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LONDON DAILY ARCHIVE

Government Cracks Down on Vape Advertising Targeted at Children

The UK government will take action to crack down on vape advertising targeted at children, including closing a loophole that allows shops to offer free samples of vapes to under-18s.

31 May 2023 · 03:27 UTC

The government is also reviewing the rules on issuing fines to shops that illegally sell vapes to children and will include information on the health risks of vaping in school curriculums.

Health minister Neil O'Brien described any marketing of vaping products to children as "shameful." The government is concerned about the rise in children vaping and wants to end the practice for good.