London Daily

Focus on the big picture.
Thursday, Jul 10, 2025

Volkswagen boss joins Twitter with a jab at Elon Musk

Volkswagen boss joins Twitter with a jab at Elon Musk

Herbert Diess boasts about knocking Tesla down a peg in Europe

Volkswagen Group boss Herbert Diess joined twitter Wednesday, and his first tweet was a light trolling of Tesla CEO Elon Musk.

“Hello @Twitter! I’m here to make an impact with @VWGroup, especially on political issues,” Diess wrote. “And, of course, to get some of your market shares, @elonmusk – after all, our ID.3 and e-tron have won the first markets in Europe. Looking forward to productive discussions!”

Diess — who last year settled criminal charges related to his role in the Dieselgate emissions scandal — was referencing how the first mass-market electric vehicles of its VW and Audi brands performed well in Europe (and especially in Germany) in their debut year, causing Tesla to lose market share on the continent. (To wit, while writing this, Tesla dropped prices on the Model 3 in Europe.)


Most automotive and other big-brand CEOs use Twitter in an obligatory manner. They issue stately comments on new products or initiatives but are otherwise absent from the daily churn.

It’s hard to imagine Diess — who has praised Musk in the past — doing much else beyond tweeting playful jabs like the one on Wednesday, let alone actually engaging Musk on his terms with memes and snark and stock price-moving jokes. For one thing, Diess just barely survived a major power struggle that played out inside the Volkswagen Group. While he remains the top boss, he was stripped of his title of CEO of the VW brand in large part because of the major software problems the ID 3 has had during its rollout.

Stranger things have happened, but the idea that Diess — who apparently once made his executives attend a “syntegration workshop” — would break edgelord seems unlikely. Musk, meanwhile, has spent nearly two years possibly violating a court order that says he’s supposed to have tweets about Tesla pre-screened by a lawyer.

To Musk’s credit, he also spends a lot of his time on Twitter responding to customers who have suggestions or complaints about Tesla’s products. In fact, this has become such a critical pipeline that Tesla’s energy division has spent the last few months hiring customer service specialists who now help field those requests. If Diess learns any lessons about how to use Twitter from Musk, that may be a good place to start given the state of the ID 3.

Newsletter

Related Articles

0:00
0:00
Close
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
Labour Expected to Withdraw Support for Special Needs Funding Model
Leaked Audio Reveals Tory Aide Defending DEI Record
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
London Stock Exchange Faces Historic Low in Initial Public Offerings
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
China’s Central Bank Consults European Peers on Low-Rate Strategies
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Musk Battles to Protect Tesla Amid Trump Policy Threats
Air France-KLM Acquires Majority Stake in Scandinavian Airlines
UK Educators Sound Alarm on Declining Child Literacy
Shein Fined €40 Million in France Over Misleading Discounts
Brazil’s Lula Visits Kirchner During Argentina House Arrest
Trump Scores Legislative Win as House Passes Tax Reform Bill
Keir Starmer Faces Criticism After Rocky First Year in Power
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
×