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LONDON DAILY ARCHIVE

UK Watchdog Bans Zara Ads Over 'Unhealthily Thin' Models

Regulators cite harmful body image concerns in ruling

06 August 2025 · 23:40 UTC

The UK advertising watchdog has ordered fashion retailer Zara to remove several advertisements featuring models deemed 'unhealthily thin'.

The Advertising Standards Authority concluded that the visuals could promote harmful body standards and failed to reflect responsible advertising practices.

Zara has been instructed to ensure future campaigns portray a healthy and diverse representation of body types.