London Daily

Focus on the big picture.
Saturday, Oct 24, 2026

0:00
0:00

Why Did We Forget COVID So Quickly?

After a mass trauma comes the mass forgetting. No one really wants to talk about COVID any more, even though it tore through every dimension of our lives. But now it’s as if the disruption was so great, weird, terrible and abrupt, that we cannot incorporate it into our present and future narratives.
And so, we have done a remarkable and largely collective job of acting like the pandemic is over, and – even more – of trying to forget that it even happened.

The pandemic barely comes up as an election issue. COVID-related deaths were announced each day. One death was “too many.” Now COVID-related deaths are on the rise and no one blinks.

In popular culture, the pandemic also shows signs of leaving few, if any, trace elements.

For a collective experience that literally everyone on earth will relate to, it forms very little of our cultural content.

Sitting in a writers’ room last year for a television show, it was decided pretty quickly to not mention the pandemic in the series we were making; it would be too much of a downer to have our characters wearing masks or checking in with QR codes.

And so, it’s not mentioned. Publishers tell me they are also steering clear of what they call “lockdown novels” – books written in lockdown about the pandemic – for the same reason. Readers, after they’ve recovered from two years of lockdowns, don’t want to be reminded of the experience.

Even our health and medical decisions seem somehow tainted with a backlash to the last two years. Take-up of the third dose of the vaccine is sluggish and people are slow to get the flu shot, maybe because they have jab fatigue.

In the United States (US), the Washington Post reported this week that despite “recording more than 100,000 infections a day — at least five times higher than this point last year” a sort of collective act of mass rejection of the pandemic is taking place.

“Parents of children too young to be vaccinated are making cross-country travel plans,” they write. “Octogenarians are venturing to bars. And families are celebrating graduations and weddings with throngs of mostly unmasked revellers – mindful they may get sick. Again.”

In Australia it’s the same story. Cases are at least 35,000 a day, but with a vaccinated population, it’s 2019 all over again. At a party in a crowded pub on Saturday night, the windows were steamed up and people were just sort of draped over each other. The birthday girl blew out the candles (saliva particles propelled through the air, across the cake) and then we all ate the cake.

At the opening night party of a recent writers’ festival, masks were off and people jammed into a space, hugging and kissing – while publishers told me their authors were “dropping like flies” due to COVID and cancelling their events. So deep is the dissociation that we seem wilfully blind to the link between standing 5cm away from someone’s face while salivating on them and the sickness that results.

One friend, who is immunocompromised but has cautiously started venturing out, told me this week, “I was walking home late past the Imperial the other night and the dancefloor was packed. It was jarring to me though … so normal but it also felt extraordinary.”

What feels extraordinary to me is that lockdowns were less than a year ago. The things of that time –Gladys and Kerry, Dan and Brad, the daily press conference and “the numbers”, police fining people for sitting alone on a bench eating a kebab, the 5km limit, the “LGAs of concern” – seem like they are from another era, one we’ve tacitly all just agreed not to talk about, or remember, or dwell on. It’s an era that somehow has a taint of embarrassment about it.

All these things feed into the collective consciousness that this thing is over – sort of. Well not really, but yes, let’s just call it over, because we all, so badly, want it to be over. I’m curious as to what it is in the human psyche that makes such a collective volte-face possible. How, as a collective, have we gone from fear to abandon so very, very quickly – and done so on such a mass scale?

It’s happened before. At the start of the pandemic in 2020, I went looking for novels, art and music that came out of the 1918 Spanish flu – and found virtually nothing. It’s as if an entire society made a decision just to move on from it, leaving very little cultural artefacts for future generations to pick through. In April 2020, this huge omission made no sense to me. But now in June 2022, it does. It’s happening right now.

In May 2020, when things were just beginning, the New York Times asked “When will the COVID-19 pandemic end? And how?”

“According to historians, pandemics typically have two types of endings,” they say. “The medical, which occurs when the incidence and death rates plummet, and the social, when the epidemic of fear about the disease wanes. ‘When people ask, ‘when will this end?’, they are asking about the social ending,’ said Dr Jeremy Greene, a historian of medicine at Johns Hopkins.”

What we are experiencing right now is the pandemic’s social death, which is fascinating to watch from a sociological perspective (or horrifying, if you are vulnerable or immunocompromised).

Vaccinations have eased the severity of the disease and the need for lockdowns; the abandonment of the COVID zero policy has meant the government no longer has to create measures to stop the spread; and a society-wide fatigue with home-schooling and stay-at-home orders have meant that there is little opposition to a return to business as usual.

An era has ended, and maybe one day we’ll wonder if it even happened.
Newsletter

Related Articles

0:00
0:00
Close
Tour de France Organizers Confirm Historic Grand Depart Featuring Edinburgh and Yorkshire Stages
National Cyber Security Centre Issues Urgent Alerts Following Global Security Vulnerability in Core Programming Software
Independent Energy Analysts Warn Great Britain Faces Highest Winter Power Tariffs in Europe
Major British Defense Contractors Commit to Delivering Forty Thousand New Apprenticeships and Training Placements
New Bradford Railway Station Infrastructure Project Approved to Transform Regional Transit Connectivity Across Northern England
Welsh Infrastructure Stakeholders Press Government for Accelerated Local Sourcing in Military and Uniform Manufacturing
Scottish Council Governance Crisis Triggers High-Court Legal Challenge Over Leadership Ouster Bid
High Street Bakery Chain Greggs Announces Major Factory Closures and Seven Hundred Job Cuts
Automotive Manufacturer Jaguar Land Rover Advances Advanced Defense Technology Partnership with European Allies
Treasury and Bank of England Officials Signal Persistent Concern Over Inflation-Driven Interest Rate Path
International Monetary Fund Upgrades United Kingdom Growth Forecast While Issuing Inflation Warnings
National Health Service Leaders Warn of Severe Capacity Pressures as Early Winter Respiratory Infections Surge
Government Issues Emergency Resilience Guidance Advising All British Citizens to Stockpile Essential Supplies
United Kingdom Private Sector Growth Beats Expectations in October Driven by Resilient Services and Manufacturing
Barclays to Cut Five Thousand Jobs in Major Artificial Intelligence Adoption and Cost-Cutting Overhaul
Piper Tomahawk Aircraft Crash Near Drymen in Stirling Claims Two Lives as Investigators Deploy
North Sea Transition Authority Approves Jackdaw Gas Field Production After Ministerial Authorization
Government Injects One Hundred and Forty Million Pounds to Expand Urgent Care Ahead of Winter Crisis
Department of Health Warns Further Pay Rises Will Derail National Health Service Waiting List Targets
Major Environmental Emergency Declared in South Wales Following Aerospace Kerosene Spill
Tank Barrel Production Returns to Britain as Defence Contractors Accelerate Domestic Rearmament
Government Approves Controversial Jackdaw Gasfield Development in the North Sea
National Health Service Maternity Safety Review Condemned Over Flawed Artificial Intelligence Integration
Dozens of United Kingdom Government Services Taken Offline Amid Critical Software Vulnerability
Barclays Announces Five Thousand Job Cuts Citing Artificial Intelligence Productivity Gains
Treasury Relaxes Post-Financial Crisis Accountability Rules for City of London Executives
United Kingdom Government Issues Unprecedented Guidance Urging Citizens to Stockpile Essential Supplies
United Kingdom Consumer Inflation Accelerates to Eleven-Month High Driven by Transport Costs
United Kingdom Public Sector Net Debt Breaches Three Trillion Pounds Ahead of Autumn Budget
Department for Science, Innovation and Technology Commits Fifty Million Pounds to Establish Regional Artificial Intelligence Innovation Clusters
Ofgem Directs Major Energy Suppliers to Expand Vulnerable Household Support Funds Ahead of Winter Heating Season
Home Office and National Police Chiefs Council Unveil New Intelligence-Led Strategy to Tackle Organised Immigration Crime Networks
First Minister John Swinney Secures Scottish Parliament Approval for Comprehensive Climate and Green Energy Infrastructure Strategy
National Health Service England and Trades Union Congress Finalize Agreement on Emergency Winter Staffing and Pay Frameworks
HM Treasury and Department for Business and Trade Announce Multi-Billion-Pound Sovereign Investment Pact to Spur Regional Advanced Manufacturing
Bank of England Governor Andrew Bailey Signals Potential for Faster Interest Rate Cuts as Domestic Inflation Pressures Ease Below Forecasts
Parliamentary Inquiry Highlights Urgent Need to Address Housing Shortage as Scottish Completions Hit Eleven-Year Low
United Kingdom and Singapore Sign Comprehensive Financial Agreement to Deepen Digital and Sustainable Market Ties
Greggs Announces Plan to Close Four Manufacturing Facilities and Cut Seven Hundred and Forty Jobs
International Monetary Fund Raises United Kingdom Economic Growth Forecast While Warning of Inflationary Pressures
Energy Security and Net Zero Committee Urges Government to Shift Policy Costs Onto Gas to Lower Household Bills
Housebuilding Across Scotland Plummets to Eleven-Year Low Despite Government Pledges to Tackle National Housing Emergency
Greggs Announces Factory Closures Across Northern England and Scotland Affecting Seven Hundred Forty Jobs
United Kingdom and Singapore Conclude Eleventh Financial Dialogue in Singapore to Deepen Cooperation on Digital Finance and Capital Markets
Energy Security and Net Zero Committee Urges Government to Shift Policy Costs to Gas Bills and Tap Windfall Profits to Lower Consumer Prices
British Broadcasting Corporation Announces Major Cost-Cutting Overhaul to Close Linear Broadcast Services for Television Channels BBC Three and BBC Scotland Alongside Digital Radio Station BBC Radio Four Extra
London Capital Markets Face Renewed Scrutiny After High-Profile Offerings Underperform Post-Listing
Green Party Wins Historic First Westminster Parliamentary By-Election in Gorton and Denton
Environment Secretary Emma Reynolds Unveils Sweeping Regulatory Overhaul for English Water Industry
United Kingdom Health Security Agency Confirms Thirty-Four Cases in Kent Meningitis Outbreak
×