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LONDON DAILY ARCHIVE

UK Approves £5 Billion Aviva-Direct Line Insurance Merger

Deal creates Britain’s top home and motor insurer.

01 July 2025 · 23:40 UTC

UK regulators have cleared Aviva’s £5 billion acquisition of Direct Line, paving the way for the creation of Britain’s largest provider of home and motor insurance.

The merger is expected to enhance competition in the sector while delivering greater choice and value to consumers.