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Wednesday, Aug 13, 2025
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UK Athletics Signs Landmark Multimedia Rights Deal with JMI Sports

UK Athletics Signs Landmark Multimedia Rights Deal with JMI Sports

Agreement focuses on financial stability and expanded opportunities
The University of Kentucky has signed a historic multimedia rights partnership with JMI Sports, aimed at bolstering financial stability and enhancing opportunities across its athletics programs.

The deal is expected to deliver long-term benefits for both revenue generation and the promotion of UK sports.
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