The United Kingdom has launched a new AI audit standard designed to rein in unregulated operators in the artificial intelligence sector, aiming to curb what officials describe as a 'wild west' environment.

The framework seeks to impose accountability on boutique AI firms that have rapidly emerged to capitalize on surging demand, often without adhering to robust safety, transparency, or ethical guidelines.

Regulators say the move will ensure more consistent oversight and bolster public trust in AI-driven services.