LONDON DAILY ARCHIVE
UK Triumphs at Inaugural Global Litter-Picking Championship
The UK emerged victorious in the first ever SpoGomi World Cup in Tokyo, where 21 international teams competed in a trash collection contest designed to highlight environmental concerns.
24 November 2023 · 10:25 UTC

The British squad, "The North Will Rise Again," outdid the Japanese team with a score of 9,046.1, hauling away 57.27 kilograms (126.26 lbs) of litter. Team leader Sarah Parry expressed that the event was enlightening regarding the importance of ocean cleanliness and litter reduction.
Despite Japan's reputation for spotlessness, competitors like Beatrice Hernandez from Team USA found it tough at times to find trash, prompting them to search more meticulously.
SpoGomi, a blend of "sport" and the Japanese for trash, "gomi," was conceived in 2008 as a fun approach to encourage litter cleanup. With 230 events hosted across Japan this year alone, its popularity has surged.
The initiative, organized by the Nippon Foundation, aims to raise awareness about the plastic pollution crisis in oceans. According to Executive Director Mitsuyuki Unno, the event's goals are to enlighten the uninformed about marine waste and to motivate those already informed to act.
Plans are already underway for the next World Cup slated for 2025.