London Daily

Focus on the big picture.
Friday, Oct 17, 2025

But… books ARE essential! Wales govt unleashes tsunami of anger & ridicule with ban of ‘non-essential’ goods in supermarkets

But… books ARE essential! Wales govt unleashes tsunami of anger & ridicule with ban of ‘non-essential’ goods in supermarkets

The government of Wales has received more than they bargained for after ordering supermarkets not to sell ‘non-essential’ goods… like clothing, books, phones and lots of other things that many people just can’t live without.

Customers of large retailers in Wales were greeted on Saturday with rows upon rows of shelves covered with plastic sheets or crisscrossed with tape. The businesses didn’t have much choice in the matter – they had to comply with new government guidelines meant to curb the spread of Covid-19.

Wales went into a 17-day “firebreak shutdown” on Friday evening, during which non-essential businesses will remain closed. And if a small shop cannot sell clothes, apparently neither can a giant retailer. That is because the government has to “maintain a level playing field” and not allow people “browsing around supermarkets looking for non-essential goods”, as First Minister Mark Drakeford put it. So, if you planned to buy warm clothes for your baby ahead of sub-zero-temperature weather, tough luck – order something online.


 

Naturally, many were not amused, and pounced on Drakeford and the Welsh Labour Party for coming up with the new rules. During Britain’s first national lockdown this spring, most small businesses were shuttered too, but supermarkets were allowed to sell their regular stock as usual.



Some even tried to defy the ban, or advocated non-compliance through their actions.


Others responded with somewhat morbid humor, ridiculing the new measures or suggesting how they could be circumvented.






The ban was announced without a clarification of what goods were considered non-essential, leaving large retailers to guess. Businesses allowed to remain open include bicycle shops and livestock auctions, so there was plenty of room for interpretation, and large corporations naturally took the conservative approach, much to the chagrin of their customers.

Books are one item many consider essential in their lives and would like to see made available during the next two weeks. There have also been complaints about the ban covering clothing, cleaning products, and, of course, fireworks for Guy Fawkes’ Night, which will take place in the second week of the lockdown.


Newsletter

Related Articles

0:00
0:00
Close
China Accelerates to the Forefront in Global Nuclear Fusion Race
Yachts, Private Jets, and a Picasso Painting: Exposed as 'One of the Largest Frauds in History'
Australia’s Wedgetail Spies Aid NATO Response as Russian MiGs Breach Estonian Airspace
McGowan Urges Chalmers to Cut Spending Over Tax Hike to Close $20 Billion Budget Gap
Victoria Orders Review of Transgender Prison Placement Amid Safety Concerns for Female Inmates
U.S. Treasury Mobilises New $20 Billion Debt Facility to Stabilise Argentina
French Business Leaders Decry Budget as Macron’s Pro-Enterprise Promise Undermined
Trump Claims Modi Pledged India Would End Russian Oil Imports Amid U.S. Tariff Pressure
Surging AI Startup Valuations Fuel Bubble Concerns Among Top Investors
Australian Punter Archie Wilson Tears Up During Nebraska Press Conference, Sparking Conversation on Male Vulnerability
Australia Confirms U.S. Access to Upgraded Submarine Shipyard Under AUKUS Deal
“Firepower” Promised for Ukraine as NATO Ministers Meet — But U.S. Tomahawks Remain Undecided
Brands Confront New Dilemma as Extremists Adopt Fashion Labels
The Sydney Sweeney and Jeans Storm: “The Outcome Surpassed Our Wildest Dreams”
Erika Kirk Delivers Moving Tribute at White House as Trump Awards Charlie Presidential Medal of Freedom
British Food Influencer ‘Big John’ Detained in Australia After Visa Dispute
ScamBodia: The Chinese Fraud Empire Shielded by Cambodia’s Ruling Elite
French PM Suspends Macron’s Pension Reform Until After 2027 in Bid to Stabilize Government
Orange, Bouygues and Free Make €17 Billion Bid for Drahi’s Altice France Telecom Assets
Dutch Government Seizes Chipmaker After U.S. Presses for Removal of Chinese CEO
Bessent Accuses China of Dragging Down Global Economy Amid New Trade Curbs
U.S. Revokes Visas of Foreign Nationals Who ‘Celebrated’ Charlie Kirk’s Assassination
AI and Cybersecurity at Forefront as GITEX Global 2025 Kicks Off in Dubai
DJI Loses Appeal to Remove Pentagon’s ‘Chinese Military Company’ Label
EU Deploys New Biometric Entry/Exit System: What Non-EU Travelers Must Know
Australian Prime Minister’s Private Number Exposed Through AI Contact Scraper
Ex-Microsoft Engineer Confirms Famous Windows XP Key Was Leaked Corporate License, Not a Hack
China’s lesson for the US: it takes more than chips to win the AI race
Australia Faces Demographic Risk as Fertility Falls to Record Low
California County Reinstates Mask Mandate in Health Facilities as Respiratory Illness Risk Rises
Israel and Hamas Agree to First Phase of Trump-Brokered Gaza Truce, Hostages to Be Freed
French Political Turmoil Elevates Marine Le Pen as Rassemblement National Poised for Power
China Unveils Sweeping Rare Earth Export Controls to Shield ‘National Security’
The Davos Set in Decline: Why the World Economic Forum’s Power Must Be Challenged
France: Less Than a Month After His Appointment, the New French Prime Minister Resigns
Hungarian Prime Minister Viktor Orbán stated that Hungary will not adopt the euro because the European Union is falling apart.
Sarah Mullally Becomes First Woman Appointed Archbishop of Canterbury
Mayor in western Germany in intensive care after stabbing
Australian government pays Deloitte nearly half a million dollars for a report built on fabricated quotes, fake citations, and AI-generated nonsense.
US Prosecutors Gained Legal Approval to Hack Telegram Servers
Macron Faces Intensifying Pressure to Resign or Trigger New Elections Amid France’s Political Turmoil
Standard Chartered Names Roberto Hoornweg as Sole Head of Corporate & Investment Banking
UK Asylum Housing Firm Faces Backlash Over £187 Million Profits and Poor Living Conditions
UK Police Crack Major Gang in Smuggling of up to 40,000 Stolen Phones to China
BYD’s UK Sales Soar Nearly Nine-Fold, Making Britain Its Biggest Market Outside China
Trump Proposes Farm Bailout from Tariff Revenues Amid Backlash from Other Industries
FIFA Accuses Malaysia of Forging Citizenship Documents, Suspends Seven Footballers
Latvia to Bar Tourist and Occasional Buses to Russia and Belarus Until 2026
A Dollar Coin Featuring Trump’s Portrait Expected to Be Issued Next Year
Australia Orders X to Block Murder Videos, Citing Online Safety and Public Exposure
×