At 1.5 billion monthly users, "YouTube Shorts" would surpass the most recent numbers released by TikTok. In September, TikTok said its app had more than 1 billion monthly active users.
Amid growing competition with TikTok, Google has been disclosing more metrics for YouTube Shorts. On its first-quarter earnings call, Google said YouTube Shorts had more than 30 billion views per day — four times more views than a year earlier.
In addition, Google said YouTube is testing advertising in the short-form video service. Monetizing YouTube Shorts could give Google a boost.
TikTok Ad Revenue Booming
TikTok's global ad revenue will jump 200% in 2022 to $11.64 billion, forecasts InsiderIntelligence.com.
YouTube missed its first-quarter revenue target. YouTube advertising revenue rose 14% to $6.87 billion, short of analyst estimates for $7.21 billion.
Alphabet has not disclosed YouTube's profitability.
Google stock rose 2.9% to 2,195.29 on the stock market today. Shares have retreated 25% thus far in 2022.
TikTok is owned by Beijing-based ByteDance.