London Daily

Focus on the big picture.
Sunday, Jun 21, 2026

The Top Supermodels That Dominated Fashion in the '90s

The Top Supermodels That Dominated Fashion in the '90s

From Linda Evangelista and Naomi Campbell to Kate Moss, Alek Wek, and more, these are the names that ushered in the era of elegance.

“Enter the Era of Elegance,” read the cover line of Harper's BAZAAR's September 1992 issue, and it was models who represented this credo. From '80s powerhouses like Linda Evangelista, Naomi Campbell, and Cindy Crawford to newcomers like Kate Moss, Alek Wek, and Jenny Shimizu, these diverse beauties superseded the close, esoteric confines, stepping off the runway and onto the global stage.

A quote from Evangelista describes their ascendancy best. "We don't wake up for less than $10,000 a day," she famously quipped in 1990. Ahead, we've rounded up the top names that made bank, attracted headlines, and fully exemplified '90s supermodels with a capital S.



1 Linda Evangelista


Heralded as the ultimate chameleon, the Canadian supermodel went through the '90s changing her hairstyle and garnering headlines for doing so. From a black pixie cut to bright red bob to a platinum-blonde coif, Evangelista's looks season after season captured the attention of myriad designers, who made her the face of campaigns and the center piece of runway shows.



2 Naomi Campbell


Campbell is the queen of the catwalk. So much that Beyoncé immortalized her signature strut in "Get Me Bodied," encouraging listeners to "walk across the room like Naomi Campbell." And though this English beauty received a great amount success, her rise to the top was faced with adversities. She was often the only Black model in runway lineups, campaigns, and editorial shoots-a pervasive mindset that she has fought to overturn throughout her illustrious career.



3 Cindy Crawford


More than most, Crawford's renown in the '90s superseded the industry. She was-and still is-a cultural icon, starring in not just myriad fashion campaigns, but also in Pepsi commercials. Her appearance on the small screen, too, extended to hosting House of Style on MTV. With her distinct beauty mark, her face was plastered on billboards and advertisements. And now, her daughter, Kaia Gerber, is following in her famous footsteps.



4 Claudia Schiffer


Discovered in a nightclub in Düsseldorf, Germany, Schiffer-with her luscious blonde locks, smoky eyes, and plump pout-was touted as the second coming of Brigitte Bardot. Karl Lagerfeld was a fan, taking her under his wing and making her the face of Chanel-a distinction she received with other labels, including Guess. She would garner cover after cover, currently holding the record in the in the Guinness Book of World Records. And along with aforementioned models, Schiffer was a member of the Big Five.



5 Tatjana Patitz


In some cases, Patitz is the one who rounds up the Big Five. Born in Germany and raised in Sweden, the statuesque blonde with killer eyebrows fronted the campaigns of Chanel, Jean-Paul Gaultier, Revlon, Cartier, L'Oréal, and more. But she is perhaps best remembered for starring in the music video for George Michael's "Freedom! '90," along with Naomi Campbell, Christy Turlington, Cindy Crawford, and Linda Evangelista.



6 Kate Moss


Kate Moss's entry into the fashion industry was somewhat controversial. Discovered at an airport in London at 14 years old, her waiflike figure was a contrast to the Amazonian bodies that preceded her. Indeed, she was the poster child for the grunge style that pervaded a good part of the '90s-and her party-going lifestyle and string of famous relationships only heightened this reputation. Still, her name crossed industry barriers, becoming part of the pop culture lexicon.



7 Tyra Banks


From model to media mogul, Banks's career is a string of epic highs. She conquered her first runway season at Paris Fashion Week, booked editorial shoots in all the top glossies, signed lucrative contracts with CoverGirl and Victoria's Secret, and became the first Black model to front the Sports Illustrated Swimsuit Issue. But it was her moves outside the industry that catapulted Banks to the upper echelons of fame. She starred in a number films and television shows, recorded music albums, founded charities, and created the behemoth America's Next Top Model, which has run for 24 cycles.



8 Heidi Klum


Like Banks, Klum parlayed her modeling success into other media ventures. The German beauty went from starring in campaigns for Marc Jacobs and spreads for Harper's BAZAAR to becoming the face of Victoria's Secret and appearing in films and television shows. Later on, she joined the judges table for America's Got Talent, Project Runway, and Making the Cut, which she also executive-produces. And if that isn't enough, the serial entrepreneur has an eponymous lingerie collection.



9 Kimora Lee Simmons


At the tender age of 13, Simmons was signed by Karl Lagerfeld at Chanel, who regarded her as the "Face of the 21st Century." Brands like Fendi, Valentino, and Yves Saint Laurent also took notice. Then, after marrying entrepreneur Russell Simmons, she founded Baby Phat-eventually becoming the president of its parent company, Phat Farm, which amassed $265 million in profits in 2002. She also created the Kimora Lee Simmons Scholarship Fund and is involved in a number of charities.



10 Carla Bruni Sarkozy


Sarkozy walked down her every major designer runway, appeared in endless fashion editorials, and fronted campaign after campaign. And though she wasn't overtly politically active during her heyday as a model, the Italian native was ushered into public affairs when she married President Nicolas Sarkozy and became France's First Lady. Since her husband left office, she has been cultivating her music career, releasing a number of lauded albums.

Newsletter

Related Articles

0:00
0:00
Close
London Hotel Wins World’s Best Afternoon Tea Award at International Hospitality Guide La Liste
Court of Appeal Rules in Favour of Competition and Markets Authority in Phenytoin Drug Case
Chichester Waste Site Suspended After Environment Agency Finds Serious Fire and Pollution Risks
UK Appoints Chris Elmore as Special Envoy on Preventing Sexual Violence in Conflict
Environment Agency Fines Yorkshire Firms Nearly £470,000 for Environmental Permit Breaches
British Chambers of Commerce Says Post-Brexit Trade Deals Have Limited Economic Impact
Resident Doctors to Vote on Government Pay Offer in Ongoing NHS Dispute
UK Public Borrowing Reaches £46.3 Billion in Early Fiscal Year, Driven by Debt Interest Costs
UK Government Unveils £100 Million Package to Strengthen Fire and Rescue Response Capacity
Bank of England Holds Interest Rates at 3.75 Percent Despite Easing Inflation
Met Office Extends Amber Heat Warning as Temperatures Forecast to Reach 38C Across Southern England
Prime Minister Keir Starmer Expected to Resign Amid Mounting Labour Party Pressure
UK Government Tightens Procurement Rules to Prioritise National Security and Supply Chain Resilience
National Drought Group Reviews Water Supply Risks After Dry Spring and Ongoing Heatwave
Andy Burnham Faces Leadership Speculation After Weak Local Election Results for Labour
Charity Commission Appoints Interim Managers to Barnabas Aid Amid Financial Investigation
Government Awards £27 Million Leonardo UK Contract to Maintain Military Aircraft Fleet
Environment Agency Suspends Chichester Waste Site Permit Over Fire and Pollution Risks
Border Force Seizes Record Cannabis Shipment in Major UK Criminal Network Disruption
Lloyds Banking Group to Hire 300 Artificial Intelligence Specialists in Digital Expansion Push
UK Government Introduces Alcohol Monitoring Tags for 7,000 Offenders Ahead of Summer Sporting Season
Resident Doctors in England Prepare Vote on Government Pay and Working Conditions Offer
Police Scotland Investigates Suspected Anti-Muslim Attacks in Edinburgh Following Arrest
Met Office Issues Rare Amber Extreme Heat Warning Across Southern and Eastern England
UK Government Unveils Digital Homebuying Reforms to Cut Costs and Speed Up Property Transactions
Train Driver Dies and 89 Injured in Rail Collision Near Bedford as Safety Investigation Begins
Long-Term Economic and Political Effects of Brexit Continue to Shape UK Policymaking
Digital Disinformation Emerges as a Growing National Security Challenge in the United Kingdom
Britain's Dependence on Global Energy Routes Drives Push for More Resilient Supply Chains
Rising Energy Costs Continue to Threaten Britain's Cost-of-Living Recovery
Concerns Grow Over Far-Right Organizing and AI-Driven Online Radicalization in Britain
UK-Led Global Partnerships Conference Calls for Reform of International Development Finance
Middle East Tensions Continue to Weigh on UK Business Confidence
Reports of Middle East Peace Deal Ease Pressure on UK Energy Prices
UK Warns Middle East Conflict Could Worsen Global Food Insecurity
UK Economy Loses Momentum After Strong Start to 2026
Bank of England Holds Interest Rates at 3.75% Despite Easing Inflation
Brexit's Legacy Remains Deeply Divisive Ten Years After the UK Voted to Leave the European Union
International Anti-War Conference Opens in London as Debate Over European Rearmament Intensifies
UK Health Authorities Introduce Drug Price Concessions Amid Record NHS Medicine Shortages
Sir David Attenborough Supports Sherwood Forest Conservation Efforts After Loss of Major Oak
Aardman Animations Marks 50 Years With Major Exhibition in Bristol
Drax Cleared After Investigation Into Wood Pellet Sourcing Practices
Jaguar Land Rover Shifts Toward Hybrid Vehicle Production for US Export Strategy
UK Police Arrest Liberal Democrat MP Cameron Thomas on Suspicion of Assault
Health Concerns Grow Over Elevated Kidney Cancer Rates Near Lancashire PFAS Factory
Royal Navy F-35 Jets Conduct First NATO Air Warfare Exercise from Finnish Airspace
UK NHS Issues Price Concessions for Medicines Amid Severe Drug Shortages
Heathrow Third Runway Project Faces Sharp Downward Revision in Expected Economic Benefits
Amber Heat Warning Issued Across Parts of England and Wales as Temperatures Rise
×