London Daily

Focus on the big picture.
Friday, Mar 20, 2026

Amazon union election: Will this former worker make history?

Amazon union election: Will this former worker make history?

When former Amazon worker Chris Smalls organised a small protest outside a massive Amazon warehouse in New York two years ago, he didn't intend to pick a years-long fight with one of the world's largest companies. He just wanted his team to be able to do their jobs safely.

Chris Smalls has led protests against Amazon around the country - including in front of Jeff Bezos properties

"When the pandemic came, employees underneath me were getting sick," he says. "I realised that something was wrong."

Amazon fired him, citing quarantine violations. But his concerns caught the world's attention - an early sign of a much bigger labour battle brewing at the e-commerce giant.

In the following months, as its business surged thanks to the pandemic, Amazon faced accusations around the world that it neglected staff welfare - claims it denied.

In the US, the company now faces its most serious labour unrest in decades.

After walkouts and protests across the country, workers at three warehouses in New York and Alabama are deciding whether to join a labour union - which would be a first for Amazon in the US.

Mr Smalls is one of the leaders in the fight.

He says he's embracing a role the shopping giant set out in a leaked memo from 2020, which described Mr Smalls as "not smart or articulate" and argued that if he became "the face of the entire union/organising movement" it would help to undermine it.

Mr Smalls, who worked at Amazon for more than four years, starting as an entry-level worker before getting promoted, said he was blindsided by the memo, which some saw as racist, though Amazon told reporters at the time the author wasn't aware Mr Smalls was black.

"My whole life changed in one minute," the father-of-two says. "From there, I started to pretty much try to make them eat their words."

For 11 months, the 33-year-old and his team have staked out a spot opposite his former workplace, the JFK8 warehouse on Staten Island, intercepting staff on their way home to make the case that they need a union to fight for them in negotiations with the e-commerce giant.

His team are seeking higher pay, longer breaks, more paid time off and paid medical leave, among other changes. They want to convince workers that a union will be a more effective way to raise complaints over rules like one that requires staff to work unscheduled overtime shifts.

Voting on the question began 25 March and the result will be announced in coming days. Amazon faces a second election at a smaller warehouse in the same industrial park next month.

Organisers say the stakes are nothing short of the future of the American worker, pointing to Amazon's rank as the second largest employer in the US.

"We need to take down Amazon. We need these workers to organise," says Derrick Palmer, who helped Mr Smalls organise his 2020 protest and was also disciplined (but not fired) by Amazon, which cited social distancing violations. "We need them to know they have the power."

Revival of US unions?


Amazon saw off a similar unionisation effort in Alabama last year, convincing workers to vote 2-1 against the idea.

The vote - the first the company had faced in the US since it was founded in 1994 - looked decisive. But regulators later called for a re-run, saying Amazon had violated rules that protect the right to organise during the campaign.

Officials started counting the results of that vote on 28 March.

John Logan, professor of labour and employment studies at San Francisco State University, says it's remarkable that activists have even got to the point of an election, given how much American laws favour employers.

Last year, union membership in the US sank again, continuing a decades-long decline despite a surge of activism leading to successful campaigns at Starbucks, media outlets and some smaller retailers.

"Something has definitely changed in the last two years, when it comes to the labour landscape in the United States, and... the Amazon union votes are a reflection of that change," Prof Logan says.

"It would be a monumental event if either of the unions [in New York] were to win. But even if they were to lose, if the results are close I still think it will result in more union activity at Amazon warehouses across the country."

'Earth's best employer'?


Last year, in the aftermath of the Alabama election, Amazon founder Jeff Bezos pledged that the company would do better by its workers, including addressing the firm's high injury rate.

Jeff Bezos told shareholders he wanted to make Amazon "earth's best employer"


"Despite what we've accomplished, it's clear to me that we need a better vision for our employees' success," he wrote in his final letter to shareholders before stepping down as chief executive.

Amazon - which US regulators have accused of retaliating illegally against labour organisers on their staff - remains staunchly anti-union.

The firm says it offers competitive pay and benefits and a union will only add a new layer of bureaucracy, while membership fees eat into workers' wages.

To fight the campaigns, the firm has inundated staff with texts, fliers and other materials and held repeated mandatory training meetings about the issue, where they cast doubt on the union's ability to secure improvements for its members.

"Our employees have the choice of whether or not to join a union," says spokeswoman Kelly Nantel. "As a company we don't think unions are the best answer for our employees. Our focus remains on working directly with our team to continue making Amazon a great place to work."

Amazon has been urging workers to vote, warning that if the election is dominated by pro-union forces and the union emerges victorious, it will represent everyone at the warehouses in question.

"Negotiations are always a give and take," an Amazon representative warns in audio of a meeting in New York supplied by organisers. "What's important to the [Amazon Labor Union] may not be important to you. They will be willing to trade your priorities for one of theirs."

A union victory in New York is far from assured.

Officials will start counting the vote of the re-run election in Bessemer, Alabama on 28 March


Leroy Hairston, 22, who has worked at the JFK8 warehouse in New York for about two months - not unusual at a place with high turnover - tells the BBC he is leaning against the union. He thinks it is inexperienced and would struggle to make changes, making resolving staff issues more complicated,

"I don't see the point," he says. "Everything is prolonged instead of just going to HR."

Mr Smalls says he is hopeful that New York - where one in five workers belong to a union - offers better conditions for victory than Alabama, a notoriously anti-union state.

He also has contacts in more than a dozen other warehouses around the country that he hopes to unionise should he prove victorious.

"Once we get established here, we want to spread like wildfire," Mr Smalls says.

Over the last month, Amazon Labor Union volunteers have made a concerted final push to convince undecided workers.

Julian Mitchell-Israel, a 22-year-old community activist who took a job with Amazon to join the union effort, estimates their odds of winning at just over 50%.

Chris Smalls leads a rally outside Amazon


At a blustery cold rally in the Staten Island industrial park this month, Mr Smalls, in a red hoodie and trainers, seemed undaunted. Surrounded by workers, union activists and politicians he led the small crowd in a chant of: "We will win! We will win!"

Mickie Garson, 50, who has worked at Amazon for three years and drove in on her day off to hear the union make its pitch, surveyed the scene from the Amazon parking lot, divided from the speakers by several lanes of traffic.

She said she remained "on the fence" despite experience at previous jobs that made her confident a unionised workplace would be better.

"It's the pressure of knowing that we could make history," she says. "We're excited with the fact that it could happen but also, then what happens after that?"

Newsletter

Related Articles

0:00
0:00
Close
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
UK and Nigeria Reach Agreement to Accelerate Return of Irregular Migrants
UK Sets New Aid Priorities Following Significant Budget Reductions
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
UK Plans 50% Steel Tariffs in Bold Move to Protect Domestic Industry
Iran Conflict Sends Shockwaves Through UK Economy as Energy Costs and Trade Risks Surge
UK Health Officials Warn Kent Meningitis Outbreak Still Active as Cases Continue to Rise
UK Climate Progress Faces Scrutiny Over Reliance on Carbon Accounting Methods
UK Deploys Advisers to United States to Shape Plan for Reopening Strait of Hormuz
Amazon Bets on AI-Driven Alexa Upgrade to Revive UK Smart Speaker Market
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
GB News Faces Regulatory Complaints Over On-Air Remarks on ‘Genocide’ Claims
UK Signals Expanded Support for Gulf Allies as Iranian Attacks Intensify Regional Threats
UK VAT Decision Opens Path for Potential Refunds to U.S. Biopharma Firms
UK and Canada Advance ‘Middle Power’ Strategy to Shape Global Influence Beyond Superpowers
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Holds Back on Hormuz Escort Mission While Continuing Talks with Allies
TrumpRx Pricing Platform Faces Scrutiny as Some Medicines Remain Costlier Than in the UK
UK, Netherlands and Finland Explore Joint Defence Investment Bank to Boost Military Capability
Deadly Meningitis Outbreak in Kent Raises Alarm as Cases Surge and Emergency Response Expands
UK Security Adviser Viewed US-Iran Nuclear Deal as Within Reach Before Sudden Escalation
UK Prime Minister Urges Continued Focus on Ukraine Amid Escalating Iran Conflict
UK Introduces New Safeguards to Shield Lenders from Bank Run Risks
UK Promotional Products Market Surpasses £1.3 Billion as Demand Strengthens in 2025
Reeves Pushes for Deeper UK-EU Economic Ties to Revive Growth
UK Security Adviser Saw No Imminent Iranian Nuclear Threat Days Before War Erupted
France Signals Warm Welcome for UK Return to EU Single Market Amid Renewed Cooperation Talks
UK Defence Official Criticises Boeing Over Delays to E-7 Wedgetail Programme
UK Urged to Secure Quantum Talent as Minister Warns Against Repeating AI Setbacks
UK Mayors Set to Gain New Spending Powers Under Reeves’ Fiscal Devolution Plan
Western Allies Urge Restraint as Israel Weighs Expanded Ground Operation in Lebanon
Trump Warns NATO Faces ‘Very Bad’ Future Without Stronger Allied Support in Iran Conflict
UK Minister Says Britain Not Bound to Support Every Demand From U.S. President
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
UK Set to Introduce Steel Tariffs of Up to 50 Percent in New Industrial Strategy
European Governments Decline Trump’s Call to Send Warships to Reopen Strait of Hormuz
Fears Over Iran Conflict Weigh on UK Consumer Confidence
Starmer Says UK Working With Allies on Hormuz Shipping Plan After Trump Raises Pressure
Iran War and Energy Shock Shake Britain’s Economy and Political Debate
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
King Charles and Queen Camilla Share Personal Tributes to Their Mothers on UK Mother’s Day
Prince William Honors Princess Diana with Mother’s Day Tribute
UK Economy Stalls in January as Households Cut Back on Eating Out
×