London Daily

Focus on the big picture.
Wednesday, Nov 26, 2025

15 Best Men's Underwear Brands You Should Know

15 Best Men's Underwear Brands You Should Know

From boxers to briefs, discover unbeatable comfort and style with the world's best underwear brands for men.

For many men, underpants are probably one of those things that would comfortably sit on top of the list of ‘least fun things to buy’. Even the most seasoned shopper occasionally stands guilty of investing little to no thought when purchasing these highly undervalued staple items. However, the right underwear can often mean the difference between a delightful or disastrous day (or date). To ensure your best bits always have the finest fit, we have compiled a list of the best men’s underwear brands.

1. Calvin Klein

When Calvin Klein first introduced its underwear range, it revolutionized the way men buy their intimates. Launched in the early eighties and famously worn by Marky Mark, the sleek lines of these undies went viral. Since then, the brand’s iconic status has not subsided. Thanks to its signature cutting-edge design, exceptional fit and quality fabrics, CK remains one of the most sought-after men’s underwear brands on the market.

2. Emporio Armani

Underwear by Emporio Armani has long been synonymous with luxury and sex-appeal. Endorsed by the likes of David Beckham and Christiano Ronaldo, Armani’s high-end designs are made of soft fabrics such as cotton, microfibre, Pima cotton or modal. While they do stock a more classic, monochromatic line of briefs, boxers, thongs and trunks, the brand is also known for its unapologetically colourful seasonal prints.

3. Hugo Boss

German luxury label Hugo Boss stocks a range of high-end briefs, boxer briefs, and trunks. Made from a quality cotton-elastane mix, the brand’s underwear will provide you with a comfortable fit and gentle lift where needed while also offering a sleek and sophisticated look.

4. Diesel

Diesel’s often colorful designs are made from a stretch-jersey fabric for a smooth finish and breathability. This brand carries fun and youthful edge throughout their line that is sure to pick up your mood on a rainy day – even if you’re the only one who knows you’re wearing them. They also have a knack for experimenting with different textures and materials, like sewn-on patches and even metal studs.

5. Polo Ralph Lauren

Over 40 years in business, the brand name Ralph Lauren has become synonymous with timeless, high-end designs. Their underwear range features a selection of classic low- and mid-rise briefs, boxer briefs, and trunks with a logo waistband. All styles come in your usual black, white in grey in addition to the Polo Ralph Lauren signature red and navy blue.

6. Derek Rose

UK-based label Derek Rose is one to be reserved for those special nights to remember. The label utilizes only the finest cashmere, wool, silks and cotton with all fabrics produced in-house. As far as luxurious men’s underwear goes, this is probably it. If you’re thinking about treating yourself or your significant other, Derek Rose is an excellent option.

7. Dolce & Gabbana

Dolce & Gabbana’s range is defined by well-made streamline bottoms in your basic black, white and grey. The Italian luxury brand offers a small line of briefs and boxer briefs made from high-quality cotton. The signature logo waistband prevents your underwear from breaking out of place while the fitted design and short leg promotes freedom of movement.

8. Ermenegildo Zegna

Established in 1910, Ermenegildo Zegna was in many ways ahead of his zeitgeist. With a mission in mind to innovate textiles and production processes, he sought to source only the best quality natural fibers from his Italian homeland. Today, the brand offers the full range of boxers, briefs, and trunks for men made from those locally produced textiles.

9. Hanro

Over a century of experience combined with a keen eye for technical innovation has made Hanro one of the world’s market leaders in the undergarment category. The Swiss natives produce a luxury product that merges premium natural fabrics with their patented knitting technique and passion for detail. The brand’s philosophy prides itself on ‘understated luxury’, which they also describe as “less but only the best”.

10. Bonds

As one of Australia’s most iconic fashion brands, Bonds produces some of the most recognizable undies in the country. Their classic yet colorful styles and fun prints remain all-time favorites amongst men of all ages. Recently, Bonds has revamped its material blends, resulting in a much softer feel and nicer fit on your skin. As far as budget lines go, this Aussie classic will get you some bang for your buck without compromising comfort.

11. Hanes

Hanes is a US-based brand specializing not only in clothing but also in your everyday staple underwear. The brand prides itself on providing comfort, value, and innovation. As a company with a focus on catering to the whole family, Hanes has made it their business to offer comfortable basics that don’t break the bank.

12. Uniqlo

By introducing their underwear line AIRism, Uniqlo has earned the endorsement of world-class athletes, such as Novak Djokovic. Their advanced fibre technology absorbs moisture and releases it quickly, which keeps its wearer comfortable and cool. The AIRism range promises unlimited comfort in any season, for anyone, anywhere.

13. American Eagle

American Eagle provides another great alternative if you’re after something fun and comfortable at a lower price point. Known for eccentric prints, their men’s underwear line offers a good amount of support without being too tight. American Eagle stocks a range of fabric blends, such as jersey, poly and cotton made to support movement while either warming or cooling your lower body region.

14. Exofficio

Exofficio has made it their task to provide men with performance underwear that supports the needs of the active adventurer. These lightweight briefs and boxers will keep you fresh and cool during your outdoor adventures. But that’s not the best part; they additionally feature a UV protection and insect repellant to boost comfort and mobility during outdoor activities.

15. Duluth Trading

The folk at Duluth have made it their mission to provide maximum comfort for the working man by developing a stretchy yet supportive set that will keep you comfy and dry. Or how they like to put it: “No sweat, no stink. No pinch!”

Newsletter

Related Articles

0:00
0:00
Close
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
Google Struggles to Meet AI Demand as Infrastructure, Energy and Supply-Chain Gaps Deepen
Car Parts Leader Warns Europe Faces Heavy Job Losses in ‘Darwinian’ Auto Shake-Out
Arsenal Move Six Points Clear After Eze’s Historic Hat-Trick in Derby Rout
Wealthy New Yorkers Weigh Second Homes as the ‘Mamdani Effect’ Ripples Through Luxury Markets
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
UK Unveils Critical-Minerals Strategy to Break China Supply-Chain Grip
Taylor Swift’s “The Fate of Ophelia” Extends U.K. No. 1 Run to Five Weeks
UK VPN Sign-Ups Surge by Over 1,400 % as Age-Verification Law Takes Effect
Former MEP Nathan Gill Jailed for Over Ten Years After Taking Pro-Russia Bribes
Majority of UK Entrepreneurs Regard Government as ‘Anti-Business’, Survey Shows
UK’s Starmer and US President Trump Align as Geneva Talks Probe Ukraine Peace Plan
UK Prime Minister Signals Former Prince Andrew Should Testify to US Epstein Inquiry
Royal Navy Deploys HMS Severn to Shadow Russian Corvette and Tanker Off UK Coast
China’s Wedding Boom: Nightclubs, Mountains and a Demographic Reset
Fugees Founding Member Pras Michel Sentenced to 14 Years in High-Profile US Foreign Influence Case
WhatsApp’s Unexpected Rise Reshapes American Messaging Habits
United States: Judge Dressed Up as Elvis During Hearings – and Was Forced to Resign
Johnson Blasts ‘Incoherent’ Covid Inquiry Findings Amid Report’s Harsh Critique of His Government
Lord Rothermere Secures £500 Million Deal to Acquire Telegraph Titles
Maduro Tightens Security Measures as U.S. Strike Threat Intensifies
U.S. Envoys Deliver Ultimatum to Ukraine: Sign Peace Deal by Thursday or Risk Losing American Support
Zelenskyy Signals Progress Toward Ending the War: ‘One of the Hardest Moments in History’ (end of his business model?)
U.S. Issues Alert Declaring Venezuelan Airspace a Hazard Due to Escalating Security Conditions
The U.S. State Department Announces That Mass Migration Constitutes an Existential Threat to Western Civilization and Undermines the Stability of Key American Allies
Students Challenge AI-Driven Teaching at University of Staffordshire
Pikeville Medical Center Partners with UK’s Golisano Children’s Network to Expand Pediatric Care
Germany, France and UK Confirm Full Support for Ukraine in US-Backed Security Plan
UK Low-Traffic Neighbourhoods Face Rising Backlash as Pandemic Schemes Unravel
UK Records Coldest Night of Autumn as Sub-Zero Conditions Sweep the Country
UK at Risk of Losing International Doctors as Workforce Exodus Grows, Regulator Warns
ASU Launches ASU London, Extending Its Innovation Brand to the UK Education Market
UK Prime Minister Keir Starmer to Visit China in January as Diplomatic Reset Accelerates
Google Launches Voluntary Buyouts for UK Staff Amid AI-Driven Company Realignment
UK braces for freezing snap as snow and ice warnings escalate
Majority of UK Novelists Fear AI Could Displace Their Work, Cambridge Study Finds
UK's Carrier Strike Group Achieves Full Operational Capability During NATO Drill in Mediterranean
Trump and Mamdani to Meet at the White House: “The Communist Asked”
Nvidia Again Beats Forecasts, Shares Jump in After-Hours Trading
Wintry Conditions Persist Along UK Coasts After Up to Seven Centimetres of Snow
UK Inflation Eases to 3.6 % in October, Opening Door for Rate Cut
UK Accelerates Munitions Factory Build-Out to Reinforce Warfighting Readiness
UK Consumer Optimism Plunges Ahead of November Budget
A Decade of Innovation Stagnation at Apple: The Cook Era Critique
×