London Daily

Focus on the big picture.
Saturday, Sep 05, 2026

Amazon union election: Will this former worker make history?

Amazon union election: Will this former worker make history?

When former Amazon worker Chris Smalls organised a small protest outside a massive Amazon warehouse in New York two years ago, he didn't intend to pick a years-long fight with one of the world's largest companies. He just wanted his team to be able to do their jobs safely.

Chris Smalls has led protests against Amazon around the country - including in front of Jeff Bezos properties

"When the pandemic came, employees underneath me were getting sick," he says. "I realised that something was wrong."

Amazon fired him, citing quarantine violations. But his concerns caught the world's attention - an early sign of a much bigger labour battle brewing at the e-commerce giant.

In the following months, as its business surged thanks to the pandemic, Amazon faced accusations around the world that it neglected staff welfare - claims it denied.

In the US, the company now faces its most serious labour unrest in decades.

After walkouts and protests across the country, workers at three warehouses in New York and Alabama are deciding whether to join a labour union - which would be a first for Amazon in the US.

Mr Smalls is one of the leaders in the fight.

He says he's embracing a role the shopping giant set out in a leaked memo from 2020, which described Mr Smalls as "not smart or articulate" and argued that if he became "the face of the entire union/organising movement" it would help to undermine it.

Mr Smalls, who worked at Amazon for more than four years, starting as an entry-level worker before getting promoted, said he was blindsided by the memo, which some saw as racist, though Amazon told reporters at the time the author wasn't aware Mr Smalls was black.

"My whole life changed in one minute," the father-of-two says. "From there, I started to pretty much try to make them eat their words."

For 11 months, the 33-year-old and his team have staked out a spot opposite his former workplace, the JFK8 warehouse on Staten Island, intercepting staff on their way home to make the case that they need a union to fight for them in negotiations with the e-commerce giant.

His team are seeking higher pay, longer breaks, more paid time off and paid medical leave, among other changes. They want to convince workers that a union will be a more effective way to raise complaints over rules like one that requires staff to work unscheduled overtime shifts.

Voting on the question began 25 March and the result will be announced in coming days. Amazon faces a second election at a smaller warehouse in the same industrial park next month.

Organisers say the stakes are nothing short of the future of the American worker, pointing to Amazon's rank as the second largest employer in the US.

"We need to take down Amazon. We need these workers to organise," says Derrick Palmer, who helped Mr Smalls organise his 2020 protest and was also disciplined (but not fired) by Amazon, which cited social distancing violations. "We need them to know they have the power."

Revival of US unions?


Amazon saw off a similar unionisation effort in Alabama last year, convincing workers to vote 2-1 against the idea.

The vote - the first the company had faced in the US since it was founded in 1994 - looked decisive. But regulators later called for a re-run, saying Amazon had violated rules that protect the right to organise during the campaign.

Officials started counting the results of that vote on 28 March.

John Logan, professor of labour and employment studies at San Francisco State University, says it's remarkable that activists have even got to the point of an election, given how much American laws favour employers.

Last year, union membership in the US sank again, continuing a decades-long decline despite a surge of activism leading to successful campaigns at Starbucks, media outlets and some smaller retailers.

"Something has definitely changed in the last two years, when it comes to the labour landscape in the United States, and... the Amazon union votes are a reflection of that change," Prof Logan says.

"It would be a monumental event if either of the unions [in New York] were to win. But even if they were to lose, if the results are close I still think it will result in more union activity at Amazon warehouses across the country."

'Earth's best employer'?


Last year, in the aftermath of the Alabama election, Amazon founder Jeff Bezos pledged that the company would do better by its workers, including addressing the firm's high injury rate.

Jeff Bezos told shareholders he wanted to make Amazon "earth's best employer"


"Despite what we've accomplished, it's clear to me that we need a better vision for our employees' success," he wrote in his final letter to shareholders before stepping down as chief executive.

Amazon - which US regulators have accused of retaliating illegally against labour organisers on their staff - remains staunchly anti-union.

The firm says it offers competitive pay and benefits and a union will only add a new layer of bureaucracy, while membership fees eat into workers' wages.

To fight the campaigns, the firm has inundated staff with texts, fliers and other materials and held repeated mandatory training meetings about the issue, where they cast doubt on the union's ability to secure improvements for its members.

"Our employees have the choice of whether or not to join a union," says spokeswoman Kelly Nantel. "As a company we don't think unions are the best answer for our employees. Our focus remains on working directly with our team to continue making Amazon a great place to work."

Amazon has been urging workers to vote, warning that if the election is dominated by pro-union forces and the union emerges victorious, it will represent everyone at the warehouses in question.

"Negotiations are always a give and take," an Amazon representative warns in audio of a meeting in New York supplied by organisers. "What's important to the [Amazon Labor Union] may not be important to you. They will be willing to trade your priorities for one of theirs."

A union victory in New York is far from assured.

Officials will start counting the vote of the re-run election in Bessemer, Alabama on 28 March


Leroy Hairston, 22, who has worked at the JFK8 warehouse in New York for about two months - not unusual at a place with high turnover - tells the BBC he is leaning against the union. He thinks it is inexperienced and would struggle to make changes, making resolving staff issues more complicated,

"I don't see the point," he says. "Everything is prolonged instead of just going to HR."

Mr Smalls says he is hopeful that New York - where one in five workers belong to a union - offers better conditions for victory than Alabama, a notoriously anti-union state.

He also has contacts in more than a dozen other warehouses around the country that he hopes to unionise should he prove victorious.

"Once we get established here, we want to spread like wildfire," Mr Smalls says.

Over the last month, Amazon Labor Union volunteers have made a concerted final push to convince undecided workers.

Julian Mitchell-Israel, a 22-year-old community activist who took a job with Amazon to join the union effort, estimates their odds of winning at just over 50%.

Chris Smalls leads a rally outside Amazon


At a blustery cold rally in the Staten Island industrial park this month, Mr Smalls, in a red hoodie and trainers, seemed undaunted. Surrounded by workers, union activists and politicians he led the small crowd in a chant of: "We will win! We will win!"

Mickie Garson, 50, who has worked at Amazon for three years and drove in on her day off to hear the union make its pitch, surveyed the scene from the Amazon parking lot, divided from the speakers by several lanes of traffic.

She said she remained "on the fence" despite experience at previous jobs that made her confident a unionised workplace would be better.

"It's the pressure of knowing that we could make history," she says. "We're excited with the fact that it could happen but also, then what happens after that?"

Newsletter

Related Articles

0:00
0:00
Close
UK Urges Households to Keep Emergency Supplies Amid Severe El Niño Warning
Prime Minister Andy Burnham Sets Out Regional Industry and Prison Reform Agenda
Siemens Energy Wins Rolls-Royce Small Modular Reactor Manufacturing Contract
UK Mortgage Costs Rise as Gilt Yields and Swap Rates Climb
Bank of England’s Huw Pill Calls for Prompt Rate Rise as Inflation Risks Persist
National Audit Office Warns UK Is Unprepared for Major Food Supply Disruptions
British Army Suspends Some Training Exercises as Budget Pressures Intensify
HMS Queen Elizabeth Deploys as NATO Allied Response Force Command Ship
Reform UK Suspends Two Senior Officials Over Alleged Foreign Donation Scheme
UK Reasserts Falkland Islands Sovereignty After Argentina Threatens Sanctions
Scottish Tech Company PureLifi Enters Administration With More Than 40 Job Losses
Scottish Government Names Alyn Smith Innovation and Education Minister
Green Party Co-Leader Zack Polanski to Contest By-Election for Keir Starmer’s Former Seat
Palestine Action Activists Appeal Terrorism-Related Prison Sentences
PwC Report Highlights Persistent Regional Spending-Power Divide Across Britain
UK Names Hundreds of Employers for Minimum Wage Violations
UK Commits £400 Million to International Tropical Forest Fund
UK Extends £2 Bus Fare Cap Across England Through 2027
UK Warns Travellers as US-Iran Tensions Disrupt Middle East Security and Shipping
Andy Burnham Faces Kemi Badenoch in First Prime Minister’s Questions
Kemi Badenoch Names Andrew Griffith Shadow Chancellor in Conservative Reshuffle
UK Treasury and Markets Focus on Fiscal Headroom Ahead of Autumn Budget
UK Government Reverses Early Release Plans for Serious Violent and Sexual Offences
UK and France Review Border Cooperation After 48,000 Small-Boat Crossings Prevented
UK Growth Outlook Weakens as Inflation and Energy Costs Rise
Breeding Tropical Mosquitoes Discovered in East London
Sadiq Khan Agrees to Search of Digital Communications in Palantir Lawsuit
Scottish Protesters Call for Moratorium on AI Data Centre Expansion
Uber Drivers Bring London Class Action Over Algorithmic Management
Reform UK Accepts £4 Million Donation From Cryptocurrency Billionaire Pardoned by Trump
Justice Secretary Tightens Early Release Scheme to Exclude Manslaughter Offenders
Kemi Badenoch Reshuffles Conservative Team as Reform UK Pressure Grows
British Mortgage Rates Rise as Global Bond Sell-Off Pushes Up Borrowing Costs
UK Records Hottest Summer on Record in 2026
UK Government Urges Households to Stock Essential Supplies Ahead of Severe El Niño Risk
UK Prepares Targeted Sanctions Over Israeli Settlements in West Bank
Reform UK Faces Electoral and Police Scrutiny Over Foreign Donation Allegations
UK and France Expand Channel Migration Cooperation as Trade Tensions Surface
UK Marks Merchant Navy Day With Tribute to Civilian Seafarers
Burnham Pays Tribute to Two Police Officers Killed on Duty in Northern England
Booking.com Left Fake Downing Street Listing Online for Two Months, Which Says
Burnham and Macron to Review UK-France Cooperation on Channel Crossings
UK Business Confidence Improves Slightly but Investment Concerns Persist
Burnham Faces Pressure Over Future North Sea Oil and Gas Licences
Burnham Pushes Wider English Devolution Through ‘Number Ten North’
British Chambers of Commerce Raises 2026 UK Growth Forecast to 1%
Keir Starmer Resigns as Holborn and St Pancras MP, Triggering By-Election
UK Chancellor Faces Tighter Budget Headroom as Long-Term Borrowing Costs Rise
UK Government Weighs Thames Water Nationalisation as Financial Crisis Deepens
Prime Minister Andy Burnham Faces First Commons Questions Over Tax and Spending Plans
×