London Daily

Focus on the big picture.
Sunday, Nov 09, 2025

‘Think Before You Link’: app launched to help social media users detect fake profiles

‘Think Before You Link’: app launched to help social media users detect fake profiles

Ken McCallum, the director general of M15, said malicious profiles were being used on an ‘industrial scale’
A mobile phone app has been launched that will help social media users to detect fake profiles and speed up their removal.

The Think Before You Link app will help people to spot characteristics of fraudulent profiles used by spies and other malicious actors, according to the Cabinet Office and the Centre for the Protection of National Infrastructure.

Last year MI5 warned that at least 10,000 people in the UK had been approached by spies posing behind fake profiles on LinkedIn with the intention of obtaining and sharing secret information in the last five years.

The government has said that more than 10,000 people in the UK had been targeted on LinkedIn and Facebook in the last year.

The director general of MI5, Ken McCallum, said malicious profiles were being used on an “industrial scale”.

Current and former civil servants are often attractive targets because of their experience, and can be sent fake offers of consultancy work if they connect with unknown users.

Research by the University of Portsmouth has indicated that the threat of “economic espionage” is often forgotten by users, who are more aware of the chances of trolling and fraud – but 75% of people say they have received requests from profiles they find suspicious.

The app has been developed in cooperation with behavioural scientists, and includes features such as a profile reviewer, which will help users identify fake profiles and report anything suspicious.

McCallum said: “MI5 has seen over 10,000 disguised approaches on professional networking sites from foreign spies to people up and down the UK. Foreign spies are actively working to build relationships with those working in government, in high-tech business and in academia.”

Steve Barclay, the lead government minister for cyber security, said: “The online threat via social media is increasing, with fake profiles on sites such as LinkedIn and Facebook being created on an industrial scale.

“Many of these profiles are established as an elaborate ruse for eliciting details from either officials or members of the public who may have access to information relating to our national security.

“It is therefore crucial that we do all we can to protect ourselves and our information, ensuring those who we connect with online are who they say they are. This new app will be an important tool in that endeavour.”
Newsletter

Related Articles

0:00
0:00
Close
Tom Cruise Arrives by Helicopter at UK Scientology Fundraiser Amid Local Protests
Prince Andrew and Sarah Ferguson Face Fresh UK Probes Amid Royal Fallout
Mothers Link Teen Suicides to AI Chatbots in Growing Legal Battle
UK Government to Mirror Denmark’s Tough Immigration Framework in Major Policy Shift
UK Government Turns to Denmark-Style Immigration Reforms to Overhaul Border Rules
UK Chancellor Warned Against Cutting Insulation Funding as Budget Looms
UK Tenant Complaints Hit Record Levels as Rental Sector Faces Mounting Pressure
Apple to Pay Google About One Billion Dollars Annually for Gemini AI to Power Next-Generation Siri
UK Signals Major Shift as Nuclear Arms Race Looms
BBC’s « Celebrity Traitors UK » Finale Breaks Records with 11.1 Million Viewers
UK Spy Case Collapse Highlights Implications for UK-Taiwan Strategic Alignment
On the Road to the Oscars? Meghan Markle to Star in a New Film
A Vote Worth a Trillion Dollars: Elon Musk’s Defining Day
AI Researchers Claim Human-Level General Intelligence Is Already Here
President Donald Trump Challenges Nigeria with Military Options Over Alleged Christian Killings
Nancy Pelosi Finally Announces She Will Not Seek Re-Election, Signalling End of Long Congressional Career
UK Pre-Budget Blues and Rate-Cut Concerns Pile Pressure on Pound
ITV Warns of Nine-Per-Cent Drop in Q4 Advertising Revenue Amid Budget Uncertainty
National Grid Posts Slightly Stronger-Than-Expected Half-Year Profit as Regulatory Investments Drive Growth
UK Business Lobby Urges Reeves to Break Tax Pledges and Build Fiscal Headroom
UK to Launch Consultation on Stablecoin Regulation on November 10
UK Savers Rush to Withdraw Pension Cash Ahead of Budget Amid Tax-Change Fears
Massive Spoilers Emerge from MAFS UK 2025: Couple Swaps, Dating App Leaks and Reunion Bombshells
Kurdish-led Crime Network Operates UK Mini-Marts to Exploit Migrants and Sell Illicit Goods
UK Income Tax Hike Could Trigger £1 Billion Cut to Scotland’s Budget, Warns Finance Secretary
Tommy Robinson Acquitted of Terror-related Charge After Phone PIN Dispute
Boris Johnson Condemns Western Support for Hamas at Jewish Community Conference
HII Welcomes UK’s Westley Group to Strengthen AUKUS Submarine Supply Chain
Tragedy in Serbia: Coach Mladen Žižović Collapses During Match and Dies at 44
Diplo Says He Dated Katy Perry — and Justin Trudeau
Dick Cheney, Former U.S. Vice President, Dies at 84
Trump Calls Title Removal of Andrew ‘Tragic Situation’ Amid Royal Fallout
UK Bonds Rally as Chancellor Reeves Briefs Markets Ahead of November Budget
UK Report Backs Generational Smoking Ban Ahead of Tobacco & Vapes Bill Review
UK’s Domino’s Pizza Group Reports Modest Like-for-Like Sales Growth in Q3
UK Supplies Additional Storm Shadow Missiles to Ukraine as Trump Alleges Russian Underground Nuclear Tests
High-Profile Broodmare Puca Sells for Five Million Dollars at Fasig-Tipton ‘Night of the Stars’
Wilt Chamberlain’s One-of-a-Kind ‘Searcher 1’ Supercar Heads to Auction
Erling Haaland’s Remarkable Run: 13 Premier League Goals in 10 Matches and Eyes on History
UK Labour Peer Warns of Emerging ‘Constituency for Hating Jews’ in Britain
UK Home Secretary Admits Loss of Border Control, Warns Public Trust at Risk
President Trump Expresses Sympathy for UK Royal Family After Title Stripping of Prince Andrew
Former Prince Andrew to Lose His Last Military Title as King Charles Moves to End His Public Role
King Charles Relocates Andrew to Sandringham Estate and Strips Titles Amid Epstein Fallout
Two Arrested After Mass Stabbing on UK Train Leaves Ten Hospitalised
Glamour UK Says ‘Stay Mad Jo x’ After Really Big Rowling Backlash
Former Prince Prince Andrew Faces Possible U.S. Congressional Appearance Over Jeffrey Epstein Inquiry
UK Faces £20 Billion Productivity Shortfall as Brexit’s Impact Deepens
UK Chancellor Rachel Reeves Eyes New Council-Tax Bands for High-Value Homes
UK Braces for Major Storm with Snow, Heavy Rain and Winds as High as 769 Miles Wide
×