London Daily

Focus on the big picture.
Friday, Mar 13, 2026

The Top Supermodels That Dominated Fashion in the '90s

The Top Supermodels That Dominated Fashion in the '90s

From Linda Evangelista and Naomi Campbell to Kate Moss, Alek Wek, and more, these are the names that ushered in the era of elegance.

“Enter the Era of Elegance,” read the cover line of Harper's BAZAAR's September 1992 issue, and it was models who represented this credo. From '80s powerhouses like Linda Evangelista, Naomi Campbell, and Cindy Crawford to newcomers like Kate Moss, Alek Wek, and Jenny Shimizu, these diverse beauties superseded the close, esoteric confines, stepping off the runway and onto the global stage.

A quote from Evangelista describes their ascendancy best. "We don't wake up for less than $10,000 a day," she famously quipped in 1990. Ahead, we've rounded up the top names that made bank, attracted headlines, and fully exemplified '90s supermodels with a capital S.



1 Linda Evangelista


Heralded as the ultimate chameleon, the Canadian supermodel went through the '90s changing her hairstyle and garnering headlines for doing so. From a black pixie cut to bright red bob to a platinum-blonde coif, Evangelista's looks season after season captured the attention of myriad designers, who made her the face of campaigns and the center piece of runway shows.



2 Naomi Campbell


Campbell is the queen of the catwalk. So much that Beyoncé immortalized her signature strut in "Get Me Bodied," encouraging listeners to "walk across the room like Naomi Campbell." And though this English beauty received a great amount success, her rise to the top was faced with adversities. She was often the only Black model in runway lineups, campaigns, and editorial shoots-a pervasive mindset that she has fought to overturn throughout her illustrious career.



3 Cindy Crawford


More than most, Crawford's renown in the '90s superseded the industry. She was-and still is-a cultural icon, starring in not just myriad fashion campaigns, but also in Pepsi commercials. Her appearance on the small screen, too, extended to hosting House of Style on MTV. With her distinct beauty mark, her face was plastered on billboards and advertisements. And now, her daughter, Kaia Gerber, is following in her famous footsteps.



4 Claudia Schiffer


Discovered in a nightclub in Düsseldorf, Germany, Schiffer-with her luscious blonde locks, smoky eyes, and plump pout-was touted as the second coming of Brigitte Bardot. Karl Lagerfeld was a fan, taking her under his wing and making her the face of Chanel-a distinction she received with other labels, including Guess. She would garner cover after cover, currently holding the record in the in the Guinness Book of World Records. And along with aforementioned models, Schiffer was a member of the Big Five.



5 Tatjana Patitz


In some cases, Patitz is the one who rounds up the Big Five. Born in Germany and raised in Sweden, the statuesque blonde with killer eyebrows fronted the campaigns of Chanel, Jean-Paul Gaultier, Revlon, Cartier, L'Oréal, and more. But she is perhaps best remembered for starring in the music video for George Michael's "Freedom! '90," along with Naomi Campbell, Christy Turlington, Cindy Crawford, and Linda Evangelista.



6 Kate Moss


Kate Moss's entry into the fashion industry was somewhat controversial. Discovered at an airport in London at 14 years old, her waiflike figure was a contrast to the Amazonian bodies that preceded her. Indeed, she was the poster child for the grunge style that pervaded a good part of the '90s-and her party-going lifestyle and string of famous relationships only heightened this reputation. Still, her name crossed industry barriers, becoming part of the pop culture lexicon.



7 Tyra Banks


From model to media mogul, Banks's career is a string of epic highs. She conquered her first runway season at Paris Fashion Week, booked editorial shoots in all the top glossies, signed lucrative contracts with CoverGirl and Victoria's Secret, and became the first Black model to front the Sports Illustrated Swimsuit Issue. But it was her moves outside the industry that catapulted Banks to the upper echelons of fame. She starred in a number films and television shows, recorded music albums, founded charities, and created the behemoth America's Next Top Model, which has run for 24 cycles.



8 Heidi Klum


Like Banks, Klum parlayed her modeling success into other media ventures. The German beauty went from starring in campaigns for Marc Jacobs and spreads for Harper's BAZAAR to becoming the face of Victoria's Secret and appearing in films and television shows. Later on, she joined the judges table for America's Got Talent, Project Runway, and Making the Cut, which she also executive-produces. And if that isn't enough, the serial entrepreneur has an eponymous lingerie collection.



9 Kimora Lee Simmons


At the tender age of 13, Simmons was signed by Karl Lagerfeld at Chanel, who regarded her as the "Face of the 21st Century." Brands like Fendi, Valentino, and Yves Saint Laurent also took notice. Then, after marrying entrepreneur Russell Simmons, she founded Baby Phat-eventually becoming the president of its parent company, Phat Farm, which amassed $265 million in profits in 2002. She also created the Kimora Lee Simmons Scholarship Fund and is involved in a number of charities.



10 Carla Bruni Sarkozy


Sarkozy walked down her every major designer runway, appeared in endless fashion editorials, and fronted campaign after campaign. And though she wasn't overtly politically active during her heyday as a model, the Italian native was ushered into public affairs when she married President Nicolas Sarkozy and became France's First Lady. Since her husband left office, she has been cultivating her music career, releasing a number of lauded albums.

Newsletter

Related Articles

0:00
0:00
Close
Asian Energy Security Tested as Strait of Hormuz Disruption Threatens Oil Supplies
Iran Sets Three Conditions for Ending Regional War as Diplomatic Efforts Intensify
Tesla Secures Approval to Supply Electricity Directly to Homes Across Britain
Prince William Delivers Tribute to Australia’s Naval Alliance Amid Renewed Royal Spotlight on the Country
UK Foreign Secretary Travels to Saudi Arabia to Reinforce Support for Regional Allies
Putin’s ‘Hidden Hand’ May Be Assisting Iran in Conflict With Trump, UK Defence Secretary Warns
UK Sets April Deadline for Tech Platforms to Strengthen Online Protections for Children
Elon Musk Moves Into Britain’s Energy Market as Tesla Wins Licence to Supply Power
UK Watchdog Warns Fuel Retailers Against Profiteering Amid Iran War Price Surge
Report Claims Iran Used UK Charity Network to Expand Influence
United States and United Kingdom Establish Joint Standards for Counter-Drone Technology
Iran May Be Laying Naval Mines in Strait of Hormuz, UK Warns Amid Escalating Gulf Tensions
US Deploys Bunker-Buster Bombs to UK Airbase as Iran Conflict Intensifies
British Troops in Iraq Intercept Iranian Drones Targeting Coalition Base
Release of Mandelson Files Raises Tensions as UK Seeks Stable Relations With Donald Trump
UK Documents Reveal Starmer Was Warned About Mandelson’s Epstein Links Before Ambassador Appointment
Nearly Five Hundred UK Mortgage Deals Withdrawn in Two Days as Market Volatility Forces Lenders to Reprice
Three Cargo Ships Hit Near Iran as Attacks Spread to Strategic Strait of Hormuz
Why British Police Repeatedly Declined to Investigate Jeffrey Epstein’s UK Links
UK Parliament Ends Hereditary Seats in House of Lords, Closing Chapter on Centuries of Aristocratic Lawmaking
EU and UK Urge Israel to Act Against Rising West Bank Settler Violence Amid Regional Tensions
US Senator John Kennedy Says Keir Starmer Should Not Be Trusted for Military Advice Amid Iran War Debate
UK High Court Rejects Attempt to Revive Terrorism Charge Against Kneecap Rapper
Revolut Secures Full UK Banking Licence After Multi-Year Regulatory Wait
Kentucky’s Bench Boost Powers Wildcats Past LSU in SEC Tournament Opener
British Couple Die After Being Pulled From Water at Australian Beach During Family Visit
Global Energy Agency Announces Record Release of 400 Million Barrels to Stabilize Oil Markets Amid Hormuz Disruption
British Airways Suspends UK Repatriation Flights as Middle East Travel Disruption Deepens
US Forces Prepare Ordnance at RAF Fairford as Strategic Bombers Deploy for Middle East Operations
Nigel Farage Faces Criticism After Saying Britain Should Stay Out of Iran War
Landmark UK Trial Begins Over Sony’s PlayStation Store Pricing
UK High Court Rejects Bid to Challenge Britain’s Chagos Islands Agreement With Mauritius
Finnish Duo Triumphs in England’s Annual Wife-Carrying Race, Winning a Barrel of Ale
How U.S. and UK National Security Strategies Are Reshaping the Global Business Landscape
Green Party Gains Momentum as Labour Shifts Toward the Political Centre
Royal Navy Destroyer HMS Dragon Sets Sail for Eastern Mediterranean as Regional Tensions Rise
UK Homebuilder Persimmon Warns Iran Conflict Could Dent Property Buyer Confidence
Roman Abramovich Signals Legal Fight if UK Seeks to Seize Chelsea Sale Funds
UK Ready to Back Emergency Oil Reserve Release as Middle East Conflict Pushes Prices Higher
Study of 40,000 Articles Sparks Debate Over Alleged Anti-Muslim Bias in UK Media
US and UK Army Chiefs Strengthen Cooperation on the Future of Armored Warfare
Britain’s Search for the Next ARM Intensifies as Startups and Investors Target the Semiconductor Frontier
Three US Strategic Bombers Arrive at RAF Fairford as Iran Conflict Intensifies
Cancer Death Rates in the UK Fall to the Lowest Level on Record
UK Government Bond Yields Retreat Slightly After Sharp Spike Triggered by Middle East Conflict
UK Chancellor Warns Middle East War Could Push Inflation Higher
UK Prime Minister Warns Iran Conflict Could Drive Up Prices and Threaten Economic Stability
Trump Declines UK Offer to Deploy Aircraft Carriers to Middle East Amid Iran Conflict
Prince Harry and Meghan Markle to Return to Australia After Seven Years for Philanthropic and Business Engagements
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
×