London Daily

Focus on the big picture.
Saturday, Mar 07, 2026

Apple's new iPhone is finally coming. Are you excited yet?

Apple's new iPhone is finally coming. Are you excited yet?

New iPhones will be revealed today, but do phone shoppers still have the same lovin' feeling?

For years, like clockwork, new iPhones have been released in the fall and consumers snapped them up quickly, before inventory inevitably ran out, and slow responders were forced to wait for weeks.

Enthusiasts camped out in tents to snag bragging rights to be first with the new iPhone. Then Apple got better at inventory management, and convinced customers they didn't have to wait on line, just order it ahead of time, and it would be awaiting you on release day. So we don't see the masses outside Apple Stores like we used to.

And with a pandemic and many Apple Stores closed to the public, the odds of that happening again this year are remote. But with Apple set to release new editions of the iPhone on Tuesday, what of the enthusiasm for new models that will touted as more powerful and faster than last year's?

Dan Ives, an analyst with Wedbush Securities contends that the release of the devices believed to be called iPhone 12 is a "once in a decade" upgrade opportunity for Apple that will be its biggest seller since 2014's iPhone 6, the first of the modern iPhones to have a larger LCD screen.

He suggests there are 350 million iPhones owners who have waited at least three and half years to upgrade, and that the promise of connecting to the new, faster, wireless 5G networks on the new iPhones will do the trick in getting them to hit the pre-order button.

Apple is expected to debut four editions of the new iPhone, starting at $699 and going up the ladder to a starting price of $1,099. All are expected to connect to 5G networks.

Ives admits that 5G currently is in its early stages, with speeds that aren't much faster than the current 4G but that he expects that to change in the next 12 to 18 months.

"This is the launching pad for 5G," despite Samsung's relentless hyping of the standard for over a year, he says, due to the size of Apple's 1 billion-plus iPhone user base.

He expects between 75 million to 80 million iPhones to sell before the end of the year. Last year, Ives had projected sales of 65 million units sold for the quarter, and Apple ended up selling 72 million. It finished the year with just over 180 million iPhones sold.

Apple iPhone sales peaked in 2014 with sales of 231 million units, the year iPhone 6 was introduced, says Ives. The company stunned Wall Street in its most recent earnings report, when it announced that after several quarters of declining iPhone sales, that sales were up, even during a pandemic, as consumers turned to tools for working from home, like the iPhone, iPad and Macintosh computers.

Who's going to buy the new iPhone?


Photographer Pete Halvorsen is one of those who has to get the new iPhone 12, sight unseen. He plans on putting in a pre-order this week, like he does every year, handing down his current phone to his wife, who in turns gifts their teenage daughter with her old model.



Halvorsen once put in 8.5 hours waiting on a long line for an iPhone but has since switched to online pre-orders, since it's more efficient.

He knows he wants the next iPhone, because as a photographer, the camera is always improved enough to make a difference, and he says the iOS 14 operating system upgrade always runs smoother on the new phones.

"Even if the updates are incremental, it's still enough to warrant a new model," he says.

But when we asked on social media about how eager consumers were to buy the new model, many were skeptical.

"The iPhone was revolutionary and unquestionably changed the world," notes Bruce Braun, a retired TV exec. "People wanted to be part of that revolution and have a phone that matched the hype. Apple is now just making incremental improvements to make a good product better every year, as technology innovates. Where's the thrill of something truly revolutionary again, especially if it costs over $1000?"

Kat Eller Murray, a San Francisco based marketing exec, also votes a firm no.

"I'm going to try to hold on to my phone for a while longer (and I used to change phones all the time!). I just don't see the point in it especially at the price points."

But Michael Markman, a former Apple executive, says the excitement for new iPhones hasn't faded.

"It's that satisfaction lasts longer," he said. "In the early years, the delta from one iteration to the next was huge. Since the 7, however, the phones have really good. Since the X, they’ve been great. Makes it a lot easier for people to hold on for another year. Or three."

And if Markman and Ives are right, shoppers could be buying a lot of new phones putting in orders for many upgrades this year.

Comments

Oh ya 5 year ago
Are these the new phones that they have found out that spy on the users.. Stupid suckers lining up like sheep to spend their money on a phone. Stupid is what stupid does. And on top of that apple has been caught slowing older phones when they come out with a new one. Like they really care about their customers

Newsletter

Related Articles

0:00
0:00
Close
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
First UK Evacuation Flight Departs Middle East After Lengthy Delay
United Kingdom Imposes New Visa Requirements on Travelers from St. Lucia and Nicaragua
Iran Conflict Strains U.S.–U.K. Alliance as Trump and Starmer Clash Over Military Strategy
UK Interest Rates Could Rise Above Four Percent Again if Energy Shock Continues, Think Tank Warns
Starmer Defends Britain’s Iran Strategy as Badenoch Urges Stronger Military Support
Labour MP Says She Saw No Sign Husband Broke Law After Arrest in China Espionage Investigation
UK Jobless Rate Overtakes Italy’s for First Time in Years as Labour Market Weakens
United Kingdom Suspends Student Visas for Four Countries in Unprecedented Immigration Move
Campaigners Warn UK Student Visa Ban Could Push Migrants Toward Dangerous Channel Crossings
First U.K. Charter Flight for Stranded Nationals Set to Depart Oman Amid Middle East Crisis
France and United Kingdom Deploy Warships to Eastern Mediterranean as Middle East Conflict Escalates
U.K. Arrests Three Men Including Lawmaker’s Partner in Suspected China Espionage Investigation
Trump Says UK–US ‘Special Relationship’ Is Diminished Amid Middle East Dispute
UK Economic Forecasts Face Fresh Strain from Middle East Conflict and Rising Energy Costs
UK Reaffirms Close US Ties After Trump’s Public Criticism
Reeves Stresses Stability and Fiscal Discipline in UK Budget Update as Growth Outlook Shifts
UK Deploys Royal Navy Destroyer HMS Dragon to Cyprus After Drone Strike on RAF Base
Green Party Surges Past Labour in New UK Poll as Traditional Party Support Crumbles
Majority of Britons Oppose U.S. Use of UK Military Bases in Iran Conflict
UK Intensifies Evacuation Efforts from Oman, Working with Airlines to Boost Flight Capacity
Trump Condemns UK and Spain in Unusually Sharp Rift Over Iran Military Action
Trump Repeats UK Claims That Diverge from Verified Facts Amid Diplomatic Strain
UK Arrests Prominent Figures Linked to Epstein Network as Questions Mount Over US Action
Trump Says UK ‘Took Far Too Long’ to Approve Use of Airbases for Iran Strikes
Scope of Britain’s Role in the Expanding Middle East Conflict Comes Under Scrutiny
Trump Says He Is ‘Very Disappointed’ in Starmer Over Iran Comments
U.S. Embassy in Riyadh Struck by Drones Amid Escalating Iran Conflict
Starmer Confronts Strategic Test After Drone Strike Near British Base in Cyprus
Rolls-Royce Chief Signals Openness to Germany Joining UK-Led Fighter Jet Programme
UK Stocks Slip as Escalating Iran Conflict Triggers Global Market Selloff
UK Overhauls Asylum System to Make Refugee Status Temporary
Starmer Warns of ‘Reckless’ Iranian Strikes Amid Escalating Regional Tensions
×