London Daily

Focus on the big picture.
Wednesday, Mar 25, 2026

Cannabis pioneer says sector must shake off its ‘hocus pocus’ image to thrive

Cannabis pioneer says sector must shake off its ‘hocus pocus’ image to thrive

The founder of London’s first listed medicinal cannabis firm said the sector must shake off its “hocus-pocus” image before companies can fulfil their clinical and commercial potential.

Roby Zomer, CEO of MGC Pharma — which floated on the London Stock Exchange’s main market in February — said: “There needs to be a shift within the industry for doctors to see cannabis as a medicine and not just a lifestyle product.”

Although medical cannabis was legalised for conditions such as epilepsy and multiple sclerosis in 2018, vanishingly few NHS prescriptions have been handed out.

This reluctance is among factors blamed for cool investor enthusiasm for plant-derived medicines compared to superstar cousins in life sciences and biotech, despite forecasts valuing the cannabis market at $57 billion by 2027 in the US alone.

Roby Zomer, CEO of MGC Pharma


Zomer said: “We need time, we are still only at the beginning. We’re a small company, and undervalued - but to me, we’re in the same league as Pfizer.”

He spoke as MGC’s Covid-19 drug CimetrA — an oral spray derived from turmeric — was granted an emergency import licence to begin trials in pandemic-ravaged India.

The drug targets receptors to dampen the immune system’s overreaction to the virus, muzzling ‘cytokine storms’ that can trigger organ failure and lead to death.

Final stage tests are ongoing in Israel, and the company is also in discussions with agencies in the EU and US and the World Health Organisation.

MGC Pharma


MGC’s shares rose 5.5% to 3.08p as details of the new trials were announced, still well below Canaccord Genuity’s latest 8p “speculative buy” price target which would lift its market value above £100million.

Since launching in 2015, MGC Pharma has evolved from a nutrition and cosmetics brand into clinical therapy, and now employs around 50 scientists at its research centre in Slovenia.

Their attention switched to Covid-19 when the pandemic hit in March last year.

Zomer, 40, has every reason to believe in CimetrA’s effectiveness: he and his wife took the drug after testing positive for Covid on their return from visiting family in Russia in January.

“When the plane landed in Israel I did the test and was positive. We all got it together, it hit me hard,” he said. “I wasn’t able almost to breathe or speak or walk up the stairs for two weeks.

“We both took CimetrA and within 48 hours my wife was able to function. It took me a little longer, but in one week I was like a new person. So yes, I totally believe it works.

“The Pfizer CEO didn’t try his vaccine on himself before it got FDA approval!” he added.

If marketing approval is granted for emergency use in India, after a 90-day review process which is being overseen by Medopharm, the firm intends to apply for a licence to sell CimetrA over the counter.

MGC Pharma


A course costs around $100, a fraction of the cost of existing synthetic treatments.

Zomer said: “In the end we need to learn to live with Covid. The vaccine is reducing the spread but, as we’re seeing in Israel, it’s not preventing it.

”We need safe, affordable, easy-to-administer treatments that suppress the symptoms and prevent hospitalisation and death.”

MGC has factories in Germany and the US on standby to scale up for the production of millions of doses as it constructs a dedicated facility in Malta.

In June, MGC’s epilepsy treatment CannEpil became the first pharmaceutical-grade cannabis product to be approved for prescription free of charge under Ireland’s health insurance scheme.

Zomer said: “I’m very excited, it’s a thrilling time to have grown MGC from an idea to become players in the main league of pharmaceuticals companies.

“We see the effort we invested into science maturing into real breakthrough medicine in less than 18 months.”

Newsletter

Related Articles

0:00
0:00
Close
UK Inflation Holds at Three Percent Ahead of Oil Price Shock from Iran Conflict
UK Fuel Prices Face Upward Pressure as Global Oil Trends Raise Cost Outlook
Girlguiding UK Sets September Deadline for Membership Policy Change Affecting Trans Participants
Germany and UK Accelerate Wind Power Expansion to Strengthen Energy Security
UK Moves to Ban Cryptocurrency Donations to Political Parties Over Foreign Influence Concerns
UK and Turkey Finalise Major Air Defence Agreement Worth Billions
Apple Introduces Mandatory Age Verification for iPhone Users in the UK
Diverging Views Emerge Over Meghan Markle’s Planned Australia Appearance
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
UK Ministers Warn Expanded North Sea Drilling Would Deepen Exposure to Global Energy Volatility
Delayed UK Defence Investment Plan Leaves Suppliers Under Severe Financial Strain
Can Iran Strike the UK? Assessing the Real Military Threat as Conflict Escalates
Sanctioned Iranian Banker Linked to Luxury Marbella Villa Through UK Corporate Structure
Casey Bloys Navigates HBO Max UK Launch, Paramount Integration and Industry Buzz Over Netflix Meeting
Iran Conflict Sparks Sharp Turbulence in UK Mortgage Market, Reaching Pandemic-Era Disruption Levels
Major Donor Urges University of Kentucky to Reconsider Mitch Barnhart’s Post-Retirement Role
United Kingdom Moves to Lead International Effort to Reopen Strait of Hormuz
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
Senior UK Advocate Criticises Barnhart Retirement Appointment, Calls for Reconsideration
UK Finds No Evidence of Direct Iranian Threat to Britain, Says Prime Minister Starmer
Assessing Iran’s Strike Capability and the UK’s Readiness Amid Rising Tensions
NATO Unable to Confirm Iran’s Role in Strike on UK-US Base as Tehran Denies Involvement
University of Kentucky’s Youling Xiong Receives SEC Faculty Achievement Award for 2026
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
Duchess of Sussex Secures ‘As Ever’ Trademark Rights in Australia Ahead of High-Profile Visit
UK Reaffirms Security as Officials Reject Claims of Immediate Iranian Missile Threat
Rising Middle East Tensions Spark ‘Trumpflation’ Debate Over Impact on UK Households
UK Minister Says No Evidence Iran Can Strike Europe Despite Heightened Warnings
British-Iranians Voice Safety Concerns to Authorities as Regional Conflict Intensifies
Confirmed Meningitis Cases Linked to Kent Outbreak Revised Down to Twenty
UK Government Sees No Evidence Iran Can Strike London Amid Rising Regional Tensions
Debate Grows Over Recognition of Indigenous Cultural Icons in the United Kingdom
Iran Missile Launch Toward Diego Garcia Raises Questions After Failed Strike on US–UK Base
Donald Trump Amplifies Viral Satirical Clip Highlighting UK–US Political Dynamics
UK Satirical Show Draws Attention with Sketch Referencing Trump and Prince Andrew
Meghan Markle’s Possible UK Return Sparks Renewed Attention on Sussex Role
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
Northern Lights Expected Over UK Skies Tonight Amid Strong Solar Activity
UK Condemns Iran Missile Strike and Warns Against Threats to British Personnel
UK Warns of Global Flight Disruptions as Iran Conflict Escalates Under Trump’s Leadership
UK Condemns Iran After Missile Strike Targets Strategic Diego Garcia Base
×