London Daily

Focus on the big picture.
Thursday, Oct 09, 2025

Wray Ward Unveils New Adaptive Reuse Office in Charlotte, North Carolina

Wray Ward Unveils New Adaptive Reuse Office in Charlotte, North Carolina

After months spent working from home, employees at the noted marketing communications agency Wray Ward welcomed the opportunity to explore their new (socially-distanced) office in the FreeMoreWest area of Charlotte, North Carolina.

The 2317 Thrift Road location, which is the agency's most spacious and versatile yet at 39,000 square feet, features plenty of space to work and collaborate-inside and out-as well as an in-house production studio and rooftop deck.

            

“In a really rough year, this office has really become a bit of hope and inspiration,” says Jennifer Appleby, president and chief creative officer of Wray Ward. “We were fortunate to have the opportunity to think through how we might pivot a little [given the COVID-19 pandemic] to align the new office with what was happening in the world." she adds. For protective measures, the agency integrated an air purification technology by Global Plasma Solutions and worked with architecture firm Redline Design and property owner LPA Urban to integrate VELUX modular skylights, which open to bring in fresh air and natural light.

Throughout the space, Wray Ward chose to incorporate products from its vast portfolio of brands, including Hunter Douglas (LEVOLOR) window shades, Sherwin-Williams paint, Floor & Decor tile, CR Laurence hardware and handles, Moen faucets, and Glen Raven’s Sunbrella fabric. The office also reflects the brand's signature orange color scheme while introducing soft neutrals and new hues, such as a vibrant teal blue.

“This project was truly unique in that the partnership between a design and architecture firm and a creative marketing firm bolstered a collaborative approach in creating a cohesive vision of the space that embodies the brand down to the last detail,” says Brooks Runkle, architect at Redline Design. To bring Wray Ward's vision to life, the design team renovated an existing 20,000-square-foot industrial structure from the 1950s and melded it with a newly constructed two-story building. “We saw how the building has two lives and were excited to see an old building becoming new again before our eyes as we got deeper and deeper into the process," he adds. The resulting office is warm and inviting, while hinting at its industrial roots.

            

The industrial features of the original building were incorporated into the design, such as the exposed ceilings and original brick walls. Photography courtesy of Wray Ward.

            

Pops of color, such as the seat cushions in these secluded workspaces, appear throughout the office. Photography courtesy of Wray Ward.

            

Natural lights floods into the office Town Hall, which features blackout shades and stadium-style seating for events and collaborative discussions. Photography courtesy of Wray Ward.

            

A geometric backsplash creates a visual statement above the sink. Photography courtesy of Wray Ward.

            

The 3,000-square-foot studio features load-in garage doors, ample natural light with blackout capabilities, and concrete floors to easily move equipment, props and people throughout the space. Photography courtesy of Wray Ward.

            

On the exterior, wood and metal details create strong vertical lines that lead the eye toward the agency’s logo. Photography courtesy of Wray Ward.

Newsletter

Related Articles

0:00
0:00
Close
France: Less Than a Month After His Appointment, the New French Prime Minister Resigns
Hungarian Prime Minister Viktor Orbán stated that Hungary will not adopt the euro because the European Union is falling apart.
Sarah Mullally Becomes First Woman Appointed Archbishop of Canterbury
Mayor in western Germany in intensive care after stabbing
Australian government pays Deloitte nearly half a million dollars for a report built on fabricated quotes, fake citations, and AI-generated nonsense.
US Prosecutors Gained Legal Approval to Hack Telegram Servers
Macron Faces Intensifying Pressure to Resign or Trigger New Elections Amid France’s Political Turmoil
Standard Chartered Names Roberto Hoornweg as Sole Head of Corporate & Investment Banking
UK Asylum Housing Firm Faces Backlash Over £187 Million Profits and Poor Living Conditions
UK Police Crack Major Gang in Smuggling of up to 40,000 Stolen Phones to China
BYD’s UK Sales Soar Nearly Nine-Fold, Making Britain Its Biggest Market Outside China
Trump Proposes Farm Bailout from Tariff Revenues Amid Backlash from Other Industries
FIFA Accuses Malaysia of Forging Citizenship Documents, Suspends Seven Footballers
Latvia to Bar Tourist and Occasional Buses to Russia and Belarus Until 2026
A Dollar Coin Featuring Trump’s Portrait Expected to Be Issued Next Year
Australia Orders X to Block Murder Videos, Citing Online Safety and Public Exposure
Three Scientists Awarded Nobel Prize in Medicine for Discovery of Immune Self-Tolerance Mechanism
OpenAI and AMD Forge Landmark AI-Chip Alliance with Equity Option
Munich Airport Reopens After Second Drone Shutdown
France Names New Government Amid Political Crisis
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
Surge of U.S. Billionaires Transforms London’s Peninsula Apartments into Ultra-Luxury Stronghold
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Jeff Bezos Calls AI Surge a ‘Good’ Bubble, Urges Focus on Lasting Innovation
Japan’s Ruling Party Chooses Sanae Takaichi, Clearing Path to First Female Prime Minister
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Taylor Swift’s ‘Showgirl’ Launch Extends Billion-Dollar Empire
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
×