London Daily

Focus on the big picture.
Monday, Jun 23, 2025

A 23-year-old brings in up to $10,000 a month teaching Manhattan's luxury real-estate agents how to make TikTok videos

A 23-year-old brings in up to $10,000 a month teaching Manhattan's luxury real-estate agents how to make TikTok videos

Lizza Prigozhina helped one real-estate agent gain 600,000 TikTok followers. That broker and real-estate site Curbed detailed what she teaches them.
It pays to be the TikTok whisperer for Manhattan's luxury real-estate agents.

Lizza Prigozhina, 23, charges brokers $700 per week to act as their TikTok consultant, demystifying the buzzy app and directing videos to help them sell million-dollar apartments, according to a profile of her on real-estate site Curbed. A "good month," she told Curbed writer Bridget Read, means up to $10,000 in income. 

Prigozhina's tasks range from brainstorming concepts for video topics — often involving viral songs and skits in beautiful homes for sale or rent — to acting as the on-set camerawoman. It's all in the name of helping real-estate agents capture eyeballs on TikTok, which they can hopefully turn into potential buyers and renters who actually pay them in commission. So far, agents and teams from major brokerages including Christina Kremidas from Douglas Elliman, Jason Lau and Marko Arsic from Corcoran, and the Kim Team at Nest Seekers have hired her to make them TikTok stars, according to Curbed. Collectively, their three accounts have around 500,000 followers on the popular app. 

"Some are like, 'I can't spend money on this,'" Prigozhina told Curbed. "But others say, 'I'll do anything to get out there.'" 

New York agent Alexander Zakharin was Prigozhina's first client.  

Zakharin, who says he closed $34 million in total sales this year, told Insider that Prigozhina pitched herself to him. They initially connected when he showed her apartments for rent during her own house hunt in 2020. Though she didn't end up taking one of his listings, she reached out in 2021 with ideas on how to rebrand his TikTok presence. Zakharin took her up on it. 

Prigozhina brings her clients a "fresh perspective" and a set of eyeballs free from the "rut" of being an agent, he said. When Zakharin first started uploading videos, he merely recorded minimal pans across an apartment, showing off basic features like square footage and light.

But Prigozhina directed Zakharin to play with appliances, move around the space, and show himself having fun in the homes for sale. Leaning on her studies at the New York Film Academy, she even cajoled Zakharin to put himself in front of the camera. The videos, she told him, needed a character for the audience to follow.

Over three months in 2021, Prigozhina helped Zakharin grow from 100,000 followers to 400,000 — and he now boasts nearly 770,000. 

"Alexander has a big personality," Prigozhina told Curbed.

Zakharin said Prigozhina's $700/week fee is worth it. Just last month, he added, he showed Upper East Side pieds-à-terre in the $1 million range to a California woman who first messaged him because her 14-year-old daughter follows him on TikTok. 

Prigozhina's business took off when other agents saw Zakharin's social media footprint grow, he said. They asked him who was behind the scenes helping him out, and he gladly shared her contact information.

Now she organizes shoots and films content with multiple agents at a time. Curbed's Read described how some agents "gamely dart behind furniture" and make "oversize hand gestures" with Prigozhina's direction to show, for instance, an Upper West Side building where rents start just shy of $6,000/month. She even told one agent to "fling himself lightly on the bed to show its bounce." 

Views don't necessarily translate into deals, or even offers. The Curbed report said one $6 million apartment featured in a TikTok video that's attracted 145,000 views has sat on the market for at least 66 days. 

But Zakharin believes investing in a social-media presence with the help of an expert like Prigozhina is one way to lay the groundwork to find buyers for future apartments for sale. 

"The more they see you, the more they remember about you," he told Insider. "Whether it's January 2023 or January 2024."
Newsletter

Related Articles

0:00
0:00
Close
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
BBC Demands Perplexity AI Immediately Stop Using Its Content
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
UK Home Secretary Apologizes Over Child Grooming Failures
×