London Daily

Focus on the big picture.
Monday, Oct 05, 2026

Cannabis pioneer says sector must shake off its ‘hocus pocus’ image to thrive

Cannabis pioneer says sector must shake off its ‘hocus pocus’ image to thrive

The founder of London’s first listed medicinal cannabis firm said the sector must shake off its “hocus-pocus” image before companies can fulfil their clinical and commercial potential.

Roby Zomer, CEO of MGC Pharma — which floated on the London Stock Exchange’s main market in February — said: “There needs to be a shift within the industry for doctors to see cannabis as a medicine and not just a lifestyle product.”

Although medical cannabis was legalised for conditions such as epilepsy and multiple sclerosis in 2018, vanishingly few NHS prescriptions have been handed out.

This reluctance is among factors blamed for cool investor enthusiasm for plant-derived medicines compared to superstar cousins in life sciences and biotech, despite forecasts valuing the cannabis market at $57 billion by 2027 in the US alone.

Roby Zomer, CEO of MGC Pharma


Zomer said: “We need time, we are still only at the beginning. We’re a small company, and undervalued - but to me, we’re in the same league as Pfizer.”

He spoke as MGC’s Covid-19 drug CimetrA — an oral spray derived from turmeric — was granted an emergency import licence to begin trials in pandemic-ravaged India.

The drug targets receptors to dampen the immune system’s overreaction to the virus, muzzling ‘cytokine storms’ that can trigger organ failure and lead to death.

Final stage tests are ongoing in Israel, and the company is also in discussions with agencies in the EU and US and the World Health Organisation.

MGC Pharma


MGC’s shares rose 5.5% to 3.08p as details of the new trials were announced, still well below Canaccord Genuity’s latest 8p “speculative buy” price target which would lift its market value above £100million.

Since launching in 2015, MGC Pharma has evolved from a nutrition and cosmetics brand into clinical therapy, and now employs around 50 scientists at its research centre in Slovenia.

Their attention switched to Covid-19 when the pandemic hit in March last year.

Zomer, 40, has every reason to believe in CimetrA’s effectiveness: he and his wife took the drug after testing positive for Covid on their return from visiting family in Russia in January.

“When the plane landed in Israel I did the test and was positive. We all got it together, it hit me hard,” he said. “I wasn’t able almost to breathe or speak or walk up the stairs for two weeks.

“We both took CimetrA and within 48 hours my wife was able to function. It took me a little longer, but in one week I was like a new person. So yes, I totally believe it works.

“The Pfizer CEO didn’t try his vaccine on himself before it got FDA approval!” he added.

If marketing approval is granted for emergency use in India, after a 90-day review process which is being overseen by Medopharm, the firm intends to apply for a licence to sell CimetrA over the counter.

MGC Pharma


A course costs around $100, a fraction of the cost of existing synthetic treatments.

Zomer said: “In the end we need to learn to live with Covid. The vaccine is reducing the spread but, as we’re seeing in Israel, it’s not preventing it.

”We need safe, affordable, easy-to-administer treatments that suppress the symptoms and prevent hospitalisation and death.”

MGC has factories in Germany and the US on standby to scale up for the production of millions of doses as it constructs a dedicated facility in Malta.

In June, MGC’s epilepsy treatment CannEpil became the first pharmaceutical-grade cannabis product to be approved for prescription free of charge under Ireland’s health insurance scheme.

Zomer said: “I’m very excited, it’s a thrilling time to have grown MGC from an idea to become players in the main league of pharmaceuticals companies.

“We see the effort we invested into science maturing into real breakthrough medicine in less than 18 months.”

Newsletter

Related Articles

0:00
0:00
Close
BT Accused of Pressuring Vulnerable Customers During Digital Landline Shift
British Carmakers Warn of Growing Pressure From EU-China Tariff Dispute
Green Party of England and Wales Adopts Motion Defining Zionism as Racism
Medical Charity Threatens NHS Legal Action Over Two-Year Autism and ADHD Assessment Waits
British Transport Police Report Record Rise in Violence on Railways
Glasgow Council Workers Face Pay Cuts Under Fire-and-Rehire Plan
British Medical Groups Press Prime Minister Andy Burnham to Cancel £330 Million Palantir NHS Contract
UK Faces Record Bluetongue Outbreak Across Livestock Farms
UK Schools Report Thousands of Child-on-Child Sexual Offences
High Court Overturns Ban Blocking Gaza Families From Reuniting With Relatives in UK
G7 Authorizes Emergency Fuel Release as UK Diesel Prices Hit £2 a Litre
France and Italy Draw 1-1 in Nations League Match
Pope Leo XIV and Prince Albert II of Monaco Meet in Metz
SNCF Expands Low-Cost Ouigo High-Speed Service Between Lyon and Bordeaux
Paris Expands Dedicated Cargo Bike Routes for Urban Deliveries
French Film Industry Pushes for Tighter Streaming Investment Rules
Marseille Court Hands Down Prison Terms in Public Procurement Corruption Case
LVMH and Kering Rely on US Demand as Chinese Luxury Spending Slows
Toulouse Aerospace Sector Launches €80 Million Modernization Fund
Javier Milei Courts French Investment in LNG and Lithium
Mistral AI Launches Sovereign Model for European Public Services
French Competition Authority Fines Retailers €40 Million Over Misleading Promotions
France Records Exceptional Electricity Exports as Nuclear Output Recovers
Dassault Aviation Expands Rafale Assembly Capacity at Mérignac
Sanofi Invests €1 Billion in New Biologics Production Hub Near Lyon
France Protests Germany’s Extension of Border Controls Into 2027
French Public-Sector and Transport Unions Threaten National Strike
France Deploys Riot Police After Violence in Lyon Suburbs
French Anti-Terrorism Prosecutors Investigate Radicalized Flydubai Co-Pilot
France’s Defense Budget Surpasses NATO’s 2% of GDP Target
French Government Faces No-Confidence Threat Over Budget
France and G7 Release 100 Million Barrels From Strategic Oil Reserves
France Convenes Emergency Defense Council Over Threats to Commercial Shipping
France and Germany Coordinate Military Response After Russian Strikes on Kyiv Infrastructure
UK Police Release Six Iranian Nationals on Bail After RAF Fairford Security Alert
UK Business Confidence Falls as Energy Costs and Tax Uncertainty Rise
Cornwall Insight Warns UK Energy Bills Could Rise 16% in January
UK Introduces Zero VAT on Household Electricity Bills
UK 30-Year Gilt Yield Hits 6% as Bond Market Pressures Intensify
UK Introduces Stricter Subcontractor Checks and Expanded Trade Union Access
Green Party Proposes Three-Year Emergency Freeze on Private Rent Increases
UK Treasury Committee Seeks Tax Clarification Over Manchester City Investigation
Royal Marines Deploy to Faroe Islands for Northern European Security Exercise
UK Business Confidence Weakens as High Costs Delay Investment
UK GDP Growth Revised Up to 0.5% in Second Quarter
Bank of England Warns of Financial Stability Risks From Autonomous AI
UK Expands Early Prisoner Release Scheme to Ease Overcrowding
UK Records Worst Bluetongue Outbreak on Record Across Livestock Farms
UK Government Faces Shrinking Fiscal Headroom Ahead of October 28 Budget
UK 30-Year Gilt Yield Reaches 6% as Energy Shock Drives Borrowing Costs Higher
×