London Daily

Focus on the big picture.
Wednesday, Feb 05, 2025

£500,000 boost from charity takes our cost of living appeal to £2.5m

£500,000 boost from charity takes our cost of living appeal to £2.5m

‘We hoped things would improve after lockdown. But they are getting worse’

The Evening Standard Christmas appeal to help people on the breadline struggling with the cost of living crisis was given a boost on Monday when The Childhood Trust became the second charity to join us to raise and disseminate funding.

They have pledged a £500,000 donation to our appeal from their founder Grant Gordon, which will be used to match reader donations.

It takes the total raised after one week of our joint campaign with our sister title The Independent to £2.5 million and follows the announcement last week of our partnership with Comic Relief, which pledged £1 million. This was followed by six-figure donations from Sainsbury’s, Amazon, British Airways and eBay.

The money we raise with The Childhood Trust will be restricted to funding groups that support disadvantaged children in London whereas the money raised with Comic Relief will go wider — funding organisations that support people of all ages who are struggling countrywide.

Together they offer a powerful mix of projects that support people of all ages and in different family structures whilst maintaining our focus on London.

Laurence Guinness, CEO of The Childhood Trust, said: “London’s disadvantaged children who were hit hardest by the pandemic expected life to get better when lockdowns ended but for many the cost-of-living crisis is making things even worse. We are seeing desperate levels of poverty for thousands of children who are hungry and cold and so worried about the future they can’t sleep at night.

“We are seeing malnourished children too small for their age because there isn’t enough to eat at home. On The Breadline, our joint Christmas Appeal, will empower us to fund more grassroots community projects so as to ease the pressure on children who need our help more than ever.”

Newsletter

Related Articles

0:00
0:00
Close
European Union Proposes Reforms to 1951 Refugee Convention
China's humanoid robots poised to transform everyday living and spiritual functions.
Changes in US tariffs on Chinese products could affect consumers more significantly than they do China.
How Innovations in China's Humanoid Robots Ignite Fierce Competition with the US
Germany Experiences 34% Decrease in Asylum Applications During Migration Discussion
Experts Challenge Conviction of UK Nurse Lucy Letby for Baby Killings
AfD Chief Alice Weidel Enhances Global Standing Through Meeting with Viktor Orban
Nigel Farage's Reform UK Party Leads Poll Amid Growing Public Demand for Change
Conor Murphy Steps Down as Northern Ireland Economy Minister to Join Irish Parliament
Over 1 Million Face Penalties After Missing HMRC Self-Assessment Tax Deadline
Scottish Government Denies Plans to Ban Cat Ownership Amid Controversy
Bridget Phillipson Urges Parents to Prioritize School Attendance Amid Rising Absence Rates
Keir Starmer Advocates for Stronger UK-EU Security Partnership in Brussels
Six English Councils Granted Permission to Raise Council Tax Bills Above Cap Amid Financial Struggles
Keir Starmer Faces Growing Backlash Over Potential Approval of Rosebank Oilfield
AI Consciousness Raises Ethical Concerns, Say Experts
Families Urge NHS England to Release Full Report on Nottingham Triple Homicide
NHS Initiates Largest AI Trial for Breast Cancer Detection
UK Tightens Regulations on Online Sales of Weight-Loss Injections
Gambling Ads Shown to Parents on Baby Monitor App, Raising Concerns
Ancient Irish Rainforests at Risk Due to the Growth of Monoculture Plantations
EU Leaders Deliberate on Defense Strategy Amid Rising U.S. Tensions
EU Leaders Convene Important Summit on Defense in Response to Rising Tensions
Trump Directs Establishment of U.S. Sovereign Wealth Fund, Considers TikTok Purchase
Britain Considers U.S. Gas Imports in Response to Possible Trump Tariffs
French Prime Minister Bayrou Confronts Several No-Confidence Votes Regarding the 2025 Budget
Shutdown of USAID Headquarters in Light of U.S. Government Reduction Initiatives
President Trump Launches Establishment of U.S. Sovereign Wealth Fund with Possible TikTok Purchase
Investigation Launched Following Viral Video of Bodybuilder's Airport Prank
Cooling Blankets: A Remedy for Those Who Sleep Hot or Just a Marketing Ploy?
Trump Wins Again as Canada Agrees to Strengthen Border Security
Trump Seeks Rare Minerals from Ukraine in Exchange for U.S. Support
EU Leaders Reach Consensus to Increase Defence Expenditure in Response to Growing Security Threats
UK Business Confidence Declines Amid Economic Uncertainty, Lloyds Survey Shows
Abhishek Sharma's Century Secures India a 4-1 T20 Series Win Over England
UK Prime Minister Keir Starmer will welcome German Chancellor Olaf Scholz for talks at Chequers.
Australian soccer sensation Sam Kerr confronts a racial abuse trial in London.
Lloyds and Barclays Bank Customers Experience Service Outages
Thames Water Seeks Court Approval for £3 Billion Rescue Plan Amid Crisis
UK Manufacturing Activity Contracts for Fourth Consecutive Month in January, PMI Shows
Ex-British Soldier Receives Sentence for Espionage on Behalf of Iran and Fleeing Custody
Emergency Crews Deployed on Santorini as Earthquake Swarm Raises Concerns
Wall Street Journal Criticizes Trump's Trade War with Canada and Mexico
Trump Freezes Tariffs on Mexico After Agreement on Border Security
Nearly 96% of New Cars Registered in Norway in January Were Electric
One Dead, Thousands Evacuated as Floods Hit North Queensland
Bart De Wever Appointed Belgium's New Prime Minister
Apple Abandons AR Glasses Project Amid Struggles with Technology and Market Demand
US Man Receives Photo Instead of Drill After Placing Order on Chinese Website
U.S. Clinical Trial Investigates Medication to Prolong Dogs' Lifespan
×