UK Regulators Investigate Google's Dominance in Online Search Market

The UK's Competition and Markets Authority has launched an investigation into Google's dominance in the online search market, where the tech giant accounts for over 90% of general search queries.

The probe aims to assess whether Google's control stifles competition and innovation, potentially leading to unfair practices.

Regulators are considering measures that could compel Google to offer users alternative search options and adjust its ranking algorithms to ensure a more competitive and fair digital marketplace.