LONDON DAILY ARCHIVE
Toyota Postpones US Electric Vehicle Production Amid Slowing EV Sales
Toyota is delaying its US electric vehicle production plans to 2026 due to slowing global demand. Toyota maintains its global target of selling one and a half million electric vehicles by 2026, while investing over one billion dollars in its Kentucky factory to produce a new electric SUV. This delay is part of a broader industry trend, with companies like Volvo and Ford also adjusting their electric vehicle strategies.
05 October 2024 · 18:20 UTC
Originally scheduled for late 2025 or early 2026, this delay represents a strategic response similar to other major automakers, such as Volvo and Ford, who have also scaled back their EV plans.
Despite the postponement, Toyota remains committed to its global target of 1.5 million battery electric vehicle sales by 2026 and intends to launch 5 to 7 new EVs in the US within two years.
Earlier this year, Toyota announced a one billion three hundred million dollar investment in its Kentucky factory to produce a three-row electric SUV. Additionally, the company has plans for another electric model in Indiana and is increasing its lithium-ion battery production capabilities at a North Carolina facility expected to be operational next year.
This delay occurs as the global automotive industry faces challenges, evidenced by underwhelming Tesla sales and Volvo’s shift back to hybrid vehicles by 2030.
Ford has also revised its electric vehicle strategies, affected by market pricing and margin pressure.