Victory for campaign as shoppers no longer have to pay VAT on period pants

Period pants are now VAT-exempt, a win for a coalition of brands, activists, and environmentalists after a two-year effort.

This tax removal, announced by Chancellor Jeremy Hunt in his autumn statement, means women can save an average of £2 per pair. The initiative began alongside the removal of the "tampon tax" in 2021 but period pants remained taxed until now since they were considered clothing.

Over 50 supporters, including Marks & Spencer and Wuka, called on the government to eliminate the VAT, committing to immediate consumer savings. These products are praised for their eco-friendliness and cost-effectiveness over time.

Several retailers, such as Tesco, John Lewis, and M&S, preemptively absorbed the VAT costs. The change is minimal for household budgets but marks a significant shift for affordability and sustainability of menstrual products.

Financial Secretary Nigel Huddleston and M&S's Victoria McKenzie-Gould both heralded this as a milestone for affordability and equality. Campaigner Laura Coryton emphasized the broader social impact, from combating period poverty to reducing stigma.

Retailers are now urged to extend these savings across all period products for consumers.