London Daily
Focus on the big picture.

LONDON DAILY ARCHIVE

UK Clears £5 Billion Aviva-Direct Line Merger

Deal creates Britain’s top home and motor insurer.

01 July 2025 · 23:44 UTC

UK regulators have approved Aviva’s £5 billion acquisition of Direct Line, paving the way for the formation of Britain’s largest home and motor insurance provider.

The merger is expected to deliver greater consumer choice and efficiency in a competitive market undergoing rapid technological change.