London Daily

Focus on the big picture.
Monday, Jan 12, 2026

But… books ARE essential! Wales govt unleashes tsunami of anger & ridicule with ban of ‘non-essential’ goods in supermarkets

But… books ARE essential! Wales govt unleashes tsunami of anger & ridicule with ban of ‘non-essential’ goods in supermarkets

The government of Wales has received more than they bargained for after ordering supermarkets not to sell ‘non-essential’ goods… like clothing, books, phones and lots of other things that many people just can’t live without.

Customers of large retailers in Wales were greeted on Saturday with rows upon rows of shelves covered with plastic sheets or crisscrossed with tape. The businesses didn’t have much choice in the matter – they had to comply with new government guidelines meant to curb the spread of Covid-19.

Wales went into a 17-day “firebreak shutdown” on Friday evening, during which non-essential businesses will remain closed. And if a small shop cannot sell clothes, apparently neither can a giant retailer. That is because the government has to “maintain a level playing field” and not allow people “browsing around supermarkets looking for non-essential goods”, as First Minister Mark Drakeford put it. So, if you planned to buy warm clothes for your baby ahead of sub-zero-temperature weather, tough luck – order something online.


 

Naturally, many were not amused, and pounced on Drakeford and the Welsh Labour Party for coming up with the new rules. During Britain’s first national lockdown this spring, most small businesses were shuttered too, but supermarkets were allowed to sell their regular stock as usual.



Some even tried to defy the ban, or advocated non-compliance through their actions.


Others responded with somewhat morbid humor, ridiculing the new measures or suggesting how they could be circumvented.






The ban was announced without a clarification of what goods were considered non-essential, leaving large retailers to guess. Businesses allowed to remain open include bicycle shops and livestock auctions, so there was plenty of room for interpretation, and large corporations naturally took the conservative approach, much to the chagrin of their customers.

Books are one item many consider essential in their lives and would like to see made available during the next two weeks. There have also been complaints about the ban covering clothing, cleaning products, and, of course, fireworks for Guy Fawkes’ Night, which will take place in the second week of the lockdown.


Newsletter

Related Articles

0:00
0:00
Close
UK Free School Meals Expansion Faces Political and Budgetary Delays
EU Seeks ‘Farage Clause’ in Brexit Reset Talks With Britain
Germany Hit by Major Airport Strikes Disrupting European Travel
Prince Harry Seeks King Charles’ Support to Open Invictus Games on UK Return
Washington Holds Back as Britain and France Signal Willingness to Deploy Troops in Postwar Ukraine
Elon Musk Accuses UK Government of Suppressing Free Speech as X Faces Potential Ban Over AI-Generated Content
Russia Deploys Hypersonic Missile in Strike on Ukraine
OpenAI and SoftBank Commit One Billion Dollars to Energy and Data Centre Supplier
UK Prime Minister Starmer Reaffirms Support for Danish Sovereignty Over Greenland Amid U.S. Pressure
UK Support Bolsters U.S. Seizure of Russian-Flagged Tanker Marinera in Atlantic Strike on Sanctions Evasion
The Claim That Maduro’s Capture and Trial Violate International Law Is Either Legally Illiterate—or Deliberately Deceptive
UK Data Watchdog Probes Elon Musk’s X Over AI-Generated Grok Images Amid Surge in Non-Consensual Outputs
Prince Harry to Return to UK for Court Hearing Without Plans to Meet King Charles III
UK Confirms Support for US Seizure of Russian-Flagged Oil Tanker in North Atlantic
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
Maduro’s Arrest Without The Hague Tests International Law—and Trump’s Willingness to Break It
German Intelligence Secretly Intercepted Obama’s Air Force One Communications
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
Fake Mainstream Media Double Standard: Elon Musk Versus Mamdani
HSBC Leads 2026 Mortgage Rate Cuts as UK Lending Costs Ease
US Joint Chiefs Chairman Outlines How Operation Absolute Resolve Was Carried Out in Venezuela
Starmer Welcomes End of Maduro Era While Stressing International Law and UK Non-Involvement
Korean Beauty Turns Viral Skincare Into a Global Export Engine
UK Confirms Non-Involvement in U.S. Military Action Against Venezuela
UK Terror Watchdog Calls for Australian-Style Social Media Ban to Protect Teenagers
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Europe’s Luxury Sanctions Punish Russian Consumers While a Sanctions-Circumvention Industry Thrives
Berkshire’s Buffett-to-Abel Transition Tests Whether a One-Man Trust Model Can Survive as a System
Fraud in European Central Bank: Lagarde’s Hidden Pay Premium Exposes a Transparency Crisis at the European Central Bank
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
Tesla Loses EV Crown to China’s BYD After Annual Deliveries Decline in 2025
UK Manufacturing Growth Reaches 15-Month Peak as Output and Orders Improve in December
Beijing Threatened to Scrap UK–China Trade Talks After British Minister’s Taiwan Visit
Newly Released Files Reveal Tony Blair Pressured Officials Over Iraq Death Case Involving UK Soldiers
Top Stocks and Themes to Watch in 2026 as Markets Enter New Year with Fresh Momentum
No UK Curfew Ordered as Deepfake TikTok Falsely Attributes Decree to Prime Minister Starmer
Europe’s Largest Defence Groups Set to Return Nearly Five Billion Dollars to Shareholders in Twenty Twenty-Five
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Apple Escalates Legal Fight by Appealing £1.5 Billion UK Ruling Over App Store Fees
UK Debt Levels Sit Mid-Range Among Advanced Economies Despite Rising Pressures
UK Plans Royal Diplomacy with King Charles and Prince William to Reinvigorate Trade Talks with US
King Charles and Prince William Poised for Separate 2026 US Visits to Reinforce UK-US Trade and Diplomatic Ties
Apple Moves to Appeal UK Ruling Ordering £1.5 Billion in Customer Overcharge Damages
King Charles’s 2025 Christmas Message Tops UK Television Ratings on Christmas Day
×