenAI’s Money Problem: Explosive Growth, Even Faster Costs, and a Race to Stay Ahead
Trump Reverses Course and Criticises UK-Mauritius Chagos Islands Agreement
Elizabeth Hurley Tells UK Court of ‘Brutal’ Invasion of Privacy in Phone Hacking Case
UK Bond Yields Climb as Report Fuels Speculation Over Andy Burnham’s Return to Parliament
America’s Venezuela Oil Grip Meets China’s Demand: Market Power, Legal Shockwaves, and the New Rules of Energy Leverage
TikTok’s U.S. Escape Plan: National Security Firewall or Political Theater With a Price Tag?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
The Greenland Gambit: Economic Genius or Political Farce?
The Greenland Gambit: Economic Genius or Political Farce?
The Greenland Gambit: Economic Genius or Political Farce?
Will AI Finally Make Blue-Collar Workers Rich—or Is This Just Elite Tech Spin?
Prince William to Make Official Visit to Saudi Arabia in February
Prince Harry Breaks Down in London Court, Says UK Tabloids Have Made Meghan Markle’s Life ‘Absolute Misery’
Malin + Goetz UK Business Enters Administration, All Stores Close
EU and UK Reject Trump’s Greenland-Linked Tariff Threats and Pledge Unified Response
UK Deepfake Crackdown Puts Intense Pressure on Musk’s Grok AI After Surge in Non-Consensual Explicit Images
Prince Harry Becomes Emotional in London Court, Invokes Memory of Princess Diana in Testimony Against UK Tabloids
UK Inflation Rises Unexpectedly but Interest Rate Cuts Still Seen as Likely
AI vs Work: The Battle Over Who Controls the Future of Labor
Buying an Ally’s Territory: Strategic Genius or Geopolitical Breakdown?
AI Everywhere: Power, Money, War, and the Race to Control the Future
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Arctic Power Grab: Security Chessboard or Climate Crime Scene?
Starmer Steps Back from Trump’s ‘Board of Peace’ Amid Strained US–UK Relations
Prince Harry’s Lawyer Tells UK Court Daily Mail Was Complicit in Unlawful Privacy Invasions
UK Government Approves China’s ‘Mega Embassy’ in London Amid Debate Over Security and Diplomacy
Trump Cites UK’s Chagos Islands Sovereignty Shift as Justification for Pursuing Greenland Acquisition
UK Government Weighs Australia-Style Social Media Ban for Under-Sixteens Amid Rising Concern Over Online Harm
Trump Aides Say U.S. Has Discussed Offering Asylum to British Jews Amid Growing Antisemitism Concerns
UK Seeks Diplomatic De-escalation with Trump Over Greenland Tariff Threat
Prince Harry Returns to London as High Court Trial Begins Over Alleged Illegal Tabloid Snooping
High-Speed Train Collision in Southern Spain Kills at Least Twenty-One and Injures Scores
×