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LONDON DAILY ARCHIVE

U.S. Ambassador Calls for Hosting Super Bowl in Britain

Diplomatic push highlights growing appetite for American football abroad

16 August 2025 · 23:58 UTC

The United States ambassador to Britain has declared his desire to see the Super Bowl staged in the United Kingdom, citing strong fan support and the NFL’s expanding international presence.

While no plans have been confirmed, the comments underscore Britain’s role as a leading market for American football outside the United States.