London Daily

Focus on the big picture.
Monday, Mar 09, 2026

Brits urged to drink 124 pints each to help struggling pubs

Brits urged to drink 124 pints each to help struggling pubs

Pub-goers will need to drink 124 pints this summer to save the nation’s food and beverage industry, finance experts have claimed.

Pub-goers will need to drink 124 pints this summer to save the nation’s food and beverage industry, finance experts have claimed.

The industry needs a £25.66 billion boost to return to pre-pandemic levels after a year of forced closures resulted in record losses.

Finance experts Company Debt say drastic drinking would be the best way of saving struggling hospitality businesses and to protect pubs from facing closures as a result of lockdown.

Its website states: "With the latest estimates suggesting that the UK’s food and beverage industry lost at least £25.66bn due to Covid-19 we wondered how much every person in the UK would need to spend in order to reach pre-pandemic levels.

"In particular we wondered how far that money would go in pubs, one of the most beleaguered sectors.

"We came up with a figure of 124 per pints per adult, based on a figure of 52million adults in the UK.’’

Campaigners have produced a “Your Local Pub Needs You” poster, which asks punters to support 40,000 pubs and bars that are fighting to stay afloat.

The poster states: "The average pub will need each customer to spend an additional £382 this year to combat the impact that Covid has had on the sector.

"Thank you for doing your bit!’’

The group has called on people to drink either 124 pints or 122 glasses of wine to do just that.

For those who don’t want to consume alcohol, it also suggests that people can eat 976 packets of crisps or 40 roast dinners at the bar."

Pubs, restaurants and other parts of the hospitality sector will re-open for indoor service on Monday as planned.

Vaccines minister Nadhim Zahawi said the next step in the roadmap out of lockdown would happen as previously outlined for May 17.

“The four tests for Monday have been met,” he told Sky News.

However, he stopped short of saying the final stage of easing lockdown would happen on June 21.

The four tests to proceed with further relaxation of restrictions are:

* The vaccine deployment programme continues successfully.

* Evidence shows vaccines are sufficiently effective in reducing hospitalisations and deaths in those vaccinated.

* Infection rates do not risk a surge in hospitalisations which would put unsustainable pressure on the NHS.

* An assessment of the risks is not fundamentally changed by new variants of concern.

On June 21, it is hoped that all limits can be removed.

This should include the reopening of certain sectors that stayed closed during last summer such as nightclubs and live events.

Newsletter

Related Articles

0:00
0:00
Close
Trump Declines UK Offer to Deploy Aircraft Carriers to Middle East Amid Iran Conflict
Prince Harry and Meghan Markle to Return to Australia After Seven Years for Philanthropic and Business Engagements
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
UK Experts Warn AI Chatbots Are Fueling Surge in Claims of Organised ‘Satanic’ Ritual Abuse
UK Political Parties Divided Over Strategy as Iran Conflict Reshapes Foreign Policy Debate
Britain Discloses Secret Military Repair Hubs Operating Inside Ukraine
Trump Says US No Longer Needs UK Carrier Support After Delayed Offer Amid Iran Conflict
Why Britain Has Become Involved in the US-Israel Military Campaign Against Iran
UK Gas Storage Falls to Under Two Days as Iran Conflict Jolts Global Energy Markets
UK Warned to Brace for Economic Shock as Iran War Drives Global Energy Price Surge
Starmer and Trump Hold First Call After Public Dispute Over Iran Conflict
UK Dentists Returned £1.3 Billion to Government as Shift Toward Private Care Accelerates
Expert Warns UK Must Build Emergency Food Stockpiles to Prepare for Climate Shocks or War
UK Plans Charter Flight to Evacuate British Nationals from Gulf as Regional Conflict Disrupts Air Travel
Families of Zimbabwe’s Liberation Fighters Call on Britain to Help Locate Skulls Taken During Colonial War
Iran’s Ambassador Warns Britain to ‘Be Very Careful’ Over Deeper Role in Expanding Middle East War
UK Military Leadership Defends Britain’s Defensive Role in Expanding Middle East Conflict
Four U.S. Strategic Bombers Arrive in Britain as Iran War Intensifies
Soham Murderer Ian Huntley Dies After Violent Attack in High-Security Prison
UK Lawmakers and Experts Condemn Scale of Overseas Human Remains Held in British Museums
Royal Navy Aircraft Carrier HMS Prince of Wales Placed on Standby for Potential Deployment
United Kingdom Confirms U.S. Military Using British Bases for Operations Targeting Iranian Missile Sites
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
First UK Evacuation Flight Departs Middle East After Lengthy Delay
United Kingdom Imposes New Visa Requirements on Travelers from St. Lucia and Nicaragua
Iran Conflict Strains U.S.–U.K. Alliance as Trump and Starmer Clash Over Military Strategy
UK Interest Rates Could Rise Above Four Percent Again if Energy Shock Continues, Think Tank Warns
Starmer Defends Britain’s Iran Strategy as Badenoch Urges Stronger Military Support
Labour MP Says She Saw No Sign Husband Broke Law After Arrest in China Espionage Investigation
UK Jobless Rate Overtakes Italy’s for First Time in Years as Labour Market Weakens
United Kingdom Suspends Student Visas for Four Countries in Unprecedented Immigration Move
Campaigners Warn UK Student Visa Ban Could Push Migrants Toward Dangerous Channel Crossings
First U.K. Charter Flight for Stranded Nationals Set to Depart Oman Amid Middle East Crisis
×