Efforts to retain university graduates in Wales and prevent a "brain drain" of young talent leaving the country in search of higher-paying jobs elsewhere. Darogan Talent, a company established in 2018, aims to attract students who studied outside of Wales to return after graduation.
The company argues that young people leaving Wales for higher-paying jobs in places like London may actually have more disposable income if they stayed in Cardiff due to the lower cost of living. This perspective challenges the assumption that higher wages in larger cities necessarily lead to better financial outcomes for recent graduates.
The Welsh government acknowledges the importance of retaining young talent and is making efforts to help young people plan their futures in Wales. Population growth in Wales has been slowing, and many local authorities have seen people aged 18-29 move away in the past decade.
To address this issue, there is a call for investment in industries that can provide young people with the skills and opportunities to thrive in Wales, thus creating incentives for them to stay and contribute to the local economy.

